ABCHEIGHTSAmura Marketing

Technologies

CASE STUDY SOLUTIONSUBMITTED BYRIDESHA SAHABATCH 2015-2017MARKETING – FINANCESIMS, Pune

ABC Heights

Digital Media Marketing FactsThe great way to run social media marketing in channels like

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Facebook

Content Marketing (Website)

Twitter

Pinterest

Instragram

Blog

Social Sites

Facebook MarketingObjectives:

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GOALSTo provide the news of the new constructions to all the customers at a virtual platform.

TASKS1. Choosing the right material for the website e.g.; articles, information, pictures2. Choosing the right target customer.3.Increasing traffic on the website, in turn increasing the subscriptions.

EVALUATIONTo evaluate how our website is doing we have to monitor the quantity and quality of the traffic on the website

Facebook Strategies

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Basic Steps Further steps Website Ads

Basic Steps• Your Facebook page is a place where

you can publicise your business name, address and contact details

1.Share basic information about your

business

• Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers

2. Share pictures and videos from your

business

• Use Facebook to 'talk' to existing and potential customers by posting and receiving messages

3. Talk to existing and potential customers

• Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls

4. Provide customer support

• You can increase your business's profile on Facebook by encouraging existing and potential customers to click the 'Like' button on your Facebook page which will increase updates on their wall, where their friends will also see them.

5. Raise brand awareness and promote positive word-of-mouth

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Basic Steps Further steps Website AdsFurther steps

Facebook Strategies

Updates about

neighborhood

•Increasing the engagement through posts by posting pictures of flats,rooms,buildings.

Traffic on website

•Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Hence more aggressive marketing regarding the flats.

Targeted advertising •As the owner of a business page, you can pay to use this information to deliver

targeted advertising to a specific group.

Offer deals •Engaging audience in different contests and attractive offers of Loan by different banks will help increasing popularity.Show you Care About Your Clients by posting pictures .

Images to update •Using Images to update increase popularity

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Basic Steps Further steps Website Ads

Website Ads

Publishing Ads on Facebook

Showing easy booking of Apartments and updates about it on facebook

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Board about neighborhood Listing of the nearby amenities available e.g. Kumar Primrose, Forest County, EON IT Park

Board about in-house lifestyle

Availability of Tennis court, Swimming pool, basket ball court, greenland for children to play

Use Hashtagsuse hashtags to connect with your market, and extend your posting reach beyond just your following.geographic specific tags, like #Kharadi,Punelisting specific tags, like #2bedroomsimage specific tags, like #decorate and #newhome

Pinterest Strategies

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Following people who are following your

competitors

Using advanced search to find people talking about things relevant to your business

Using Tweets to receive attention

Using hashtags(#)Using mentions(@)

Engaging with targeted people

Using a Twitter database website like

www.followerwonk.com to search for bios of

profiles

Using alerts

Using promoted tweets/ trends/ accounts

Twitter Marketing

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Top 6 Websites to put Ads• http://www.99acres.com/• http://www.magicbricks.com/• http://www.indiaproperty.com/• http://www.abodesindia.com/• http://www.realestateindia.com/• http://www.indiaproperties.com/

Creating a Own Website having the following attributes like :1.Creating Brand Awareness of ABC HeightsBy using tag line for brand : “Destination to happiness “2. Creating of Project Awareness by posting pictures of the projects3. Creating events and offers such as Discounted Modular Kitchen as gift on purchase of flats4.Highlighting major amenities and nearby entertainment center near the location such as In orbit Mall, phoenix Mall, Near It Hub,

Advertisements & Website development

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Different Offers and attributes on the Website of ABC Heights

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Viral videos are still all the rage. If we can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. E.g.. YouTube video ads

GOOGLE ADWORDSWe can go the organic route and optimize our website, and to improve our rank in search results, we can pay to be up with the big players in the paid search ads. Google Adwords is a great way to generate leads and connect to homebuyer and sellers

NEWSLETTER VIA EMAIL

A good way to describe this style of

content would be something topically

adjacent to our industry and business

and make the customers aware of

new projects .

Bing Ads is the advertising platform we can use to show ads on the Bing and Yahoo search engines – also referred to as Yahoo Bing Network .

Other strategies

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ABC Financials

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Thank you