6. Marketing 1.0 Marketing 2.0 Marketing 3.0 + ++ one-to-many
one to one many-to-many
7. 4P ( ) Co-creation)
8.
9. J.Stengel GROW ! " ! - - - - -
10. Engagement Marketing
11.
12. wikipedia Engagement Marketing
13. ! ! ! Owned MediaSNS!
14. CSV CSV Case Study Value (Supply) Chain Communication
2013/11/27
15.
16. CSV Case Study7 Primary Target by SNS Japan VALS/Strategic
Business Insigts
17.
18. 0% 18% 35% 53% 70% Global Average Asia-Pasic Latin America
Middle East/Africa North America Europe 40% 42% 63%63%64% 55% 32%
35% 53% 50% 55% 45% 2011 2014 Neilsen Global Survey of Corporate
Social Responsibility, Q1 2014 willing to Pay extra for products
and services from companies committed to positive social and
environment impact
19. 0% 18% 35% 53% 70% Asia-Pasic Latin America Middle East
Europ North America 32% 36% 62%62%63% Neilsen Global Survey of
Corporate Social Responsibility, Q1 2014 I check the product
packaging
20.
21.
22. Case Study
23. One more thing
24. CSVInnovationForum
25. CSV SVI(Shared Value Initiative)CSV SV Leadership Summit
CSVInnovationForum
26. For more information.. http://www.members.co.jp/contact/
https://www.facebook.com/engagement1st
