Consumer Attitude & Market

Practices

on Household Insecticide: survey results

Dr. Eunsook Moon, Consumers Korea

Oct. 29, 2007

Consumption pattern consumer survey on Attitude & Behavior of

Household Insecticide users

Market practice market survey on Ingredient & Labeling of

Household Insecticide products

Key findings with recommendation

Lists

Survey summary

WHAT: consumer survey & market survey

WHEN: from August to October 2007

WHO: 13 organizations from 12 countries in

AP

HOW: interviewing 100 consumers & field

searching products in market, each country

SUBJECT: total 766 consumers / 138 products

Participants

China Fiji Hong Kong, China India (2) Indonesia Korea

Malaysia Mongolia Philippines Singapore Sri Lanka Vietnam

Consumption pattern

I. Behavior II. Attitude

Household

insecticide

Usage

Purchasing Storage &

disposal

Household

insecticide

Pre-caution

Hazards Alternatives

I. Behavior

1. Purchasing

1) place of Purchasing

2) Factor for choice

3) Preference of product type

2. Usage

1) Experience of use

2) Degree of use

3. Storage & disposal

1) How to store

2) How to dispose

1. Purchasing Behavior

Household

insecticide

Place of

purchasing

Factors for

choice

Preference of

product (type)

Purchasing place Convenient to buy

1. Purchasing Behavior

Household

insecticide

Place of purchasing

Factors for

choice

Preference of

product (type)

factors for choice Price (23%),

Convenience of use (21%)

Safety (16%)

1. Purchasing Behavior

Household

insecticide

Place of purchasing

Factors for choice Preference of

product (type)

Preference of product Convenient to use (37%)

2. Usage : 1) experience of use

Household

insecticide

Experience

Reason for

use

Information

resources

Experience Past 86% Current 69%

2. Usage : 1) experience of use

Reason for use pests cause diseases (27%),

bites itch (20%), not hygienic (16%)

Household

insecticide

Experience

Reason for

use

Information

resources

2. Usage : 1) experience of use

Information resources Media reporting (37%) Mouth referral (29%) Advertising (29%)

Household

insecticide

Experience

Reason for

use

Information

resources

2. Usage : 2) degree of use

How many products Among current users, 65%, more than one /

34%, multiple use

How often use Among current users, 67% daily (coil), 57%

(liquid)

3. Storage & disposal : 1) how to store

Anywhere, in living space Not store room (61%) Kitchen (17%), any place (12%), living room

(10%)

3. Storage & disposal : 2) how to dispose

Disposing together with other wastes Only 7% separates with other wastes

II. Attitude

1. Pre-caution

1) Whether to practice

2) If yes, what

2. Hazards

1) Perception on safety

2) If yes, why

3. Alternatives

1) Awareness 2) Whether to

practice 3) If yes,

what

1. Precautionary actions

Kinds of actions 75%, Not on food &

human

Whether to practice 69% practices PAs

2. Hazards

Reasons for the perception on safety 58%, Harmful,

poisonous effects Chemicals

Perception on safety 73%, hazardous

3. Alternatives

whether to practice Aware 65% If aware, 64% practices

Kinds of practices Use herbal

products (44%) Clean (15%)

4. Endocrine Disruptor Chemicals

37% thinks HI products contain EDCs

Market survey on Household insecticide

1. Ingredients

1) EDCs2) Toxic chemic

als

2. Labeling

1) Instruction for use

2) Warning

3. Advertising

1. Ingredient

Endocrine disrupting chemicals Allethrin Chlorpirifos Cypermethrin DEET d-trans Allethrin Methyl Parathion Permethrin,

2. Instruction

1) Information on the type of insects it can be used for

2) Instructions on how to use for each type of insects

3) Instructions on how to use the device safely around children

4) Instructions on the places it can be used.

2. Instruction

Types of insects 41%, no information

How to use for each type (in case for multiple use)

2. Instruction

How to use safely around children 63%, no information

Places for use 69%, no information

3. Warnings

1) Harmful if swallowed2) Keep it away from heat (spray)3) Keep out of reach of children.4) Adequate ventilation of area being treated5) Avoid contacts and inhalations6) Store in cool place (spray)7) prevent contact with foods, dishes or utensils 8) Do not throw into fire9) When spilled on skin, wash off with soap & water 10) Shake well before use (spray)11) Remove birds/other pets & cover fish bowls when

spraying (spray)

3. Warning

Harmful if swallowed

keep away from heat

3. Warning

keep out of reach of children

Provide adequate ventilation

3. Warning

Avoid contact and inhalations

Store in cool place

3. Warning

Prevent contact with foods, dishes or utensils

Do not throw into fire

3. Warning

If spilled on skin, wash off with soap and water

Shake well before use

3. Warning

Remove birds/other pets and cover fish bowls when spraying

Use now, more than one, and daily

Individual behavior depends on “convenience” Choose it because of convenience or cheap

“Important factors for choice” and “Reasons for personal preference of product” are different

Consumer attitude & practice (behavior) of HI are different Be aware and concern safety of HI

Not much affect choice and usage

Key findings – consumption pattern

EDCs (e.g., Allethrin, Chlorpirifos, Cypermethrin, DEET, Methyl parathion, Permethrin) are used in HI products.

Accurate and appropriate information for safe use is not well provided in some products.

Warning labels are not provided enough. Labeling is not standardized. It causes user confusi

on.

Key findings – market & products

Endocrine Disrupting Chemicals Stop using EDCs Set up safety standard for HI Products and their use

Labeling Label all ingredients clearly Strengthen instruction & warning labeling for safe us

e Standardize labeling system

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