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Becoming TUNED IN Craig Stull, Phil Myers & David Meerman Scott A presentation by Bill Gammell about the book TUNED IN

Becoming "Tuned In"

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A presentation about the book "Tuned In" - Uncovering the Extraordinary Opportunities That Lead to Business Breakthroughs

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Page 1: Becoming "Tuned In"

Becoming

TUNEDIN

Craig Stull, Phil Myers & David Meerman Scott

A presentation

by Bill Gammell

about the book

TUNED IN

Page 2: Becoming "Tuned In"

…a

presentation

by Bill Gammell … (a fan of the book TUNED IN)

Page 3: Becoming "Tuned In"

Help!

Page 4: Becoming "Tuned In"

What’s up?

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My widgets aren’t selling and I have a sales presentation on Tuesday and…

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Wait, wait. S-l-o-w down.

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The reason yourwidgets aren’t sellingis because they’re

not resonators.

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Reso – what?

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A resonator. It’s like this…

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res o na tor [rez-uh-ney-ter]

-noun

1. A product or service so powerful it sells itself.

2. An offering that connects to what your market values most.

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I still don’t get it.

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Well, can you think of a brand that solves

a problem so well it sells itself?

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Umm…I got nothing.

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Why do I always get stuck with the winners?!

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Let me give you some

examples…

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Mmm…Double tall,

haf-caf vanilla…

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…focus, my friend.

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You see, a resonator is a product or service

like Starbucks, American Idol or Google.

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But I ain’t no

Google.

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True. But you can follow a proven 6-step

method to help youuncover your resonator.

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Hey! I once followed a step program. But I think there were 12 steps?? I rememberwhen I first joined, I…

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…F-O-C-U-S!

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Oh, sorry. So, what are

the steps?

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Let me show you.

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Step One:

Findunresolvedproblems

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Step Two:

Understandbuyer

personas

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Step Three:

Measurethe

impact

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Step Four:

Createbreakthroughexperiences

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Step Five:

Articulatepowerful

ideas

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Step Six:

Establishauthentic

connections

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Hold on. Step two…

‘Understand

buyer…’

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…Clueless.

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On second thought,let me just give you

this...

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What’s this?

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A fantastic book that will walk you through

the entire process.

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I can feel its

power!

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Yep…it’s pretty powerful stuff.

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Now, you, too can unleash the

power!

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Become

TUNED IN by…

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…listening to your

CUSTOMERS and…

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…your

POTENTIAL CUSTOMERS…

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…and

buying this book.

Page 46: Becoming "Tuned In"

More information: www.tunedinblog.com

The book’s blog and where you can download the first chapter absolutely free of charge!

www.pragmaticmarketing.comThe company behind the Tuned In method.

www.webinknow.comA stellar blog by David Meerman Scott – one of the book’s authors.