Designing for ‘needy’ people 10 October 2013

HelloKia oraShw mae안녕하세요

How do you define what’s valuable to

people?

Design ethnographyBeing out in the field - conversations, observations, participation

Ethnography doesn’t create value...

interpretation does!

1. The importance (why)

2. Five step process (what)

3. Identifying need (how)

Creating valuable stuff for needy people, by design

Innovation isn’t about making crazy stuff with technology. It’s about creating new value.

The design processUnderstand Create

gainempathy

uncoverinsights

generateideas

prototypeto explore

prototype toshape & test

Five step process1. Prepare2. Immerse3. Comprehend4. Identify5. Define

PrepareThe end part of the Customer Research phase. Assembling the core information.

ImmerseDeep engagement with the research. Team members involved share rich information.

ComprehendTheming, mapping and really geing a deep understanding of the customer information.

??????

IdentifyPulling out and understanding human needs and how they relate to each other.

DefineIdentifying key opportunities through understanding user need and business viability.

Identifying needs

The design processUnderstand Create

gainempathy

uncoverinsights

generateideas

prototypeto explore

prototype toshape & test

http://0.tqn.com/d/create/1/0/u/B/6/-/cafe-conversation.jpg

Needs = Verbs

“How does the space we’re in affect our participation and engagement of the

conference?”

dohavegetbe

feel

1. Prepare2. Immerse3. Comprehend4. Identify5. Define

my question to you...

what’s your plan to help NZ rise up the innovation index?

Thank you.

currently prototyping our new website

empathy.net.nzmore coming soon.