© 2013 Alex Ham Concepts

The most addicting game on the iOS App Store.

Orbs Free

© 2013 Alex Ham Concepts

The TeamAlex H. Danielle F. Chris M. Danika S. Daniela T.

Product Management

TwitterEngagement

DataAnalytics

FacebookPromotion

InstagramOutreach

© 2013 Alex Ham Concepts

The Game

• For all ages• Addicting and fun• Social integration

• 29,000 Downloads in one month

© 2013 Alex Ham Concepts

The Plan **Update coming soon!

Utilize social media to promote more downloads.

Analyze data for better decision making.

Paid ads on Facebook

Create buzz marketing

© 2013 Alex Ham Concepts

Watch the Numbers

Using Google Analytics

Other sites:appfigures.comsensortower.comappranking.com

© 2013 Alex Ham Concepts

The Future of Smartphones

• Apple owns 61% of Market Share• iOS is more than 5 times more

profitable vs. android• FREE apps are essential to success

• Revenue through ad publishing sites such as AdMob.

• Most apps fail to return profitable revenue

© 2013 Alex Ham Concepts

The App Store

900,000+ Apps available

575M iTunes Users (paid)

Over $10,000,000,000 paid to developers via iTunes purchases

Value: ~$0.10 per download Free apps with ads!

© 2013 Alex Ham Concepts

Show me the MoneyFree Apps

(Ad Supported) We use

Impressions: Ad “views”CTR: Click-through rate

(# clicks / imp’s)

eCPM = Earnings Per 1000 imp’scalculated using the CTR.

Paid Apps(60% Sales Commission)

Declining opportunity

Select markets

Unique products

Also offers “in-app” purchases at same rate.

© 2013 Alex Ham Concepts

Using the Numbers

• Newly available for Mobile Apps• Custom variables may be used• Automatically generates metrics for novice users• Sends automatic reports• Allows you to export raw data• Provides incredible demographic info• Shows “live” users on app

…and a bit more

© 2013 Alex Ham Concepts

Track the Numbers

3,185 new Downloads

(paid campaign)

© 2013 Alex Ham Concepts

Watch the Numbers

© 2013 Alex Ham Concepts

Understand the Numbers

© 2013 Alex Ham Concepts

Future Improvements

• Target geographic locations more strategically

• Choose alternate platforms such as Android• Increase social media engagement• Listen to customer reviews• Update with new features each quarter• Track analytic data more specifically• Maintain a 4.5 star rating or higher• Strategize to be ranked on overall app store

© 2013 Alex Ham Concepts

Digital Media Marketing PlanHam Triana McNally Filliben Sanscrainte

Search “Orbs” in the App Store!• Available for all iOS devices• FREE!• Leave a rating if you like it!