The road so far

200 MMAU

Started in 2001

TOP 5downloads

Goal: Make a soccer game for the World Cup 2014 … in 3 months!

Improving the game: Dynamic Content and AB testing

Improving the game: Missions and coach Tony Star

Improving the game: Teams with powers

+30% ARPDAU

Improving the game: Sharing gifts between players

Overall look on what we did so far:The good and what we are improving

We did good We are improving

• Simple gameplay for soccer fans but not only

• Change and test content easily• Give extra value to teams besides

visual• Give extra goals to players and make

them bring others to the game

• Balance between monetization and retention features

• AB test in small steps rather than trying to see all at once

THANK YOU!!!

corporate.miniclip.com