Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi

SYNOPSISWhat factors affect the rate of diffusion and consumer adoption of newly launched products and services?Marketing Management - A South Asian Perspective, 14 edition, P. Kotler

Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi

READINESS• Readiness to try new products by targeting early

adopters with product rollouts

• Personal influence also plays a major role

Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi

INNOVATION CHARACTERISTICS• Cost

• Risk & Uncertainty

• Scientific Credibility

• Social Approval

Relative advantage

Compatibility

Complexity

Divisibility

Communicability