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Dreamscape Marketing Capabilities

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ROI marketing agency methodology. Lead Generation. Technological and design capabilities. Core focuses and strategies of Dreamscape Marketing

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Page 1: Dreamscape Marketing Capabilities
Page 2: Dreamscape Marketing Capabilities

Who We Are…

FreshCampaign & Design Ideas

DiverseCapabilities &

Expertise

R.O.I.Lead Generation

& Analysis

Page 3: Dreamscape Marketing Capabilities

Who We Are…

Fresh IdeasAdd our fresh ideas and creative vision to your team! At Dreamscape Marketing, we pride ourselves on the ability to give yourbusiness the necessary tools it needs to compete and build its clientele.

Gaining exposure can include a newly developed website equipped with the latest trends in technology. It may also mean gaining a better understanding of your customer base and your position in the market with thorough market research. Dreamscape offers these services and much more! Maybe it’s time to go mobile?

Our job is to keep up with the latest and

greatest, and you can just keep up with us!

FreshCampaign & Design Ideas

DiverseCapabilities &

Expertise

R.O.I.Lead Generation

& Analysis

Page 4: Dreamscape Marketing Capabilities

Diverse Experience…The Dream TeamOur Dream Team of experienced marketing

consultants, project managers, designers, web developers, interactive producers, e-commerce and search marketing specialists is here to help take on any and every challenge that you can throw our way!

The Dreamscape Marketing team includes marketing, design, communications, sales, and financial professionals. This diverse crew has previously and proudly served some of today’s strongest brands: 

• AT&T• SoBe/PepsiCo• eCity Interactive • Campbell’s• JP Morgan• Ernst & Young• Deloitte & Touche• MTV• Several small businesses and start-ups

Who We Are…

FreshCampaign & Design Ideas

R.O.I.Lead Generation

& Analysis

DiverseCapabilities &

Expertise

Page 5: Dreamscape Marketing Capabilities

Our ‘Dream Team’ Resume :Executive Experience: 12 years

Web & Mobile Development: 18 languages & experience on all enterprise platforms

Software Expertise: Team members excellingin nearly every small business or enterprise software solution available.

Production: Video, 3D, animation, editing, for web, TV, trade show, etc

Previous Employers: 3 Fortune 500’s, 6 agencies, 2 universities, and 5 start-ups

Education/Degrees: CPA, MBA, MS(3), BA(2), BS(6) – Finance, Comp. Sci, Comm, Marketing

Languages Spoken: 8 (pretty fluent, our English is always a bit shaky)

Interests: Wow-ing clients, Rock Band, Sports

Who We Are…

FreshCampaign & Design Ideas

R.O.I.Lead Generation

& Analysis

DiverseCapabilities &

Expertise

Page 6: Dreamscape Marketing Capabilities

Who We Are…

R.O.I. – Leads – AnalysisThe Dreamscape team offers unique and

customized investment opportunities in which we implement marketing techniques tailored to meet the performance and budget needs of your company.

At Dreamscape Marketing, LLC, we utilize our innovative insights in conjunction with your vision to produce the most effective campaign and buying experience geared towards your customers.

We explore all solutions available to every new marketing partner, and even deliver our marketing solutions on a pay-for-performance basis or as an equity partner at times.

FreshCampaign & Design Ideas

DiverseCapabilities &

Expertise

R.O.I.Lead Generation

& Analysis

Page 7: Dreamscape Marketing Capabilities

Why Dreamscape?

AgencyModel

Long TermPartnership

PerformanceModel

AdaptiveManagement

Approach

Agency ModelDreamscape differentiates itself from the

competition by providing the expertise tobusinesses of any size with the...

•Team•Technology•Tactics 

...that any full-service agency provides at substantially lower costs, focused on ROI.

Dreamscape develops custom tailored and well rounded marketing solutions for every client, no matter what market they serve or resources dedicated to a specific marketing goal. Not only do we offer a fresh perspective and share the latest trends in marketing and technology to increase your market share, but we often engage in performance marketing partnerships as well.

Page 8: Dreamscape Marketing Capabilities

AgencyModel

Long TermPartnership

Why Dreamscape?

Performance Marketing ModelSo you’re a skeptic when it comes to the magic of marketing huh?

Are you wary about the benefits, or confused about the technologies behind modern design and online marketing?

Want us to put our money where our methods are? 

NO PROBLEM! When it comes to return-on-investment focused solutions, the proof is in the pudding. Dreamscape Marketing engages in several performance-based campaign models, including searchengine marketing, where a portion or all of our compensation comes in the form of bonuses for attaining mutually agreed upon benchmarks for our clients.

