Managing Affiliate Programs on ShareASale

Greg Hoffman

President, Greg Hoffman Consulting

Managing on ShareASale

• Dashboard layout• Types of affiliates• Application tips• Tagging for organization

• Terms of Service• Advanced commission

rules and Leapfrog• Shh. Secrets.

The Dashboard

Affiliate Models

• Coupons — Retailmenot• Deals — SlickDeals• Loyalty — Goodshop• Sub-Affiliate — Skimlinks• Tools — FMTC• Paid Search — IMWave

• Bloggers• Review sites• Social• General Content• Niche Content

Applications

• Approve or decline within 24 hours• Limited status vs. Full status (affiliate has or has not

earned their first check from ShareASale)• Read feedback — Feedback of -1 is bad but -8 is worse.

No feedback at all is actually good.• Read affiliate description and application notes• Review their additional sites as well as their main site• Contact the affiliate via email through ShareASale

Tags for Organization

• Coupon• Niche Content• VIP• Top Seller• 5• 10• 15*

• Review• Bonus• Paid Search• Inactive• Only Talks to

Cindy• Dead

(Metaphorically)*these numbers (or any tag) can be used with Advanced Commission Rules to override default commissions! Numbers do make it easier to remember who gets what, though.

Terms of Service / Program Agreement

Advanced Commission Rules / Leapfrog• Incredibly flexible• Split commissions

(Leapfrog)• Default 10%• Tagged “content” can

get 7%• Tagged “coupon” can get

3%

• Bonus after first X sales in a month• Bonus on specific SKUs

in a datafeed

Final Secrets. Don’t Tell Anyone.

• Use this link to find out what affiilate ID belongs to a certain promotion:• https://www.shareasale.com/m-afffind.cfm

• Use the API for custom reporting. If you can’t program a solution yourself, hire a Daniel. Merchants love a good-looking report.• Monthly Payment Review > Tracking Number

Summary• Access between the 15th and 19th of the month, look for

duplicate orders or repeat transactions

Thanks for comingGreg Hoffman

President, Greg Hoffman Consulting

www.greghoffmanconsulting.com