Case Club challenge solution : Alfa case 2014

mass affluent

0%

10%

20%

30%

40%

Citibank UniCredit - 24

75

0

275

550

825

1100

2007 2008 2009 2010 2011 2012 2013 2014

Mass affluent (5 )Affluent (1 )Upper mass (7 )

Mass (29 )

Low mass (33 )

Mass affluent

Affluent

(44 %)

(24%)

(32%)

Executive summary

Summary

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Citibank UniCredit 24

Executive summary

Summary

MBS

BF Business Forward - 27 - 134 800 - 315 - :

- 1,000,000 - , , - 12 - 228 ( .. New York, London, ) - 50 ( ) - 500,000 - 10,000

- 0 300,000. 15,000.

Moscow Business School - - 15,000 - 400 - - 26 - 70

- 25,000

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1 3 2 2 2 10

4 1 4 3 3 15

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Executive summary

Summary

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10 %25 %30 %35 %

cosmopolitan

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Executive summary

Summary

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Timeline

18

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21

22,5

24

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27

2015 2016 2017

, Affluent Mass-Affluent 27. (45% )

Executive summary

Summary

Executive summary

Summary

mass affluent

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Citigold 2500000

Prime Club 700000

PSB- 1000000

- 2000000

Premium Banking Premium Direct

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2013 2014 2015 2016 2017 - (

)47 54,05 62,1575 71,481125 82,20329375

mass-auent auent ( )

14,1 16,215 18,64725 21,4443375 24,660988125

mass-auent auent 2017

14,1 16,215 21,755125 28,59245 36,9914821875

11 % 11 % 11 % 11 % 11 %

(t) 1 2 3

PDV 19,59921 23,20627 27,04785

. pdv.xlsx