PerformanceModel

AdaptiveManagement

Approach

Page 9: Dreamscape Marketing Capabilities

AgencyModel

Long TermPartnership

Why Dreamscape?

Adaptive Management ApproachDreamscape Marketing, LLC follows a ‘New Millenium’ business model.  Our agency utilizes as many virtual office solutions as possible including a dedicated online work collaboration and file sharing space for every client to streamline project management.

Every client is assigned a dedicated project manager to guide them through every detail of their strategy development, campaign, or design project.

From the water cooler to printer ink, we also strive to implement ‘green‘ and cost-saving technology wherever possible to do our part for the environment, and to enhance our own ROI.  

PerformanceModel

AdaptiveManagement

Approach

Page 10: Dreamscape Marketing Capabilities

AgencyModel

Long TermPartnership

Why Dreamscape?

Long Term PartnershipWhether you are another marketing or media agency, for-profit or non-profit corporation, or small business, Dreamscape wants to help Awaken Your Potential as a partner and is in it for the long haul!

Building new sources of revenue through marketing requires effective budgeting and strategy. True efficiency in marketing spend is a long-term goal. Our custom solutions will not only fit your budget but provide such a successful plan and tools that once you begin working with us, you won’t look anywhere else again for your marketing needs!

AdaptiveManagement

Approach

PerformanceModel

Page 11: Dreamscape Marketing Capabilities

Our Strategy

Consultation• Our experienced consultants will meet one-on-one with you in order to gain a full understanding of your business and marketing needs.

• We will discuss your company’s past and present business plans, and determine how the Dreamscape Marketing team can help your company create and reach new goals.

PerformanceAnalysis

ImplementSolutions

PlanningSWOTAnalysis

Consultation StrategicPartnership

Page 12: Dreamscape Marketing Capabilities

SWOT Analysis• We will conduct an in-depth analysis of your business and/or marketing strategy in order to identify all strengths and weaknesses.  

• We then work together to identify any potential opportunities and threats which may be present. 

• Successful marketing plans are a science, backed by proven strategies, and can be measured by very real and specific success metrics.  A professionally conducted SWOT analysis can redefine a firm’s entire marketing mindset.

Consultation SWOTAnalysis

Our Strategy

Planning StrategicPartnership

PerformanceAnalysis

ImplementSolutions

Page 13: Dreamscape Marketing Capabilities

Developing Your Best Approach• After establishing your goals and an understanding for your business andits marketplace, our team will develop a plan to put these goals into action.

• Our experienced team will make sure your plan is specialized, cost-effective, and user-friendly.

• We will include timelines and detailed descriptions of how to go about implementing this new approach, and define goals as part of a strategy for measuring your success.

Consultation SWOTAnalysis

Our Strategy

Planning StrategicPartnership

PerformanceAnalysis

ImplementSolutions

Page 14: Dreamscape Marketing Capabilities

Implementation• Once a plan is established, the Dreamscape Marketing team will provide the tools and information needed to implement it. 

• Our team will be there to guide your business through the inception of your plan  and to ensure that the strategy is working as intended. 

• If minor adjustments are needed, our team will work with your business to make the right decisions and put them into place quickly and effectively.

Consultation SWOTAnalysis

Our Strategy

Planning StrategicPartnership

PerformanceAnalysis

ImplementSolutions

Page 15: Dreamscape Marketing Capabilities

Performance Review• Dreamscape Marketing performs periodic performance reviews to monitor both short and long-term goals.

• This allows our team to make recommendations and changes as needed to ensure that your plan continues to be successful.

• This commitment to success is an important step in the marketing process. It ensures that your business continues to strengthen its brand and generate the largest market share possible.

Consultation SWOTAnalysis

Our Strategy

Planning StrategicPartnership

PerformanceAnalysis

ImplementSolutions

Page 16: Dreamscape Marketing Capabilities

Consultation SWOTAnalysis

Our Strategy

Planning ImplementSolutions

StrategicPartnership

PerformanceAnalysis

Strategic Partnership• As your business grows and market conditions change, you can rely on Dreamscape Marketing to guide your company in making the necessary changes to remain competitive. 

• Our experts study the latest trends and innovations in marketing and web development so that your company has the advantage in today’s competitive marketplace.

Page 17: Dreamscape Marketing Capabilities

Marketing Mix

MarketingMix

LeadGeneration

DirectMarketing

Online

Print

Branding

MarketResearch

Events

StakeholderRelations

Missing Anything?• Overlooking even one of these categories means that your company could be overlooking large segments of your market.

