Estudio de Mediamind Buenas prácticas para crear un anuncio online inteligente

® 2011 MediaMind Inc. All rights reserved.

Índices de referencia de MediaMind

¿Qué es lo que hace que un anuncio sea inteligente?

7 buenas prácticas para crearun anuncio inteligente

2

7 buenas prácticas para crear un anuncio inteligente

2


Dwell, la manera inteligente de medir resultados

Crear anuncios más inteligentes

Resumen de índices de referencia

Regional Benchmarks

Country Benchmarks

MediaMind Verticals Definitions

MediaMind Metrics Definitions

Table of Contents3

4

5

12

13

20

57

58

13

14

15

16

20

21

22

23

24

25

26

27

28

29

30

31

32

17

18

19

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

Australia & new Zealand

East Asia

Europe

Latin America

Argentina

Australia

Austria

Belgium

Brazil

Canada

Chile / China

Colombia / Cyprus

Denmark

Dubai

Finland

France

Germany

Middle East & Africa

North America

South Asia

Greece / Hong Kong

Hungary / India

Indonesia / Ireland

Israel

Italy

Japan / Korea

Malaysia

Mexico

Netherlands

New Zealand

Norway / Pakistan

Philippines / Poland

Portugal

Romania / Russia

Singapore

South Africa

Spain

Sweden

Switzerland

Taiwan

Thailand

Turkey

UK

United States

3



1 Usa vídeoEl vídeo atrae más usuarios a tu anuncio y hace que pasen más tiempo con él.

2Haz que tu anuncio se inicie automáticamenteUn vídeo iniciado automáticamente destaca más entre el contenido de la página y aumenta la implicación.

3Ajusta el anuncio al contenido de la páginaLos anuncios junto a contenidos relevantes logran mejores resultados que los anuncios situados en espacios non-premium o redes sociales.

4Usa formatos enriquecidos y más visibles para la publicidadLas pausas publicitarias alcanzan una alta atención, mientras que los anuncios expandibles mantienen a los usuarios implicados durante más tiempo.

5Usa anuncios sincronizadosLa creatividad integrada alcanza un Dwell Rate más alto que colocar simplemente dos anuncios por separado en una página web.

6Aprovecha la optimización creativa dinámicaLa optimización automática, incluida en Smart Versioning, mejora los resultados sirviendo la mejor creatividad en todas las impresiones.

7Añade Ad Exchange a las compras de espacio publicitarioDe este modo se reducen los costes y se incrementan las conversiones al alcanzar el público objetivo a través de compras en el mercado Ad Exchange (bolsa de anuncios).

4


Para comprender el efecto de la marca sobre anuncios, debemos medir la implicación. Para medir la eficacia de la marca, MediaMind utiliza dos métricas: Dwell Rate y la Average Dwell Duration. La Dwell Rate mide la proporción de impresiones de Rich Media que se han activado intencionadamente mediante una tecla, interacción o clic. La Average Dwell Duration se mide en segundos por los usuarios implicados. En ambos casos, se excluyen los Dwells no intencionados que duran menos de un segundo.

El Dwell proporciona una estimación de la proporción de las impresiones que los usuarios han visto con alta probabilidad. Estos tienden a seguir el movimiento del cursor del ratón con los ojos. El Dwell mide la proporción de las impresiones que registraron un contacto significativo, de más de un segundo, con el cursor del ratón. Aunque pueda haber usuarios que hayan visto los anuncios sin tocarlos con el ratón, el Dwell permite determinar el número de usuarios que con alta probabilidad han visto el anuncio.

Además, un estudio realizado por MediaMind, Microsoft Advertising y comScore revela que el Dwell realmente tiene un efecto sobre la métrica de marca. Los resultados del estudio conjunto indican que los usuarios que estaban expuestos a campañas con un Dwell alto son tres veces más propensos a buscar palabras claves relacionadas con la marca que los usuarios que han visto una campaña con un Dwell bajo. Asimismo, las campañas con un Dwell elevado aumentan el tráfico en la web del anunciante en un 69% y la implicación con la marca, lo que incrementa las visitas a la página y el tiempo de permanencia en ella.1

Dwell, la manera inteligente de medir resultados

1 Puedes descargar el informe en: http://advertising.microsoft.com/europe/dwell-on-branding

http://advertising.microsoft.com/europe/dwell-on-branding

Rich Media sin vídeo Rich Media sin vídeoRich Media con vídeo Rich Media con vídeo

Dwell Rate Average Dwell Duration (s)

5


Crear anuncios más inteligentesNo todos los anuncios se crean de la misma manera. Una de las preguntas que los anunciantes se plantean es cómo mejorar los resultados de sus campañas de marca online. Para encontrar una respuesta y descubrir lo que funciona mejor, analizamos aproximadamente 300.000 anuncios creativos y más de 100.000 millones de impresiones. Es cierto que no existe una fórmula mágica y el éxito depende en gran medida de la ejecución creativa de la campaña, pero hay algunas simples reglas generales que los anunciantes deberían tener en cuenta a la hora de crear anuncios más inteligentes y aumentar la implicación.

1. Usa vídeo

El vídeo tiene dos efectos sobre el usuario:

• Atrae la atención del usuario hacia anuncios dinámicos desviándola del contenido de la página web de la editorial online, que principalmente consta de texto.

• Permite que el usuario dedique más rato al anuncio, por lo que aumenta el tiempo de retención del usuario.

La incorporación de un vídeo al anuncio creativo es un método simple pero eficaz para conseguir que el usuario se implique más con el anuncio. Un estudio llevado a cabo entre todos los anunciantes de MediaMind entre el tercer trimestre de 2010 y el segundo trimestre de 2011 demuestra que la publicidad que utiliza vídeos aumenta, en términos medios, la atención hacia el anuncio en un 22%, incrementando el Dwell Rate del 5,2% al 6,3%. Además, la retención, es decir la Average Dwell Duration, asciende de 48 a 53 segundo, una subida del 11%.

Fuente: MediaMind Research, 2011.

Gráfico 1: Rendimiento del Dwell con vídeos creativos

Banner expandible

Polite Banner

Iniciado automáticamente

Iniciado automáticamente

Iniciado por el usuario

Iniciado por el usuario

Dwell Rate Average Dwell Duration (s) Click Through Rate

6


Gráfico 2: Rendimiento de vídeos iniciados automáticamente y por el usuario


Esto tiene sentido ya que el vídeo que se inicia automáticamente es más visible para el usuario. En los banners expandibles el vídeo queda ocultado a menudo por el panel. Por consiguiente, el usuario no lo puede percibir a primera vista. Una buena práctica sería tener un vídeo sencillo en primer plano y permitir al usuario reproducir una versión de alta calidad después de expandir activamente el banner.

2. Haz que tu vídeo se inicie automáticamente

Si se utiliza un vídeo en una campaña online, conviene que este se inicie automáticamente, en lugar de esperar que lo active el usuario. Según el estudio de MediaMind, los vídeos de inicio automático alcanzan niveles más elevados de Dwell Rate y tasa de clics (CTR), en comparación con banners expandibles y banners corteses (polite banners). En lo que concierne a la Average Dwell Duration, los resultados son dispares.

Ave

rage

Dw

ell D

urat

ion

(s)

Dwell Rate

Tasa de clics

IM

Juegos

Estilo de vida

EntretenimientoPágina inicial

Tecnología

Viajes

Redes sociales

Tiempo

Música

Promedio

PromedioCoches

Finanzas

Correo

Mapas

ROS

Niños

DeportesRON

NoticiasSalud y belleza

7


Fuente: MediaMind Research, 2011 Global

Gráfico 3: Dwell según el entorno y la ubicación del anuncio

3. Ajusta el anuncio al contenido de la página

Hemos notado que un anuncio en medio de un contenido relevante consigue mejores resultados. Entornos como por ejemplo música, entretenimiento, finanzas, páginas iniciales, tecnología y niños suelen alcanzar niveles más altos de Dwell Rate, Dwell Time medio y CTR que entornos más generales tales como RON (Run of Network), ROS (Run of Site) y redes sociales. Estas diferencias en el rendimiento se explican básicamente por tres razones

• El contenido es un indicador muy eficaz del interés. Las personas que frecuentan páginas con temas financieros sin duda están más interesadas por productos financieros, igual que los visitantes de páginas con contenido técnico son más propensos de comprar nuevos artilugios.

• Los usuarios tienden a pasar más tiempo en páginas con contenido relevante, en comparación con contenidos más generales, y cuanto más tiempo pasan hojeando el contenido del soporte, más probable es que vean el anuncio y se impliquen con él. Es posible que en general las personas estén mucho tiempo conectadas a redes sociales, entrando y saliendo varias veces cada día, pero no se quedan mucho rato en la misma página.

• Los anuncios en páginas con contenido relevante son más oportunos, ya que transmiten su mensaje a usuarios que están consumiendo contenido de la misma materia y por ello son más receptivos al mensaje de la marca.

Por lo tanto, conviene posicionar anuncios en formato Rich Media en páginas con contenido relevante, en vez de páginas non-premium con temas más generales. El contenido relevante impulsa la implicación y los clics, por lo que su anuncio creativo resulta más efectivo.

Tasa de clics

Ave

rage

Dw

ell D

urat

ion

(s)

Dwell Rate

IM

Skin

Overlay

Polite Banner

Amplificador de vídeo

Homepage Takeover

Anuncio emergente

Banner expandible

Eyeblaster TV

Push Down Banner

Pausa publicitariaAnuncio flotante

Single Expandable

Peelback

Sidekick

Average

8


Fuente: MediaMind Research, 2011 Global

Gráfico 4: Dwell según el formato publicitario

4. Usa formatos enriquecidos y más visibles para la publicidad

Diferentes formatos publicitarios pueden tener fines distintos, dependiendo de los objetivos de la campaña. Por ejemplo, formatos como homepage takeover, banner expandible, peelback banner y amplificador de vídeo son muy útiles para retener al usuario. Estos anuncios son pequeños al principio pero crecen y crean un lienzo para los usuarios que se interesen por ellos. Este formato de mayor tamaño permite incluir más contenido en el anuncio, lo que aumenta la Average Dwell Duration ya que hace que el usuario dedique más tiempo al banner y tenga una gran experiencia.

Las pausas publicitarias así como los anuncios flotantes y superpuestos (overlays) crean una experiencia ligeramente diferente. Estos anuncios tienen un impacto muy fuerte y acaparan una gran atención de los usuarios, lo que eleva la Dwell Rate. Una proporción relativamente alta de los usuarios sitúa el cursor del ratón sobre estos banners por más de un segundo, lo que permite suponer que han reconocido el mensaje de la publicidad. No obstante, estos formatos presentan una Average Dwell Duration más baja y, por consiguiente, ofrecen una retención inferior.

Dwell Rate

Click Through Rate

Dwell Duration (Sec)

Anuncios regulares

Anuncios regulares

Anuncios regulares

Anuncios sincronizados



9



Gráfico 5: Dwell para anuncios sincronizados

5. Usa anuncios sincronizados

Hay un método de desviar la atención del contenido del soporte y aumentar la visibilidad sin ser intrusivo. Los anuncios sincronizados ocupan dos posiciones diferentes y crean una experiencia unificada. Una de las ventajas importantes aportadas por los anuncios sincronizados es que el total es más que la suma de sus partes; los dos banners pueden interactuar entre sí y, de esta manera, ocupan una mayor parte de la página que un lienzo para transmitir el mensaje.

Un análisis de miles de anuncios sincronizados muestra que una mayor visibilidad aumenta la Dwell Rate y la tasa de clics para cada uno de los anuncios creativos. Por lo tanto, los anuncios sincronizados alcanzan valores más altos de Dwell Rate y CTR que la simple colocación de dos anuncios regulares en la misma página. La Average Dwell Duration suele repartirse entre los dos anuncios y, por ende, es más baja.

10


Dwell Rate Dwell Duration (Sec)

Otros OtrosOptimización automática

Optimización automática

Fuente: MediaMind

Gráfico 6: Dwell con optimización automática

6. Aprovecha la optimización creativa dinámica

La optimización creativa, incluida en Smart Versioning, permite a los anunciantes aprovechar la sabiduría de su público para encontrar mejores anuncios creativos que impliquen a los usuarios. Comparando constantemente los resultados de cada versión del anuncio y ofreciendo la mejor al usuario, la optimización creativa contribuirá a una máxima eficacia de los anuncios.

Se trata de un algoritmo de aprendizaje realimentado continuamente por las acciones de los usuarios al interactuar con la campaña. El algoritmo cambia la creatividad en función de las respuestas que recibe de los usuarios, y puede visualizar las versiones de los anuncios creativos que registran con mayor probabilidad clics, conversiones, interacciones o Dwell.

La optimización creativa ayuda a los anunciantes porque ya no tienen que adivinar qué creatividad es la mejor o qué imagen, copia o fuente conviene tener en cuenta. Los anunciantes pueden cargar todas sus ideas creativas y dejar que el algoritmo entregue las versiones que generen más respuestas entre los usuarios en un momento determinado.

La optimización creativa también puede distinguir diferencias minúsculas entre versiones similares. Tomemos a modo de ejemplo dos llamadas a una acción: “Haga clic aquí para recibir un descuento de un dólar” y “Haga clic aquí para recibir un descuento del 10%.” Aunque ambas pueden ser económicamente equivalentes, es posible que una genere más clics que la otra. Sin la optimización creativa, por el tiempo que pierde al elegir la versión que funcione mejor, puede ser demasiado tarde para conseguir un impacto significativo sobre el rendimiento global de la campaña. Sin embargo, con la optimización creativa, el algoritmo puede seleccionar la versión más eficaz. Por lo tanto, los anunciantes pueden reducir el riesgo de presentar anuncios creativos ineficaces y adoptar una estrategia más audaz e innovadora de publicidad online.

Como se puede ver, la optimización creativa puede mejorar considerablemente los resultados de una campaña. Un análisis de campañas con optimización creativa revela que estas lograron un incremento del 6% de la Dwell Rate y del 10% en la Average Dwell Duration en comparación con banners estándares.

Ad Exchange Otros espacios non-premium

11


En resumen, las campañas basadas en comercio inteligente lograron una tasa de clics del 0,03% en Europa y Norteamérica.

En el mercado competitivo de la publicidad digital, los anunciantes tienen que invertir su valioso dinero de manera inteligente. Las siete reglas expuestas son métodos probados para mejorar el rendimiento y obtener más de cada impresión servida.

7. Añade Ad Exchange a las compras de espacio publicitario

Dirigirse a los usuarios a través del mercado Ad Exchange puede ser una excelente manera de aumentar el ROI y reducir los costes por conversión. Las compras de inventario publicitario a través de Ad Exchange permiten a los anunciantes llevar a cabo campañas dirigidas solamente a unos usuarios concretos, en vez de difundir la publicidad por páginas tradicionales y rezar para que funcione (spray & pray). Además, la licitación puede reducir los costes de los espacios publicitarios en comparación con las páginas premium.

He aquí un ejemplo de cómo una empresa de entretenimiento de la lista Fortune 500 consiguió reducir los costes por conversión. El objetivo de la campaña era contratar a solicitantes de trabajo con habilidades concretas y recibir un máximo de solicitudes completadas a un coste mínimo.

El cliente optimizó, a través de su agencia, Bernard Hodes Group, el alcance y los resultados de su compra de espacios publicitarios non-premium adquiriendo espacio adicional a través de Ad Exchange y apuntando hacia usuarios concretos. El resultado fue fenomenal: el espacio comprado a través de Ad Exchange resultó más rentable que cualquier otro, alcanzando el número más alto de conversiones y reduciendo el coste por conversión en un 58% en relación con otras compras non-premium.

Source: MediaMind Research, 2011 Global.

Gráfico 7: Comparación de costes por conversión

Banner éstandar

Comercio al por menor

Telecomunicaciones

Salud y belleza

Entretenimiento

Deportes

Coches

Juegos

Electrónica

Trabajo

Bienes de consumo

Tecnología/Internet

Viajes

Apparel

Noticias/medios

Services

Finanzas

Corporativo

Administración Pública/suministro

Gastronomía

Salud

B2B

Rich Media

12



CTR by Vertical

Resumen de índices de referenciaEste documento contiene los índices de referencia correspondientes al rendimiento medio según mercado, formato publicitario, tamaño y sector, para ayudar a los anunciantes a medir los resultados de sus campañas y a compararlos con los resultados de sus competidores. Los índices de referencia se basan en datos recopilados entre el tercer trimestre de 2010 y el segundo trimestre de 2011.

En cuanto a la tasa de clics, Rich Media suele rendir tres veces más que los banners estándares. Los sectores con la tasa de clics más alta son comercio al por menor, telecomunicaciones y salud y belleza. Los sectores donde destacan los banners estándares por su alto rendimiento son: tecnología e Internet, noticias y medios de comunicación y textil.

La única finalidad de estos índices de referencia es servir de orientación para el rendimiento. Las campañas a las que se refieren estos índices pueden tener objetivos distintos, y es posible que cada sector contenga diferentes tamaños e implementaciones. Por lo tanto, los anunciantes deberían utilizar esta información como referencia, y no para medirse a sí mismo.

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

3.2%

4.5%

5.5%

51.1

48.5

67.3

%78

.3%

67.6

%27

.51.

7%51

.1%

39.2

%3.

2%27

.6%

119.

930

0x25

02.

9%4.

3%6.

6%45

.849

.565

.7%

75.0

%63

.0%

24.0

2.3%

53.0

%41

.1%

2.6%

34.2

%19

8.1

728x

908.

5%10

.1%

8.0%

63.5

87.5

68.3

%49

.1%

33.9

%48

.82.

3%45

.5%

33.2

%8.

5%21

.7%

79.6

120x

600

14.9

%20

.2%

13.1

%42

.7--

----

--8.

16.

9%60

.2%

41.2

%14

.9%

20.0

%41

.223

4x60

2.7%

3.8%

1.6%

95.5

31.2

82.6

%95

.6%

90.9

%21

.00.

