Cpa & retail (kira zhestkova)

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  1. 1. -
    1
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    • 1 000 (CPM)
    • 3. (Yandex Direct, Google Adwords, MSN )
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    • 5.
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  3. 6. -
    :
    • ;
    • 7. , .
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  4. 8. Cost Per Action
    Cost Per Action (CPA) .
    CPA- , . .
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  5. 9. CPA
    5
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  7. 11. CPA-
    1200
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  8. 12. Cost Per Action
    :
    8
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    9
    :
    • 14.
    • 15.
    . .
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    http://shop.mango.com/iframe.faces?s=mujer&state=she_400_US
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    http://www.kupibonus.ru
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    https://www.net-a-porter.com/intl/lightRegistration.nap
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    http://pinterest.com/landing/
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    http://spk-up.ruslead.ru/
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    http://fastmoney.ruslead.ru/?tref1=fashionretail
  16. 22. Cost Per Action
    (lead) , .
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  17. 23.
    eCRM
    Email Marketing
    +
    Retargeting
    Retention

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  18. 24. Email Marketing
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  19. 25. Email Marketing
    :
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    • 26.
    • 27. -:
    ,

    ,

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    , email- :http://www.retailemailblog.com/
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  28. 36. Retargeting & Data Mining
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  29. 37. eCRM
    eCRM:
    • 38. , ,
    • 39. - ,
    • 40. - , , ...
    • 41.
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  30. 42. Data Mining
    • ,
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  31. 44. Retargeting
    • ,
    • 45. CRM (, email, )
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  32. 46.
    ) :- - , :- ,
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    ) , :- - , 1 :- , .
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  34. 48.
    ) :- - , .:-
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  35. 49.
    ) email- :- - 11 .:- email- ; 11 .
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  36. 50.
    • (User Life Time Value)
    • 51. (Purchase Cost)
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    • http://www.leadogenerator.ru
    • 56. Email-http://emailslab.ru/
    • 57. CPA Network Russiahttp://cpanetwork.ru/
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  38. 58. !
    , !


    ki@cpanetwork.ru