Company2.0, web2.0 as Biz Platform

Company2.0web2.0 as Biz Platform

Jo, SanKu조산구

web2.0 EvangelistKT

Global Economy CrisisKnowledge Based EocnomyNew Value/Power RelationshipNew Structures: FamilySocialEconomyNew RuleNew Game

New World

Alvin Toffler Seoul, KoreaNov. 27, 2008

Chaos

http://images.google.com/imgres?imgurl=http://www.howardsfireworks.com.au/pdfs/Question%20Mark.jpg&imgrefurl=http://www.howardsfireworks.com.au/index2.asp&h=480&w=394&sz=208&tbnid=HAMcAAMwCz4LDM:&tbnh=126&tbnw=103&hl=en&start=413&prev=/images?q=question+mark&start=400&svnum=10&hl=en&lr=&rls=GGLJ,GGLJ:2006-05,GGLJ:en&sa=N

Future Now

The web2.0 Age

Online/WebCyberspace

Life/Offline

Yesterday Today Tomorrow

Volume of Participation

Consumers Dictate

Church, State, Monarchy Dictate the Agenda

Professional MediaDictate

Pre Media Age Mass Media Age Social Media Age

Consumers Dictate

web2.0

Power Shift to People

EmpoweredConnected

Huge Disruption

Paradigm Shuffling

web2.0 was about a new web

web2.0 is about

UPhilosophy

Culture Politics

EducationBusiness

Life

web2.0 for You

Shift to 2.0

Me2.0Life2.0

Company2.0 (web2.0 as Biz Platform)

*Korea2.0World2.0

Company2.0web2.0 as Biz Platform

http://www.wordle.net/

http://www.wordle.net/

web2.0 GenerationEmployee, Partner, Customer, Anyone

20

GroundswellA Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

Role -> Groundswell Objectives Research -> Listening Marketing -> Talking Sales -> Energizing Support -> Supporting Development -> Embracing

Disruption & Opportunity

Old Media vs. Social Media

Company2.0

Made in/for/by People

Fast Innovation Flat Communication

Learning by Doing

People Value

Culture

Vision MarketBiz Models Services

Strategy

Risk

Customer Relationship

Enterprise2.0 (web2.0 as Facilitator)

Business2.0(web2.0 as Biz Platform &

Business Models)

Company2.0

Company1.0web2.0

SecurityStatic, stable

Systemic Process

Company2.0

HierarchicalClosed

Top DownControl & Command

Enterprise2.0BizModel2.0

Participate

OpenShare

Collective IntelligenceSocial Media

Attention EconomyNew Money

?????

http://www.enterprise2conf.com/about/what-is-enterprise2.0.php

Enterprise 1.0 Enterprise2.0Hierarchy Flat OrganizationFriction Ease of Organization FlowBureaucracy AgilityInflexibility Flexibility

IT-driven technology / Lack of user control User-driven technology

Top down Bottom upCommand and Control Collaboration and Collective Decision

Centralized DistributedTeams are in one building / one time zone

Teams are globalSilos and boundaries Blur, Fuzzy boundaries, open bordersNeed to know TransparencyInformation systems are structured and dictated Information systems are emergent

Taxonomies FolksonomiesOverly complex Simple and Light

Closed/ proprietary standards/ NIH OpenScheduled On DemandLong time-to-market cycles Short time-to-market cycles Security Trust

Hierarchy to Flat Creative Network

Command & Control

Creative Collaboration: Communication and Decision Making

Email Overload toWiki Collaborative Intelligence

New Leadership and Decision Making

일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화

집단지성 활성화

인재 파악 및 등용

신속한 트랜드와칭 및 변화에 대한 빠른 대응

고객의 Loyalty 확보

Made in Customer

지속적이고 성공적인 사업추진

자발적 자기 표현 , 참여 , 공유하는 열린 터전고객과의 교감

Blog for Flat and Transparent Communication

http://www.icoachacademy.co.uk/ebiz/corporateblogging.pdf

Open Innovation & Crowd Sourcing A 50 year old mining

company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.

