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Niestandardowe kampanie reklamowe nagrodzone podczas festiwalu Cannes Lions 2011. Kategoria nadrzędna: Outdoor.
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Cannes Lions 2011Zwycięzcy w kategorii niestandardów – cz. 4
GDAŃSK, 28 czerwca 2011
Niniejsza prezentacja stanowi przegląd prac nagrodzonych podczas festiwalu Cannes Lions 2011.
Uwzględnione zostały w niej wyłącznie nagrodzone prace w szeroko pojętej kategorii niestandardów –
ambient media, guerrilla marketing, experiential marketing, a także wykorzystujące nowe technologie,
tj. mobile marketing i digital outdoor.
Prace z tych kategorii archiwizuję od 2008 roku do swojej pracy doktorskiej. Niestety, w ramach
festiwalu Cannes Lions nie ma jednej kategorii zbiorczej „non-standard”. Wyszukiwanie takich
kampanii polega więc na niezwykle czasochłonnym przeglądaniu wszystkich kategorii i podkategorii.
W tym roku zdecydowałam się podzielid swoją pracą z czytelnikami mojego bloga http://hatalska.com,
po raz pierwszy w formie prezentacji. Wierzę, że przegląd najlepszych niestandardowych kampanii
okaże się dla branży inspirujący i w kolejnych latach polskie agencje będą triumfowad w tej kategorii
w Cannes :).
Natalia Hatalska
Outdoor Lions
Category: Stunts & Live AdvertisingTitle: DECODE JAY-Z WITH BING
Advertiser/Client: BING/JAY-ZProduct/Service: DECODE JAY-Z WITH BING
Advertising Agency: DROGA5 New York, USA
Nagroda: GRAND PRIX
Type of Entry: AmbientCategory: Special Build
Title: OPERATION CHRISTMASAdvertiser/Client: MINISTERIO DE DEFENSA NACIONAL
Product/Service: GUERRILLA DEMOBILIZATION CAMPAIGNAdvertising Agency: LOWE-SSP3 Bogotá, COLOMBIA
Nagroda: ZŁOTO
Type of Entry: AmbientCategory: Special Build
Title: SEAFOOD AQUARIUMAdvertiser/Client: LG ELECTRONICS
Product/Service: SOLAR DOME MICROWAVEAdvertising Agency: Y&R THAILAND Bangkok, THAILAND
Nagroda: ZŁOTO
Type of Entry: AmbientCategory: Special Build
Title: THE HONEST STOREAdvertiser/Client: HONEST TEA
Product/Service: ICED TEAAdvertising Agency: SS+K New York, USA
Nagroda: ZŁOTO
Type of Entry: AmbientCategory: Digital Outdoor
Title: VIRTUAL STOREAdvertiser/Client: TESCO
Product/Service: HOMEPLUSAdvertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Nagroda: ZŁOTO
Type of Entry: AmbientCategory: Bars, Restaurants & Stores, etc.
Title: SUSHI TRAINAdvertiser/Client: JAPAN EARTHQUAKE APPEAL
Product/Service: DONATION APPEALAdvertising Agency: JWT SYDNEY Sydney, AUSTRALIA
Nagroda: SREBRO
Type of Entry: AmbientCategory: Small Scale Special Solutions
Title: AXN TV BOXESAdvertiser/Client: SONY PICTURE RELEASING OF BRASIL
Product/Service: TV CHANNELAdvertising Agency: PUBLICIS BRASIL Sao Paulo, BRAZIL
Nagroda: SREBRO
Type of Entry: AmbientCategory: Special Build
Title: MUD-FLOWAdvertiser/Client: JARINGAN ADVOKASI TAMBANG (JATAM)
Product/Service: ANNIVERSARY OF MUD-FLOW DISASTERAdvertising Agency: PUBLICIS INDONESIA Jakarta, INDONESIA
Nagroda: SREBRO
Type of Entry: AmbientCategory: Special Build
Title: GEGENPOLAdvertiser/Client: FC ST. PAULI
Product/Service: FOOTBALL CLUBAdvertising Agency: INTERPOL+- Berlin, GERMANY
Nagroda: SREBRO
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: ONLINE SCAMS TAKEN OFFLINEAdvertiser/Client: MICROSOFT
Product/Service: INTERNET EXPLORER 8Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA
Nagroda: SREBRO
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: CANAL BIKEAdvertiser/Client: GO FAST!
Product/Service: ENERGY DRINKAdvertising Agency: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS
Nagroda: SREBRO
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: SURPRISE CATWALKAdvertiser/Client: FRETEX
Product/Service: SALAVATION ARMY SECOND HAND SHOPAdvertising Agency: KITCHEN LEO BURNETT Oslo, NORWAY
Nagroda: SREBRO
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: SHARE WITH THOSE WHO NEED...Advertiser/Client: ASSOCIAÇÃO EDUCACIONAL E ASSISTENCIAL CASA DO ZEZINHO
Product/Service: CHILDREN'S CHARITYAdvertising Agency: ALMAPBBDO São Paulo, BRAZIL
Nagroda: SREBRO
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: SANTA’S FORGOTTEN LETTERSAdvertiser/Client: COCA-COLA
Product/Service: CHRISTMAS MESSAGEAdvertising Agency: OGILVY BRASIL São Paulo, BRAZIL
Nagroda: SREBRO
Type of Entry: AmbientCategory: Digital Outdoor
Title: TRANSPARENT WALLSAdvertiser/Client: DAIMLER
Product/Service: CAR SAFETY SYSTEMAdvertising Agency: JUNG von MATT Hamburg, GERMANY
Nagroda: SREBRO
Type of Entry: AmbientCategory: Digital Outdoor
Title: ANDES FRIEND RECOVERYAdvertiser/Client: ANHEUSER-BUSCH INBEV
Product/Service: BEERAdvertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Nagroda: SREBRO
Type of Entry: AmbientCategory: Bars, Restaurants & Stores, etc.
