ENGAGING COMMUNIT IESAROUND

CO -CREAT ION & CROWDFUNDING

Warehouse Coworking Factory is a community of independent professionals drawn together by the benefits of “smart networking” and shared innovation. 

Based in the coastal region of Le Marche in Italy, Warehouse flourishes in a family-owned, sun-lit facility overlooking the Adriatic Sea.  By providing a space for freelancers, startups and projects with cross-sector competencies, Warehouse strengthens the exchange of working tools, knowledge and fresh ideas. Warehouse is a new working environment, for a new working style - a bridge between old and new, individual and community, tradition and innovation.

www.warehouse.marche.it

Crowdfunding+

Coworking

What crowdfunding is (most of the times)• a way to collect money with the support of the crowd• “proof of concept” for ideas• channel to pre-sale products• communication project

What coworking is (even if you don’t know…)• place where professionals meet and work together• network to find and build opportunities• stage for peer-to-peer practical learning• location for events, camps and the “culture of

sharing”• informal opportunities for exchange ideas…

…and to have fun!!

2 things are in common:

COMMUNITY

HIGH LEVEL OF ENGAGEMENT

with

The Psychology of Giving• “giving” as the act of contributing to something

without immediate expectation of return• the more we identify with a cause, the more we

are willing to donate and participate

Money Time

HOW COWORKING SPACES

IN CROWDFUNDING PROJECTS

can play a role

1. A successful crowdfunding campaign needs a talented team that can work together. These people are in coworking spaces.

“People like to fund dreams, not just products”

What are the elements that can determine the success of a crowdfunding campaign?

✓ able to get media attention✓ great product that capture people’s imagination✓ compelling story that can be engaging and “shareable”✓ offer an opportunity to be part of something rather

than just “ask for money”

- Abdallah Absi, Founder of Zoomaal

2. A coworking space can manage the crowdfunding project, or give support even in the co-creation phase.

The steps of a successful crowdfunding strategy

1. Digital media setup2. Audience identification3. Crowdfunding page copy & graphics4. Rewards structuring5. Social media strategy6. Media PR and advocacy7. Paid advertising management8. Backers communication9. Production and delivery

3. A coworking space can link professionals and mix the right competences together.

Where to find these professionals?1. Among “established” coworkers2. Within the network of coworkers’ friends and colleagues3. Within the network of coworking partners (other cowo, platforms experts, agencies, consultants…)

People needed to build a successful campaign➡ Inventors / makers➡ Project managers➡ Photographers / videomakers / copywriters➡ Marketing people / advertisers / digital skilled➡ Legal / advisors

4. A coworking space can host campaign launch events and give time to people to tell & spread their project

COMMUNITY

IN CROWDFUNDING PROJECTS

is the most valuable asset

Thank you:-)