돌리고 돌리고 ~

Think Big, Start Small, Move Fast

web2.0 as Biz Platform & Hot Issues

Services => Platform => Data => Trust

http://images.google.co.kr/imgres?imgurl=http://library2go.files.wordpress.com/2008/04/google.jpg&imgrefurl=http://www.ipr-guide.org/infor/periodical/daily_view.asp?bbs_idx=3722&h=478&w=1197&sz=204&hl=ko&start=4&sig2=6Scmnx5l5pnA96YPPrZsLw&um=1&tbnid=ylwf-XkJVe34QM:&tbnh=60&tbnw=150&ei=b1iHSOPpPJnw7AOhjYXfBA&prev=/images?q=google&um=1&hl=ko&newwindow=1&rlz=1T4SUNA_koKR261KR275&sa=N

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http://kin.naver.com/

Information, Knowledge, Contents,Application, Advertisement, Money, Relationship…

Everybody is Happy

Value

Time

Mobile Platform & Open Ecosystem

Within 5 years, the majority of Web usage

worldwide will be mobile.

Mobile application developers are increasingly

choosing the Web as a platform.

http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed

Web/PC/OnDemand

TV/Setupbox/Live

UGC Pro(RMC)

IPTV

Online Video Platform

tv2.0Internet TVOpen IPTV

by josanku 2008

http://images.google.com/imgres?imgurl=http://informitv.com/images/articles/joost/joost.jpg&imgrefurl=http://informitv.com/articles/2007/05/10/joostsecuresinvestment/&h=261&w=464&sz=21&hl=en&start=2&um=1&tbnid=zQ2HRGlAYJpBkM:&tbnh=72&tbnw=128&prev=/images?q=joost&svnum=10&um=1&hl=en

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Contents Owners

User

Advertisers

Online Video Platform, Ecosystem & Economy

AttentionEngagement

MoneyDevice Manufacturers

Platform Providers

Service, Solution Providers

Network OperatorsContents Distributers

Contents Creators

http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1

Desktop Widget

Web Widget

Mobile Widget

Webwag.com, zenzui

Physical WidgetWidgetstation, chumby

Widget

Widget Makers

Content &Application Providers

UsersWidget Gallery

AdvertisersWeb Containers,

Terminals

Developers

Widget Platform

Search

Media Information Comm. Shopping

Entertainment

PEOPLE

Social Wb, Peopleware/Socialware/Social Computing

People as Platform


Social Shopping

Social Mediahttp://flickr.com/photos/fredcavazza/2564571564/sizes/o


Ad Platform, Attention EconomyAdvertisement2.0

• The Major or Only web2.0 Revenue Model• Two Side Economics • Attention=$: MS Cashback

• Personalized• Advertisement as Content • Cost Per Action: iCompany • Type: Video, Mobile, Widget, Game• Social Ad Network

• Wibro as an Advertisement

http://www.turn.com/corp/index.jsp

http://images.google.com/imgres?imgurl=http://www.gottabemobile.com/content/binary/cashback.jpg&imgrefurl=http://www.gottabemobile.com/CategoryView,category,Software,Microsoft.aspx&h=214&w=257&sz=10&hl=ko&start=21&sig2=Gyy2Mh3FPFpaz7meUw4i3g&um=1&tbnid=-aZkL3qGJ_fB-M:&tbnh=93&tbnw=112&ei=TFeHSKLOOZKq6gOyp-HiBA&prev=/images?q=ms+live+search+cashback&start=20&ndsp=20&um=1&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA&sa=N

Show Me the Money~

Company Needs

C2O

Chief Web2.0 Officer

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web2.0 in Korea

web2.0 >>

web3.0

web0.2

web3.0(Semantic Web,

Mobile Web ?)

본질

Collaborative Intelligence

ME Broadcasting(Mobile) Broadband

Democracy

Internet=Via Applia Antica web2.0=Internet + Open Culture

korea2.0=

f(web2.0)

UPeople, Industry, Academy,

Government

korea2.0 Initiative

Thank U

[email protected]/josanku