1. Know First Be First Profit First Craig Rispin Business Futurist & Innovation Expertwww.FutureTrendsGroup.comcraig@futuretrendsgroup.comUp

2. Foresight and innovation are the only two things that can set you apart fromyour competition today. Kevin Roberts, CEO of Saatchi & Saatchi Up 3. The Case for Foresight & InnovationUp 4. Foresight:Our Unpredictable Economic Crisis Was Predicted 12 Years Ago... Up 5. Nassim Nicholas Taleb The government-sponsored institution Fannie Mae, when I look at its risks, seems to be sitting on a barrel of dynamite, vulnerable to the slightest hiccup. But not to worry: their largestaff of scientists deemed these events unlikely.Up 6. Nassim Nicholas Taleb Up 7. YouTube: Peter Schiff was Right!Up 8. The Case for InnovationUp 9. Apple #1 Innovator for 5 Years 149.7%Up 10. The Apple Store Up 11. The Apple Store Up 12. Globalised Acceleration Quiz: Up 13. Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974?Up 14. Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984?Up 15. Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984? There are more emails sent in a single minute today than in all of 1994?Up 16. Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984? There are more emails sent in a single minute today than in all of 1994? We sent more text messages on New Years Eve than people on earth?Up 17. Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984? There are more emails sent in a single minute today than in all of 1994? We sent more text messages on New Years Eve than people on earth? Speakers now use the word Acceleration more in a single speech than in the entire last century? Up 18. PeopleRe W -E ork va /L e r- ionlu ifeat nt ectI nio on nC Acceleration Business GlobalisedTechnologyUp 19. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 20. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 21. Speed & Size Up 22. Cray-1 US$8 millionSpeed & SizeUp 23. Cray-1 US$8 million 80 MegaFLOPS Speed & SizeUp 24. Sony PlayStation 3 US$400 218 GigaFLOPS Up 25. Up 26. The $100 PC & SAP Workstation Up 27. The $100 PC & SAP Workstation Up 28. Up 29. Up 30. Up 31. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 32. Reqall.com 33. Reqall.com 34. Evernote - eMemoryUp 35. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 36. Unbreakable Tech - ioSafe Up 37. Unbreakable Tech - ioSafe Up 38. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 39. Virtual Business Be a Mayor, Business PersonJust Game Playing You Say? $20 Billion of Real Dollars in 09 Up 40. SecondLife.comUp 41. SecondLife.comUp 42. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 43. Security ScareUp 44. Security ScareUp 45. Security ScareUp 46. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 47. EducationRe-Engineering GlobalFreeMobility AgencyAge Gap PeopleEnd of Retirement Un-Bell Curve Re W Speed & Size-E orkva /L e r- ion lu ife at nt ect I nMarketingio onUnbreakablenCMegatrendTechAcceleration BusinessGlobalisedTechnology Cloud Outrageous OutsourcingComputingCrowdsourcingeMemoryVirtualInnovation Open Security BusinessImperativeSource Scare Up 48. 12 Reaching Global Executives: Megatrends in B2B Marketing2009 Report 49. 1 MEGATREND ONE The shift to 360 thought leadership A sked to rate the value of various marketinguser communities) and passive (print) promotional activities on a five-point scale, meetings/channels. conferences and research/surveys top the list.The way forward is clearly a heavier reliance onToday B2B providers view a broad array of creating a programme of thought leadership that sponsored programmes, such as conferences andtakes advantage of multiple-entry-point messaging. white papers, as a valuable means of capturing attention and persuading decision makers.1. How important are the following non-traditional categoriesof marketing activity to your organisation?This is not to say that traditional advertising (Mean score out of 5) has lost its appeal. Instead, the conclusion is that Meetings/conferences3.85 organisations seeking to promote their businessesResearch/surveys are increasingly relying on a range of channels,3.76White papers, executive summaries, articles including print.3.61Specifically, these cross-channel programmesWebsite advertising and sponsorship3.40 engage, inform and motivate target markets acrossRankings, economic analysis and original content a broad range of both active (meetings, webcasts,3.25Webcasts, podcasts and interactive forums 3.01Source: 2006 sponsors survey (134 respondents) 50. 1 MEGATREND ONE The shift to 360 thought leadership A sked to rate the value of various marketinguser communities) and passive (print) promotional activities on a five-point scale, meetings/channels. conferences and research/surveys top the list.The way forward is clearly a heavier reliance onToday B2B providers view a broad array of creating a programme of thought leadership that sponsored programmes, such as conferences andtakes advantage of multiple-entry-point messaging. white papers, as a valuable means of capturing attention and persuading decision makers.1. How important are the following non-traditional categoriesof marketing activity to your organisation?This is not to say that traditional advertising (Mean score out of 5) has lost its appeal. Instead, the conclusion is that Meetings/conferences3.85 organisations seeking to promote their businessesResearch/surveys are increasingly relying on a range of channels,3.76White papers, executive summaries, articles including print.3.61Specifically, these cross-channel programmesWebsite advertising and sponsorship3.40 engage, inform and motivate target markets acrossRankings, economic analysis and original content a broad range of both active (meetings, webcasts,3.25Webcasts, podcasts and interactive forums 3.01Source: 2006 sponsors survey (134 respondents) 51. Thought Leadership Dened The term was rst coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate. Thought leaders have a distinctively original idea, a unique point of view or an insight. 52. !"#$%&'&()$*+$,,#($-./0+'(+121+ !"#$%&'()*"#%*+,-'()*&.%'#*'!/"0&1*2,3"45*676*!"#$%&%#-*"#%*&8#('()* &,*&.,8).&*+%"3%#-.'/*!"#$%&'()* "-*"*9"4*&,*3'::%#%(&'"&%*&.%'#* ,#)"(';"&',(5*/#,380&-*"(3* -%#