6%44

.4%

33.0

%2.

6%3.

6%40

.71.

4%2.

0%--

--8.

755

.9%

42.4

%9.

4%--

----

----

----

2.8%

3.1%

16.3

%28

.815

.269

.9%

45.8

%32

.4%

----

----

----

--0.

5%1.

5%2.

2%31

.026

.858

.7%

73.1

%58

.3%

----

----

----

--30

0x25

00.

5%1.

8%2.

5%31

.827

.258

.6%

71.9

%57

.2%

----

----

----

--72

8x90

0.5%

1.2%

1.5%

30.1

22.6

67.8

%84

.4%

70.1

%--

----

----

----

160x

600

0.5%

0.7%

1.5%

26.6

18.9

83.8

%85

.2%

73.1

%--

----

----

----

0.8%

1.7%

4.1%

28.4

50.0

38.2

%78

.9%

64.4

%37

.53.

4%71

.2%

53.6

%0.

7%19

.3%

115.

5

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

2%1.

9%3.

0%41

.80.

08%

0.06

%66

.963

.2%

64.4

%50

.1%

80.5

1.8%

64.6

%49

.0%

2.7%

8.0%

62.3

1.8%

2.9%

4.1%

32.8

0.12

%0.

06%

40.5

42.0

%74

.3%

60.6

%17

.47.

2%86

.2%

77.3

%3.

4%21

.9%

83.4

2.9%

4.0%

7.1%

42.3

0.24

%0.

04%

14.1

83.7

%60

.8%

44.1

%16

.10.

1%39

.4%

27.7

%5.

1%21

.4%

18.4

2.5%

2.7%

2.5%

9.9

0.00

%0.

05%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

1.4%

2.1%

4.0%

43.6

0.15

%0.

06%

32.0

54.0

%71

.4%

58.1

%39

.69.

1%68

.8%

52.9

%2.

8%47

.2%

245.

70.

6%0.

8%4.

5%19

.80.

17%

0.07

%31

.252

.4%

64.2

%25

.9%

90.8

1.8%

34.8

%24

.6%

0.8%

6.0%

32.9

2.1%

3.2%

3.3%

27.9

0.31

%0.

07%

19.1

45.5

%62

.3%

48.4

%--

----

--1.

7%9.

5%34

.91.

0%1.

7%3.

8%42

.40.

17%

0.09

%30

.362

.8%

76.0

%62

.7%

20.3

11.8

%74

.4%

62.0

%2.

0%26

.7%

197.

1Fi

nanc

ial

1.4%

1.6%

4.7%

40.2

0.39

%0.

03%

36.3

57.0

%78

.9%

58.5

%--

----

--2.

1%66

.1%

208.

11.

6%4.

4%4.

4%22

.80.

19%

0.04

%37

.147

.8%

81.6

%70

.7%

34.9

19.4

%83

.9%

74.0

%2.

4%10

.5%

76.7

1.0%

1.3%

3.5%

41.4

0.13

%0.

05%

43.6

60.9

%59

.7%

45.3

%24

.314

.6%

78.0

%60

.7%

1.7%

9.5%

69.8

3.3%

4.9%

4.5%

43.7

0.18

%0.

05%

23.9

52.8

%70

.5%

55.1

%43

.64.

0%50

.8%

36.1

%6.

5%27

.5%

98.6

0.2%

0.2%

3.4%

34.6

0.10

%0.

06%

29.1

56.3

%60

.0%

45.4

%--

----

----

----

1.9%

2.6%

3.4%

36.6

0.11

%0.

03%

33.8

67.3

%70

.0%

52.7

%--

----

--7.

9%10

.5%

43.4

2.5%

3.5%

4.0%

40.3

0.27

%0.

08%

----

----

----

----

5.2%

17.5

%98

.81.

4%1.

9%3.

4%41

.80.

11%

0.08

%25

.455

.6%

79.1

%65

.4%

49.8

12.1

%80

.3%

63.1

%4.

0%8.

9%90

.61.

2%1.

7%1.

7%36

.80.

05%

0.05

%32

.763

.4%

69.9

%52

.6%

44.6

0.5%

38.0

%20

.7%

1.4%

10.9

%24

1.3

2.5%

3.2%

3.1%

36.3

0.16

%0.

06%

----

----

23.3

0.7%

21.7

%13

.5%

2.6%

4.7%

21.2

4.0%

19.9

%5.

4%79

.10.

14%

0.05

%40

.949

.4%

52.9

%39

.9%

----

----

----

--1.

9%3.

0%3.

9%31

.40.

18%

0.05

%29

.363

.8%

76.8

%63

.6%

12.1

5.2%

90.5

%83

.8%

2.2%

11.2

%13

9.1

1.7%

2.2%

3.5%

43.1

0.12

%0.

06%

18.5

59.3

%64

.9%

52.1

%--

----

--4.

7%37

.5%

162.

0

Dat

a So

urce

Mar

ket D

efin

ition

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Ric

h M

edia

Ben

chm

arks

for A

ustr

alia

and

New

Zea

land

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sAu

to In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

Stan

dard

Ban

ner

0.05

%0.

06%

0.04

%0.

06%

0.05

%

Formats

Floa

ting

Ad

1.34

%Fl

oatin

g A

d w

ith R

emin

der

0.74

%

Expa

ndab

le B

anne

r0.

16%

0.21

%0.

09%

0.17

%0.

07%

Push

Dow

n B

anne

r0.

11%

Polit

e B

anne

r0.

12%

0.10

%0.

16%

0.07

%

Expa

ndab

le M

etric

s

Ret

ail

Ser

vice

s

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sAu

to In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Aus

tralia

and

New

Zea

land

mar

ket i

nclu

des

Aus

tralia

and

New

Zea

land

.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Verticals

App

arel

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

t

13


Regional Benchmarks

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

4.7%

4.6%

----

----

----

----

----

----

--7.

1%23

.0%

5.5%

50.6

49.5

70.3

%70

.1%

57.7

%42

.611

.2%

47.1

%35

.6%

6.2%

41.6

%53

.230

0x25

05.

8%10

.8%

7.8%

40.2

64.4

50.8

%55

.5%

40.6

%38

.213

.5%

44.5

%26

.8%

5.0%

16.4

%46

.672

8x90

3.6%

5.4%

7.4%

40.4

----

----

----

----

3.0%

32.1

%11

8.8

234x

60--

--8.

1%46

.952

.781

.2%

77.9

%65

.6%

44.9

10.6

%48

.6%

38.2

%11

.7%

23.3

%20

.43.

9%4.

2%12

.8%

4.3

32.2

83.4

%55

.1%

39.2

%--

----

----

----

14.4

%26

.8%

19.3

%26

.824

.452

.1%

61.7

%46

.2%

----

----

----

--1.

1%3.

3%4.

3%42

.536

.852

.4%

58.2

%42

.3%

----

----

----

--30

0x25

01.

3%4.

2%4.

1%53

.237

.260

.5%

59.5

%42

.9%

----

----

----

--72

8x90

----

3.9%

27.0

----

----

----

----

----

--16

0x60

0--

--1.

1%29

.5--

----

----

----

----

----

1.9%

3.1%

11.7

%18

.539

.719

.6%

41.7

%21

.6%

----

----

0.5%

42.4

%73

.872

8x90

----

----

--39

.719

.6%

41.7

%21

.6%

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)3.

8%12

.8%

5.4%

38.4

0.25

%0.

21%

34.4

44.0

%62

.5%

46.6

%39

.915

.5%

64.0

%48

.1%

10.1

%23

.3%

44.9

5.9%

16.0

%5.

9%51

.40.

23%

0.16

%42

.464

.1%

74.6

%57

.7%

27.1

19.7

%50

.2%

38.0

%6.

4%37

.9%

114.

40.

4%1.

1%2.

4%28

.80.

07%

0.08

%--

----

----

----

--9.

5%50

.1%

15.7

----

----

--0.

06%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

4.1%

14.0

%5.

6%38

.30.

24%

0.05

%42

.470

.9%

64.9

%51

.6%

29.3

11.3

%43

.9%

34.0

%4.

4%44

.8%

106.

13.

8%9.

1%6.

3%35

.90.

19%

0.06

%21

.664

.4%

67.6

%51

.8%

----

----

9.1%

26.6

%11

2.2

8.5%

26.3

%7.

5%48

.00.

34%

0.16

%41

.374

.1%

64.5

%51

.4%

36.1

18.4

%43

.0%

27.2

%9.

8%25

.0%

58.4

----

6.3%

48.5

0.28

%0.

11%

50.6

55.6

%58

.9%

45.3

%50

.117

.1%

54.7

%42

.7%

7.8%

46.9

%11

5.3

Fina

ncia

l4.

4%12

.3%

4.8%

40.2

0.24

%0.

04%

39.5

77.0

%62

.4%

47.1

%--

----

--4.

6%44

.9%

108.

86.

5%23

.0%

5.1%

52.4

0.28

%0.

18%

40.1

64.6

%56

.8%

44.1

%23

.54.

6%15

.8%

10.5

%5.

2%45

.5%

130.

1--

--8.

4%60

.90.

33%

----

----

----

----

--11

.3%

19.1

%45

.43.

6%12

.0%

4.7%

51.6

0.18

%0.

04%

48.7

66.1

%59

.5%

45.4

%45

.612

.0%

51.0

%38

.2%

4.3%

51.3

%11

4.9

----

9.4%

48.6

0.55

%0.

15%

31.5

82.0

%72

.7%

62.4

%28

.219

.0%

40.8

%29

.4%

10.6

%21

.7%

21.7

6.5%

20.3

%7.

2%42

.50.

39%

0.06

%--

----

----

----

--8.

6%24

.0%

70.3

----

9.8%

28.4

0.78

%0.

14%

----

----

47.3

6.9%

24.3

%18

.3%

12.1

%26

.6%

16.8

----

9.4%

53.6

0.45

%0.

05%

37.3

58.4

%62

.4%

50.2

%53

.211

.3%

35.8

%25

.6%

10.6

%30

.3%

61.6

8.1%

26.9

%7.

0%39

.40.

35%

0.04

%--

----

----

----

--10

.0%

25.3

%58

.2--

--9.

6%36

.40.

41%

0.08

%--

----

----

----

----

----

2.8%

7.4%

3.3%

42.2

0.12

%0.

05%

34.6

50.7

%57

.8%

46.1

%--

----

--3.

2%45

.8%

135.

1--

--8.

2%39

.20.

37%

0.08

%33

.470

.1%

51.9

%37

.6%

----

----

10.9

%31

.4%

52.4

9.4%

22.2

%8.

0%47

.60.

25%

0.09

%50

.367

.8%

68.9

%57

.4%

15.9

6.9%

18.7

%11

.0%

9.6%

23.4

%67

.7

Dat

a So

urce

Mar

ket D

efin

ition

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

0.04

%R

ich

Med

ia

Ben

chm

arks

for E

ast A

sia

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.06

%0.

08%

0.05

%0.

06%

Floa

ting

Ad

1.07

%Fl

oatin

g A

d w

ith R

emin

der

1.52

%

Com

mer

cial

Bre

ak--

Expa

ndab

le B

anne

r0.

26%

0.21

%0.

36%

0.41

%

Polit

e B

anne

r0.

14%

0.10

%0.

09%

0.13

%

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

Push

Dow

n B

anne

r0.

30%

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Eas

t Asi

a m

arke

t inc

lude

s Ta

iwan

, Chi

na, J

apan

, Hon

g K

ong

and

Kor

ea.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Formats Verticals

App

arel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

t

Expa

ndab

le M

etric

s

Ret

ail

Ser

vice

s

Aut

oB

2BC

aree

rs

14


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

2.4%

2.6%

----

----

----

----

----

----

--8.

2%13

.2%

9.6%

57.7

44.5

70.8

%74

.9%

63.0

%39

.17.

1%58

.3%

42.4

%7.

4%35

.0%

148.

530

0x25

06.

0%9.

5%8.

7%49

.646

.071

.4%

74.3

%60

.8%

41.2

8.5%

66.2

%46

.8%

4.8%

38.1

%13

6.9

728x

908.

8%12

.5%

10.6

%52

.834

.970

.7%

74.7

%62

.5%

49.5

7.3%

53.2

%39

.7%

9.1%

29.8

%97

.612

0x60

08.

1%16

.6%

8.7%

55.9

109.

317

.4%

69.7

%43

.5%

34.1

9.6%

77.9

%71

.3%

7.9%

14.1

%87

.523

4x60

13.5

%24

.3%

8.9%

95.9

----

----

24.8

5.7%

46.7

%36

.4%

13.4

%22

.5%

26.6

6.3%

12.5

%6.

6%43

.315

8.8

74.0

%53

.1%

39.9

%30

.911

.5%

70.4

%54

.5%

6.0%

7.9%

26.9

2.0%

2.5%

19.7

%4.

510

.677

.0%

46.4

%33

.4%

----

----

----

--4.

5%9.

1%7.

5%29

.1--

----

--14

.010

.7%

24.8

%15

.7%

----

--2.

1%4.

2%3.

4%36

.847

.361

.4%

71.7

%57

.5%

----

----

----

--30

0x25

02.

9%5.

8%3.

0%40

.548

.362

.0%

71.9

%58

.2%

----

----

----

--72

8x90

0.8%

1.6%

2.4%

36.2

36.9

68.1

%75

.5%

59.3

%--

----

----

----

160x

600

0.5%

1.2%

1.6%

27.3

29.8

70.4

%73

.1%

57.4

%--

----

----

----

5.7%

7.9%

10.8

%34

.870

.443

.8%

62.9

%41

.2%

22.3

9.6%

72.9

%57

.3%

4.7%

28.4

%57

.572

8x90

6.6%

11.6

%10

.6%

40.5

0.41

%70

.443

.8%

62.9

%41

.2%

22.3

9.6%

72.9

%57

.3%

6.1%

37.6

%42

.8

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)3.

8%7.

4%5.

7%47

.30.

24%

0.14

%59

.657

.8%

70.4

%54

.1%

48.7

9.1%

62.5

%47

.4%

9.1%

30.4

%77

.34.

2%7.

3%7.

2%40

.50.

33%

0.09

%62

.158

.1%

65.1

%50

.5%

55.5

14.6

%56

.2%

31.1

%6.

7%30

.8%

91.3

2.6%

3.8%

5.9%

51.4

0.17

%0.

08%

79.4

61.9

%83

.1%

70.2

%--

----

--5.

3%45

.9%

170.

48.

2%12

.6%

8.2%

73.5

0.30

%0.

08%

117.

158

.6%

70.5

%60

.8%

101.

68.

4%48

.9%

39.8

%10

.0%

13.9

%51

.7C

onsu

mer

Pac

kage

d G

oods

5.8%

10.0

%8.

2%49

.80.

29%

0.09

%54

.353

.3%

62.5

%48

.5%

49.2

10.6

%54

.8%

38.0

%8.

0%35

.3%

95.8

4.4%

7.5%

5.5%

48.2

0.20

%0.

07%

105.

775

.2%

73.6

%40

.7%

68.7

18.6

%65

.2%

41.6

%5.

8%26

.8%

139.

84.

8%8.

0%7.

6%44

.70.

25%

0.10

%78

.369

.1%

73.3

%48

.8%

29.6

9.6%

58.2

%43

.7%

7.6%

31.3

%91

.04.

2%7.

3%6.

7%50

.40.

32%

0.07

%26

.568

.8%

76.0

%64

.9%

23.4

14.6

%69

.4%

56.9

%7.

7%35

.9%

130.

8Fi

nanc

ial

3.4%

7.8%

5.3%

45.8

0.20

%0.

11%

81.2

60.0

%67

.6%

53.9

%77

.616

.1%

62.2

%48

.1%

6.9%

43.3

%12

0.9

4.0%

6.9%

5.4%

49.1

0.25

%0.

08%

35.6

53.0

%68

.6%

53.3

%--

----

--5.

6%17

.4%

68.6

5.5%

11.7

%6.

6%50

.60.

28%

0.07

%76

.959

.7%

59.7

%45

.3%

----

----

7.1%

24.0

%49

.94.

8%9.

2%6.

6%48

.60.

25%

0.09

%60

.557

.0%

68.0

%53

.9%

50.6

9.2%

58.4

%44

.8%

7.1%

39.5

%91

.27.

7%11

.5%

8.9%

51.7

0.46

%0.

13%

128.

356

.5%

65.5

%53

.5%

----

----

11.8

%26

.0%

25.1

5.1%

8.5%

7.2%

40.1

0.35

%0.

07%

36.9

59.2

%55

.9%

44.5

%--

----

--12

.3%

29.0

%88

.13.

8%7.

8%4.

6%54

.70.

21%

0.11

%45

.253

.2%

67.1

%44

.9%

43.6

17.6

%71

.5%

59.0

%6.

0%21

.6%

172.

95.

6%9.

7%8.

0%43

.90.

41%

0.11

%83

.694

.9%

58.6

%48

.1%

45.1

9.6%

48.9

%34

.4%

9.1%

32.1

%10

4.2

5.8%

16.0

%6.

1%62

.50.

24%

0.09

%11

4.2

61.1

%62

.5%

47.4

%--

----

--9.

6%38

.7%

89.1

5.3%

8.6%

5.3%

65.7

0.23

%0.

08%

80.2

57.1

%56

.9%

43.2

%24

.49.

6%55

.4%

41.9

%9.

8%15

.5%

39.0

3.2%

4.8%

5.3%

57.7

0.37

%0.

11%

100.

772

.7%

73.7

%58

.7%

36.9

6.7%

68.3

%53

.6%

5.3%

37.9

%17

2.3

4.5%

7.1%

6.7%

52.4

0.36

%0.

12%

67.2

59.8

%64

.5%

46.5

%55

.117

.3%

61.0

%41

.3%

7.6%

39.9

%11

5.6

5.2%

9.2%

6.9%

53.0

0.26

%0.

07%

63.4

62.2

%64

.6%

48.0

%--

----

--7.