• Take back your market share from competitors with a diverse and targeted marketing campaign.

Page 18: Dreamscape Marketing Capabilities

The Seven P’s… …of Marketing

TargetMarket

PromotionPromotion

PricePrice

PeoplePeople

PhysicalEnvironmentEnvironment

ProductProduct

PlacePlace

ProcessProcess

Page 19: Dreamscape Marketing Capabilities

Service Lines

Social Media

SEO/PPC CampaignsWeb & Mobile AppDevelopment

TRADITIONALSTRATEGICDIGITAL

Print Media/Design Business/ProductDevelopment

Web Hosting/IT

Market Research

Corporate Identity& Branding

Strategic Planning PromotionalCampaigns

Online Marketing Flash/Logo Design Campaign DesignTechnology Integration

Trade Show/EventPlanning

Page 20: Dreamscape Marketing Capabilities

Web & Mobile App Development

WebsiteAnalysis

ImplementDesign

Long Term Success

Maintain &Support

Step 1: Website AnalysisWe work with your company to develop a comprehensive listing of the different

needs you have for your website. We alsoprovide different design concepts that willensure that your new website looks as professional as the company it represents.

Step 2: Implement DesignOur experienced web development team uses the latest web design tools to construct a website that exceeds all of your expectations. We also offer innovative web hosting solutions that ensure that your site will always be up and running on even the busiest of days.

Step 3: Maintain & SupportWith the experience and resources of a full marketing agency supporting your company’s website, you can be assured your site will stay current with the latest content and technologies.

Long Term Success!A website from Dreamscape Marketing will provide long term success & ROI for your business. Each website we build is fully scalable. As your business grows, your website will too!

Page 21: Dreamscape Marketing Capabilities

Web & Mobile App Development Core Focuses

EasyNavigation

Function &Usability

OptimizedLayout

ModernLayout

VisualAppeal

StylishDesign

RichContent

Call To Action

ClearMessage

SeamlessBranding

Function = Success• Visual appeal is step 1…

• Tools for customers and boost search engine rankings

Looks are Important• Draw customers in

• Call to action within imagery

Page 22: Dreamscape Marketing Capabilities

Service Lines

Social Media

SEO/PPC Campaigns

TRADITIONALSTRATEGICDIGITAL

Print Media/Design Business/ProductDevelopment

Web Hosting

Market Research

Corporate Identity& Branding

Strategic Planning PromotionalCampaigns

Online Marketing E-Commerce Campaign DesignTechnology Integration

Trade Show/EventPlanning

Web & Mobile AppDevelopment

Page 23: Dreamscape Marketing Capabilities

SEO & Paid Search (PPC) Lead Gen.

A combination of SEO and PPC will drive RELEVANT customers to your website!

SEOPPC

Pay Per Click Campaigns• Immediate results• Easily tracked ROI• Gain visibility online• Offer special incentives• Advanced Tracking & Analytics• Optimized spend month-to-month• Keyword Research• Ad Copywriting

Search Engine Optimization• SEO drives more relevant traffic to your website• Capture ALL branded traffic• Increase Search Engine Rank• Increase online brand exposure• On-site programming & linking• In-bound linking• Content Development & Copywriting• Keyword Research & Targeting• Tracking, Reporting & Analysis• Box out competitors

Page 24: Dreamscape Marketing Capabilities

Social Media & Networking Lead Gen.

A combination of Online Media & Social Networking activates your customers online!

Med

ia B

uy

Netw

ork

Social Networking Campaigns•Build a stronger web presence & database• Maintain frequent client communication• Gain visibility online & with email blasts• Offer special incentives• Attract repeat & first time buyers• Increase traffic to your website & blog• Add valuable inbound links for SEO• Expand beyond LinkedIn, Facebook, etc.

Online Media Campaigns• Visually attractive branding & messaging• Offer special incentives effectively to broad audience• Cost-Per-Thousand Views (CPM) with pre-set spending limits• Targeted audience & site selection for ad hosting• View & click-through tracking & reporting• Engage in Affiliate Advertising online• Easily manage campaign duration

Page 25: Dreamscape Marketing Capabilities

Service Lines

Social Media

SEO/PPC Campaigns

TRADITIONALSTRATEGICDIGITAL

Print Media/Design Business/ProductDevelopment

Web Hosting

Market Research

Corporate Identity& Branding

Strategic Planning PromotionalCampaigns

Online Marketing E-Commerce Campaign DesignTechnology Integration

Trade Show/EventPlanning

Social Media

Web & Mobile AppDevelopment

Page 26: Dreamscape Marketing Capabilities

Consulting

Market Research & AnalysisTargeted

ConsultingSolutions

TechnologyIntegration

Stra

tegic

Pla

nn

ing

Busi

ness

Serv

ices

Unlock Customer Strategies• Making assumptions about your current and potential client base is risky and costly for your business. 

