Attributes comprising a

product

.

Members

• Muhammad Musaab Khetran - 185

• MUHAMMAD UMAIR KHALID - 190

• MAAZ BIN AMIR - 168

• HUMA SHAHID - 163

• TUYIBA KOUSAR - 186

Product Quality

• Performance

• Features

• Reliability

• Conformance

• Durability

• Serviceability

• Aesthetics

• Perceived Quality

Physical characteristics

It includes qualities such as

• Size

• Color

• Weight

• Durability

• Maintainability

• Product features

• Product benefits

Price

Price matters in sale of product.

• People compare products price with its utility.

• Price we pay is fulfilling our need.

• People are always in search of a reasonable price.

• Reasonable price attract a market.

• More price decreases sales

Brand

• Determining market place

• The term ‘brand’ is associated unique and consistent product.

• We associate band with its quality , durability price. EXAMPLE

Sony Handy cam

Nokia phones

Packaging

A package is the physical container or wrapping for a product.

Functions of Packaging

• Promoting and Selling the Product

• Providing Information

• Protecting the Product

• Pest prevention

• Weather changes

Design

• Good design can improve the market of product

• Customer Expectations

• Reputation

• Sells more

• Substandard product

Product warranty

• A guarantee given to the purchaser by a company stating about

• Reliability

• Guarantee of product

• Repairs or exchanges

• It Increases confidence of buyer

Color

• Color has a strong psychological hold on people

• Used to ‘brand’ products and companies

• Influence consumers’ purchase decisions

• Effects consumer emotions

• Effects buying decisions

• The right colors communicate meaning

Sellers Reputation

• Sellers are chosen on the basis of reputation.

• Maintaining a good repo

• By information of other buyers.

• Known and trustful.

Seller’s services

• Seller’s Services

• Maintenance & repair services

• Business advisory services