2011년 4월_ 모바일 시장 현황

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, , , SK

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  • 1. Media Issues. Mobile 2011. 04

2. INDEX .1. Mobile Issues - 30~40 - - AppStore - , 30 - , - , 5 2. Issues - , " - Daum, AD@m - SK, - , 3. 1-1. 30~40 30~40 10~20 , - 10 7.62% , 30 29.50% - 20 35.18% , 40 15.10% 30~40 - 2010 5 11.6% 40 24.7% 20 - 30~40 < > < >20~30 40 * 6 [ Source : 3/24, () ] 4. 1-2. 10 , 20~40 10 , , SNS , 20 30~40 , 10~20 30% Mobile App , 30~40 < >[ Source : 4/6 ] 5. 1-3. AppStore 20~30 64.78% Application , App Store - App Store Books(15.59%), Games(14.59%), Entertainment(10.93%) T Store - Mobile App App Store - T Store 56% App N Screen - , TV 31% , e, 28% - AppStore N-Screen < AppStore >< T. Store >< > [ Source : , () ] 6. 1-4. , 30 1 12129 1 2,500 30 1 2,511 60%, 40% , (35.6%) > .(31.2%) > (11.5%) 1 10% 5,650 < > < > < > 1,507 20 24.2% 1,803 35.6% 11,97030 33.9%, 1,004 31.2% 40 25.1% 1,242 50 16.8% 11.5% 12,370 [ : ][ Source : 4/27 ] 7. 1-5. , 10 . - : ( ) - : ( ) 10 , . , < >< . > 3 [ Source : 4/28 , 5/5 ] 8. 1-6. , 5 20 3 33 5 , 1 2 30% , 6 2 7 4 12 , 1 50% < _ 2011.3 > < > [ : ] [ Source : 4/28 ] 9. 2-1. , " " (CPC) 2 15~80% , 75.3% (12%) 6.3 , ( 35.3%, 1%), (24.2%, 1.3%), (27.5%, 9%) < >< > CPC CTR 5,200 0.96% 2,113 6.30% 1,630 11.07% 809 13.72% * 2 , [ Source : mk 4/12 ] 10. 2-2. Daum, AD@m / / , (, , ) /, , < >< >[ Source : Daum ] 11. 2-3. SK, , 10 , , 2009 , 12 < > [ Source : 4/13 ] 12. 2-4. , ? 1% 25%, 5% 63% , 30 9 , /, / (PV) < >< OS 3 >* 20% 80% .( : 2010 4~2011 3)[ Source : 4/12 / 3 ]