Title: THE BICYCLE CAPAdvertiser/Client: PESETA
Product/Service: BICYCLE ACCESSORIESAdvertising Agency: LEO BURNETT IBERIA Madrid, SPAIN A
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Bars, Restaurants & Stores, etc.
Title: TANG ZHENGDONGAdvertiser/Client: ANTA SPORTS PRODUCT
Product/Service: SPORTSWEARAdvertising Agency: JWT SHANGHAI, CHINA
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Small Scale Special Solutions
Title: THE ONE REAL PIGGY BANKAdvertiser/Client: HEBARAProduct/Service: LOTTERY
Advertising Agency: ARTPLAN Rio de Janeiro, BRAZIL
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Small Scale Special Solutions
Title: MINT PARKING TICKETAdvertiser/Client: WRIGLEY
Product/Service: EXTRA PROFESSIONAL POLAR-FRISCHAdvertising Agency: BBDO PROXIMITY Düsseldorf, GERMANY
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Small Scale Special Solutions
Title: UNCONSCIOUS RUNNERSAdvertiser/Client: NIKE
Product/Service: SPORTSWEAR/NIKE RUNNINGAdvertising Agency: SANTA MARTA PUBLICIDAD Barcelona, SPAIN
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Small Scale Special Solutions
Title: TRACKTAPEAdvertiser/Client: MATTEL MÉXICO
Product/Service: HOT WHEELSAdvertising Agency: OGILVY MEXICO, MEXICO
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Special Build
Title: BIT.CODEAdvertiser/Client: SAP
Product/Service: BUSINESS SOFTWAREAdvertising Agency: OGILVY FRANKFURT, GERMANY
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Special Build
Title: BILLBOARD POWERED BY ORANGESAdvertiser/Client: PEPSICO
Product/Service: TROPICANAAdvertising Agency: DDB PARIS, FRANCE
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Special Build
Title: VENDING MACHINEAdvertiser/Client: WORLD KITCHEN
Product/Service: CORELLE DINNERWAREAdvertising Agency: GREY GROUP CHINA Beijing, CHINA
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Special Build
Title: BIG ALICEAdvertiser/Client: WALT DISNEY STUDIOS MOTION PICTURES, ITALIA
Product/Service: ALICE IN WONDERLAND 3D MOVIEAdvertising Agency: AUGE HEADQUARTER Milan, ITALY
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: PEACE SHADOW PROJECTAdvertiser/Client: HIROSHIMA PEACE MEMORIAL MUSEUM
Product/Service: NUCLEAR WEAPONS AWARENESSAdvertising Agency: HAKUHODO Tokyo, JAPAN
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: SAVE THE BEACH HOTELAdvertiser/Client: GMODELO EUROPA
Product/Service: CORONA BEERAdvertising Agency: JWT Madrid, SPAIN
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: FOOTPRINTSAdvertiser/Client: UNIVERSAL STUDIOS HOLLYWOOD
Product/Service: KING KONG 360 3D RIDEAdvertising Agency: DAVIDANDGOLIATH El Segundo, USA
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: BIG NOSESAdvertiser/Client: BGH
Product/Service: AIR CONDITIONERSAdvertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: THE SPEED CAMERA LOTTERYAdvertiser/Client: VOLKSWAGEN
Product/Service: BLUEMOTION TECHNOLOGIESAdvertising Agency: DDB STOCKHOLM, SWEDEN
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Stunts & Live Advertising
Title: THE FILM ROOMAdvertiser/Client: NIKE
Product/Service: APPARELAdvertising Agency: R/GA New York, USA
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Transit
Title: LITTLE ACCIDENTAdvertiser/Client: ALLSECUR
Product/Service: CAR INSURANCEAdvertising Agency: OGILVY AMSTERDAM, THE NETHERLANDS
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Digital Outdoor
Title: THE WORLD'S BIGGEST HUGAdvertiser/Client: CONSELHO NACIONAL DO SESI
Product/Service: TRUE AFFECTION CAMPAIGNAdvertising Agency: MONUMENTA Brasília, BRAZIL
2nd Advertising Agency: AGNELO PACHECO COMUNICACAO Brasilia, BRAZIL
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Digital Outdoor
Title: 12 SECOND STRIPAdvertiser/Client: RENAULT
Product/Service: WIND ROADSTERAdvertising Agency: PUBLICIS LONDON, UNITED KINGDOM
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Digital Outdoor
Title: ANGEL AMBUSHAdvertiser/Client: UNILEVER
Product/Service: LYNX EXCITEAdvertising Agency: MINDSHARE London, UNITED KINGDOM
2nd Advertising Agency: GRAND VISUAL London, UNITED KINGDOM3rd Advertising Agency: MIND'S EYE MEDIA London, UNITED KINGDOM
Nagroda: BRĄZ
Type of Entry: AmbientCategory: Digital Outdoor
Title: LOTUS T5Advertiser/Client: IBM
Product/Service: LOTUSLIVEAdvertising Agency: OGILVYONE WORLDWIDE London, UNITED KINGDOM
Nagroda: BRĄZ