C.O.M.I China Outbound Market Intelligence

中国出境游市场洞悉报告

In partnership with:

COTRI facts: Founded: 2004 | Headquarter: Heide/Germany | China Offices: Beijing, Shanghai, Guangzhou Director: Prof. Dr. Wolfgang Georg Arlt

COTRI China Outbound Tourism Research Institute is the world's leading independent research institute for information, training, quality assessment, research and consulting relating to the Chinese outbound tourism market.

COTRI supports private and public service providers for Chinese outbound travellers in all business fields. COTRI Country Partners are located in Belgium, Bosnia, Croatia, Estonia, Finland, France, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Mexico, Montenegro, Morocco, Netherlands, New Zealand, Peru, Russia (European part), San Marino, Serbia, Slovenia, Tunisia, UK, USA and Vatican City.

Merging scientific, cultural and industry knowledge, COTRI cooperates with leading public and private tourism organisations in China and all over the world.

ABOUT COTRI

www.china-outbound.com

CHINA OUTBOUND TOURISM

• In 2012 more than 83 million border crossings going out from China and102 billion US $ expenses for international travel

• China is the new No. 1 global outbound tourism source market • Change from group travel to more semi- and self-organised

travel leads to changes in travel needs and travel behavior


COTRI’s new publication in electronic format :• Provides changes in the tourism industry with a thorough understanding of the

vagaries of Chinese outbound tourism

• Includes in-depth market intelligence, insights and background information about current and future developments of the Chinese outbound tourism market

• Provides quantitative and qualitative analyses and forecasts for the next three to twelve months

• Integrates reports and statistics from international sources and exclusive research on Chinese media and social media

• Features detailed forecasting

• Includes the China Outbound Tourism Index

• Features Exclusive interviews with major personalities of Chinese outbound tourism

CHINA OUTBOUND MARKET INTELLIGENCE (C.O.M.I.)



CHINA OUTBOUND TOURISM EXPERT PANEL

COTRI utilises COTEP China Outbound Tourism Expert Panel in tandem with its own expertise to predict future developments in Chinese outbound tourism. COTEP members are drawn from the leading experts on China‘s tourism development from within the global tourism industry and regional, national and international organisations and institutions, including:

• Xu Jing, UNWTO Regional Director for Asia and the Pacific

• Kari Halonen, CEO of ToolBox and former marketing manager at VisitHelsinki

• Anders Ellemann Kristensen, General Manager of AlbatrosTravel

• Zhang Guangrui, professor at the Chinese Academy of Social Sciences

• John Koldowski, Special Advisor at Pacific Asian Travel Association (PATA)


CHINA OUTBOUND TOURISM INDEX

THE CHINA OUTBOUND TOURISM INDEX (COT INDEX) provides a simple but clear indicator for the analysis and forecast of the development of China’s outbound tourism:

• It is provided monthly and it is based on the insights of the members of the COTRI China Outbound Tourism Expert Panel

• COTEP members are asked to take into account the development of the number of Chinese outbound travellers, the amounts of expenses, the level of support by the governments and the level of commitment of tourism companies and organisations

• The numerical assessment is done in the form of single entries for the previous and next year on a scale ranging between Minus 10 and Plus 10

• Of all submitted assessments the mean is calculated

The first section provides China’s Outbound Tourism information and statistics in the past quarter:

I.I Outbound environment: Trends in development of China’s economy & society in past quarter

I.2 Trends in outbound travel demand in China in past quarter

I.3 Trends in important outbound travel destinations in past quarter

I.4 Events discussed in Chinese media & online communities about outbound travel in past quarter

I.5 China Outbound Tourism Index results: China outbound travel development in past twelve months

I.6 Latest China outbound travel figures becoming available in past quarter

CONTENT SECTION I : DEVELOPMENT PAST QUARTER


Based not the least on the insights of the members of the COTRI China Outbound Tourism Expert Panel, the second section provides China’s Outbound Tourism forecasts for future trends and developments in the forthcoming twelve months:

II.1 Outbound environment: Trends in China’s economy and society in the forthcoming twelve months

