Briefing social media’s most powerful channel

... And The Mistake 9 Out of 10 of Marketing Professionals Make In Using It

Alex Milo B2B Copywriting & Consulting

The B2B Marketing world is changing. Are you changing with it? Have you and your company changed with it? According to HubSpot:

78% of Internet users do product research online. 57% of businesses have acquired a customer through

blogging. Over 200 million Americans have registered with the

“Do Not Call” list.

2/24/2013 Alex Milo/B2B Copywriting & Consulting 2

“Blogs are considered the most effective social network for B2B prospecting”. BtoB survey and the Association of National Advertisers (ANA),2010


Only 15% of brands respond customers via social media communities, and 7% listen via blogs.”

21% Surveys

19% Call

Centers

18% Company websites

15% Social Media Communities

12% Advisory Boards

8% Discussion

Forums

7% Blogs

Listen To

“2012 Marketing Industry Report,” Social Media Examiner


According to Mike Volpe HubSpot’s VP of Marketing…

“Blogs generate 55% more website traffic than companies that don’t… and they get 97%

more links coming in to their sites.” Handley, Ann and C.C. Chapman, Content Rules, John Wiley and Sons, Hoboken, N.J., 2012.

Blogging’s Applicability to Customer Buying Phases

Has need Maintain visibility

Recognize need Have the right product

Establish urgency Make it easy to buy

Create company awareness Continue relationship

Create product awareness

“Blogging ranked #2

(behind Google+) in

social media tools

marketers want to

learn more about.” ~

Social Media

Examiner


“Blogging ranked #2 (behind Google+) in social media tools marketers want to learn more about.” Social Media Examiner


1. Effectiveness: Generate leads and drive sales with opt-in content and soft sell with case studies. 2. Efficiency: Blogging is cheaper than traditional marketing, hands-down, according to 55% of companies surveyed. 3. Branding: With a diverse customer base you need to ensure your message remains consistent and on point. 4. Thought Leadership: Blogging isn’t a frivolous endeavor that deals with issues on a superficial level. Whitepapers can be posted one section at a time. 5. Customer Retention: By blogging consistently and constantly with infectious content, you’ll develop a loyal following.


Blogging isn’t a flash-in-the-pan

It’s not only popular, its growth in B2B markets is persistent.

It’s a myth that B2B marketers lag their B2C peers in adopting social media.

The reality is that B2B marketers are leading their counterparts in the B2C community– 81% vs. 67%.

B2B Digital Marketing


The number one way to see a significant improvement almost immediately is to

leverage your prospects’ and customers’ feedback.

It’s shrewd and profitable. 9 out of 10 of your competitors fail to exploit this advantage

today. Less than 2 out of 10 of your competitors take advantage

of blogs’ direct and real-time communications in responding to customers.


Your prospects and customers are telling you what they want. When they post their feedback to your blog, they’re telling you

what influences their purchase decisions. If you decide to take advantage of this gross oversight by your

competitors, I urge you to call me at 256-289-3212 or by fax at 256-217-4483.

Tell me what you’d like to accomplish, and I’ll help you engage your prospects and customers by blogging

Call 256-289-3212 or send a fax to 256-217-4483, today and let’s

discuss your goals and objectives.


Business

Briefing social media’s most powerful channel