Christmas Party Survey Results

Quick News Survey: January 7-20, 2011

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General Information •  1217 people filled out the survey - up 43.6% from last year.

•  Nearly 70% of respondents were between 41 and 55 years old.

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Responses from Party Attendees

ATTENDANCE the ‘events proximity’ to ‘place of residence’ plays a signficant role in attendance records.

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Responses from Party Attendees

TRANSPORTATION - attendees ranking of the shuttle bus experience were the same regardless of distance traveled.

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•  SENTIMENT 70% of attendees ranked this year’s party an 8 or higher compared to years past.

Responses from Party Attendees

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Responses from Party Attendees

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Responses from Party Attendees

• 26-40 year olds favour snacks and candy to “meeting up with colleagues”; and live music to meeting executives.

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Responses from Non-attendees

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Conclusions • Attendees were generally unbothered by having to take the shuttle. They also liked the “family, slower-paced-feel” of the Rec Park.

• The majority of non-attendees focused on transportation/shuttle skepticism.

• The largest segment of ArcelorMittal Dofasco employees (41-55) no longer have young children – is there an opportunity to improve for this group?