4%25

.8%

83.0

Dat

a So

urce

Mar

ket D

efin

ition

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Ben

chm

arks

for E

urop

e –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

0.27

%0.

43%

Stan

dard

Ban

ner

0.09

%0.

10%

0.07

%0.

08%

0.08

%R

ich

Med

ia

Com

mer

cial

Bre

ak--

Expa

ndab

le B

anne

r0.

42%

0.40

%0.

33%

Expa

ndab

le S

trip

0.18

%Fl

oatin

g A

d1.

44%

Floa

ting

Ad

with

Rem

inde

r1.

42%

Polit

e B

anne

r0.

14%

0.12

%0.

10%

0.08

%

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

Push

Dow

n B

anne

r0.

30%

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Eur

ope

mar

ket i

nclu

des

Aus

tria,

Bel

gium

, Den

mar

k, C

ypru

s, F

inla

nd, F

ranc

e, G

erm

any,

Gre

ece,

Hun

gary

, Ire

land

, Ita

ly, N

ethe

rland

s, N

orw

ay, P

olan

d, P

ortu

gal,

Rom

ania

, Rus

sia,

Spa

in, S

wed

en, S

witz

erla

nd a

nd U

K.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Formats Verticals

App

arel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

t

Expa

ndab

le M

etric

s

Ret

ail

Ser

vice

s

Aut

oB

2BC

aree

rs

15


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

13.1

%24

.1%

12.1

%80

.034

.350

.1%

83.6

%71

.3%

24.7

3.5%

44.7

%28

.8%

12.9

%26

.9%

47.7

300x

250

9.6%

16.2

%9.

2%48

.230

.167

.4%

81.6

%68

.2%

26.6

2.7%

45.2

%29

.0%

9.1%

19.9

%74

.872

8x90

----

12.9

%48

.844

.475

.5%

83.8

%59

.4%

36.1

3.7%

49.5

%30

.6%

11.8

%33

.7%

65.8

120x

600

13.1

%19

.4%

12.7

%56

.7--

----

----

----

--13

.1%

18.8

%59

.123

4x60

----

18.7

%12

5.0

31.2

88.3

%92

.2%

88.4

%14

.27.

7%41

.7%

27.9

%--

----

1.5%

2.0%

19.5

%5.

323

.547

.8%

74.0

%63

.1%

15.0

10.3

%51

.8%

25.5

%--

----

3.2%

4.7%

3.9%

33.3

40.5

56.0

%79

.4%

66.6

%28

.32.

2%69

.9%

51.5

%--

----

300x

250

2.1%

3.1%

3.3%

31.6

31.9

55.8

%79

.1%

66.0

%29

.02.

0%67

.9%

50.4

%--

----

728x

908.

0%11

.6%

6.3%

37.7

46.3

77.7

%87

.5%

78.4

%--

----

----

----

160x

600

0.2%

0.3%

1.9%

27.6

----

----

----

----

----

--5.

2%6.

5%12

.2%

40.5

17.4

55.0

%60

.4%

39.5

%16

.57.

1%62

.5%

45.5

%4.

7%49

.7%

64.9

728x

909.

1%10

.7%

11.3

%63

.70.

26%

17.4

55.0

%60

.4%

39.5

%16

.57.

1%62

.5%

45.5

%8.

5%42

.3%

111.

3

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)12

.3%

22.6

%11

.6%

73.5

0.65

%0.

24%

105.

856

.3%

67.0

%55

.6%

19.8

13.1

%52

.6%

40.3

%17

.7%

33.3

%40

.98.

8%16

.4%

10.7

%54

.40.

51%

0.17

%70

.961

.5%

78.2

%34

.1%

80.0

6.3%

66.7

%23

.7%

12.6

%30

.6%

69.5

7.0%

18.4

%15

.1%

35.3

0.52

%0.

14%

----

----

----

----

8.1%

28.5

%34

.5C

onsu

mer

Pac

kage

d G

oods

9.7%

17.1

%10

.3%

81.3

0.45

%0.

15%

25.1

48.1

%72

.3%

58.8

%20

.32.

3%50

.7%

36.0

%14

.3%

30.5

%56

.18.

7%13

.3%

7.6%

72.9

0.22

%0.

10%

----

----

----

----

9.5%

13.8

%44

.38.

3%13

.2%

10.0

%56

.00.

45%

0.15

%30

.625

.1%

83.0

%73

.9%

15.1

3.1%

38.6

%25

.9%

9.9%

20.8

%52

.56.

7%13

.0%

8.0%

65.2

0.43

%0.

18%

22.2

65.1

%79

.5%

69.6

%23

.93.

6%55

.8%

37.7

%10

.7%

28.9

%10

8.7

Fina

ncia

l11

.1%

19.9

%10

.4%

60.8

0.49

%0.

09%

30.5

44.6

%70

.1%

56.3

%24

.24.

2%42

.5%

30.4

%13

.5%

27.0

%52

.0--

--13

.4%

70.0

0.40

%0.

16%

27.0

50.9

%79

.1%

64.1

%13

.74.

0%50

.2%

31.7

%--

----

12.2

%15

.5%

10.4

%80

.90.

33%

0.10

%12

7.1

68.2

%68

.6%

59.5

%17

.82.

6%40

.5%

27.2

%13

.0%

18.1

%53

.811

.1%

22.3

%12

.5%

60.2

0.44

%0.

14%

48.8

48.4

%69

.6%

56.0

%26

.87.

9%47

.1%

32.5

%15

.1%

33.3

%60

.44.

6%5.

2%6.

9%42

.60.

20%

0.09

%--

----

----

----

--5.

2%13

.4%

87.5

1.4%

2.1%

10.0

%41

.00.

35%

0.06

%--

----

----

----

--3.

3%47

.2%

21.6

9.2%

15.7

%10

.2%

67.8

0.27

%0.

19%

----

----

----

----

19.0

%34

.8%

68.4

14.6

%24

.1%

14.0

%63

.00.

96%

0.19

%--

----

----

----

--14

.2%

30.3

%53

.26.

1%9.

5%7.

0%71

.90.

25%

0.10

%--

----

--8.

72.

1%42

.5%

25.1

%14

.0%

27.7

%78

.79.

6%19

.0%

9.9%

53.5

0.33

%0.

20%

----

----

11.7

2.3%

29.4

%17

.6%

11.3

%22

.4%

46.1

10.5

%17

.8%

9.8%

61.9

0.39

%0.

11%

19.5

44.3

%91

.9%

90.4

%20

.11.

6%41

.9%

29.1

%12

.5%

27.3

%56

.96.

8%15

.0%

8.7%

53.2

0.41

%0.

09%

----

----

18.1

2.7%

61.7

%46

.5%

10.4

%22

.6%

53.2

Dat

a So

urce

Mar

ket D

efin

ition

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Ric

h M

edia

Ben

chm

arks

for L

atin

Am

eric

a –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.13

%0.

14%

0.13

%0.

12%

0.14

%

Formats

Expa

ndab

le B

anne

r0.

47%

0.43

%0.

39%

0.29

%0.

80%

Polit

e B

anne

r0.

14%

0.13

%0.

17%

0.17

%

Floa

ting

Ad

1.39

%

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

34%

Aut

oB

2B

Cor

pora

teE

lect

roni

cs

Latin

Am

eric

a m

arke

t inc

lude

s B

rasi

l, C

hile

, Mex

ico,

Col

ombi

a an

d A

rgen

tina.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Tech

/Inte

rnet

Tele

com

Trav

el

Verticals

App

arel

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Ent

erta

inm

ent

Gam

ing

Gov

ernm

ent/U

tiliti

es

16


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

7.5%

13.2

%8.

5%70

.547

.936

.9%

55.4

%35

.9%

22.9

2.5%

35.7

%22

.7%

7.4%

19.9

%39

.730

0x25

03.

1%4.

0%6.

2%42

.138

.530

.3%

50.1

%28

.2%

23.4

2.0%

40.2

%26

.8%

2.6%

14.5

%58

.872

8x90

10.1

%13

.2%

9.4%

56.6

33.5

63.5

%72

.4%

62.9

%40

.56.

6%36

.4%

24.5

%10

.6%

17.4

%10

9.3

120x

600

1.7%

2.7%

3.9%

86.4

----

----

16.8

3.1%

58.8

%41

.8%

1.7%

34.8

%27

0.5

234x

6013

.6%

27.1

%10

.4%

94.5

----

----

14.9

4.4%

31.8

%19

.3%

13.5

%25

.8%

23.4

0.3%

0.4%

4.2%

18.2

----

----

----

----

----

--0.

3%0.

6%1.

4%86

.2--

----

----

----

----

----

0.2%

0.4%

2.1%

31.8

69.8

62.6

%60

.2%

45.8

%--

----

----

----

300x

250

0.3%

0.5%

2.6%

27.6

70.7

62.3

%59

.8%

45.5

%--

----

----

----

728x

90--

--1.

4%36

.9--

----

--3.

26.

3%97

.2%

52.5

%--

----

160x

600

0.9%

2.5%

1.7%

50.9

----

----

----

----

----

--2.

2%2.

5%9.

3%26

.1--

----

--46

.916

.0%

62.6

%46

.1%

2.0%

15.6

%63

.372

8x90

----

----

----

----

--46

.916

.0%

62.6

%46

.1%

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)6.

7%11

.1%

7.0%

62.4

0.53

%0.

20%

68.4

37.7

%63

.7%

50.3

%26

.33.

7%39

.1%

27.1

%7.

7%14

.2%

36.5

4.4%

7.0%

6.0%

53.6

0.28

%0.

11%

128.

770

.3%

81.1

%74

.2%

23.1

2.8%

55.4

%40

.7%

5.6%

13.7

%56

.79.

4%17

.4%

8.8%

92.9

0.45

%0.

12%

----

----

27.5

4.3%

27.7

%16

.6%

10.3

%17

.9%

53.2

2.2%

2.5%

2.5%

80.5

0.13

%0.

08%

----

----

88.9

3.1%

72.7

%60

.7%

3.4%

58.1

%28

7.8

Con

sum

er P

acka

ged

Goo

ds4.

6%7.

6%5.

9%56

.90.

30%

0.11

%63

.721

.6%

43.5

%32

.8%

16.8

2.0%

38.8

%23

.8%

6.2%

17.3

%62

.31.

6%2.

3%3.

5%29

.80.

38%

0.04

%--

----

----

----

--3.

3%23

.2%

21.7

9.4%

18.7

%8.

9%83

.20.

46%

0.08

%--

----

----

----

--14

.5%

29.0

%69

.81.

6%2.

8%2.

6%47

.30.

16%

0.14

%40

.762

.5%

51.4

%32

.9%

----

----

6.9%

30.2

%16

6.9

Fina

ncia

l2.

4%4.

0%4.

5%59

.20.

12%

0.08

%10

0.0

57.5

%75

.2%

60.5

%90

.12.

7%69

.6%

55.9

%3.

5%18

.0%

219.

04.

4%7.

5%6.

1%57

.40.

26%

0.36

%--

----

----

----

--4.

4%15

.3%

65.8

5.2%

9.1%

5.6%

47.7

0.13

%0.

05%

----

----

----

----

5.6%

9.8%

15.8

4.0%

7.2%

5.1%

79.5

0.32

%0.

10%

54.5

41.6

%69

.5%

52.6

%24

.33.

7%50

.7%

34.2

%9.

6%30

.5%

155.

62.

7%4.

7%7.

6%34

.10.

14%

0.21

%--

----

----

----

----

----

1.3%

1.9%

3.4%

33.0

0.08

%0.

07%

88.4

66.4

%57

.9%

45.1

%--

----

--10

.3%

26.3

%31

.49.

7%15

.6%

11.0

%52

.60.

47%

0.15

%67

.344

.5%

62.7

%41

.2%

----

----

9.8%

17.6

%48

.18.

5%14

.4%

8.2%

57.3

0.39

%0.

09%

45.7

49.2

%64

.5%

53.3

%45

.98.

0%39

.7%

26.6

%10

.1%

16.2

%33

.17.

6%12

.8%

6.9%

59.3

0.38

%0.

06%

----

----

----

----

7.9%

17.7

%12

5.1

13.2

%25

.4%

10.0

%70

.40.

51%

0.14

%--

----

--21

.70.

6%50

.5%

32.4

%15

.0%

28.3

%51

.17.

4%15

.9%

9.8%

69.8

0.68

%0.

08%

----

----

14.6

6.4%

37.1

%23

.9%

8.6%

24.9

%43

.16.

0%10

.9%

7.1%

67.3

0.34

%0.

07%

16.7

33.1

%76

.0%

50.5

%18

.11.

2%30

.6%

17.9

%9.

3%21

.4%

42.0

5.4%

8.8%

6.7%

56.9

0.32

%0.

12%

32.3

51.3

%76

.5%

61.6

%17

.414

.2%

67.3

%52

.3%

8.2%

22.5

%25

5.8

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Ric

h M

edia

Ben

chm

arks

for M

iddl

e Ea

st &

Afr

ica

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.11

%0.

11%

0.08

%0.

09%

0.11

%

Formats

Floa

ting

Ad

0.30

%Fl

oatin

g A

d w

ith R

emin

der

0.07

%

Expa

ndab

le B

anne

r0.

43%

0.55

%0.

26%

0.06

%0.

51%

Push

Dow

n B

anne

r0.

22%

Polit

e B

anne

r0.

07%

0.08

%0.

07%

0.11

%

Expa

ndab

le M

etric

s

Ret

ail

Ser

vice

s

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Verticals

App

arel

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

t

17


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

2.7%

2.8%

----

----

----

----

----

----

--4.

7%7.

0%6.

0%50

.419

.262

.0%

73.4

%57

.3%

19.9

5.4%

62.3

%46

.4%

4.5%

10.8

%96

.330

0x25

04.

1%6.

1%5.

7%43

.916

.560

.4%

74.2

%58

.6%

15.5

5.4%

64.1

%50

.2%

3.8%

9.3%

85.3

728x

905.

6%8.

1%6.

8%52

.622

.863

.0%

72.4

%56

.3%

27.2

5.3%

61.5

%44

.7%

5.5%

14.1

%98

.412

0x60

04.

3%5.

6%4.

8%51

.5--

----

----

----

--4.

3%5.

4%60

.123

4x60

13.6

%25

.0%

8.9%

125.

717

.157

.1%

93.6

%91

.2%

10.9

3.8%

34.7

%23

.7%

13.5

%24

.2%

28.6

0.5%

1.2%

4.1%

58.9

----

----

----

----

0.4%

0.8%

45.0

3.5%

4.3%

----

----

----

7.0

18.8

%78

.5%

57.9

%--

----

0.5%

0.7%

2.8%

33.7

32.1

58.5

%71

.2%

55.8

%--

----

----

----

300x

250

0.4%

0.7%

2.9%

34.2

29.3

57.4

%70

.3%

55.9

%--

----

----

----

728x

900.

5%0.

8%2.

4%35

.540

.058

.9%

70.8

%54

.4%

----

----

----

--16

0x60

00.

3%0.

3%1.

6%24

.630

.464

.1%

75.1

%56

.7%

----

----

----

--1.

7%2.

1%7.

2%26

.713

.026

.9%

58.2

%41

.1%

11.3

11.2

%50

.7%

34.4

%1.

3%22

.4%

63.5

728x

901.

8%4.

1%5.

2%35

.10.

27%

13.0

26.9

%58

.2%

41.1

%11

.311

.2%

50.7

%34

.4%

1.7%

15.0

%68

.9

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

5%2.

1%3.

5%40

.70.

12%

0.09

%21

.344

.2%

68.2

%53

.2%

19.3

9.5%

57.0

%39

.9%

3.9%

15.9

%68

.12.

2%2.

8%4.

0%45

.50.

08%

0.06

%18

.965

.1%

78.0

%60

.8%

----

----

4.4%

7.0%

60.6

1.0%

1.2%

3.4%

34.9

0.11

%0.

07%

16.4

61.8

%70

.8%

57.8

%15

.914

.9%

76.4

%61

.2%

1.2%

4.2%

48.5

1.2%

1.8%

3.5%

25.6

0.17

%0.

08%

24.8

57.8

%78

.5%

61.7

%--

----

--0.

5%4.

9%52

.4C

onsu

mer

Pac

kage

d G

oods

2.6%

3.4%

4.6%

40.8

0.14

%0.

09%

16.4

63.9

%71

.9%

55.1

%--

----

--5.

1%14

.0%

86.4

7.0%

10.7

%7.

1%50

.70.

12%

0.07

%14

.663

.9%

70.6

%58

.1%

14.2

8.7%

71.5

%59

.3%

6.8%

11.3

%60

.61.

4%2.

4%3.

4%41

.60.

17%

0.07

%18

.058

.7%

73.9

%45

.1%

15.8

5.0%

74.1

%60

.0%

1.9%

5.7%

120.

92.

0%3.

1%4.

5%35

.70.

26%

0.12

%21

.259

.2%

73.1

%58

.2%

17.6

5.8%

66.8

%52

.5%

3.2%

11.9

%94

.9Fi

nanc

ial

1.2%

1.7%

3.6%

44.7

0.17

%0.

06%

26.8

56.1

%76

.7%

63.2

%16

.28.

9%68

.8%

53.9

%2.

6%4.

7%64

.02.

3%4.

3%4.

0%54

.70.

23%

0.08

%76

.655

.4%

65.0

%50

.5%

----

----

6.9%

41.9

%12

7.1

1.2%

1.7%

2.8%

30.3

0.07

%0.

06%

28.5

55.1

%69

.0%

54.3

%14

.55.

5%66

.5%

53.7

%3.

0%8.

9%10

8.8

6.6%

12.2

%8.

1%50

.90.

16%

0.10

%18

.159

.5%

70.7

%55

.8%

16.6

10.6

%45

.5%

31.2

%8.

4%14

.1%

49.3

1.7%

2.2%

3.8%

29.8

0.07

%0.

10%

5.4

62.5

%89

.0%

77.9

%9.

70.

5%22

.0%

12.7

%1.

8%2.

3%40

.01.

0%1.

1%6.

2%11

.70.

