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Digital Transformation
อ.ดนยรฐ ธนบดธรรมจารLine ID: Danairat
FB: Danairat Thanabodithammachari+668-1559-1446
Business Metamorphosis, Cloud, Big Data, IoT/IoE, Smart Workplace
ย /งยน
ม /งค /ง ม /นคง
Digital Initiatives
Digital Platform
Business Services &
Business Objectives
New
Servi
ces
Optimized
Services
Obsol
eted
Servic
es
C
E
O
C
F
O
C
O
O
C
M
O
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process Optimization/Outsourcing
Smart Workforce
Enterprise Metamorphosis
Digital Organization
Business Process as a Service
More ControlMore Flexible
Vision,
Mission
Statements
Agenda
• Today Digital Business
• People Transformation Reference Model
• Digital Transformation Reference Model
• Digital Transformation Domains
• Digital Transformation Worksheet
• Summary• Appendix – Cloud Computing
• Appendix – Big Data
Danairat, 2015
Today Digital Business
Digital Business
Smart
Workplace
Danairat, 2015
Digital Transformation Strategy
Digital transformation strategy is the process of
transforming an vision, missions, services,
organizations, digital initiatives with business
processes and technologies to the organization.
Digital Business
Smart
Workplace
Danairat, 2015
Where the transformation starts!?
Peopleคน
Enterpriseองคกร
VS.
No right and no wrong
The Digital transformation strategy
Danairat, 2015
People Transformation
Danairat, 2015
People Transformation Reference Model
ความสข
ส/งท/ยงไมร
The Happiness is now
Danairat, 2015
People Transformation Reference Model
ความสข
ส/งท/ยงไมร
The Happiness is now
ทาประโยชนหรอรอกอน?
Danairat, 2015
People Transformation Reference Model
1. เหนวาสขคอเดHยวนI
The Happiness is now
ส/งท/ยงไมร
Danairat, 2015
People Transformation Reference Model
2. คดเสรมคณคา
1. เหนวาสขคอเดHยวนI
The Happiness is now
ความใววางใจ, ความรก, การเปนคาพด
ส/งท/ยงไมร
Danairat, 2015
People Transformation Reference Model
2. คดเสรมคณคา
3. ทาประโยชนเพ/ม
1. เหนวาสขคอเดHยวนI
The Happiness is now
ไมรงแกตนเอง, ไมกลาวโทษผอBน, ทาประโยชนใหเกดขFนจรง
ความสขสงตอใหผคน
ความใววางใจ, ความรก, การเปนคาพด
ส/งท/ยงไมร
Danairat, 2015
People Transformation Reference Model
2. คดเสรมคณคา
3. ทาประโยชนเพ/ม
1. เหนวาสขคอเดHยวนI
4. เช/อมโยงความร
The Happiness is now
ไมรงแกตนเอง, ไมกลาวโทษผอBน, ทาประโยชนใหเกดขFนจรง
ความสขสงตอใหผคน
ความใววางใจ, ความรก, การเปนคาพด
เตมความรทBจาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรทBเกดประโยชน
ส/งท/ยงไมร
Danairat, 2015
People Transformation Reference Model
2. คดเสรมคณคา
3. ทาประโยชนเพ/ม
1. เหนวาสขคอเดHยวนI
5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)
4. เช/อมโยงความร
The Happiness is now
ไมรงแกตนเอง, ไมกลาวโทษผอBน, ทาประโยชนใหเกดขFนจรง
ความสขสงตอใหผคน
ความใววางใจ, ความรก, การเปนคาพด
เตมความรทBจาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรทBเกดประโยชน
ไมทะนงตน, ยอมรบในสBงทBตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได
Danairat, 2015
People Transformation Reference Model
2. คดเสรมคณคา
3. ทาประโยชนเพ/ม
1. เหนวาสขคอเดHยวนI
5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)
4. เช/อมโยงความร
The Happiness is now
ไมรงแกตนเอง, ไมกลาวโทษผอBน, ทาประโยชนใหเกดขFนจรง
ความสขสงตอใหผคน
ความใววางใจ, ความรก, การเปนคาพด
เตมความรทBจาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรทBเกดประโยชน
ไมทะนงตน, ยอมรบในสBงทBตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได
Danairat, 2015
People Transformation Reference Model
2. คดเสรมคณคา
3. ทาประโยชนเพ/ม
1. เหนวาสขคอเดHยวนI
5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)
4. เช/อมโยงความร
The Happiness is now
ไมรงแกตนเอง, ไมกลาวโทษผอBน, ทาประโยชนใหเกดขFนจรง
ความสขสงตอใหผคน
ความใววางใจ, ความรก, การเปนคาพด
เตมความรทBจาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรทBเกดประโยชน
