Welcome to our PresentationPresentation Topic: Airtel Bangladesh Limited

Airtel Bangladesh Limited.

The Airtel brand in Bangladesh was formerly owned by Airtel Bangladesh Ltd. which was previously known as Warid Telecom which was a GSM and 3G based mobile operator. Warid was the sixth mobile operator to enter the Bangladesh market and originally launched commercial operations under the brand name 'Warid' on May 10, 2007. In 2010, Bharti Airtel bought out majority share of the company. Airtel provides both post-paid and pre-paid connection plans

Market product focus

• Objective.• Target customer.• Challenges.• Numbers of competitors.• Point of difference.

Objective• Provide easy access to

telephone. • Introduce a new system of

communication. • Provide different range of

services to the customers.• Fulfill the customers

satisfaction.

Target Customer

Challenges

Competitors

Difference

PEST Analysis

Political Factor Economical Factor

Social Factor Technological Factor

Political Factor• Tax policy.• Employment Laws.• Trade Restriction.• Political Stability.

Economic Factor• Exchange Rate.• Inflation Rate. • Consumer Psychology.

Social Factor• Population Growth Rate.• Age Distribution.• Career Attitudes.• Emphasis On Safety.

Technology Factor

SWOT Analysis

Strengths

• Superior product quality for customers• Better customer relationship than competitors• Extra features and services• Committed and efficient staff• Products innovations ongoing• Good reputation among customers• Good packages according to the target market• Low price as compared to quality provided

Weakness

• Less time in market as compared to major competitors

• Less coverage as compared to major competitors

• Less experienced employees than competitors

Opportunities• A developing market• Could develop new products• Extension to overseas• Decline of major competitors• Technologically better

environment

Threats• Emerging companies in

market• Unstable political conditions• High public expectations• Low prices of competing

brands• Substitute options

Marketing Mix

Product

• Prepaid• Postpaid• Internet Modem

Price• SIM Price• Call rate• Internet• SMS• MMS

Place

Promotion

• TVC• E-Mail• Facebook• YouTube• Bill-Board• Banner• Personal Call• SMS

Four Targeting Approaches

• Undifferentiated marketing• Differentiated marketing

Undifferentiated/Mass