ACF 2016 - Programme

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HUNTING FORCREATIVITY AND INNOVATION

22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO

2 2 s e p t e m b e rO p e n i n g o f t h e A f r i c a n C r i s t a l F e s t i v a l

Authenticity in the advertising worldAs African pride keeps growing on the continent, how to assure accuraterepresentation in advertising?

JOSIANE FAUBERT Founder - PICHA - USA

9 AM9.45 AM

10 AM

10.30 AM

KEYNOTES AND PANELS @Koutoubia

Keynote: The by-productOne of the most common traps creatives fall into remains to be dealing with creativity and innovation as a goal, this talk aims to debunk this theory, no one is born or becomes creative ; creativity is not a goal you work for but rather a by-product of other goals.

AHMED HAFEZ YOUNISExecutive Creative DirectorFP7/CAI, McCann Worldgroup - Egypt

Opening speechMAJID EL GHAZOUANIPresident UACC - Morocco

PROGRAM

Keynote: Air! Paths of creative renewal & saliency in 2016Research findings on creative renewal and the possibilities of a better brand’s saliency at an international level in 2016.

FRANCOISE HERNAEZ-FOURRIERStrategic Planning Director Ipsos - France

Keynote : Africanews on the moveIntroducing the Africanews channel, programs and communication campaign in preview in Africa.OLIVIER DE MONTCHENUManaging DirectorEuronews Global Sales - France

WORKSHOP @Tiskiwine

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2 2 s e p t e m b e rPROGRAM

Keynote : Winning with MobileAs the world becomes increasingly mobile, brands need to learn how best to interact with consumers’ and their rapidly changing expectations.

IAN MANNINGHead of Agencies MENAPFacebook - UAE

Showcase : The Gunn Report: The Case For CreativityEvery year The Gunn Report identifies and applauds the most awarded creative work in Advertising. Why is it so important ?

EMMA WILKIEManaging DirectorThe Gunn Report Ltd - UK

Keynote : Goodvertising – because advertising is no goodAdvertising is being fundamentally challenged. Forward-thinking brands are turning away from empty sales pitches and snappy jokes to conversations about what matters to people and planet.

THOMAS KOLSTER Mr. Goodvertising, author, speaker, sustainability expert - Denmark

Book signing session - @chill out space« Goodvertising » Creative advertising that cares.

2 PM ENTREPRENEURSHIP & INNOVATION IN AFRICA

Speed-pitching contest : 8 start-ups will pitch on stage

LIK OMAR KADIRI CEO

Wideonet NABIL HAMDAOUI Marketing manager

Conversact AMINE BENKEROUM Lead dev

Mewdo YOUSSEF ELAZHARI Co-founder

Ma-oH MAMOUN ZAERAOUI Co-founder

Linkry AHMED ZRIKEM CEO

AdRentor SOUHAIL LEASSAFRI Founder ADRENTOR & CEO SMARKETDIGITAL

Senskin MARIA SADAK Doctor

11.30 AM

12.30 AM

1PM - NETWORKING LUNCH (L’OLIVERAIE PULLMAN)

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3 PM

5 PM

ENTREPRENEURSHIP & INNOVATION IN AFRICA

Keynote : Digital in Africa : state of the market & new trendsThe current state of internet in Africa in numbers & the importance of the skills development for local digital content creation.

MONCEF BELKHAYATPresident WB AFRICA - Morocco

6 PM - COCKTAIL RECEPTION (TERRASSE PULLMAN)

8 PM DINNER (JARDIN DU MEZZE)

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PROGRAM

Showcase : 12 months of creativity & innovationCHRISTIAN CAPPEFounder & CEO - Cristal Events - France

Keynote : The future of consumer-centric brands is frugal brandsFRÉDÉRIC BELLIERDigital Catalyst @Audace Digital

Keynote : The Things I learnt from Chinese Advertising12 years of creative work.

NORMAN TANNorth Asia Chief Creative OfficerChina ChairmanJWT Shanghai - China

Keynote : FABRICE SAWEGNONCEOVoodoo group - Ivory Coast

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2 3 s e p t e m b e r



Film Cristal - Integrated Cristal - Media Cristal - Presse Cristal

Royalty Free Images: free to do anything? Really...?