61%

0.20

%45

.049

.1%

27.9

%10

.1%

----

----

1.8%

7.1%

22.8

1.9%

2.6%

4.4%

35.3

0.23

%0.

07%

14.3

49.6

%80

.4%

66.3

%11

.112

.8%

81.3

%64

.2%

3.8%

13.7

%46

.53.

2%4.

2%5.

1%38

.00.

16%

0.08

%17

.043

.6%

73.5

%58

.2%

39.2

2.2%

48.9

%34

.5%

4.4%

7.6%

67.0

3.1%

4.0%

5.1%

42.5

0.13

%0.

07%

20.0

62.9

%67

.5%

52.5

%19

.04.

6%56

.6%

41.9

%4.

5%10

.3%

65.2

6.4%

8.6%

8.3%

43.1

0.13

%0.

12%

----

----

21.5

4.7%

34.5

%24

.4%

6.9%

13.9

%36

.03.

2%5.

3%4.

3%55

.40.

13%

0.27

%21

.756

.9%

71.8

%57

.3%

26.4

4.8%

73.4

%52

.3%

4.0%

10.5

%71

.43.

2%5.

5%6.

1%43

.30.

23%

0.06

%23

.856

.3%

60.6

%47

.5%

30.3

2.1%

42.7

%30

.2%

4.7%

10.1

%91

.81.

9%2.

3%3.

3%43

.90.

13%

0.05

%19

.153

.8%

68.1

%42

.2%

19.4

12.7

%63

.1%

48.0

%5.

7%11

.7%

45.5

Dat

a So

urce

Mar

ket D

efin

ition

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

0.06

%R

ich

Med

ia

Ben

chm

arks

for N

orth

Am

eric

a –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.08

%0.

08%

0.08

%0.

07%

Expa

ndab

le S

trip

0.07

%Fl

oatin

g A

d3.

39%

Com

mer

cial

Bre

ak--

Expa

ndab

le B

anne

r0.

16%

0.17

%0.

13%

0.09

%0.

42%

Polit

e B

anne

r0.

10%

0.09

%0.

08%

0.08

%

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

Push

Dow

n B

anne

r0.

14%

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Nor

th A

mer

ica

mar

ket i

nclu

des

Uni

ted

Sta

tes

and

Can

ada.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Formats Verticals

App

arel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

t

Expa

ndab

le M

etric

s

Ret

ail

Ser

vice

s

Aut

oB

2BC

aree

rs

18


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

10.2

%14

.5%

10.0

%67

.939

.344

.3%

68.4

%55

.5%

23.6

4.5%

45.1

%31

.4%

10.1

%24

.1%

82.0

300x

250

8.0%

11.8

%9.

5%61

.340

.443

.3%

68.1

%54

.8%

22.5

4.0%

48.6

%34

.6%

7.8%

29.8

%13

3.3

728x

9016

.4%

21.6

%15

.1%

68.3

----

----

28.6

7.6%

46.2

%32

.6%

16.3

%22

.3%

75.4

120x

600

5.6%

8.3%

4.6%

50.4

----

----

20.4

3.4%

31.5

%19

.9%

5.6%

10.8

%10

4.2

234x

6011

.8%

18.3

%7.

8%98

.0--

----

--18

.14.

2%28

.5%

17.4

%11

.8%

17.7

%28

.12.

7%3.

0%23

.7%

10.2

----

----

----

----

----

--12

.2%

25.0

%13

.0%

74.0

----

----

17.4

8.1%

15.1

%10

.4%

----

--0.

4%0.

8%2.

8%31

.669

.554

.8%

78.0

%65

.9%

68.4

17.1

%71

.7%

55.5

%--

----

300x

250

0.3%

0.6%

3.4%

39.2

68.4

54.5

%77

.2%

65.3

%74

.217

.2%

73.0

%56

.6%

----

--72

8x90

0.3%

0.4%

3.0%

26.2

----

----

----

----

----

--16

0x60

00.

2%0.

2%1.

7%34

.2--

----

----

----

----

----

2.0%

2.3%

8.1%

33.4

29.8

33.3

%51

.9%

38.0

%74

.11.

9%54

.4%

18.1

%1.

7%23

.4%

123.

872

8x90

7.2%

9.1%

13.5

%59

.60.

16%

29.8

33.3

%51

.9%

38.0

%74

.11.

9%54

.4%

18.1

%7.

1%46

.8%

79.2

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)5.

5%7.

2%6.

2%59

.50.

34%

0.13

%14

7.9

55.2

%88

.0%

79.4

%31

.14.

4%56

.2%

39.7

%10

.2%

30.3

%15

3.5

8.7%

11.9

%9.

9%56

.40.

41%

0.14

%46

.255

.4%

73.5

%61

.5%

96.0

7.4%

65.0

%49

.5%

11.5

%27

.8%

123.

88.

3%12

.7%

8.4%

75.4

0.37

%0.

18%

23.1

41.9

%79

.2%

62.4

%17

.012

.3%

70.3

%54

.9%

10.9

%33

.8%

143.

32.

4%4.

1%5.

1%48

.20.

23%

0.03

%--

----

----

----

--9.

9%51

.8%

200.

3C

onsu

mer

Pac

kage

d G

oods

6.3%

9.2%

8.1%

62.8

0.28

%0.

08%

60.7

50.6

%72

.0%

60.5

%21

.68.

3%45

.9%

32.1

%8.

4%16

.2%

96.1

6.5%

11.4

%7.

3%55

.50.

22%

0.19

%15

.150

.8%

79.7

%67

.8%

17.2

1.0%

41.1

%26

.8%

7.4%

19.5

%12

1.0

10.5

%15

.6%

10.9

%65

.80.

51%

0.19

%50

.238

.9%

69.1

%54

.0%

19.1

9.1%

46.6

%33

.4%

11.9

%25

.9%

116.

26.

1%8.

8%8.

2%64

.50.

49%

0.10

%27

.443

.1%

67.7

%52

.9%

22.6

6.8%

52.0

%36

.2%

9.2%

29.2

%11

0.2

Fina

ncia

l7.

4%9.

9%8.

4%64

.50.

25%

0.07

%--

----

--22

.44.

9%22

.3%

14.2

%9.

3%19

.9%

103.

910

.9%

18.2

%8.

8%68

.10.

24%

0.20

%--

----

----

----

--14

.3%

23.9

%95

.08.

6%12

.0%

9.5%

68.6

0.39

%0.

09%

----

----

16.4

5.6%

39.6

%26

.2%

11.0

%23

.6%

76.7

6.7%

10.3

%7.

7%58

.30.

59%

0.11

%64

.258

.1%

75.5

%63

.6%

20.1

5.2%

46.7

%34

.6%

8.1%

22.6

%88

.76.

1%7.

6%10

.9%

57.1

0.62

%0.

12%

----

----

----

----

5.0%

56.2

%14

7.3

----

----

--0.

13%

----

----

----

----

----

--3.

6%4.

8%3.

2%71

.80.

10%

0.08

%--

----

--28

.84.

2%39

.3%

23.9

%14

.5%

23.9

%92

.22.

9%4.

1%4.

3%62

.60.

22%

0.29

%--

----

--53

.24.

2%37

.6%

23.2

%8.

7%32

.4%

117.

69.

9%12

.7%

9.3%

62.0

0.35

%0.

13%

145.

247

.0%

87.1

%73

.1%

20.4

6.9%

53.8

%37

.0%

10.6

%26

.6%

135.

47.

5%10

.5%

9.4%

62.2

0.45

%0.

04%

----

----

----

----

7.2%

60.8

%15

1.4

7.2%

10.4

%8.

0%57

.90.

33%

0.15

%30

.645

.4%

65.4

%50

.5%

22.9

12.0

%67

.4%

52.3

%9.

4%40

.6%

158.

69.

7%13

.8%

8.6%

69.2

0.34

%0.

20%

11.4

77.5

%92

.0%

85.8

%20

.73.

4%44

.2%

33.2

%11

.7%

24.5

%11

1.8

9.2%

13.0

%9.

4%65

.80.

35%

0.10

%38

.633

.9%

77.0

%64

.2%

70.0

2.3%

53.6

%26

.7%

11.8

%25

.7%

98.4

Dat

a So

urce

Mar

ket D

efin

ition

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Ric

h M

edia

Ben

chm

arks

for S

outh

Asi

a –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.12

%0.

13%

0.09

%0.

10%

0.10

%

Formats

Floa

ting

Ad

2.69

%Fl

oatin

g A

d w

ith R

emin

der

1.06

%

Expa

ndab

le B

anne

r0.

44%

0.55

%0.

36%

0.15

%0.

34%

Push

Dow

n B

anne

r0.

16%

Polit

e B

anne

r0.

19%

0.14

%0.

18%

0.18

%

Expa

ndab

le M

etric

s

Ret

ail

Ser

vice

s

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

Sou

th A

sia

mar

ket i

nclu

des

Thai

land

, Pak

ista

n, M

alay

sia,

Sin

gapo

re, I

ndia

, Ind

ones

ia, t

he P

hilip

pine

s an

d V

ietn

am.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Verticals

App

arel

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

t

19


Country Benchmarks

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

6.7%

11.6

%9.

1%78

.124

.448

.1%

79.2

%58

.3%

22.1

0.9%

54.0

%34

.4%

6.6%

25.5

%15

6.0

300x

250

3.5%

6.9%

7.1%

54.2

----

----

21.8

0.7%

58.8

%39

.0%

3.4%

25.0

%12

0.2

728x

905.

6%8.

7%7.

2%79

.8--

----

----

----

--5.

5%9.

4%78

.923

4x60

----

20.8

%14

2.4

----

----

16.8

2.7%

38.2

%19

.8%

----

--1.

8%1.

8%--

----

----

----

----

----

----

0.3%

0.5%

2.6%

39.9

66.0

55.0

%82

.7%

67.1

%33

.51.

6%70

.3%

58.2

%--

----

300x

250

0.4%

0.7%

2.9%

29.1

45.3

53.1

%82

.7%

66.1

%33

.51.

6%70

.3%

58.2

%--

----

728x

900.

2%0.

2%2.

1%51

.1--

----

----

----

----

----

1.1%

1.3%

14.0

%24

.117

.161

.3%

60.2

%31

.3%

----

----

0.5%

67.2

%71

.372

8x90

----

----

--17

.161

.3%

60.2

%31

.3%

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)11

.8%

18.1

%11

.1%

84.9

0.59

%--

----

----

----

----

----

--3.

4%4.

4%15

.1%

35.6

0.54

%0.

15%

18.8

69.2

%70

.3%

35.3

%--

----

--3.

0%58

.0%

59.8

Con

sum

er P

acka

ged

Goo

ds4.

2%4.

8%--

--0.

48%

0.12

%34

.745

.2%

69.1

%48

.5%

15.9

11.7

%75

.1%

57.9

%5.

6%28

.1%

44.0

12.2

%18

.6%

13.8

%63

.90.

61%

0.12

%--

----

----

----

----

----

3.2%

6.5%

4.7%

72.3

0.18

%0.

12%

71.9

56.6

%83

.3%

70.4

%21

.50.

5%54

.5%

35.6

%5.

2%21

.9%

161.

5Fi

nanc

ial

2.1%

2.6%

13.1

%41

.00.

45%

0.04

%--

----

----

----

--1.

8%53

.1%

35.0

3.0%

4.2%

5.6%

39.8

0.45

%0.

11%

----

----

----

----

----

--1.

0%1.

7%10

.8%

45.6

0.38

%--

130.

268

.3%

69.0

%60

.2%

----

----

----

--3.

4%4.

3%18

.2%

33.1

0.88

%0.

12%

----

----

18.4

4.7%

58.5

%37

.8%

3.9%

44.4

%33

.8--

----

----

0.12

%--

----

----

----

----

----

3.6%

5.5%

14.2

%60

.60.

65%

----

----

----

----

--3.

3%47

.2%

21.6

1.0%

1.2%

15.4

%25

.10.

73%

0.23

%--

----

----

----

--0.

4%68

.1%

54.3

8.0%

10.0

%9.

6%80

.80.

21%

0.22

%--

----

----

----

--7.

9%16

.4%

138.

29.

9%15

.7%

15.2

%60

.90.

46%

----

----

----

----

--12

.0%

40.8

%51

.8

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Ent

erta

inm

ent

Gam

ing

Gov

ernm

ent/U

tiliti

esH

ealth

/Bea

uty

Med

ical

New

s/M

edia

Ret

ail

Aut

o

Ele

ctro

nics

Bas

ic M

etric

sAu

to In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

Polit

e B

anne

r0.

19%

0.17

%0.

18%

Push

Dow

n B

anne

r0.

44%

1.75

%

Expa

ndab

le B

anne

r0.

30%

0.25

%0.

19%

0.68

%

0.08

%R

ich

Med

ia

Ben

chm

arks

for A

rgen

tina

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sAu

to In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

Stan

dard

Ban

ner

0.12

%0.

11%

0.14

%0.

15%

Formats

Floa

ting

Ad

20


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

3.0%

4.3%

5.3%

51.9

51.0

66.6

%78

.9%

68.3

%29

.31.

6%50

.5%

38.5

%3.

1%28

.3%

120.

930

0x25

02.

8%4.

3%6.

6%47

.5--

----

--25

.32.

5%53

.2%

41.4

%2.

5%35

.9%

206.

872

8x90

8.6%

10.2

%8.

0%63

.887

.568

.3%

49.1

%33

.9%

48.9

2.4%

45.5

%33

.2%

8.6%

22.0

%79

.812

0x60

014

.9%

20.2

%13

.1%

42.7

----

----

8.1

6.9%

60.2

%41

.2%

14.9

%20

.0%

41.2

234x

601.

8%2.

5%1.

3%96

.7--

----

--25

.70.

5%33

.9%

21.1

%1.

8%2.

2%27

.61.

4%1.

5%--

--8.

754

.6%

40.5

%6.

3%--

----

----

----

3.1%

3.4%

17.1

%29

.215

.478

.6%

47.7

%33

.8%

----

----

----

--0.

5%1.

6%2.

2%31

.626

.858

.5%

73.4

%58

.6%

----

----

----

--30

0x25

00.

5%1.

9%2.

4%32

.427

.358

.4%

72.2

%57

.5%

----

----

----

--72

8x90

0.5%

1.3%

1.5%

30.1

22.7

68.0

%84

.4%

70.2

%--

----

----

----

160x

600

0.6%

0.8%

1.5%

27.0

18.9

83.8

%85

.2%

73.1

%--

----

----

----

0.7%

1.6%

4.1%

28.5

50.0

38.2

%78

.9%

64.4

%37

.53.

5%71

.2%

53.6

%0.

6%19

.2%

116.

272

8x90

----

----

--50

.038

.2%

78.9

%64

.4%

37.5

3.5%

71.2

%53

.6%

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

2%1.

9%2.

9%43

.20.

09%

0.06

%70

.262

.4%

64.1

%50

.0%

80.5

1.8%

64.6

%49

.0%

2.7%

8.0%

62.3

1.8%

2.8%

4.0%

32.8

0.12

%0.

06%

43.8

40.2

%75

.9%

62.8

%17

.47.

7%87

.6%

78.8

%3.

3%22

.0%

84.1

1.5%

1.8%

6.7%

44.2

0.19

%0.

04%

14.1

83.7

%60

.8%

44.1

%--

----

--2.

5%19

.0%

21.3

2.5%

2.7%

2.5%

9.9

0.00

%0.

05%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

1.3%

2.0%

----

0.14

%0.

06%

32.5

54.1

%71

.6%

58.5

%44

.67.

6%67

.3%

52.8

%2.

6%50

.5%

248.

90.

6%0.

8%4.

5%19

.80.

17%

0.07

%31

.252

.4%

64.2

%25

.9%

29.1

0.3%

51.8

%38

.8%

0.8%

6.0%

32.9

2.0%

3.1%

3.2%

27.2

0.32

%0.

07%

15.4

48.5

%62

.7%

48.9

%--

----

--1.

6%9.

5%28

.80.

9%1.

5%3.

7%42

.70.

17%

0.09

%30

.562

.4%

76.4

%63

.1%

19.9

11.9

%74

.2%

61.8

%1.

7%26

.9%

204.

9Fi

nanc

ial

1.3%

1.5%

4.8%

41.8

0.45

%0.

03%

34.9

56.9

%78

.9%

58.4

%--

----

--1.

5%78

.5%

215.

71.

7%4.

9%4.

5%22

.50.

20%

0.04

%45

.144

.4%

82.6

%72

.5%

----

----

2.5%

7.5%

53.5

1.0%

1.3%

3.2%

44.8

0.10

%0.

05%

44.7

63.9

%61

.1%

46.3

%16

.30.

6%74

.4%

61.5

%1.

9%5.

7%84

.73.

3%5.

0%4.

4%44

.00.

18%

0.06

%24

.352

.3%

70.5

%55

.1%

45.4

3.8%

49.3

%34

.8%

6.5%

27.9

%99

.70.

2%0.

2%3.

1%36

.20.

09%

0.06

%29

.256

.1%

59.7

%45

.2%

----

----

----

--2.

0%2.

7%3.

4%36

.80.

10%

0.03

%30

.667

.3%

80.5

%64

.8%

----

----

7.9%

10.5

%43

.41.

4%2.

2%3.

7%30

.30.

27%

0.07

%--

----

----

----

--3.

3%17

.8%

102.

71.

5%2.

1%3.

4%43

.30.

10%

0.07

%25

.455

.6%

79.1

%65

.4%

49.8

12.1

%80

.3%

63.1

%4.

0%8.

9%90

.61.

2%1.

6%1.

5%39

.10.

04%

--33

.660

.2%

65.5

%46

.2%

25.5

0.4%

21.1

%12

.4%

1.3%

10.9

%24

3.0

1.7%

2.6%

3.2%

37.4

0.16

%0.

06%

----

----

23.3

0.7%

21.7

%13

.5%

1.8%

4.4%

23.5

4.2%

20.9

%5.

5%80

.50.

