Digital Communications Conference

Embed and optimise your social media activitiesDamien Clarkson, Social Media Manager, NSPCC

Embed and optimise your social

media activities

Damien Clarkson, Social Media Manager

@NSPCC

What We Will Cover• The changing face of supporters

• The change in our consumption habits

• Getting your message right

• Your social media toolKit

• Making the story run content

• Get people involved- crowdsourcing

• Top tips to embedding digital into your social

Channels established and ready to go

Our audiences are changing

The rise of mobile

Messaging

• Get the message right - make it memorable / mean something / something people can engage with.

• Think about your audience.

• Listen as well as talk.

• If your saying it offline, ask are we saying it online?

Get Organised Get Social

•Staff use of social policy

•Social Media Guidelines

•What is your tone of voice? General best practice

•Guidelines

•Risk Management Guide

Risk Management Guide

• Pre approved answers to faq’s /posts

• Escalation procedures

• Examples of difficult community moments

• Real life examples of problem posts which

have occurred previously

Staff Use Of Social

• Outline how staff represent themselves in social spaces. So for example Social

Media Manager @NSPCC

• Give guidance on the tone of voice staff should adopt when discussing the

charities work externally

• Outlines how staff can more closely engage with supporters

Old School, Meets New School

My Top Tips

1) Be human in your communications

2) Ask the digital question

3) Identify your digital champions

4) Be as nimble as possible

5) Embrace social- it is here to stay

6) Network and listen

Thanks for listening

• Please ask me questions or tweet me

if you prefer and I will get back to

you.

@damienclarkson