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6C H A P T E R

Communicating in Writing

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Tactical Elements for Written Communication

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Planning and Developing the Message

Parts of a Message

Intro and Body:• Direct approach• Indirect approach Conclusions:

• Goodwill• Summary• Sales

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Planning and Developing the Message Persuasive

Messages

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Planning and Developing the Message Persuasive

Messages

TYPES OF APPEALS

COMPONENTS

Quality of the evidence

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Planning and Developing the Message Persuasive

Messages The AIDA Approach

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How Do I Deal with a Resistant Audience?

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Planning and Developing the Message Reports and

Proposals

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Do Visuals Matter for Writing?

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Do Visuals Matter for Writing?

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Revising: Coherence and Flow

When revising: Check for accurate topic sentences

Check for paragraph coherence

Include transitions and forecasting where appropriate

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Revising: Style and Tone

Written business messages should use: Short, simple, precise words, and yet avoid

slang Short yet complete sentences and short

paragraphs Standard English First- and second-person pronouns

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Tips for Submitting a Message

Avoid using BCC, which may look sneaky