BUSINESS PLAN

Group Members : Phang June Ee (0311954) Yong Chang Theng

(0310925) Zachery Sebastian (0311079)

Tan Yong Ming (0310630)

Embrose Development Sdn Bhd

The Managing Team

Embrose Development

Company

Managing Director

Sales Strategist

Chief Finance Officer

Chief Marketing

Officer

Vision and Mission of our company

To provide a comfortable living space for our society

To become one of the top ten development company in Malaysia

New Project

Project

Residential Units ( Double-Terrace Houses)

Located at Taman Tambun

Budget Plan

RM13.5 million Pricing per unit : RM 200k Total profit :

Located near to Hypermarkets, primary school, secondary school, tertiary education

Infrastructures- Public toilet, Public Telephone, Shuttle bus, etc

Units to be built and sold : 138

Targeted Customers : - Salary ranged from RM3k - Married couples

- Without Cars

Facilities : Club, playgrounds, security

Advertising

Electronic media : Radio, Internet

Printed media : Newspaper, Magazine, Brochure

Electronic Media

Radio : Broadcast it on the radio at golden hour

Internet : Set up a website that explains about the project

Printed Media

Newspaper : Promote our project on the newspaper

Brochure : Give out brochure to people who lives nearby

Magazine : Hire someone to write about our project in the magazine

Promotion

Every 10th customer gets a 5% discount

Pricing

RM200k per unit