Apple Inc

Entrepreneursh

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HISTORY • Steve Jobs was born on 1955 where since

childhood he liked to tinker with electronics• Got a summer internship after graduating high

school in 1972 due to impressive performance on electronics.

• after becoming a member of a computer club, he met Steve Wozniak a computer engineer who was was building a personal computer. Jobs found this intriguing and decided to hop on board with the project.

• As most people have heard, Apple really started in the basement or garage where the two raised funds and worked on selling items in order to survive while they were completing the computer, and forming their Apple Incorporation, which received its name from a summer job that Jobs had picking apples.

FORMATION Date / Year Success / Development

April 1 1976 Created Apple computer May 17 1976 - August 26 1999

The Apple logo introduced and was created by Rob Janoff with the rainbow scheme

January 3 1977 Incorporated the companyApril 16 and 17, 1977 The Apple II it was presented to the public at the first

West Coast Computer Faire. On the first day of exhibition, Jobs introduced Apple II to a Japanese chemist named Toshio Mizushima who became the first authorized Apple dealer in Japan.

May 19, 1980 The Apple III was released July 12 1981 Submitted the first Business Plan 1985 Jobs had been ousted from the company1996 Return to Apple and found it's in edge of bankruptcy 1997 Steve came back with new marketing strategy which

took off with $5.9 billion that year overtaking Microsoft and Google

October 23, 2001 Apple introduced the iPod, a portable digital music player.

2007–present iPhone, iOS, and iPad

LOGO Steve Job’s vision for Apple Computer was to sell to everyone, not just to computer engineers. He turned to some friends for advice about how to do that. Apple was going to need a catchy logo. The Apple logo was made by Rob Wayne, a co-founder of Apple Computer

In 1977, Jobs had Rob Janoff design the new logo which was an apple shape with a bite out of it and the colour in a different order. The word was a reference to the computer term "byte", meaning knowledge.  In 1997, the logo changed again to a solid colour.

BUSINESS PLAN • The 30-page Preliminary

Macintosh Business Plan, released internally within Apple Computer in 1982, describes the market position the Apple Macintosh could fill and the plans they envisaged for themselves.

• The business plan consists of :

Apple Product Overview Macintosh Markets &

Software Ranking Macintosh Organisation,

staffing and budgets Open Issues

BUSINESS STRATEGY • Control the uncontrollable• Forget the low end• Use partnership as a last resort• Obsess over the little things

MARKETING STRATEGY • The Exclusivity

Technique• Success by design• Pricing• Distribution• The hype

APPLE! THE BEST! WHY ?

• For any product that Apple create, the people who create it have to want it themselves

• The products are easy to use • Keep things simple • Apple only makes a product if Apple can

do it better • Apple stays at least two years ahead of

its competitors

Thank You