• Dreamscape Marketing can provide the in-depth, thorough research you need to guide your business to the right course of action.

Services include:- Product/Service Analysis- Consumer Surveys- Market Positioning- Demographics

Page 27: Dreamscape Marketing Capabilities

Consulting

Strategic Planning BusinessServices

Tech

nolo

gy

Inte

gra

tion

Mark

et

Rese

arc

h&

Analy

sis

Think Outside the Box.• There comes a time when you need to look outside of your business for fresh ideas.

• Our Dream Team of consultants includes MBAs, CPAs, Entrepreneurs, Brand Managers and Technology Professionals.

• No matter your need, we will provide you with an expert team to develop a strategic solution to maximize return on your investment. Targeted

ConsultingSolutions

Services include:- Marketing/Business Plans- Product Launches- SWOT Analysis- Advertising- Strategic Partnerships

Page 28: Dreamscape Marketing Capabilities

Consulting

Technology IntegrationMarketResearch & Analysis

Busin

ess

Serv

ices

Str

ate

gic

Pla

nn

ing

Call in an Expert• Technology is changing rapidly and sometimes there isn’t enough time to keep up while still focusing on your business.

• If you are researching a new form of technology for your business but want to make an informed decision that is in line with your business’ goals and budget, let us help!

TargetedConsultingSolutions

Expertise Areas include:- Operating Systems- Servers & VOIP Systems- Databases- Hosting Options- CRM Sales Systems & more!

Page 29: Dreamscape Marketing Capabilities

Consulting

Business Services StrategicPlanning

Marke

t R

ese

arch

& A

naly

sis

Tech

nolo

gy

Inte

gra

tion

Let’s Work Together• Our Dream Team of experienced marketing consultants, project managers, designers, web developers, interactive producers, e-commerce and search marketing specialists is here to help take on any and every challenge that you can throw our way! 

•We strive every day (and often nights and weekends!) to help each and every one of our valued clients to Awaken Your Potential

TargetedConsultingSolutions

Expertise Areas include:- Explore new revenue streams- New Product Development- Reseller Relationships- IT Support

Page 30: Dreamscape Marketing Capabilities

Service Lines

Social Media

SEO/PPC Campaigns

TRADITIONALSTRATEGICDIGITAL

Print Media/Design Business/ProductDevelopment

Web Hosting

Market Research

Corporate Identity& Branding

Strategic Planning PromotionalCampaigns

Online Marketing Flash/Logo Design Campaign DesignTechnology Implementations

Trade Show/EventPlanning

Web & Mobile AppDevelopment

Page 31: Dreamscape Marketing Capabilities

TraditionalMarketing

Corporate Branding• Is your brand generating the right response

from your consumers?

• Dreamscape will work with you to provide fitting logos, fonts, symbols, ideas, and much more! 

• We want to ensure that your consumers not only have a positive response to the image of your brand, but also an understanding of its credibility, motivation, and commitment level.

Campaign Services• A successful marketing campaign meanseffectively activating your customers through various levels of communication. 

• This communication process can include print formats, advertising, and industry events.

•With a focused message, you will generate acompetitive advantage in your marketplace. This involves an extensive amount of planning and research to ensure campaign success.

CorporateBranding Campaign

Services

LogoDesign

PrintMedia

BusinessNaming

Signage

Promo.Sampling

ProductNaming

Trade Show

Planning

CampaignDesign

ProductSurveys

EventPlanning

PublicRelationsServices

DirectConsumer

Testing

ROI

ROI

Page 32: Dreamscape Marketing Capabilities

Awaken Your Potential…

ReturnOn

Investment

YourBusiness

Today

Consult Plan

Where does your lead generation come from now?Are you prepared for today’s digital market place? How are you competing with direct and indirect competitors in all aspects of your business services?

Awaken Your Potential…Take advantage of our Free Consultation to develop an ROI strategy and targeted marketing tools now!

Consult PlanPlan ImplementImplement TestTest AnalyzeAnalyze

Page 33: Dreamscape Marketing Capabilities

• Build your brand impact…• Go digital…• Go mobile…• Enhance your search presence…• Activate new markets…• Increase your marketing ROI…