GILLES TERVERManaging DirectorTswera - Morocco

10 AMKEYNOTES AND PANELS @ PLENARY ROOM

Keynote : Building a lifestyle brand & creating an ecosystem optimizing the paid, earned, owned and shared media.ARIEL STEINMANNHead of Digital MarketingBNP Paribas Online Bank & Hello Bank! - France

BENJAMIN HANCOCKGlobal Head of Programmatic Trading CNN International Commercial - UK

OUMOU SOULOYMedia Director McCann Dakar - Senegal

ROMAIN CHAVON CTO & Co-founder Black Angus - France

SHORTLISTS SCREENING @MenaraDigital & Mobile Cristal - Promo & Direct Cristal - Outdoor Cristal - Radio Cristal9 AM

10 AM

PROGRAM

Moderated by :

MICHEL JUVILLIER

CEOJuvillier Conseil - France

Panel : The Future of programmatic advertising

WORKSHOP @Tiskiwine :

9 AM10 AM

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1 PM - NETWORKING LUNCH (L’OLIVERAIE PULLMAN)

11.15 AM

1 PM

STÉPHANE MARTINChairman of the EuropeanAdvertising Standards Alliance - Belgium

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JOINT PRESENTATION : Programmatic advertising : The new way to reach your customersProgrammatic advertising is a real game changer developing new possibilities, touching your prospects and customers as well as generating new business opportunities.

PROGRAM

PANEL : Advertising self-regulation : Nor censorship or regulation

JIHANE BOUKAIDIExternal Affairs Manager Middle East & North Africa – Unilever - Morocco

ROMAIN CHAVON CTO & Co-founder Black AngusFrance

OUMOU SOULOYMedia DirectorMcCann DakarSenegal

BERTRAND TIOTSOP CEO and Founder Publicity and Design - Cameroon

Keynote : How to grow big brands on African soil?1.1 Billion people, 54 countries, 2,000+ languages, 1 Pan-African approach. Seriously ?

MATHIEU PLASSARDManaging Director, Ogilvy Africa @ Ogilvy & Mather - Kenya

Moderated by

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Keynote : Nigerian consumers and the rise of identityOf late, Nigeria has been experiencing a renaissance in the world of culture, spanning music, filmmaking and fashion. We’ve also seen a renewed pride in the use of Pidgin English and other local languages. My presentation will be showcasing how brands are trying to stay relevant to these changing consumers through their communication and activities. My talk will be about how brands are striving to speak local while maintaining a global worldview.

LANRE ADISAManaging Director & Executive Creative DirectorNoah’s Ark Communications - Nigeria

KEYNOTES & PANELS @Koutoubia room

2 PM

3.45 PM

Keynote : Brand Convergence How data will make your brand more agile and innovative?

MIKE SAUNDERSCEODigitLab - South Africa

PROGRAM

Keynote : The Power of Big and SmallAHMED EMADRegional Manager Media Consumer Engagement & Agency RelationsMondelez - Egypt

PASCAL CHEVALIERChairman CPI - Chairman Reworld Media - France

JOINT PRESENTATION : AI & Automation fueling new era of digital marketing

TAOUFIK ABOUDIACEO & Co-Founder @ Emerging Business Factory - Morocco

AI Content authoring, Chatbots, AI website Design, Automated Video Banners creation and App-to-App Automation platforms. Few examples of how AI and automation will turn the wheel for digital marketing business and open the gates for new market upcoming heroes.

Keynote : Imperial’Media : Optimize & centralize offline and online advertising campaignsCollaborative tool for managing media planning functions and buying space for the use of contractors (agencies and brands) and media supports.

ANOUAR SABRICEO - IMPERIUM - Morocco

Keynote : Omniup, free wifi for all

ALI BENSOUDAManaging Partner - OMNIUP - Morocco

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6 PM COCKTAIL RECEPTION (TERRASSE PULLMAN)

8 PM - GALA DINNER, AWARDS CEREMONY (SALLE PLENIÈRE)

INTERVIEW

« Communiquer c'est vivre » DOMINIQUE WOLTONDirectorRevue Hermès CNRS Chairman of the Council of Advertising Ethics (ARPP) France

Interview by :ISABELLE MUSNIKINfluencia Founder & President Publisher for the Gunn Report for mediaFrance

4 PM

5 PM

Keynote : Africa : the leapfrogging continent from incremental innovation to disruptive innovationGILLES BABINETDigital Champion European Commission & President - Captain Dash - France

Book signing session - @chill out space

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