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Sustainable Link Building Earning unlikely futures. TODAY. Clark T. Bell @SLCSEM 4/17/13
#SLCSEM #slcsem @clarktbell
@clarktbell BIOGRASS
CLUTCHFUSE
BASICALLY
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What could I possibly teach you, that you couldn't’t find out for yourself on
“HACKER NEWS FOR MARKETERS”
Link Building Circa1994-2012
Thanks, Mike Ramsey @niftymarketing for the photos/inspiration #searchfest
In the past…
Outsourced it…
Waited for it…
Didn’t do it…
@randfish speaking to @slcsem 10/10/12
Link Building Link Earning
How to EARN links: Here is your approach…
The Seven Steps To Link Earnage
“EARN LINKS. BUILD A BRAND.”
Get involved in social media.
Social is your core promotional channel. Push your content via social. “EARN LINKS. BUILD A BRAND.”
Get involved in social media.
Get Results:
Earn PR Links
@NewspaperGrl
“The Lois Lane of the World Wide Web”
Become a Proactive Blog Commenter
“EARN LINKS. BUILD A BRAND.”
Become a Proactive Blog Commenter
WHY? Because you build goodwill and you build relationship.
Because talking with real people is sustainable.
Guest Post
Write high quality guest blogging posts to a dedicated and active audience. These are legit links
“EARN LINKS. BUILD A BRAND.”
Guest Post
@guestblogposter
6 Quality Metrics Used In Discovering Guest Posts 1) Domain Authority 2) Industry relevancy 3) Social engagement 4) Site architecture 5) Fresh content 6) Originality of content
Guest Post
Guest Post
@ajkohn
@mattcutts
- Be original. - Don’t take it to extremes. - Be mindful. - No 300 words!
Guest Post
Diversify Links, Brand Links
AVOID OVER-OPTIMISATION!!!
Links should be comprised of: -branded anchor text -long-tail -partial match anchor text -“fluff” anchor text à“click here”
Generate Highly Shareable Content
Either write something worth reading or do something worth writing about. –Benjamin Franklin
“EARN LINKS. BUILD A BRAND.”
Generate Highly Shareable Content
EXAMPLE #1:
Generate Highly Shareable Content
EXAMPLE #2:
Generate Highly Shareable Content
EXAMPLE #3.1:
http://avalaunchmedia.com/infographics/the-true-cost-of-an-iphone-5-by-avalaunch-media
Generate Highly Shareable Content
EXAMPLE #3.2: 16,500 Shares
1,000 Shares
2,000+ Shares
1,000’s upon 1,000’s across/interwebs.
Generate Highly Shareable Content
EXAMPLE #3.3:
“In the last 6 months we’ve had 200 different search Variations for this graphic. This was revealed from GA”
–David Mink, @dmmink
“EARN LINKS. BUILD A BRAND.”
Build A Brand
Build A Brand
Get away from EMD’s, Build a sustainable brand.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos, CEO and Founder Amazon
Build A Brand
Don’t do this…
Build A Brand
Do This…
In Summary: 1. Earn links through social media 2. Earn PR links 3. Become a Proactive blog commenter 4. Guest post 5. Diversify Your links 6. Generate highly shareable content 7. Always, always, always be building a BRAND
The Seven Steps To Link Earning
“EARN LINKS. BUILD A BRAND.”
@paddymoogan
Resources:
@pointblankseo
Resources:
Thank You!!! Clark T. Bell [email protected] [email protected] @clarktbell www.biograss.com www.clutchfuse.com/blog/
“EARN LINKS. BUILD A BRAND.”
Sustainable Link Building. Earning unlikely futures. TODAY.
