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Social Communities are the co-ordinated use of many social media tools. As technology advances, social communities represent the Holy Grail of social media - or the social business. This is a simple explanation of what social communities are.
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Social Communities
A simple explanation of the Holy Grail of Social Media
Mark ParkerSmart Social Media
Introduction
• This presentation is an extract of a presentation we developed to present to TEC groups (The Executive Connection)present to TEC groups (The Executive Connection)
• The master presentation is titled
Social Media Explained – A CEO to CEO Perspective
• The basic premise of the presentation is that social media is not about tools or marketing
Communities
• A Social Community is an online space where users can interact and communicate around ideas tasks conceptsinteract and communicate around ideas, tasks, concepts, or goals
• A Social Community brings together the many tools of social media into a single, branded presence
• Blogs
• Social networks
• Forums
h d k• Content sharing, Ratings and rankings
• Ideas management
What Communities are Around Us?
Known Content
S i l CSocial Content
Social networking
Communities – Key Points
• Communities are the Holy Grail of social media
• With the right strategy, resources, tools, and execution they will underpin sustainable business growth and competitive advantage
• Whilst the represent the Holy Grail, they are also the p y , ytoughest challenge – a sustained investment of resources, time, and money
Communities Comprise Neighbourhoods
Communities – A TEC Example
• TEC Comprises natural neighbourhoods and categories
l b d d• For example – TEC Members interested in direct marketing policy and compliance would share/contribute to a categoryto a category
Communities – An Australian Example
• EDNA – a social community for teachers and educators
• http://www.edna.edu.au
• Built on the Ning platform it includes all the popular tools• Built on the Ning platform it includes all the popular tools in a co‐ordinated way
Bl• Blogs
• Social networks
• Forums
• Content sharing Ratings and rankingsContent sharing, Ratings and rankings
• Ideas management
Communities – The EDNA Example
What Did You See?
What Did You See?
TheThe Community
What Did You See?
TheThe Community
Neighbourhoods
What Did You See?
TheThe Community
NeighbourhoodsCategories
What Did You See?My profile
TheThe Community
NeighbourhoodsCategories
What Did You See?My profile
TheThe Community
NeighbourhoodsCategoriesHelp me get somewhere fast
What Did You See?My profile
TheThe Community
NeighbourhoodsCategoriesUseful Tools
Help me get somewhere fast
Communities ‐ in context
1. Time Loss Risk – Low; because the community becomes ; ya source of knowledge
2. Business Relevance – Extremely high
3 Potential for Reputation Damage – Low to medium3. Potential for Reputation Damage – Low to medium
4. Business Investment –Medium to highg
5. Upside – Extremely High
6. Thoughts – Has incredible potential. Can be deployed in a variety of waysa variety of ways
Background
Smart Social Media• We’re a special business unit of Smart Selling International Pty Ltd• We’re not a marketing or PR agency.• Our goal is to become Australia’s leading social business design
company.
Contact UsMark ParkerM: +61 (414) 72 5549
E: [email protected] or [email protected]: Smart Social Media
AcknowledgementsAcknowledgementsImages used in this presentation:
1. Slide 2 – Dave Wilkins, formerly of Mzinga
2. Slide 4 – Mike Lewis & Awareness Networks
