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Emakina Academy #11 : Final Conclusions An event organised by Emakina, the largest interactive agency in Belgium (www.emakina.com)
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General Conclusions
Brice Le Blévennec President Emakina
Conclusions
Is there a war between traditional media and new media?
Conclusions
Is it a war?
Conclusions
Or more like judo?
Conclusions
… or even better: Tango!
Conclusions
What do we believe?
Conclusions
• Other digital agencies often overlook the impact that “traditional media”still have – we don’t.
• Rather than believing digital communication will outclass anything, aren’t there smart opportunities to let them coexist and strengthen each other?
• Why? Because the border between online and offline is collapsing. The online / offline dichotomy is less and less relevant to analyze the present media landscape.
• Consumers are now always-on, immersed in a digital pool that marks – finally - the convergence of old and new media.
Conclusions
How we can help you
Conclusions
PR 2.0 can be the yeast of your communication
PR 2.0?
Conclusions
PR 2.0 acts as a powerful catalyst
• Increase the efficiency of your campaign • Create a more lasting effect • Keep your campaign longer “in the air” • Optimize your ranking in search engines results
Conclusions R
each
Time
PR 2.0 catalyst effect
Uncatalysed campaign
Conclusions
And more concretely...
• Viral campaigns combining our creativity and our PR approach.
• PR 2.0 strategies to support the launch of your interactive project: research, creative thinking, implementation, reporting.
• Online Reputation Management: we spread your content through Web 2.0 platforms to defend your brand assets.
• Social Media Monitoring: in partnership with third-party, we monitor the presence of your brand, your product or your service in social media (“customer intelligence”).
Conclusions
ATL
Brand activation
BTL, Events, DM, PLV
CUSTOMER
Your#Company
Your Customers & Pros
pects
Print, TV, Radio
Emakina
World Wide Web E-direct Marketing
Webvertising Social Marketing
Buzz / Viral / Guerilla Search Engine Marketing
Webanalytics
Digital Strategy Content Management Information Portals#Intranet / Extranet E-commerce Collaborative Platforms
An integrated agency approach
Conclusions
Emakina, brand guardian to customers & prospects
Conclusions
Mechanics
Recruit email addresses
Objectives
Increase sales volume
Customer loyalty
Brand awareness
Traffic Building
Lead generation
Mini-sites
PR
2.0
E-Mailings
Bannering
Search Engine Marketing
Viral Marketing
Games and Promotions
Loyalty programs
Niche marketing
1-to-1 Marketing
Emakina recommendations
Conclusions
Brand experience at the center…
Internet sites
Events Advertising
Offices,#Point of Sales
Press, PR
Mailings
TV, radio Web 2.0
Buzz#word of mouth,
guerilla
Conclusions
…using the most appropriate media
Brochures posters#
displays# cards
Video
TV# radio
Direct mailing
Events
Mini-sites
E-DM Viral mechanisms
Search Engines
Social networks
Bannering
Conclusions
…but importantly: all stitched together Brochures
posters# displays#
cards
Video # TV#
radio
Direct mailing
Events
Mini-sites
E-DM Viral mechanisms
Search Engines
Social networks
Bannering
PR 2.0
Lunch
Look for the Emakina people and challenge them to find a PR 2.0 solution
to your brand challenges
Mr Nice Guy
20
Thank you!
Any question?