ไมทะนงตน, ยอมรบในสBงทBตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได
Danairat, 2015
People Transformation Reference Model
2. คดเสรมคณคา
3. ทาประโยชนเพ/ม
1. เหนวาสขคอเดHยวนI
5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)
4. เช/อมโยงความร
The Happiness is now
ไมรงแกตนเอง, ไมกลาวโทษผอBน, ทาประโยชนใหเกดขFนจรง
ความสขสงตอใหผคน
ความใววางใจ, ความรก, การเปนคาพด
เตมความรทBจาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรทBเกดประโยชน
ไมทะนงตน, ยอมรบในสBงทBตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได
Begin at yourself
then your people
Connect the
knowledge
Core Services
and Objectives
Vision and Missions
Learn
how to
learn
Danairat, 2015
Digital Transformation in an Enterprise
Danairat, 2015
Digital Transformation Reference Model
Digital Platform
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Vision,
Mission
Statements
Danairat, 2015
Digital Transformation Reference Model
Digital Platform
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Vision,
Mission
Statements
Dig
ita
l
Init
iati
ve
s?
Danairat, 2015
Digital Transformation Reference Model
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Vision,
Mission
Statements
ควรทา Business Services direction และ Business Objectives ไปดวยกน เพBอตดปญหาคนทากบคนวดผลเดนไปคนละทศคนละทาง
Danairat, 2015
Business Services and Business Objectives
• Provide new digital services to increase
customer retention 15% by 1 year
• Increase revenue by 30% annually via next best
action alert (for commercial organization)
• Introduce existing products into a new market
to increase market share 15% by 1 year
• Improve internal communications to reduce
operation risk 10% by 1 year
• Decrease expenses 25% by 1 year via digital
adoption
• Retire low value services to reduce cost 15% by
1 year
New
Services
Optimized
Services
Obsoleted
Services
New
Services
New
Services
Optimized
Services
Optimized
Services
New
Services
Obsoleted
Services
Samples
Danairat, 2015
Digital Transformation Reference Model
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Digital Organization
Vision,
Mission
Statements ออกแบบโครงสรางองคกร ตามหลง Business Services เพBอลดการ bias และปรบให องคกรอยในทศทBตรงกบลกคาหรอประชาชนตองการเสมอ
Danairat, 2015
Digital Organization
• Paperless policy organization
• Always online
• Fellowship vs. Employee
• Put the right skill on the right role
• CMO: innovation for new products offering
• COO: operation and automation
• CFO: finance, budgeting, HR, Audit, QA and IT
• CEO: combine success and alignment
• Machines and decision engines as an independent organization
CEO
CFOCOOCMO
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statementsกระบวนการทางาน และ digital touch points จะตองถกออกแบบไปพรอมๆกน เพBอทาใหส BงทBคดไวเกดขFนไดจรงๆ
Danairat, 2015
BPaaS and Digital Initiatives
• Business Process for customers need to be more
flexible
• Business Process for operation need to be more
automation
• Business Process for back office (HR, payroll, finance)
need to be more control
• Digital initiatives and Business process in “To Be” state
• Enterprise Metamorphosis will redefine a new vision
Digital Initiatives
Data Monetization
New Customers,
Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Business Process as a ServiceMore ControlMore Flexible
Business Process Development4 phases of business process development
www.samarin.biz
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
Who
What
How
Why
When
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
with Business Sustainability framework
Revenue RiskCost
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
StatementsLeadership skill
Service Science
Organization Dev.