14%

0.05

%41

.748

.5%

51.9

%39

.1%

----

----

----

--1.

6%2.

5%3.

5%30

.20.

16%

--31

.770

.7%

82.5

%72

.3%

7.3

4.1%

95.2

%92

.2%

1.6%

11.5

%14

7.6

1.7%

2.3%

3.3%

44.2

0.11

%0.

08%

18.7

59.5

%64

.9%

52.3

%12

.60.

5%27

.0%

15.9

%4.

8%38

.5%

167.

3

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Verticals

App

arel

Spo

rtsTe

ch/In

tern

et

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Ent

erta

inm

ent

Gam

ing

Gov

ernm

ent/U

tiliti

es

Car

eers

Cor

pora

te

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Tele

com

Trav

el

Ele

ctro

nics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

Push

Dow

n B

anne

r0.

11%

Aut

o In

itiat

ed V

ideo

Met

rics

Bas

ic M

etric

s

Aut

oB

2BPolit

e B

anne

r0.

12%

0.10

%0.

17%

0.07

%

1.36

%Fl

oatin

g A

d w

ith R

emin

der

0.81

%

Expa

ndab

le B

anne

r0.

15%

0.21

%0.

08%

0.17

%0.

05%

Ric

h M

edia

Ben

chm

arks

for A

ustr

alia

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.05

%0.

06%

0.04

%0.

06%

0.05

%

Formats

Floa

ting

Ad

21


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

4.6%

8.9%

7.8%

65.7

40.3

84.7

%65

.8%

51.8

%51

.48.

8%83

.1%

78.2

%6.

7%71

.7%

94.7

300x

250

1.9%

2.9%

9.3%

58.6

----

----

69.0

14.8

%70

.3%

63.6

%1.

9%94

.7%

86.4

728x

900.

8%1.

2%4.

2%35

.8--

----

----

----

--6.

4%7.

8%55

.623

4x60

9.5%

15.3

%6.

2%88

.5--

----

--14

.12.

9%29

.4%

15.6

%9.

5%14

.4%

15.7

1.7%

5.5%

3.2%

30.0

51.4

59.8

%63

.6%

49.4

%--

----

----

----

300x

250

2.5%

8.8%

3.5%

33.3

53.4

56.6

%62

.3%

47.6

%--

----

----

----

728x

90--

--2.

3%20

.0--

----

----

----

----

----

160x

600

0.2%

0.4%

1.9%

34.6

----

----

----

----

----

--10

.2%

14.0

%12

.7%

18.7

----

----

----

----

10.1

%80

.9%

12.5

728x

9010

.2%

14.0

%12

.7%

18.7

0.48

%--

----

----

----

--10

.1%

80.9

%12

.5

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)0.

2%0.

4%3.

5%22

.40.

14%

0.13

%--

----

----

----

----

----

2.1%

3.7%

4.3%

24.2

0.14

%0.

08%

----

----

----

----

13.5

%65

.5%

84.8

Con

sum

er P

acka

ged

Goo

ds3.

3%8.

9%--

--0.

20%

0.07

%42

.970

.0%

65.7

%51

.7%

----

----

7.2%

91.3

%83

.2--

----

----

0.13

%--

----

----

----

----

----

4.4%

5.2%

5.7%

34.8

0.46

%0.

15%

11.9

51.7

%72

.9%

59.5

%15

.811

.5%

67.0

%55

.2%

5.1%

65.4

%11

7.7

1.4%

4.5%

3.5%

34.4

0.16

%0.

12%

116.

958

.7%

63.3

%45

.8%

----

----

----

--3.

5%6.

1%7.

0%43

.70.

33%

----

----

----

----

--8.

9%43

.7%

57.0

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Verticals

App

arel

Tele

com

Push

Dow

n B

anne

r0.

48%

Aut

o

Ele

ctro

nics

Ent

erta

inm

ent

Gam

ing

Bas

ic M

etric

s

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

0.08

%

Expa

ndab

le B

anne

r0.

39%

0.65

%0.

20%

0.44

%Po

lite

Ban

ner

0.10

%0.

10%

0.05

%

0.09

%0.

12%

0.07

%0.

10%B

ench

mar

ks fo

r Aus

tria

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Formats

Ric

h M

edia

Stan

dard

Ban

ner

22


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

11.8

%18

.6%

12.5

%43

.633

.070

.1%

66.2

%54

.4%

13.9

8.6%

41.0

%30

.1%

11.6

%28

.8%

32.7

300x

250

7.4%

12.6

%10

.9%

38.0

----

----

13.2

9.5%

45.2

%33

.3%

6.9%

29.2

%38

.472

8x90

12.3

%16

.8%

14.1

%32

.916

.869

.9%

67.6

%53

.2%

13.5

6.6%

28.6

%18

.6%

12.3

%28

.6%

35.5

234x

60--

--9.

4%70

.2--

----

--11

.67.

5%30

.1%

19.0

%15

.9%

29.0

%14

.1--

--13

.5%

42.8

20.1

63.1

%42

.4%

29.0

%--

----

--12

.2%

21.3

%8.

91.

6%1.

7%3.

1%4.

1--

----

----

----

----

----

1.4%

3.2%

5.2%

25.8

25.6

66.8

%68

.5%

53.5

%--

----

----

----

300x

250

2.1%

5.0%

3.5%

24.4

15.3

63.1

%65

.7%

51.6

%--

----

----

----

728x

900.

1%0.

1%2.

1%17

.6--

----

----

----

----

----

160x

600

----

1.3%

23.3

----

----

----

----

----

--19

.6%

28.7

%15

.0%

37.8

----

----

11.7

13.3

%34

.7%

17.9

%19

.5%

27.7

%36

.672

8x90

19.6

%28

.7%

15.0

%37

.80.

27%

----

----

11.7

13.3

%34

.7%

17.9

%19

.6%

27.7

%32

.6

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)8.

9%23

.1%

7.5%

39.0

0.34

%0.

11%

15.4

48.6

%42

.7%

31.8

%15

.919

.2%

35.6

%23

.6%

14.2

%41

.1%

54.3

5.5%

8.8%

8.9%

30.8

0.30

%0.

20%

15.1

62.1

%71

.8%

60.7

%--

----

--11

.9%

29.5

%26

.03.

0%3.

1%--

--3.

02%

0.06

%16

.974

.7%

70.7

%52

.0%

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

7.9%

13.2

%--

--0.

32%

0.13

%18

.361

.3%

59.3

%45

.2%

15.6

6.0%

28.8

%19

.3%

11.9

%24

.9%

43.2

6.5%

9.6%

5.7%

35.8

0.12

%0.

15%

----

----

----

----

----

--10

.1%

15.6

%11

.6%

42.4

0.38

%0.

13%

12.1

70.0

%80

.1%

69.5

%--

----

--15

.4%

37.4

%16

.16.

2%10

.0%

12.8

%39

.20.

48%

0.26

%32

.265

.7%

66.2

%53

.4%

16.8

13.1

%54

.5%

41.1

%10

.9%

29.1

%36

.9Fi

nanc

ial

2.9%

7.0%

4.9%

28.0

0.11

%0.

10%

16.5

64.9

%74

.7%

61.1

%--

----

--12

.5%

30.7

%57

.55.

2%8.

4%9.

0%39

.60.

52%

0.24

%35

.563

.1%

70.3

%56

.4%

----

----

7.4%

31.4

%43

.210

.7%

19.7

%11

.8%

44.7

0.68

%0.

14%

28.7

67.1

%66

.3%

52.4

%--

----

--15

.9%

29.3

%14

.98.

2%14

.6%

9.0%

36.6

0.29

%0.

14%

19.8

64.1

%65

.9%

52.2

%10

.916

.2%

44.9

%30

.7%

13.5

%25

.0%

39.4

1.4%

1.7%

4.0%

29.8

0.26

%0.

09%

----

----

----

----

----

--2.

1%2.

3%19

.3%

34.9

2.24

%--

----

----

----

----

----

--5.

0%5.

4%15

.7%

43.1

0.65

%0.

09%

----

----

----

----

4.7%

26.6

%8.

43.

6%4.

4%8.

0%32

.20.

16%

--14

.463

.9%

70.3

%57

.2%

----

----

----

--1.

5%2.

6%4.

8%35

.10.

39%

--22

.571

.4%

64.2

%47

.1%

23.4

18.9

%39

.6%

23.0

%12

.2%

33.5

%16

.33.

8%8.

1%5.

8%31

.60.

10%

0.08

%13

.768

.6%

66.5

%52

.4%

9.7

9.6%

41.1

%24

.7%

17.8

%25

.2%

21.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Tele

com

Trav

el

Hea

lth/B

eaut

yN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Gam

ing

Gov

ernm

ent/U

tiliti

es

B2B

Aut

o

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Expa

ndab

le M

etric

s

Push

Dow

n B

anne

r0.

27%

Polit

e B

anne

r0.

22%

0.30

%0.

07%

0.08

%

Use

r Ini

tiate

d Vi

deo

Met

rics

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

s

0.35

%Fl

oatin

g A

d0.

25%

Expa

ndab

le B

anne

r0.

53%

0.49

%0.

55%

0.46

%

Ric

h M

edia

Ben

chm

arks

for B

elgi

um –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.15

%0.

24%

0.07

%0.

09%

0.09

%

Formats

Expa

ndab

le S

trip

23


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

9.4%

15.4

%10

.0%

78.0

16.9

10.0

%49

.3%

42.4

%18

.81.

7%47

.9%

35.1

%10

.0%

26.3

%58

.030

0x25

07.

5%11

.6%

7.6%

51.3

----

----

19.0

1.5%

43.1

%30

.9%

7.5%

19.4

%78

.272

8x90

8.7%

11.7

%9.

6%48

.6--

----

--18

.04.

4%42

.5%

29.9

%8.

6%34

.1%

90.3

234x

60--

--23

.0%

121.

8--

----

--15

.08.

8%61

.2%

50.8

%--

----

0.5%

0.5%

13.2

%3.

727

.345

.7%

82.6

%73

.5%

20.9

0.2%

48.4

%36

.0%

----

--0.

3%0.

3%2.

6%26

.029

.847

.0%

78.2

%60

.5%

29.8

0.2%

81.7

%67

.9%

----

--30

0x25

00.

2%0.

3%2.

7%27

.427

.450

.0%

82.0

%63

.6%

31.6

0.2%

80.4

%65

.9%

----

--72

8x90

0.5%

0.6%

1.7%

32.5

----

----

----

----

----

--16

0x60

00.

1%0.

2%1.

6%26

.9--

----

----

----

----

----

13.3

%16

.1%

12.6

%66

.1--

----

----

----

--13

.5%

32.4

%48

.1

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)4.

1%5.

7%5.

3%38

.10.

34%

0.57

%--

----

----

----

----

----

3.7%

5.5%

7.6%

38.5

0.37

%0.

24%

----

----

----

----

8.5%

21.0

%10

2.2

1.3%

1.6%

8.8%

13.7

0.46

%0.

10%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

7.9%

14.3

%--

--0.

42%

0.13

%--

----

--15

.60.

3%44

.2%

33.0

%13

.1%

35.1

%63

.05.

2%7.

4%4.

8%32

.60.

12%

0.07

%--

----

----

----

--10

.3%

14.7

%36

.35.

2%7.

8%8.

4%39

.20.

35%

0.16

%28

.724

.8%

82.9

%73

.9%

17.8

2.4%

43.2

%29

.3%

7.2%

19.1

%47

.45.

6%9.

8%7.

0%64

.40.

31%

0.19

%24

.328

.4%

67.0

%54

.2%

20.8

1.8%

56.2

%44

.4%

11.0

%32

.0%

106.

8Fi

nanc

ial

8.1%

13.3

%7.

6%67

.00.

32%

0.09

%--

----

----

----

--14

.1%

29.0

%76

.15.

0%6.

5%8.

3%93

.60.

43%

----

----

----

----

----

----

8.4%

11.9

%8.

9%72

.90.

25%

0.07

%--

----

----

----

----

----

7.6%

14.9

%12

.7%

43.3

0.40

%0.

16%

----

----

19.4

0.2%

54.9

%37

.5%

----

--2.

7%2.

8%5.

9%23

.60.

18%

0.09

%--

----

----

----

--3.

0%13

.3%

93.2

----

----

--0.

06%

----

----

----

----

----

--5.

4%9.

9%8.

5%46

.20.

21%

0.19

%--

----

----

----

--17

.9%

39.0

%74

.712

.3%

22.8

%12

.2%

101.

70.

23%

0.16

%--

----

----

----

--11

.8%

29.1

%10

5.3

3.8%

6.6%

4.9%

51.3

0.16

%--

----

----

----

----

14.9

%41

.6%

114.

77.

2%9.

3%7.

8%47

.90.

11%

0.17

%--

----

----

----

--8.

8%12

.2%

48.0

6.5%

9.7%

7.1%

67.5

0.21

%--

----

----

16.4

0.8%

45.1

%29

.1%

9.1%

25.3

%72

.42.

5%3.

7%4.

6%25

.10.

31%

----

----

----

----

----

----

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Gam

ing

Gov

ernm

ent/U

tiliti

es

B2B

Cor

pora

teE

lect

roni

cs

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Trav

el

Ent

erta

inm

ent

Expa

ndab

le M

etric

sPu

sh D

own

Ban

ner

0.16

%

Polit

e B

anne

r0.

12%

0.11

%0.

15%

0.11

%

Use

r Ini

tiate

d Vi

deo

Met

rics

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

s

Aut

o

0.44

%

Expa

ndab

le B

anne

r0.

32%

0.19

%0.

27%

0.70

%

Ric

h M

edia

Ben

chm

arks

for B

razi

l – Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.13

%0.

16%

0.12

%0.

12%

0.11

%

Formats

Floa

ting

Ad

24


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

5.3%

7.2%

7.3%

44.0

30.9

55.8

%79

.3%

58.4

%52

.83.

7%68

.5%

24.8

%5.

3%16

.1%

74.1

300x

250

4.2%

6.0%

7.0%

41.7

----

----

14.1

2.7%

57.7

%41

.3%

4.2%

19.2

%10

5.7

728x

908.

3%11

.0%

8.6%

48.0

85.2

62.6

%82

.7%

23.1

%88

.34.

9%74

.3%

10.6

%8.

3%10

.9%

54.3

234x

602.

4%2.

6%1.

5%73

.5--

----

----

----

--2.

4%2.

5%16

.10.

8%0.

8%9.

7%6.

9--

----

----

----

----

----

----

3.1%

30.4

14.2

63.5

%75

.0%

60.5

%--

----

----

----

300x

250

----

3.3%

33.3

14.3

63.6

%74

.9%

60.3

%--

----

----

----

728x

90--

--2.

5%17

.212

.159

.9%

77.3

%62

.7%

----

----

----

--16

0x60

0--

--1.

2%20

.1--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)--

----

----

0.11

%--

----

----

----

----

----

1.6%

2.2%

3.6%

33.4

0.07

%0.

07%

----

----

----

----

3.3%

9.9%

80.1

----

----

--0.

06%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

3.7%

5.1%

----

0.25

%0.

09%

12.4

64.1

%76

.7%

62.2

%--

----

--5.

6%20

.0%

44.0

----

2.5%

10.7

0.08

%0.

11%

----

----

----

----

----

--1.

6%2.

3%5.

1%54

.70.

29%

0.17

%14

.767

.8%

73.6

%62

.5%

30.1

7.4%

56.2

%40

.1%

2.6%

60.2

%22

0.9

Fina

ncia

l0.

8%1.

2%3.

3%35

.30.

11%

0.06

%13

.066

.5%

73.7

%59

.2%

14.4

5.3%

77.5

%62

.4%

1.2%

2.1%

45.6

----

2.1%

39.2

0.03

%0.

13%

11.7

59.2

%78

.9%

65.8

%--

----

----

----

3.1%

4.3%

4.5%

64.1

0.05

%0.

09%

12.7

71.7

%78

.0%

61.7

%--

----

--4.

2%5.

5%60

.88.

1%11

.6%

8.6%

37.0

0.08

%0.

06%

5.4

62.5

%89

.0%

77.9

%--

----

--15

.2%

20.7

%44

.41.

4%2.

0%5.

1%37

.00.

38%

0.12

%6.

942

.6%

87.5

%79

.2%

----

----

6.5%

26.9

%51

.71.

5%2.

1%7.

0%20

.00.

46%

0.07

%--

----

----

----

--2.

3%3.

1%56

.62.

5%3.

4%4.

4%31

.80.

08%

----

----

--11

.94.

7%53

.5%

39.6

%2.

8%3.

8%13

.8--

----

----

0.13

%--

----

----

----

----

----

1.9%

2.5%

4.6%

51.0

0.09

%0.

11%

19.6

64.4

%71

.5%

57.9

%18

.613

.5%

49.0

%33

.2%

3.6%

10.9

%65

.5--

--2.

7%57

.60.

02%

----

----

----

----

----

----

8.3%

10.9

%11

.5%

39.1

0.44

%0.

08%

----

----

----

----

10.7

%20

.7%

79.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Ent

erta

inm

ent

Gov

ernm

ent/U

tiliti

es

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Use

r Ini

tiate

d Vi

deo

Met

rics

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Cor

pora

te

Expa

ndab

le M

etric

s

Polit

e B

anne

r0.

08%

0.08

%0.

06%

0.03

%B

asic

Met

rics

Aut

o In

itiat

ed V

ideo

Met

rics

0.84

%

Expa

ndab

le B

anne

r0.

33%

0.46

%0.

07%

0.04

%

0.07

%R

ich

Med

ia

Ben

chm

arks

for C

anad

a –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.08

%0.

09%

0.07

%0.

04%

Formats

Floa

ting

Ad

25


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

10.6

%15

.3%

11.3

%11

3.0

----

----

14.6

5.5%

37.1

%19

.8%

10.5

%18

.7%

112.

030

0x25

05.

9%8.

2%7.

8%65

.4--

----

--24

.20.

1%47

.9%

28.5

%5.

8%17

.2%

136.

