JAWS Aomori #5
JAWS Aomori #5 Eikichi Gotoh
Eikichi Gotoh
Twitter - @egopro Facebook - facebook.com/egopro
JAWS Aomori #5 Eikichi Gotoh
JAWS-UG
JAWS Aomori #5 Eikichi Gotoh
JAWS-UG
JAWS Aomori #5 Eikichi Gotoh
JAWS-UG
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS FESTA 2013 Kansai LT
JAWS Aomori #5 Eikichi Gotoh
JAWS DAYS 2014 A-1 GP LT
JAWS Aomori #5 Eikichi Gotoh
YAPC::Asia Tokyo 2013
AWS
JAWS Aomori #5 Eikichi Gotoh
JAWS-UG Aomori #3
PlayStation 4
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
Advertisement for everyone
JAWS Aomori #5 Eikichi Gotoh
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JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
500
JAWS Aomori #5 Eikichi Gotoh
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JAWS Aomori #5 Eikichi Gotoh
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JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
1.
2. AWS
3.
4.
1.
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
DSP
Imp
“ ”
CPC CPM
Web
http://dmlab.jp/words/e029.html
JAWS Aomori #5 Eikichi Gotoh
Google Adwords / Yahoo!
/ Facebook / Instagram / Line …
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
SSP / DSP / RTB
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
CPC / CPA CPM
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
CPC Cost Per Click
CPA Cost Per Acquisition
CPM Cost Per Mille 1,000
JAWS Aomori #5 Eikichi Gotoh
CPM 1,000
1,000 CTR
1 % 10
CVR 1 % 100
1
1 CPA
10,000
JAWS Aomori #5 Eikichi Gotoh
CPA 5,000
JAWS Aomori #5 Eikichi Gotoh
CPM 500
1,000 CTR
1 % 10
CVR 1 % 100
1
1 CPA
5,000
JAWS Aomori #5 Eikichi Gotoh
CPM 500
JAWS Aomori #5 Eikichi Gotoh
CPM 1,000
1,000 CTR
2 % 20
CVR 1 % 100
1
1 CPA
5,000
JAWS Aomori #5 Eikichi Gotoh
CPM 1,000
1,000 CTR
1 % 10
CVR 2 % 100
2
1 CPA
5,000
JAWS Aomori #5 Eikichi Gotoh
CTR CVR
JAWS Aomori #5 Eikichi Gotoh
2. AWS
JAWS Aomori #5 Eikichi Gotoh
AWS
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
AWS
http://www.awsmicrosite.jp/adtech/case-studies/
JAWS Aomori #5 Eikichi Gotoh
FreakOut
http://aws.amazon.com/jp/solutions/case-studies/freakout/
JAWS Aomori #5 Eikichi Gotoh
RTB 100ms
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
AWS
http://www.awsmicrosite.jp/adtech/
AWS
JAWS Aomori #5 Eikichi Gotoh
http://www.awsmicrosite.jp/adtech/
JAWS Aomori #5 Eikichi Gotoh
3.
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
/
/
/ /
JAWS Aomori #5 Eikichi Gotoh
/
/
/ /
JAWS Aomori #5 Eikichi Gotoh
/
/
/ /
JAWS Aomori #5 Eikichi Gotoh
4.
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS-UG Aomori #1
AWS
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
R
ZJAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
1,000
JAWS Aomori #5 Eikichi Gotoh
1,000
+1,000
+100%
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
CTR100% CVR100% 100%
CTR100% CVR100% 100%
CVR 1%
0 +1 …
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
Yahoo! / / …
JAWS Aomori #5 Eikichi Gotoh
Yahoo! / / …
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
…
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh
Eikichi Gotoh
JAWS Aomori #5 Eikichi Gotoh