II.2 Trends in outbound travel demand in China in the forthcoming twelve months

II.3 Trends in important outbound travel destinations in the forthcoming twelve months

II.4 Events discussed in Chinese media & online communities about outbound travel in the forthcoming twelve months

II.5 Experts panel index results: China outbound travel development in next quarter & next 12months

II.6 Selected forecasts of China’s outbound tourism for the forthcoming twelve months

CONTENT SECTION II: FORECAST FOR THE FORTHCOMING TWELVE MONTHS


The third section provides in-depth analysis with exclusive interviews with major personalities of Chinese outbound tourism and executive summaries of important recent documentation in the field:

III.1 Exclusive interview with a Chinese outbound tourism expert

III.2 Executive summary of essential China Outbound Tourism documentation

III.3 C.O.M.I. Service: Visa regulations for Chinese citizens of countries in the Schengen area

CONTENT SECTION III: DETAILED INSIGHTS


INSIDE THE C.O.M.I. JULY 2013 ISSUE

The July issue features :

• Developments of Q2 (April-June) 2013• Forecasts for the period July 2013 - June 2014.• An exclusive interview with Zhang Guangrui, professor at

the Chinese Academy of Social Sciences and doyen of Chinese tourism research in China

• Two page summary of Zhang’s most recent work, China’s Tourism Development: Situation Analysis and Perspectives 2013


THE FORECAST

For the China Outbound Tourism index readings in the first issue of C.O.M.I., 23 COTEP members from all continents provided their assessments, forecasts and comments. COTRI China Outbound Tourism Expert Panel rates prospects for July 2013 to June 2014 with a plus 6.3 reading. The evaluations:

• 21 experts saw a positive development in the past twelve months, only 2 saw it negatively

• Increased awareness and intensified activities for the Chinese tourism source market by the global tourism industry and institutions

• However, insights into the importance of China as an international tourism source market still not sufficient

• New chances for niche products and smaller destinations due to the ongoing sophistication of the demand

• Increased political support of outbound tourism by the new Chinese government and implementation of less strict visa regulations in many destinations


WHAT READERS SAY ABOUT C.O.M.I.


PREVIEW COPY


To have a better insight into what C.O.M.I. has to offer please view our preview copy.

http://www.china-outbound.com/fileadmin/template/pdf/Publications/C.O.M.I._July_2013_Issue_Preview_Copy.pdf

INSIDE THE C.O.M.I. OCTOBER 2013 ISSUE

The next issue of C.O.M.I. will be published on October 15th, 2013. It will feature:

• The development of China‘s outbound tourism in Q3 2013

• Forecasts for the period of Q4 2013 — Q3 2014.

• Special focus topic: the new Chinese Tourism Law.


SUBSCRIPTIONS STARTING WITH THE OCTOBER 2013 ISSUE WILL RECEIVE:

- a free copy of the C.O.M.I July 2013 issue- a free copy of the COTRI eBook by Zhang Guangrui:

China’s Tourism Development: Situation Analysis and Future Perspectives 2013

SPECIAL OFFER!


A sample copy of C.O.M.I. can be ordered for 25 €. If an annual subscription for C.O.M.I. is entered into within three months after the

purchase of the sample copy, the amount of 25 € will be refunded.

Subscription to C.O.M.I. includes free access to ChinaTourismFacts.com COTRI´s online database (worth 180 €) featuring

more than 1.000 statistics, presentations, papers and

articles about China’s inbound, outbound and

domestic tourism.

ADDITIONAL BENEFITS


HOW TO SUBSCRIBE


C.O.M.I. is published quarterly on January 15th, April 15th, July 15th and October 15th

each year.

Subscription of the next four issues C.O.M.I. for the price of € 600 (incl. VAT if applicable) can be obtained through one of two options:

• Online at www.china-outbound.com (pay via PayPal)

• By email to [email protected]

http://www.china-outbound.com/

mailto:[email protected]

FOR FURTHER ENQUIRIES PLEASE CONTACT

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C.O.M.I China Outbound Market Intelligence