823

4x60

15.9

%25

.7%

13.4

%16

6.0

----

----

----

----

15.8

%25

.2%

101.

40.

2%0.

3%3.

0%26

.021

.058

.0%

75.0

%62

.8%

28.8

9.9%

69.5

%51

.2%

----

--30

0x25

00.

3%0.

4%3.

4%25

.422

.058

.4%

72.6

%60

.5%

31.6

6.3%

63.0

%43

.2%

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)10

.0%

12.2

%10

.6%

76.6

0.14

%0.

07%

15.2

57.5

%87

.2%

75.8

%--

----

----

----

Con

sum

er P

acka

ged

Goo

ds3.

4%5.

1%--

--0.

31%

0.17

%--

----

--33

.53.

1%54

.2%

34.8

%7.

4%20

.3%

133.

9--

----

----

0.22

%--

----

----

----

----

----

----

----

--0.

12%

----

----

----

----

----

--Fi

nanc

ial

----

----

--0.

09%

----

----

----

----

----

--

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

Aut

o

Ele

ctro

nics

Ent

erta

inm

ent

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

s

Expa

ndab

le B

anne

r0.

34%

0.34

%0.

42%

Stan

dard

Ban

ner

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

Polit

e B

anne

r0.

13%

0.17

%

0.09

%0.

13%

0.12

%0.

15%

Ric

h M

edia

Ben

chm

arks

for C

hile

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

11.5

%17

.8%

10.5

%10

6.6

----

----

----

----

11.3

%13

.0%

122.

230

0x25

011

.6%

15.9

%11

.2%

110.

7--

----

----

----

--11

.6%

13.9

%11

7.4

0.4%

0.9%

4.0%

29.1

36.2

19.8

%50

.0%

41.6

%--

----

----

----

300x

250

0.1%

0.3%

3.6%

24.3

17.3

41.6

%77

.5%

67.1

%--

----

----

----

728x

90--

--4.

5%27

.6--

----

----

----

----

----

4.2%

4.6%

6.5%

55.4

----

----

----

----

2.4%

14.8

%12

0.3

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)0.

5%1.

0%3.

9%28

.50.

21%

0.27

%36

.419

.2%

48.9

%40

.9%

----

----

----

----

----

----

0.08

%--

----

----

----

----

----

0.5%

0.9%

5.5%

35.9

0.09

%0.

05%

----

----

----

----

----

----

----

----

0.06

%--

----

----

----

----

----

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Trav

el

Aut

oC

orpo

rate

Bas

ic M

etric

s

Polit

e B

anne

r0.

18%

0.18

%0.

09%

Expa

ndab

le B

anne

r0.

23%

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

sPu

sh D

own

Ban

ner

0.31

%

0.28

%

Stan

dard

Ban

ner

0.21

%0.

25%

0.27

%R

ich

Med

ia

Ben

chm

arks

for C

hina

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

26


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

19.5

%24

.7%

15.4

%75

.6--

----

----

----

--19

.5%

24.5

%76

.64.

4%4.

5%--

----

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)6.

4%6.

8%18

.5%

8.8

4.90

%0.

29%

----

----

----

----

----

----

--21

.9%

75.3

0.74

%0.

20%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

17.3

%21

.5%

----

0.39

%0.

06%

----

----

----

----

18.9

%23

.2%

78.2

----

20.6

%35

.41.

87%

----

----

----

----

----

----

----

----

--0.

16%

----

----

----

----

----

--

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Aut

o

Ent

erta

inm

ent

Gov

ernm

ent/U

tiliti

es

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

sFl

oatin

g A

d4.

26%

Expa

ndab

le B

anne

r0.

39%

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

s

0.20

%R

ich

Med

ia

Ben

chm

arks

for C

olom

bia

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Formats

Stan

dard

Ban

ner

0.12

%0.

22%

0.11

%

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

15.5

%22

.2%

15.0

%82

.3--

----

----

----

--15

.0%

22.9

%68

.423

4x60

16.7

%27

.5%

12.1

%92

.8--

----

----

----

--16

.7%

25.9

%24

.70.

4%0.

5%3.

1%22

.6--

----

----

----

----

----

300x

250

0.7%

0.8%

3.9%

23.5

----

----

----

----

----

--72

8x90

----

1.9%

25.7

----

----

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)4.

1%5.

6%6.

7%40

.50.

25%

----

----

----

----

--12

.7%

17.7

%35

.7C

onsu

mer

Pac

kage

d G

oods

6.7%

9.3%

----

1.38

%--

----

----

----

----

16.3

%36

.0%

26.9

Fina

ncia

l--

----

----

0.05

%--

----

----

----

----

----

2.1%

3.5%

9.4%

21.3

0.37

%--

----

----

----

----

----

--1.

0%1.

8%3.

7%28

.10.

16%

----

----

----

----

----

----

2.4%

4.2%

3.4%

49.7

0.25

%--

----

----

----

----

----

--

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

o

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

s

Verticals

Tele

com

Hea

lth/B

eaut

yS

ervi

ces

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

Polit

e B

anne

r0.

15%

0.19

%0.

06%

0.08

%0.

09%

Ric

h M

edia

Ben

chm

arks

for C

ypru

s –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Formats

Expa

ndab

le B

anne

r1.

30%

1.26

%

Stan

dard

Ban

ner

27


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

5.3%

7.3%

6.0%

46.3

82.9

60.6

%69

.0%

54.0

%89

.95.

1%47

.6%

36.4

%5.

1%16

.6%

71.2

300x

250

3.9%

5.3%

6.4%

37.6

----

----

54.0

4.4%

27.8

%18

.4%

3.3%

23.2

%69

.472

8x90

11.0

%16

.1%

10.3

%34

.8--

----

----

----

--11

.5%

18.6

%37

.223

4x60

9.9%

14.6

%7.

1%70

.6--

----

--15

9.9

3.7%

31.6

%24

.2%

9.7%

20.7

%83

.94.

6%8.

2%5.

7%52

.112

2.8

70.1

%49

.9%

35.1

%--

----

--4.

3%5.

3%27

.40.

8%1.

6%3.

9%22

.815

.443

.7%

69.9

%56

.5%

15.4

3.4%

52.5

%41

.3%

----

--30

0x25

01.

3%4.

0%2.

8%18

.512

.851

.9%

64.2

%49

.4%

15.5

3.3%

31.6

%24

.7%

----

--72

8x90

0.2%

0.2%

2.6%

23.0

----

----

----

----

----

--16

0x60

0--

--1.

1%26

.0--

----

----

----

----

----

5.7%

6.3%

9.1%

28.6

----

----

----

----

5.5%

18.2

%15

.5

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)8.

3%10

.1%

7.8%

42.6

0.26

%0.

10%

----

----

12.9

1.1%

21.7

%11

.3%

8.3%

9.7%

36.0

2.2%

2.7%

4.2%

21.0

0.24

%0.

13%

----

----

----

----

9.2%

15.4

%63

.33.

9%7.

3%13

.6%

29.1

0.29

%--

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

7.0%

10.2

%--

--0.

33%

----

----

--13

4.6

16.0

%37

.2%

27.0

%6.

9%27

.6%

101.

25.

9%7.

6%7.

3%47

.10.

85%

0.07

%--

----

----

----

--5.

3%19

.8%

108.

53.

8%4.

7%6.

8%45

.80.

24%

0.16

%14

.142

.5%

68.9

%56

.9%

15.9

3.5%

52.0

%39

.8%

8.1%

36.9

%86

.88.

6%14

.9%

6.1%

63.0

0.25

%--

----

----

105.

27.

5%66

.3%

53.7

%8.

7%18

.8%

61.0

----

6.2%

15.2

0.14

%0.

19%

----

----

----

----

----

--6.

2%10

.4%

5.3%

67.4

0.24

%--

----

----

----

----

5.7%

13.2

%99

.0--

--1.

6%17

.20.

07%

0.11

%--

----

----

----

----

----

5.6%

8.5%

9.2%

42.0

1.38

%--

----

----

----

----

5.9%

20.9

%24

.02.

2%2.

7%3.

0%32

.20.

18%

----

----

--20

.91.

1%18

.3%

10.5

%2.

4%8.

6%52

.24.

9%6.

0%6.

9%34

.00.

41%

0.10

%--

----

----

----

--4.

8%19

.3%

81.2

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

oB

2B

Ele

ctro

nics

Ent

erta

inm

ent

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

y

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

40%

Polit

e B

anne

r0.

15%

0.16

%0.

14%

0.08

%

Expa

ndab

le B

anne

r0.

41%

0.52

%0.

71%

0.51

%

Ric

h M

edia

Ben

chm

arks

for D

enm

ark

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.14

%0.

12%

0.13

%0.

19%

Formats

Expa

ndab

le S

trip

0.26

%

28


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

14.0

%26

.3%

13.9

%84

.7--

----

--16

.56.

2%39

.7%

25.0

%15

.1%

29.8

%32

.730

0x25

07.

6%10

.6%

10.1

%61

.5--

----

--19

.63.

7%51

.7%

37.9

%7.

4%16

.7%

65.4

728x

9014

.9%

21.1

%13

.8%

58.6

----

----

18.6

5.5%

40.5

%26

.9%

15.0

%23

.3%

74.4

234x

60--

--14

.1%

111.

3--

----

--12

.66.

7%36

.4%

21.4

%17

.9%

35.8

%24

.50.

6%0.

9%4.

0%24

.334

.639

.5%

75.5

%62

.0%

19.8

8.9%

75.6

%60

.5%

----

--30

0x25

00.

7%1.

1%4.

1%25

.635

.239

.6%

75.4

%62

.2%

19.8

9.7%

75.6

%60

.5%

----

--72

8x90

0.2%

0.3%

3.2%

16.5

----

----

----

----

----

--16

0x60

00.

1%0.

2%1.

8%19

.9--

----

----

----

----

----

15.7

%20

.4%

20.9

%62

.3--

----

--46

.916

.0%

62.6

%46

.1%

15.5

%37

.2%

55.5

728x

90--

----

----

----

----

46.9

16.0

%62

.6%

46.1

%--

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)7.

4%14

.3%

8.0%

71.7

0.54

%0.

32%

144.

250

.1%

68.4

%55

.7%

24.7

5.6%

61.7

%47

.7%

17.3

%33

.0%

20.6

14.8

%25

.2%

14.9

%81

.90.

67%

0.20

%17

.948

.2%

75.4

%59

.1%

22.7

8.7%

56.2

%40

.9%

16.8

%30

.8%

58.4

----

----

--0.

32%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

----

----

0.90

%0.

32%

----

----

----

----

18.7

%40

.0%

40.8

0.6%

1.0%

3.7%

20.1

0.29

%0.

07%

----

----

----

----

----

----

--13

.4%

99.9

0.77

%0.

20%

----

----

----

----

----

--14

.2%

26.1

%10

.4%

55.2

0.78

%0.

21%

----

----

10.5

5.8%

39.9

%24

.8%

14.5

%27

.8%

45.1

Fina

ncia

l11

.1%

21.0

%14

.3%

64.0

0.78

%0.

19%

17.9

56.2

%71

.1%

56.2

%16

.89.

0%62

.0%

47.1

%16

.3%

34.2

%57

.8--

----

----

1.10

%--

----

----

----

----

----

12.1

%23

.3%

11.8

%99

.60.

69%

0.34

%13

.432

.0%

86.0

%75

.5%

25.6

4.4%

57.4

%39

.3%

14.7

%27

.8%

40.8

1.2%

1.6%

11.7

%49

.40.

40%

0.45

%--

----

----

----

--7.

2%7.

4%48

.910

.4%

21.9

%8.

8%89

.80.

81%

0.19

%31

.543

.5%

79.5

%67

.6%

16.3

6.4%

44.9

%27

.8%

10.9

%22

.4%

29.6

----

12.9

%11

0.9

0.59

%--

----

----

----

----

----

--10

.2%

15.5

%10

.5%

64.1

0.35

%0.

18%

----

----

21.7

0.6%

50.5

%32

.4%

16.2

%24

.3%

46.7

14.4

%24

.7%

14.9

%74

.70.

64%

0.34

%--

----

----

----

--17

.1%

28.5

%50

.57.

5%14

.9%

9.0%

68.0

0.48

%--

----

----

17.2

5.3%

32.2

%18

.3%

11.0

%32

.3%

35.1

5.3%

8.9%

7.9%

50.6

0.47

%0.

26%

32.3

51.3

%76

.5%

61.6

%17

.414

.2%

67.3

%52

.3%

8.8%

15.6

%49

.7

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

Push

Dow

n B

anne

r0.

63%

Polit

e B

anne

r0.

39%

0.43

%0.

25%

0.15

%

0.71

%0.

42%

0.49

%0.

83%

Expa

ndab

le M

etric

s

0.18

%R

ich

Med

ia

Ben

chm

arks

for D

ubai

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.24

%0.

33%

0.23

%0.

08%

Formats

Expa

ndab

le B

anne

r

29


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

6.1%

8.5%

5.7%

64.0

58.7

46.5

%79

.7%

64.3

%13

7.8

6.5%

34.6

%25

.3%

6.2%

34.4

%14

9.7

300x

250

4.7%

5.5%

6.0%

50.9

----

----

----

----

4.4%

42.2

%18

3.3

728x

901.

3%1.

4%5.

6%75

.0--

----

----

----

--1.

5%75

.7%

227.

723

4x60

9.6%

15.0

%5.

1%74

.1--

----

----

----

--9.

6%14

.9%

46.7

1.6%

7.4%

3.0%

54.8

----

----

----

----

----

--0.

1%0.

2%2.

7%22

.5--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)4.

2%5.

5%6.

6%48

.00.

30%

0.14

%--

----

----

----

----

----

Con

sum

er P

acka

ged

Goo

ds8.

0%12

.1%

----

0.30

%--

197.

144

.3%

65.1

%53

.7%

----

----

7.9%

18.0

%16

9.8

3.6%

3.8%

5.8%

54.4

0.30

%--

----

----

----

----

----

--4.

7%7.

0%5.

2%73

.30.

13%

--70

.151

.7%

80.7

%65

.2%

----

----

5.0%

19.0

%11

8.6

6.4%

9.2%

4.6%

52.3

0.28

%--

----

----

----

----

9.0%

33.1

%13

3.8

7.8%

9.6%

7.4%

76.9

0.54

%--

----

----

----

----

7.8%

19.8

%15

.52.

8%2.

7%4.

2%52

.60.

17%

----

----

----

----

----

----

3.8%

4.5%

5.9%

58.0

0.42

%--

----

----

----

----

3.6%

40.9

%19

2.3

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

Tech

/Inte

rnet

Tele

com

Ser

vice

s

Aut

o

Ele

ctro

nics

Ent

erta

inm

ent

Gam

ing

Bas

ic M

etric

s

Expa

ndab

le S

trip

0.11

%

Expa

ndab

le B

anne

r

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

sPo

lite

Ban

ner

0.11

%

0.35

%0.

37%

0.31

%0.

33%

Stan

dard

Ban

ner

0.14

%0.

04%

0.12

%0.

07%

Ric

h M

edia

Ben

chm

arks

for F

inla

nd –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

30


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

6.1%

9.6%

9.2%

48.7

61.1

58.0

%71

.4%

57.9

%75

.89.

4%64

.0%

30.1

%4.

2%28

.8%

80.6

300x

250

4.1%

7.1%

7.6%

38.1

----

----

96.3

14.0

%75

.8%

31.3

%2.

0%25

.2%

65.2

728x

9013

.6%

17.8

%13

.9%

53.4

39.7

70.0

%69

.7%

53.0

%22

.08.

2%41

.6%

18.4

%13

.0%

19.1

%51

.423

4x60

10.7

%17

.4%

7.6%

113.

6--

----

--13

.13.

8%31

.1%

18.2

%10

.7%

16.2

%31

.84.

8%6.

9%--

--7.

177

.2%

74.3

%50

.6%

----

----

----

--3.

3%4.

1%3.

5%24

.9--

----

----

----

----

----

2.9%

11.5

%4.

2%54

.262

.957

.4%

66.6

%50

.6%

----

----

----

--30

0x25

03.

5%14

.6%

3.9%

59.5

59.8

57.4

%65

.2%

49.5

%--

----

----

----

728x

901.

8%6.

0%2.

9%52

.483

.652

.3%

65.1

%49

.8%

----

----

----

--16

0x60

00.

5%1.

4%1.

7%32

.735

.865

.7%

84.1

%74

.7%

----

----

----

--4.

5%5.

6%9.

6%32

.980

.067

.0%

58.0

%22

.8%

----

----

2.2%

22.4

%35

.572

8x90

----

----

--80

.067

.0%

58.0

%22

.8%

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)4.

3%15

.0%

5.7%

64.5

0.19

%0.

10%

80.3

57.9

%71

.8%

52.3

%--

----

--6.

7%26

.1%

89.7

4.0%

11.9

%6.

2%46

.00.

29%

0.07

%66

.158

.6%

63.0

%45

.8%

----

----

2.7%

18.5

%50

.61.

0%1.

2%5.

3%49

.80.

10%

0.02

%90

.962

.0%

87.0

%73

.8%

----

----

----

----

----

----

0.09

%--

----

----

----

----

----

Con

sum

er P

acka

ged

Goo

ds5.

4%13

.7%

----

0.59

%0.

11%

44.8

64.4

%71

.1%

55.8

%--

----

--4.

0%39

.8%

23.3

2.1%

4.9%

4.3%

36.3

0.10

%0.

05%

46.7

52.1

%57

.4%

45.1

%--

----

--2.

2%14

.9%

29.7

7.1%

9.1%

10.7

%46

.70.

31%

0.10

%38

7.4

52.7

%96

.6%

0.8%

63.5

7.7%

64.4

%16

.7%

11.6

%24

.9%

36.7

2.4%

4.0%

5.2%

50.6

0.25

%0.

14%

52.5

59.0

%66

.2%

54.6

%29

.217

.8%

50.7

%34

.1%

4.9%

32.8

%34

.1Fi

nanc

ial

----

6.1%

66.7

0.18

%0.