PMBOK,
BPM
CMMI,
DMBOK
ITIL
with other frameworks
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
with TOGAF framework
Business
Architecture
App & Data
Architecture
Technology
Architecture
Architecture
Vision
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
with FEA 2.0 framework
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
with FEA 2.0 framework
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
with Balanced Scorecard framework
Learning &
Growth
Internal
ProcessCustomer FinancialFinancial
Danairat, 2015
Digital Transformation Reference Model
ย /งยน
ม /งค /ง ม /นคง
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CF
O
CO
OCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise Metamorphosis
Digital Organization
Business Process as a Service
More ControlMore Flexible
Vision,
Mission
Statements
Danairat, 2015
Digital Transformation Domains
# Domain Increasing of Revenue (ม /งค /ง)
Resource Optimization (ย /งยน)
Reduce Risk (ม /นคง)
1 Finance Increase Revenue Create Services Portfolio
Compliance with laws regulations
2 Customer New Products,Service, Promotion Innovation
Reuse Business Channels
Service Continuity and Availability, Obsoleted Services
3 Internal Create NewBusiness Process
Eliminate Production Cost
Standardize Change Control, Eliminateunnecessary laws
4 Learning and Growth
Seek more Talent People
Standardize Skill Required
Enterprise Knowledge Repository, Work from home, Smart workplace
Danairat, 2015
Digital Transformation Worksheet
Who
(Who care)
What Service
Type
Why
(Objectives)
When
(to be
released)
Digital Data
Source
CEO Business
Performance
Report Service
Stake holder
benefits 100%
Jun 2016 ERP System, Fin.
Spreadsheets
CMO Omni Channel
Service
Increase
awareness 30%
Jun 2016 Social Network,
COO Reduce waste
in Plant
Reduce cost
(opex) 15%
Dec 2018 Plant state data
CFO Eliminate the
low value
business
service
Support Risk
Control and
reduce cost
(opex) by 15%
Apr 2016 ERP System, Fin.
Spreadsheets
CIO Creating new
channel for
executives
Digital
innovation
program
alignment
Apr 2016 CRM App, Plant
Data, ERP Data
Business
Partners
Automate
Reports Service
Increase
productivity
20%
July 2016 CRM App, Plant
Data, ERP Data
New
Services
Optimized
Services
Obsoleted
Services
Optimized
Services
New
Services
New
Services
Samples Speed and Anywhere
Danairat, 2015
Digital Transformation Reference Model
Digital Initiatives
Digital Platform
Business Services &
Business ObjectivesNew
Services
Optimized
Services
Obsoleted
Services
CEO
CFOCOOCMO
Big DataDigital
Security
“Innovation”
“Efficiency”
“Sustainability”
Cloud
Data Monetization
New Customers, Channels
IoT, Smart Devices
Business Process
Optimization/Outsourcing
Smart Workforce
Enterprise
Metamorphosis
Digital Organization
Business Process as a ServiceMore ControlMore Flexible
Vision,
Mission
Statements
The Summary
Thank you very much
อ.ดนยรฐ ธนบดธรรมจารLine ID: Danairat
FB: Danairat Thanabodithammachari+668-1559-1446
Danairat, 2015
Appendix
Danairat, 2015
Cloud Computing
NIST, 2015
Danairat, 2015
Big Data Introduction
มากมาย
หลากหลาย รวดเรว
DB Table
Delimited Text
XML, HTML
Free Form Text
Image, Music, VDO, Binary
Batch
Near real time
Real time
GB
TB
PB
XB
ZB
ขอมลเกดข �นท �งจากภายในและภายนอกองคกร
Danairat, 2015
Big Data System Architecture
Storage Server and Network Infrastructure
NoSQL with Maps DB
Application Server
HadoopHDFS, YARN, Spark, Storn, MRv2,
Hive, Mahout, Zookeeper, Mesos,
Etc.
App1Executive
ReportsApp2
Advanced
Analytics
Syst
em
Mo
nit
ori
ng
Syst
em
Se
curi
ty
Physical Data Center
Access Channels
Staffs Partners ManagersCustomers Executives Experts
InfraPlatformAppsAccess
The End
อ.ดนยรฐ ธนบดธรรมจารLine ID: Danairat
FB: Danairat Thanabodithammachari+668-1559-1446
