2011년 3월_ 모바일 시장 현황

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2009 80 2011 3 1000 . .

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  • 1. Media Issues. Mobile 2011. 04

2. INDEX .1. Mobile Issues - 1,000 - - 100 2. Issues - U+ad, - 3, - NHN, 7 - SK , Mobile AD 3. 1-1. 1,000 5 1 2009 80 2011 3 1,000 100 2,000 ( 40% )< > [Source : , , ()] 4. 1-1. 1,000 OS OS 60% SKT , OS 60% SK 550 , KT 380 , LG 110 45 , OS 60% OS 38%, OS 2% < > < OS > 550 60% 380 38%1102% [Source : , ] 5. 1-1. 1,000 20~30 64.78% 2030 10 6 20(35.1%), 30(29.4%) 60% , 20~30 (30%) , 10 8% 20~30 < >< > [Source : , () ] 6. 1-2. 20~30% 1,000 () "" 10% , 2~5 5 70% [Source : CNB 4/6 ] 7. 1-3. 100 , 100 , 100 7 80 ( ) 100 160 100 < > < > < >[Source : 3/24 ] 8. 2-1. LG, PC OS iOS PC () PC PC LG OZ , O2, < > < >< > [Source : ] 9. 2-2. 3, LG U+ SKT T KT 4000 3 LG U+ : - 10 , , , 30 ` 3 - 400 600 SK : - (In-App) T(www.t-ad.co.kr) - 1 ` T KT : - 2 ` - , , KT KTH 3000 4000 , 3 , , [Source : 4/4 ] 10. 2-3. NHN, 7 3, 7,000 1 PC 30% , PC 7% 1 PPC(Price Per Click; = / ) 10% , 2 2 300 [Source : 3/17 ] 11. 2-4. SK Comms, Mobile AD 30% 36.8% 24% , SNS 1 20~30 76% > > > , PV > > > PC ( 6) < m.nate.com > < m.nate.com > < m.nate.com PV > UV/PV 30% 20~30 76%[Source : LMC-SK / - 9 ] 12. 2-4. SK Comms, Mobile AD mNATE pkg : 1) mNATE - / 320x352) mNATE - 320x100 2 mNATE : 1 1,000 Imp CPMCost / 2 3,000,000 13,000,000 1,00013,000,000 10,000,000 60% 16,000,000 pkg 1) mNATE - 320x100 mNATE : 1 500 / 300 Imp CPMCTR Click Coste.CPC 500 pkg 6,500,000 1,000 0.18% 11,700 6,500,0004275,000,00030% Imp CPMCTR Click Coste.CPC 300 pkg 3,500,000 1,000 0.18%6,300 3,500,0004763,000,00017% //, . 13. 2-4. SK Comms, Mobile AD 2,000 pkg 1) mNATE - / 320x35 2) mNATE - 320x100 3) UC // 460x45 : 1 2,000 Imp CPM CTRClickCost e.CPC 3,000,0002,500 1.29% 38,7007,500,000 25,000,000 1,000 0.18% 45,00025,000,000199 20,000,000 103% UC 8,000,0001,000 0.21% 16,8008,000,00036,000,000 556 0.28% 100,500 40,500,000 1,000 pkg : 1) / 320x352) mNATE - 320x100 : 1 1,000 Imp CPM CTRClickCost e.CPC 1,500,000 2,500 1.29% 19,350 3,750,000 11,000,000 1,000 0.18% 19,80011,000,000 255 10,000,00048%12,500,000 800 0.31% 39,15014,750,000 //, .