08%

81.4

57.7

%66

.3%

51.5

%--

----

--0.

9%7.

8%32

.34.

3%11

.8%

4.9%

61.8

0.21

%0.

09%

62.8

54.7

%62

.5%

46.9

%44

.418

.8%

60.2

%42

.4%

5.2%

16.2

%72

.65.

2%12

.9%

7.3%

39.3

0.31

%0.

11%

37.6

61.8

%53

.4%

40.0

%--

----

--3.

6%22

.9%

39.8

5.2%

7.2%

10.9

%34

.30.

70%

0.09

%27

.358

.6%

78.0

%67

.8%

28.7

16.4

%59

.5%

48.8

%2.

3%55

.1%

13.1

----

----

--0.

10%

----

----

----

----

----

----

--11

.5%

82.5

0.28

%--

----

----

----

----

----

--2.

5%6.

8%3.

6%47

.10.

13%

--46

.847

.3%

65.7

%39

.7%

24.9

6.2%

58.7

%43

.0%

2.2%

23.3

%21

6.2

4.1%

6.2%

8.8%

28.3

0.56

%0.

11%

73.6

60.7

%53

.0%

36.7

%18

.416

.6%

35.2

%20

.5%

5.0%

21.2

%29

.2--

--5.

4%14

1.8

0.15

%--

----

----

----

----

10.5

%13

.9%

43.4

12.8

%22

.3%

14.1

%44

.60.

79%

----

----

----

----

----

----

0.3%

0.4%

2.9%

27.5

0.09

%0.

09%

14.0

56.0

%74

.3%

62.5

%14

.33.

8%69

.8%

57.0

%4.

7%6.

5%47

.72.

0%3.

8%4.

4%47

.60.

23%

--49

.751

.5%

62.8

%44

.9%

----

----

7.9%

40.5

%50

.31.

9%2.

4%4.

3%42

.60.

37%

0.06

%26

.654

.9%

66.2

%48

.1%

----

----

3.9%

25.7

%30

.8

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Gov

ernm

ent/U

tiliti

es

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Expa

ndab

le M

etric

sB

asic

Met

rics

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Car

eers

Push

Dow

n B

anne

r0.

21%

Polit

e B

anne

r0.

14%

0.13

%0.

07%

0.07

%

4.05

%Fl

oatin

g A

d w

ith R

emin

der

0.70

%

Expa

ndab

le B

anne

r0.

54%

0.52

%0.

34%

0.31

%

0.07

%R

ich

Med

ia

Ben

chm

arks

for F

ranc

e –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.08

%0.

10%

0.06

%0.

06%

Formats

Floa

ting

Ad

31


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

4.9%

9.7%

7.5%

57.0

53.7

71.2

%67

.3%

53.7

%50

.79.

7%60

.5%

47.1

%4.

8%73

.8%

105.

730

0x25

03.

5%8.

7%8.

4%52

.7--

----

--60

.117

.6%

70.6

%56

.9%

1.9%

96.5

%15

8.1

728x

901.

8%2.

4%4.

6%51

.012

.265

.3%

93.4

%85

.6%

----

----

1.9%

57.8

%12

5.1

120x

600

8.8%

11.5

%7.

9%80

.4--

----

----

----

--8.

8%11

.0%

78.3

234x

6011

.1%

19.9

%7.

3%81

.9--

----

--44

.65.

4%39

.9%

24.9

%10

.9%

16.8

%17

.012

.7%

22.5

%12

.0%

23.6

----

----

----

----

12.6

%18

.5%

5.7

0.9%

1.3%

9.3%

5.4

13.8

76.3

%45

.9%

32.8

%--

----

----

----

1.4%

4.5%

4.1%

31.9

48.2

56.9

%62

.3%

47.4

%--

----

----

----

300x

250

1.7%

5.4%

3.8%

33.4

49.4

57.1

%64

.4%

49.1

%--

----

----

----

728x

900.

2%0.

2%1.

5%22

.621

.048

.9%

61.2

%47

.5%

----

----

----

--16

0x60

00.

5%1.

7%1.

8%25

.437

.168

.5%

63.1

%50

.1%

----

----

----

--6.

0%7.

3%10

.3%

25.6

16.5

41.7

%41

.8%

34.7

%--

----

--5.

8%60

.3%

16.1

728x

903.

2%3.

5%6.

7%39

.10.

16%

16.5

41.7

%41

.8%

34.7

%--

----

--3.

0%52

.1%

17.7

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)3.

3%5.

1%5.

9%39

.90.

34%

0.14

%74

.655

.3%

65.2

%51

.0%

11.3

2.0%

25.4

%14

.9%

6.1%

40.5

%68

.90.

8%1.

2%4.

8%39

.90.

18%

0.11

%57

.158

.0%

55.1

%38

.1%

----

----

1.8%

75.9

%90

.81.

4%2.

1%4.

3%70

.80.

22%

0.10

%--

----

----

----

--1.

3%86

.1%

244.

60.

7%1.

5%11

.1%

15.5

0.60

%--

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

4.9%

7.7%

----

0.30

%0.

10%

35.6

50.9

%67

.6%

52.4

%29

.65.

2%40

.0%

21.7

%5.

9%83

.0%

133.

44.

5%6.

0%6.

9%65

.30.

21%

0.06

%58

.269

.0%

44.7

%35

.7%

----

----

4.8%

42.1

%15

4.5

3.0%

4.3%

9.4%

33.1

0.33

%0.

11%

60.3

49.6

%43

.4%

27.9

%74

.73.

8%30

.5%

20.8

%7.

3%89

.9%

107.

33.

9%7.

5%7.

7%37

.70.

53%

0.10

%26

.254

.7%

67.7

%53

.0%

24.1

15.2

%56

.2%

41.9

%7.

6%85

.1%

77.9

Fina

ncia

l1.

6%4.

1%4.

4%47

.70.

10%

0.05

%84

.344

.7%

74.2

%56

.0%

54.8

14.7

%76

.6%

68.1

%0.

8%86

.6%

176.

11.

9%3.

7%8.

0%26

.80.

74%

0.12

%62

.046

.5%

72.5

%57

.3%

57.4

18.2

%85

.2%

79.1

%3.

2%88

.4%

89.0

----

9.2%

60.1

0.10

%0.

06%

----

----

----

----

----

--4.

0%11

.2%

5.9%

50.5

0.21

%0.

09%

65.8

51.6

%62

.5%

46.7

%--

----

--6.

2%67

.6%

86.1

8.8%

16.0

%10

.6%

58.1

0.66

%0.

22%

----

----

----

----

20.0

%35

.2%

14.6

1.0%

1.3%

4.5%

23.6

0.20

%0.

15%

35.9

57.7

%51

.5%

40.4

%--

----

----

----

2.9%

5.1%

5.5%

44.7

0.23

%0.

09%

----

----

----

----

8.8%

67.7

%17

0.2

1.4%

2.3%

5.3%

32.4

0.30

%--

36.2

53.9

%38

.8%

17.0

%--

----

--2.

7%60

.2%

69.9

0.3%

0.3%

6.5%

15.6

0.33

%--

----

----

----

----

----

--1.

3%2.

2%5.

2%41

.00.

47%

0.09

%16

.662

.1%

77.5

%62

.6%

----

----

1.7%

65.2

%19

1.8

3.5%

4.1%

6.4%

43.5

0.31

%--

22.8

53.7

%60

.8%

43.0

%--

----

--3.

7%56

.3%

128.

07.

0%24

.8%

5.5%

81.9

0.17

%0.

08%

49.3

87.1

%70

.8%

48.3

%--

----

--5.

9%6.

2%14

.6

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

oB

2BC

aree

rs

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

etai

lS

ervi

ces

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

33%

Polit

e B

anne

r0.

14%

0.11

%0.

08%

0.09

%

0.44

%Fl

oatin

g A

d0.

66%

Expa

ndab

le B

anne

r0.

39%

0.33

%0.

16%

0.09

%0.

48%

0.08

%R

ich

Med

ia

Ben

chm

arks

for G

erm

any

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.09

%0.

09%

0.06

%0.

07%

Formats

Expa

ndab

le S

trip

32


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

9.0%

10.6

%10

.9%

66.4

----

----

----

----

9.2%

11.9

%62

.930

0x25

05.

6%7.

7%7.

0%71

.7--

----

----

----

--5.

6%10

.2%

88.2

728x

9010

.9%

11.0

%16

.7%

55.6

----

----

----

----

12.1

%11

.7%

63.9

0.5%

0.5%

2.4%

21.7

----

----

----

----

----

--30

0x25

0--

--2.

3%19

.3--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)6.

0%8.

3%8.

0%97

.40.

56%

0.15

%--

----

----

----

--11

.5%

22.6

%10

3.1

----

----

--0.

05%

----

----

----

----

----

----

----

----

0.13

%--

----

----

----

----

----

7.2%

8.2%

7.2%

50.1

0.36

%--

----

----

----

----

8.4%

9.1%

30.3

5.3%

4.7%

6.9%

91.5

0.18

%--

----

----

----

----

10.7

%9.

4%11

4.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Tele

com

Trav

el

Res

taur

ant

Gam

ing

Expa

ndab

le B

anne

r

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

10%

0.09

%

0.71

%0.

63%

0.93

%

Stan

dard

Ban

ner

0.08

%0.

08%

0.07

%0.

09%

Ric

h M

edia

Ben

chm

arks

for G

reec

e –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

----

9.5%

40.2

44.4

71.6

%65

.8%

52.8

%51

.17.

9%33

.5%

22.5

%12

.2%

26.5

%20

.030

0x25

010

.7%

27.1

%11

.2%

53.9

----

----

57.2

16.8

%38

.9%

19.6

%9.

4%25

.9%

82.4

728x

9017

.0%

24.3

%13

.7%

54.1

----

----

----

----

16.7

%32

.2%

109.

823

4x60

----

9.2%

37.6

----

----

46.2

6.4%

31.0

%23

.7%

12.7

%26

.7%

17.9

3.9%

4.2%

12.7

%4.

132

.283

.4%

55.1

%39

.2%

----

----

----

--14

.8%

27.5

%19

.3%

27.3

25.4

50.6

%63

.6%

48.4

%--

----

----

----

4.6%

16.6

%9.

9%69

.938

.664

.4%

56.9

%40

.1%

----

----

----

--30

0x25

05.

1%19

.2%

11.1

%74

.839

.765

.0%

57.2

%40

.3%

----

----

----

--72

8x90

0.2%

0.5%

2.5%

19.1

----

----

----

----

----

--4.

4%8.

1%9.

8%29

.9--

----

----

----

--2.

1%28

.2%

33.0

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)--

--9.

1%42

.30.

36%

0.14

%26

.467

.9%

58.2

%31

.4%

27.1

10.6

%50

.3%

36.7

%13

.3%

26.2

%28

.35.

7%18

.9%

14.5

%6.

80.

20%

0.11

%--

----

----

----

----

----

----

22.0

%42

.30.

51%

0.14

%--

----

----

----

----

----

Con

sum

er P

acka

ged

Goo

ds5.

7%16

.6%

----

0.50

%0.

11%

32.8

72.9

%61

.5%

44.8

%--

----

--13

.6%

27.9

%49

.4--

--10

.2%

46.3

0.47

%0.

13%

23.9

70.4

%55

.6%

41.8

%38

.714

.1%

35.1

%25

.2%

13.8

%29

.0%

21.9

----

9.7%

46.8

0.46

%0.

10%

54.6

60.3

%66

.9%

54.0

%71

.814

.6%

64.2

%53

.0%

12.6

%28

.7%

59.9

Fina

ncia

l7.

3%23

.8%

7.8%

31.2

0.31

%0.

06%

32.7

69.9

%50

.8%

36.7

%--

----

--11

.1%

22.1

%24

.8--

--8.

3%26

.50.

40%

0.22

%--

----

----

----

--10

.3%

24.7

%15

.4--

--8.

9%40

.80.

43%

----

----

----

----

----

----

----

14.0

%63

.50.

49%

0.10

%53

.564

.9%

52.5

%38

.6%

33.8

9.5%

31.6

%15

.5%

11.2

%28

.2%

59.2

----

8.8%

27.8

0.29

%0.

15%

----

----

28.2

19.0

%40

.8%

29.4

%11

.4%

25.3

%21

.06.

3%21

.9%

6.9%

36.2

0.41

%0.

06%

----

----

----

----

9.0%

23.2

%39

.8--

--10

.1%

22.0

0.72

%0.

14%

----

----

----

----

11.6

%25

.4%

20.7

----

13.8

%52

.60.

59%

0.03

%--

----

--99

.612

.6%

34.5

%23

.9%

16.8

%29

.3%

54.7

----

10.8

%22

.90.

55%

----

----

--43

.15.

5%20

.8%

15.6

%10

.3%

24.2

%17

.7--

--7.

3%35

.60.

33%

----

----

----

----

----

----

----

8.4%

37.4

0.42

%0.

03%

37.0

57.5

%57

.4%

45.6

%--

----

--10

.8%

22.4

%18

.4--

--8.

5%33

.70.

42%

----

----

----

----

--13

.4%

27.3

%19

.4--

--9.

7%50

.70.

43%

0.12

%47

.858

.9%

58.0

%43

.8%

----

----

14.1

%26

.0%

22.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Ele

ctro

nics

Ent

erta

inm

ent

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

58%

0.15

%0.

10%

Floa

ting

Ad

1.03

%Fl

oatin

g A

d w

ith R

emin

der

1.56

%

0.48

%0.

31%

0.44

%0.

50%

Polit

e B

anne

r0.

15%

0.04

%R

ich

Med

ia

Ben

chm

arks

for H

ong

Kon

g –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.07

%0.

09%

0.06

%0.

05%

Formats

Expa

ndab

le B

anne

r

33


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--72

8x90

----

----

----

----

----

----

----

--

----

11.4

%78

.0--

----

--11

.92.

5%24

.0%

11.9

%16

.1%

33.4

%27

.230

0x25

04.

5%7.

3%7.

5%35

.0--

----

----

----

--4.

5%6.

5%51

.823

4x60

----

12.1

%81

.3--

----

--11

.83.

4%23

.9%

11.6

%17

.8%

37.2

%33

.30.

1%0.

3%2.

3%20

.416

.457

.5%

65.5

%53

.8%

----

----

----

--30

0x25

00.

2%0.

4%3.

7%22

.916

.052

.4%

63.3

%50

.0%

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)9.

4%19

.5%

7.7%

64.2

0.36

%--

16.4

57.5

%65

.5%

53.8

%--

----

--15

.2%

43.9

%80

.57.

0%14

.5%

9.0%

45.9

0.19

%0.

06%

----

----

----

----

7.0%

14.3

%89

.9C

onsu

mer

Pac

kage

d G

oods

----

----

0.56

%--

----

----

----

----

17.1

%33

.3%

16.6

----

12.2

%81

.93.

29%

----

----

----

----

--15

.9%

33.9

%17

.5--

--12

.1%

82.4

0.64

%--

----

----

----

----

18.3

%38

.7%

19.1

Fina

ncia

l14

.7%

22.5

%12

.0%

76.5

0.42

%--

----

----

----

----

14.7

%21

.9%

49.0

----

11.4

%78

.30.

73%

----

----

----

----

--17

.3%

35.1

%29

.0--

--12

.2%

87.1

0.93

%--

----

----

----

----

18.5

%32

.7%

27.2

----

13.7

%84

.10.

64%

----

----

----

----

--18

.7%

39.6

%23

.4--

--12

.4%

80.0

0.66

%--

----

----

----

----

17.4

%38

.3%

34.6

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Hea

lth/B

eaut

yR

etai

l

Aut

o

Ele

ctro

nics

Ent

erta

inm

ent

Expa

ndab

le B

anne

r

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

06%

0.11

%

0.69

%0.

07%

0.77

%

Stan

dard

Ban

ner

0.06

%0.

05%

Ric

h M

edia

Ben

chm

arks

for H

unga

ry –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

9.3%

12.0

%10

.3%

57.3

39.7

29.5

%76

.6%

64.6

%13

.83.

9%62

.0%

50.7

%9.

1%44

.7%

134.

530

0x25

04.

8%6.

9%9.

2%56

.3--

----

--13

.43.

7%68

.6%

57.6

%4.

3%67

.0%

172.

472

8x90

14.4

%17

.9%

12.0

%46

.6--

----

----

----

--14

.4%

19.7

%73

.423

4x60

11.8

%17

.4%

7.3%

77.5

----

----

----

----

11.8

%16

.9%

25.7

0.6%

1.2%

3.6%

31.2

20.9

32.6

%71

.4%

54.4

%25

.516

.3%

71.7

%52

.6%

----

--30

0x25

00.

5%1.

2%2.

7%27

.820

.932

.6%

71.4

%54

.4%

25.5

16.3

%71

.7%

52.6

%--

----

728x

900.

6%1.

4%4.

8%34

.5--

----

----

----

----

----

3.5%

4.0%

18.4

%14

.2--

----

----

----

--0.

1%53

.5%

44.4

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)3.

5%4.

8%8.

5%43

.40.

60%

0.13

%--

----

----

----

--3.

3%57

.2%

175.

17.

8%10

.4%

9.8%

43.2

0.57

%0.

19%

44.4

26.7

%64

.7%

51.5

%19

.20.

7%68

.1%

54.6

%8.

0%47

.0%

176.

86.

0%9.

0%9.

0%77

.70.

70%

0.15

%--

----

----

----

--7.

6%59

.2%

164.

51.

5%2.

9%4.

7%42

.40.

23%

----

----

----

----

--6.

9%72

.4%

210.

0C

onsu

mer

Pac

kage

d G

oods

7.1%

9.7%

----

0.54

%0.

55%

----

----

----

----

7.8%

46.6

%15

8.4

6.5%

10.3

%6.

7%52

.80.

31%

----

----

----

----

--6.

4%51

.0%

160.

110

.6%

15.1

%11

.4%

61.6

0.64

%0.

