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Linda Luu - Agile East 2011 New York ThoughtWorks
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Linda Luu • Agile East 2011
Photo from
Flickr – cou
rtesy of 3oh
eme
Financial Services + Product Development + Design Sydney → Atlanta → Calgary → Seattle
WHAT IS AGILE DESIGN?
Concept Envisioning Iteration 0 Iteration 1 Release
‘Traditionally” user feedback is late in the delivery process...
… …
✘ ✘ ✘ ✘ ✘ ✔ ✔ Customer
Engagement
Delivery Process
Concept Envisioning Iteration 0 Iteration 1 Release
Agile design engages users early and often
… …
✔ ✔ ✔ ✔ ✔ ✔ ✔ Customer
Engagement
Delivery Process
And prototyping for fast, rapid feedback with users & stakeholders
How?
Design › Test › Build Design › Test › Build Ideas › Test Ideas › Test Ideas › Test Design › Test
Concept Delivery
A framework
Part 1 Creating the concepts
Part 2 Short iterations of design › test › build
Inception
Part 1: Creating the concepts
Research Ideas Test & evaluate
“If I had asked people what they wanted, they would have said faster horses.”
— Henry Ford, Founder of Ford Motor Company
Case Study
Business Focus Strategy + Design + BA + Tech Lead / Architect
Delivery Focus Business + Design + BA + Tech Lead + Developers
Checkpoint: Project Inception
Design › Test › Build Design › Test › Build Ideas › Test Ideas › Test Ideas › Test Design › Test
Concept Delivery Inception
Are you ready to ramp up your delivery team?
So we’re all agreed then!
Part 2: Short cycles of design, test, build
Business Focus Strategy + Design + BA + Tech Lead / Architect
Delivery Focus Business + Design + BA + Tech Lead + Developers
Design › Test › Build Design › Test › Build Ideas › Test Ideas › Test Design › Test
Concept Delivery Inception
Ideas › Test
10 – tried & tested techniques –
TO GET YOU UNSTUCK
1 Ramp up your dev team when you have a concept
agreed and tested.
2 Design for
everyone and you design for no one
3 People design better
together.
Will customers buy it?
Is it feasible?
4 Is it viable?
Successful solutions live here
5 Keep it visual.
6 Greenhouse. Never sh*!house.
7 Stay ahead, but not too far ahead.
“The developers are chomping on our h!ls again!”
8 Focus on the minimum
viable prototype.
9 The software is
the deliverable.
10 The design
is never finished.
How is this different?
Just enough of a concept, tested with users, to begin development
Designers imbedded in project teams
Short, iterative cycles of design, test, build
Cross-functional teams (full-time)
Team collaboration space & wall
Just enough design (low fidelity)
Just enough research
Focus on working software as the deliverable
The benefits
Ability respond to change
Customer focused culture
Avoiding rework of obvious usability issues
Implementing a design that is true to concept
Continuous feedback loop
Clarity of investment at governance level
Seed funding to further explore concepts outside annual funding process
“Fail early and often, in order to succeed sooner.”
— Tom Kelley, IDEO
I’d love to hear from you! [email protected]