E-Commerce in The Republic of Korea
Silvia Sun Ah Lee
e-Commerce &
The Republic of Korea
Seoul
Presidential Republic
100,210 km2
48,875,000
46.5% No Religion29.2% Christians22.8% Buddhists
(King Se Jong)
(Han-gul)Mid-15th century
(Han-gul)
Literacy Rate
97.9%
50 million people
Member: UN, WTO, OECD, G-20, APEC, East Asia Summit15th world
largest economyAsian TigerGDP (PPP)per capita: $29,835
HDI:0.877(very high)(12th)
Asian Tigers: HK, Singapore, South Korea, Taiwan9
Exports: electronics, automobiles, ships, machinery,
petrochemicals, robotics
1987:National Computerization Plan
13
1994:Korea Information Infrastructure Initiative
US$0.35 billion investedAs of July 2002, 195/212 registry
offices digitalized
14
B2G & B2B
1999: Paperless (EDI) clearance procedure computerized105
import/export agencies17major banks11,894 trading companies808
customs offices2002: Customs Data Warehouse (CDW)
US$2 billion annual savings
15
e-Commerce of Agriculture
16
Illegal Fishery Report
18
2001:e-Government
National Information Systems Agency
Presidential Committee on Innovation and Decentralization
Cyber Korea31 e-Government Projects
20
B2C Consumerism
e-Commmerce transaction value:2008 US$400 billion
(B2B: $110 billion)
48 million internet users:81.1% of population (June
2010.International Telecommunications Union)
23
PC Bang: Internet Cafes
24
Virtual Community
18 million Cyworld users:30% of population 90% of users aged
20-29
ProfessionalGamingCulture
Netizens, Netiquette, Comment Culture
Mobile Telecommunications & 3GMobile TVVideo on demandVideo
conferencingTele-medicineLocation-based servicesSparkling Korea
