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My presentation from the 2014 Authority Intensive in Denver in which I shared my story and identified 6 principles that have been part of building the business that I have built online since 2002. While each principle is 'unremarkable' in that it will be familiar to us all - together they help to build a solid foundation for an online business. For live blogging recaps of this session check out: - http://www.skyword.com/contentstandard/blog/six-unremarkable-ways-to-create-remarkable-content/ - http://feldman.org/blog/do-remarkable-work/
by Darren Rowse
Lessons of the Journey
My Confession
We’re Not Alone
We live in remarkable times!
Chris Hunter bikeexif.com
We live in remarkable times!
Chris Hunter bikeexif.com
Christina Butcher hairromance.com
We live in remarkable times!
Chris Hunter bikeexif.com
Christina Butcher hairromance.com
Katrina Springer theorganisedhousewife.com.au
We live in remarkable times!
‘Success’ is more about DOING the things you know you should do than discovering
the secrets you don’t yet know.
1. Start
“Don’t wait until you know who you are to get started. The way you figure yourself out is by making things.”
Austin Kleon
2002
2002
Check out this blog…
no experienceno skillsno history of sticking at thingsno moneyno networkno timeno ideano ‘passions’fearperfectionism
My Excuses…
Began DissolvingOn Starting
My Excuses…
'Inaction breeds doubt and fear.!
Action breeds confidence and courage. !
If you want to conquer fear, do not sit home and think about it.
!
Go out and get busy.' !
Dale Carnegie
• readership• book deal• speaking invitations
Starting led to opportunity• income• friendship• authority and influence
passions
ideas
vocation
voice
peacediscipline
Starting led to self discovery
Starting is a Mindset
and should never be contained to a moment in time that you can tick off
your to-do list[ ]
2002
2014
2005
might be the small thing in front of you
your next big thing
2. Put Readers First
Who are your Readers?what are their…!
• needs• problems• desires• challenges• dreams• fears• goals• language• habits• loves• hates• passions
Ge Clarity About the Change You Want to See In Readers
A blog has a maximum impact when people are left different as a result of reading it
1. who are your readers?2. what do they need?3. how will they change?!
Ask These 3 Questions
Serve with…information, advice,
news, training, support,entertainment, community,education, inspiration etc
ego
traffic
profit profile
strategycontent
TEMPTATION
3. Usefulness is King
become a prolific problem solver
build problem ‘spotting’ into your workflow
build problem ‘solving’ into your workflow
Ultimately Usefulness Comes Down to the ‘Change’ you bring in your reader
ApertureApertureAperture
Shutter Speed
ISO
composition
holding a camera
lighting
manual modeconfidence
610,000 Visitors
4. Build Culture
My Successes and Failures Have Been Tied to Health of Culture
SuccessCulture Health
My Successes and Failures Have Been Tied to Health of Culture
SuccessCulture Health
My Successes and Failures Have Been Tied to Health of Culture
SuccessCulture Health
My Successes and Failures Have Been Tied to Health of Culture
How to Build Healthy Culture
Cultures need leadership
Cultures need rhythm
2 daily blog posts5 daily FB updates
1 weekly ‘challenge’1 weekly newsletter
1 annual holidays promotion4 seasonal ebook launches
at Digital Photography School
730 yearly blog posts1825 yearly FB updates52 weekly ‘challenge’52 weekly newsletter5 holidays promotions
20+ ebooks
over time…
EPIC blogs are built on many little useful actions
Culture is built upon shared experiences
“What’s Dangerous is not to Evolve” Jeff Bezos
Cultures need to evolve
Cultures grow around story!
5. Create Meaning
mean·ing·ful adjective : having a clear meaning
: expressing an emotion or idea without words : having real importance or value
“Don’t compete for the MOMENT,
compete for MEANING.” Brian Solis
Sameness of copyEmptiness in the ‘like’
Disconnect between stories
“The trend is to chase eyeballs. They can have the
eyeballs. I care about the hearts and minds.”
Shayne Tilley
The Opportunity:!
To create something with soul that has lasting impact and takes
readers on a journey.
Meaning leads to Trust, Authority and Influence
6. Persist
put readers first
start
build culture
create meaning
be useful
persist trust credibility influence
relationship authority
put readers first
start
build culture
create meaning
be useful
persisttrust
credibility influence
relationship authority
put readers first
start
build culture
create meaning
be useful
persisttrust
credibility influence
relationship authority
Transactional Value
put readers first
start
build culture
create meaning
be useful
persisttrust
credibility influence
relationship authority
Transactional Value
Evangelism
This is a marathon not a sprint
99.9% of great bloggers are not
awesome on day #1!
Their awesomeness is the accumulation of the value they create
over time
@PROBLOGGER
Darren Rowse