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Why can Pizza Hut be successful? One of the Authors: 張張張 wing Blogger: http://autekroy.blogspot.tw/ Email: [email protected] This PowerPoint have many notes. Please download and see them! 張張張張張張張張張張張張張張張張張 張張張張張張張張張張張張 !

Business - Why can Pizza Hut be successful?

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Please see: http://autekroy.blogspot.tw/ This is my presentation PowerPoint for the English for Business Communication course in 2nd college year. It's a group presentation in English. The topic is "Why can Pizza Hut be successful ?" 下面是我們組別在大二的英文課時所製作的上課報告投影片 這份主題是"為什麼必勝客(Pizza Hut)會如此成功?" 由於是英文報告,所以投影片內容沒有中文。

Text of Business - Why can Pizza Hut be successful?

  • 1. Why can Pizza Hut be successful? This PowerPoint have many notes. Please download and see them! !One of the Authors: wing Blogger: http://autekroy.blogspot.tw/ Email: [email protected]

2. English Presentation team 5Group member: 102 102 102 102 3. number of stores70 25% 110 39%Pizza hutDominos103 36%Naples 4. STRUCTURE historylocallyPizza hutWay to salecompetitor 5. HISTORY1.Who estabilsh? 2.Name? 6. Operating statics 1.Emphasis on communication and mutual support 2. funny work environment 3. the spirit of innovation and change 4. customers satisfaction is first 7. Operating statics 5. staff development and recognition6. pursuit of customers, shareholders, employees winwin-win() situation 7. As a company citizenship 8. target consumers and position1.target consumers 2. position(): In the form of dinner( ) , instead of the other fast food from. 9. MARKETING MANAGEMENT 1.Products2.price3.location4.Delivery service5.Promotions 10. Products a. Meet the needs of many consumersb.Happy bar() 11. price a.Higher than the same industry a little b.60% consumers think the products areconsistent with the price. 12. location a.many branchesb.setting in the important c.convenience 13. delivery service a.Manyindustry-leading systemb.Internetordering pizza in wholeprovince() c. hot d.hotburning package() burning vehicles() 14. Promotions a. Different product mix, b. Attractive prices, save a lot of money c. Cooperation with other industry occasionally 15. Prime Competitors Dominos PizzaNapoli 16. Compared with its competitorsStrengthWeaknessa. better location b. better popularity c. stable source of customersa. expensive than fast food b. Not very different from the market share () of Dominos PizzaOpportunityThreata. marketing approach(TV Ads or Posters) b. developing dining areasa. Napolis low price b. fifty-dollar pizza stores c. Sluggish() domestic economy 17. Brand positioning 1.concept of casual dinning 2.divides the boundary with fast food3.avoiding from friction and competition. 18. Feature 1.highlight casual atmosphere (ex: Western-style murals, fireplace-like cake table, small () kitchen toys) 2.tailor a lot of games for the young white-collar workers2.an elegance and playful world 3.Customers can put down heavy burden in life 19. Local tactic 1. Local material 2. Local product 3. Local management 20. Pizza-Hut in Taiwan 21. Pizza-Hut in Taiwan 22. Pizza-Hut in China 23. Pizza-Hut in China 24. Pizza-Hut in Hong Kong 25. Pizza-Hut in Japan 26. Pizza-Hut in Japan 27. Pizza-Hut in Japan 28. Pizza-Hut in America Stuffed Pizza Rollers P'ZONEPIZZABreadsticksCheesesticks Cinnamon Sticks 29. Conclusion 1.2. 3.marketing management(3p) Logo Locally 30. Q&A Thank you