23%

94.0

28.2

%77

.6%

63.0

%29

.02.

1%52

.0%

36.9

%10

.6%

39.8

%15

4.1

3.2%

4.7%

7.6%

47.1

0.56

%0.

30%

21.0

28.2

%76

.2%

59.2

%25

.716

.6%

70.2

%51

.3%

5.4%

53.7

%16

6.8

Fina

ncia

l9.

0%11

.0%

10.9

%62

.40.

45%

0.14

%--

----

--27

.78.

7%26

.5%

16.4

%8.

9%36

.0%

131.

112

.3%

24.6

%7.

4%26

.70.

17%

----

----

----

----

--12

.2%

24.4

%15

0.7

8.3%

12.6

%10

.3%

57.9

0.71

%0.

20%

----

----

----

----

8.7%

28.5

%10

0.7

10.4

%16

.0%

10.2

%51

.10.

56%

0.21

%--

----

--14

.80.

9%32

.1%

19.7

%10

.1%

49.1

%16

4.2

----

----

--0.

10%

----

----

----

----

----

----

----

----

0.23

%--

----

----

----

----

----

13.1

%17

.2%

18.3

%14

4.3

0.88

%--

----

----

----

----

13.0

%60

.2%

111.

45.

4%7.

6%9.

2%51

.70.

56%

0.40

%--

----

----

----

--5.

4%55

.3%

150.

710

.5%

12.8

%10

.4%

64.8

0.34

%--

----

----

14.3

3.0%

60.4

%45

.6%

10.7

%32

.8%

145.

51.

2%1.

9%7.

1%40

.60.

57%

----

----

----

----

--0.

7%87

.0%

157.

25.

1%6.

9%7.

4%43

.80.

47%

0.20

%--

----

----

----

--5.

6%63

.7%

173.

811

.7%

14.9

%9.

8%48

.70.

46%

--28

.89.

0%69

.8%

51.9

%29

.812

.3%

46.7

%32

.3%

12.2

%37

.6%

143.

87.

9%10

.4%

9.8%

44.9

0.44

%0.

13%

91.4

23.6

%87

.8%

79.4

%--

----

--8.

4%49

.2%

160.

0

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Gov

ernm

ent/U

tiliti

es

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Expa

ndab

le M

etric

sB

asic

Met

rics

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Car

eers

0.51

%0.

64%

0.32

%0.

58%

Push

Dow

n B

anne

r0.

62%

Polit

e B

anne

r0.

23%

0.23

%0.

23%

0.13

%R

ich

Med

ia

Ben

chm

arks

for I

ndia

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.18

%0.

21%

0.12

%0.

15%

Formats

Expa

ndab

le B

anne

r

34


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

13.3

%19

.2%

14.2

%64

.6--

----

----

----

--13

.3%

19.9

%77

.630

0x25

012

.0%

16.2

%12

.2%

67.1

----

----

----

----

12.0

%16

.3%

84.7

728x

90--

--23

.9%

79.6

----

----

----

----

19.8

%41

.6%

56.1

2.1%

2.1%

24.0

%4.

0--

----

----

----

----

----

----

0.6%

40.0

----

----

----

----

----

--30

0x25

0--

--1.

8%72

.7--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)9.

3%13

.2%

18.4

%27

.10.

80%

0.11

%--

----

----

----

----

----

Con

sum

er P

acka

ged

Goo

ds9.

4%14

.8%

----

0.37

%0.

02%

----

----

----

----

13.0

%22

.3%

58.9

----

----

--0.

06%

----

----

----

----

----

--10

.6%

14.6

%11

.2%

81.4

0.48

%0.

04%

----

----

----

----

10.6

%14

.2%

91.3

----

----

--0.

03%

----

----

----

----

----

--Fi

nanc

ial

----

----

--0.

10%

----

----

----

----

----

--5.

4%7.

8%10

.5%

38.3

0.36

%0.

06%

----

----

----

----

6.1%

27.6

%16

8.5

----

1.5%

19.9

0.05

%0.

06%

----

----

----

----

----

--15

.8%

20.3

%14

.3%

70.8

0.19

%--

----

----

----

----

15.8

%20

.1%

80.9

0.7%

1.0%

2.3%

26.4

0.39

%0.

14%

----

----

----

----

0.7%

0.9%

71.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

y

Aut

o

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Floa

ting

Ad

Stan

dard

Ban

ner

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

01%

0.04

%

2.04

%

Expa

ndab

le B

anne

r0.

27%

0.21

%1.

07%

0.04

%0.

04%

0.02

%0.

08%

Ric

h M

edia

Ben

chm

arks

for I

ndon

esia

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

7.1%

12.2

%7.

3%61

.714

.748

.4%

69.8

%58

.4%

14.3

2.8%

53.9

%39

.9%

6.6%

34.1

%14

2.0

300x

250

6.0%

11.8

%6.

8%53

.2--

----

--12

.42.

6%47

.3%

34.9

%5.

3%43

.9%

196.

172

8x90

13.1

%17

.0%

13.3

%64

.7--

----

--20

.14.

4%61

.1%

45.9

%13

.1%

16.4

%66

.523

4x60

6.5%

10.1

%4.

2%11

5.5

----

----

14.9

2.5%

63.5

%46

.8%

6.5%

10.0

%10

4.4

0.2%

0.4%

3.1%

37.2

23.6

61.2

%70

.0%

53.4

%--

----

----

----

300x

250

0.2%

0.4%

3.4%

36.0

23.6

58.6

%67

.6%

52.5

%--

----

----

----

728x

900.

4%0.

7%2.

6%43

.3--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)--

----

----

0.24

%--

----

----

----

----

----

----

1.8%

33.8

0.07

%0.

08%

----

----

25.9

0.3%

83.8

%78

.4%

----

--C

onsu

mer

Pac

kage

d G

oods

0.5%

0.7%

----

0.08

%0.

08%

17.9

58.2

%64

.6%

50.1

%--

----

--2.

7%10

.3%

13.3

4.0%

6.0%

3.8%

57.4

0.11

%--

----

----

----

----

----

--1.

8%3.

3%3.

8%51

.90.

17%

0.11

%22

.863

.5%

68.6

%55

.4%

20.4

5.2%

56.9

%42

.4%

5.8%

36.3

%24

0.5

Fina

ncia

l--

----

----

0.05

%--

----

----

----

----

----

2.5%

5.5%

3.4%

46.1

0.08

%0.

07%

34.8

36.1

%66

.9%

51.2

%38

.54.

0%49

.0%

34.9

%13

.3%

28.1

%76

.73.

2%5.

0%5.

3%60

.80.

14%

0.10

%49

.347

.6%

85.9

%76

.1%

----

----

6.8%

57.2

%18

6.8

12.1

%13

.9%

10.5

%51

.70.

11%

----

----

--13

.23.

2%33

.1%

21.7

%12

.1%

14.9

%49

.9--

----

----

0.06

%--

----

----

----

----

----

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Tele

com

Trav

el

Hea

lth/B

eaut

y

Aut

o

Ele

ctro

nics

Ent

erta

inm

ent

Gam

ing

Expa

ndab

le B

anne

r

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

09%

0.09

%0.

09%

0.22

%0.

21%

0.39

%0.

07%

Stan

dard

Ban

ner

0.08

%0.

09%

0.07

%0.

06%

0.09

%R

ich

Med

ia

Ben

chm

arks

for I

rela

nd –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

35


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

4.6%

7.9%

6.3%

57.2

----

----

13.7

0.7%

41.5

%28

.4%

4.7%

19.6

%14

7.4

300x

250

0.6%

0.7%

1.3%

63.7

----

----

----

----

0.6%

33.2

%25

7.7

728x

900.

7%0.

8%1.

4%11

0.6

----

----

----

----

0.7%

30.5

%37

1.0

120x

600

1.1%

1.7%

3.8%

106.

1--

----

----

----

--1.

1%61

.0%

275.

923

4x60

8.6%

15.2

%6.

6%54

.6--

----

----

----

--8.

6%15

.0%

13.7

0.2%

0.3%

1.7%

47.7

----

----

----

----

----

----

--1.

5%43

.3--

----

----

----

----

----

300x

250

----

1.6%

25.9

----

----

----

----

----

--72

8x90

----

1.0%

53.5

----

----

----

----

----

--16

0x60

0--

--1.

4%57

.9--

----

----

----

----

----

0.2%

0.3%

8.8%

14.9

----

----

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)9.

3%15

.3%

9.2%

37.6

0.47

%--

----

----

----

----

7.1%

12.7

%15

.72.

7%4.

8%4.

7%44

.30.

12%

0.08

%--

----

----

----

--5.

3%15

.8%

133.

20.

4%1.

2%2.

8%52

.80.

03%

----

----

----

----

----

----

1.3%

1.5%

2.0%

91.1

0.12

%--

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

2.3%

3.8%

----

0.15

%0.

07%

----

----

----

----

3.5%

15.3

%84

.81.

3%2.

3%1.

8%54

.60.

04%

----

----

----

----

----

----

3.6%

5.6%

4.6%

42.6

0.10

%0.

06%

----

----

----

----

3.6%

6.2%

116.

31.

1%1.

8%2.

5%42

.40.

10%

----

----

----

----

--4.

3%34

.7%

201.

9Fi

nanc

ial

1.4%

2.1%

2.9%

66.1

0.04

%0.

06%

----

----

13.3

0.8%

42.6

%29

.6%

2.1%

17.3

%27

4.8

----

----

--0.

35%

----

----

----

----

----

--5.

3%9.

3%5.

6%48

.00.

13%

0.04

%--

----

----

----

--5.

6%9.

8%15

.70.

6%0.

9%2.

0%46

.30.

07%

0.06

%--

----

----

----

--2.

9%47

.4%

263.

52.

9%5.

0%7.

7%34

.20.

14%

----

----

----

----

----

----

7.3%

12.9

%7.

4%51

.20.

25%

0.07

%--

----

----

----

--9.

6%17

.0%

18.8

7.3%

12.7

%6.

0%55

.40.

17%

----

----

----

----

--7.

9%18

.9%

166.

49.

8%19

.0%

8.2%

39.1

0.43

%0.

08%

----

----

----

----

----

--4.

3%8.

0%9.

0%57

.80.

21%

----

----

--17

.20.

3%30

.8%

15.9

%5.

1%14

.5%

60.2

4.1%

7.4%

4.0%

57.5

0.11

%0.

10%

----

----

----

----

7.3%

33.9

%36

1.9

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yM

edic

alR

etai

lS

ervi

ces

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

22%

Polit

e B

anne

r0.

05%

0.05

%0.

05%

0.09

%

0.17

%

Expa

ndab

le B

anne

r0.

12%

0.00

%0.

01%

0.03

%0.

19%

0.10

%R

ich

Med

ia

Ben

chm

arks

for I

srae

l – Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.13

%0.

22%

0.08

%0.

10%

Formats

Floa

ting

Ad

36


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

9.5%

15.1

%14

.0%

34.9

12.7

32.1

%41

.9%

30.9

%12

.86.

7%52

.1%

36.3

%5.

0%34

.2%

52.1

300x

250

8.5%

13.5

%13

.6%

33.3

----

----

14.1

8.6%

60.1

%43

.9%

4.9%

29.4

%46

.172

8x90

7.7%

14.8

%9.

0%39

.135

.950

.6%

45.4

%32

.7%

15.3

1.1%

31.3

%19

.9%

7.5%

60.4

%84

.023

4x60

13.5

%20

.8%

8.6%

94.8

----

----

8.7

3.8%

27.4

%15

.5%

13.4

%21

.0%

47.1

6.8%

9.9%

5.9%

53.1

----

----

----

----

6.7%

9.7%

11.3

2.7%

3.2%

----

7.6

86.3

%37

.3%

27.7

%--

----

----

----

8.9%

9.1%

2.1%

29.2

28.3

78.2

%82

.3%

71.3

%24

.215

.4%

67.5

%55

.2%

----

--30

0x25

010

.0%

10.2

%1.

8%31

.828

.778

.9%

83.4

%72

.4%

26.0

18.9

%69

.7%

57.6

%--

----

728x

900.

5%0.

6%1.

8%20

.323

.349

.0%

61.3

%44

.2%

----

----

----

--16

0x60

0--

--1.

0%20

.8--

----

----

----

----

----

8.0%

10.1

%13

.4%

25.9

16.7

34.2

%53

.2%

36.6

%14

.89.

8%65

.8%

55.5

%5.

1%27

.6%

88.9

728x

906.

9%8.

7%18

.6%

19.6

0.90

%16

.734

.2%

53.2

%36

.6%

14.8

9.8%

65.8

%55

.5%

4.4%

47.1

%23

.2

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

9%2.

5%5.

7%28

.90.

20%

0.09

%16

.358

.8%

62.6

%50

.4%

29.9

16.1

%70

.4%

57.4

%5.

1%73

.0%

159.

45.

7%8.

9%12

.9%

22.8

0.98

%0.

10%

15.7

48.6

%52

.2%

40.0

%15

.78.

9%63

.5%

46.9

%4.

1%32

.3%

73.9

----

----

--0.

15%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

9.3%

15.4

%--

--0.

47%

0.08

%14

.036

.9%

50.4

%38

.7%

15.9

6.2%

55.5

%37

.9%

5.2%

29.3

%27

.53.

8%6.

0%7.

9%31

.60.

34%

0.06

%--

----

----

----

--9.

8%25

.2%

33.6

7.7%

10.3

%12

.9%

23.3

0.43

%0.

12%

10.7

46.3

%48

.0%

37.7

%13

.618

.9%

55.6

%43

.3%

5.5%

35.5

%10

3.0

5.8%

9.0%

9.4%

27.1

0.51

%0.

07%

18.7

52.5

%57

.3%

44.8

%13

.810

.4%

45.3

%32

.4%

4.5%

32.8

%64

.6Fi

nanc

ial

5.9%

11.6

%10

.0%

33.2

0.52

%0.

05%

17.6

54.8

%48

.6%

39.2

%10

0.9

11.5

%47

.7%

38.7

%4.

3%29

.6%

113.

26.

8%9.

8%10

.6%

40.6

0.60

%0.

04%

17.1

54.5

%58

.5%

45.7

%12

.418

.5%

55.6

%43

.1%

6.8%

24.2

%45

.34.

3%5.

2%6.

7%20

.10.

33%

0.02

%16

.534

.5%

50.1

%37

.9%

13.4

0.3%

42.0

%32

.2%

2.7%

24.3

%11

.65.

4%9.

4%8.

6%31

.90.

23%

0.11

%16

.557

.7%

49.5

%36

.1%

18.6

1.7%

44.6

%28

.7%

7.0%

53.3

%86

.312

.5%

19.9

%20

.4%

36.0

1.07

%0.

10%

15.2

45.9

%53

.3%

40.2

%--

----

--1.

3%39

.9%

23.3

14.2

%15

.0%

21.9

%10

.71.

28%

--11

.558

.6%

60.5

%51

.1%

14.3

7.7%

60.4

%44

.1%

----

--7.

0%9.

5%9.

7%24

.90.

60%

0.15

%15

.543

.8%

63.9

%51

.3%

17.9

8.7%

56.9

%40

.7%

6.1%

26.4

%84

.211

.3%

20.0

%19

.0%

40.1

0.31

%--

9.4

25.5

%22

.3%

15.5

%--

----

--3.

9%28

.8%

16.1

4.7%

7.4%

9.9%

34.6

0.83

%0.

08%

26.3

49.3

%72

.7%

63.9

%--

----

--3.

1%34

.9%

51.3

7.9%

12.2

%13

.9%

39.9

0.81

%--

17.1

48.4

%48

.1%

33.6

%--

----

--6.

1%27

.1%

29.7

12.4

%15

.5%

19.3

%29

.20.

51%

0.11

%7.

938

.1%

32.2

%22

.3%

----

----

6.2%

33.2

%25

.7

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

etai

lS

ervi

ces

Aut

oB

2B

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

35%

Polit

e B

anne

r0.

21%

0.05

%0.

09%

0.06

%

0.17

%Fl

oatin

g A

d2.

31%

Expa

ndab

le B

anne

r0.

63%

0.59

%0.

25%

0.32

%

0.06

%R

ich

Med

ia

Ben

chm

arks

for I

taly

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.07

%0.

08%

0.06

%0.

08%

Formats

Expa

ndab

le S

trip

37


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

4.7%

4.6%

----

----

----

----

----

----

--1.

2%1.

6%1.

8%56

.7--

----

--13

.97.

7%41

.7%

28.8

%1.

2%60

.3%

117.

530

0x25

04.

2%6.

0%5.

3%28

.5--

----

--16

.46.

9%43

.1%

33.6

%4.

2%6.

4%22

.272

8x90

4.5%

5.6%

5.7%

28.6

----

----

----

----

4.6%

6.4%

22.7

0.1%

0.4%

2.9%

21.8

51.7

57.9

%48

.1%

34.3

%--

----

----

----

300x

250

----

1.8%

24.2

55.1

55.0

%44

.5%

29.9

%--

----

----

----

728x

90--

--2.

7%29

.9--

----

----

----

----

----

1.6%

3.0%

14.5

%16

.0--

----

----

----

--0.

2%49

.3%

37.5

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

4%2.

7%3.

4%27

.30.

13%

0.22

%42

.752

.8%

40.3

%26

.3%

23.4

10.2

%47

.9%

32.6

%5.

0%12

.5%

31.9

----

----

--0.

05%

----

----

----

----

----

----

--2.

0%25

.40.

06%

0.08

%--

----

----

----

----

----

----

----

--0.

06%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

0.9%

1.2%

----

0.06

%--

----

----

----

----

----

--6.

5%8.

3%6.

9%28

.40.

23%

--21

.264

.3%

66.3

%52

.4%

----

----

10.1

%19

.6%

12.1

2.3%

5.8%

4.7%

30.3

0.25

%0.

22%

----

----

----

----

4.7%

13.2

%38

.50.

5%1.

2%2.

0%49

.90.

06%

--64

.753

.5%

40.5

%26

.1%

----

----

----

--Fi

nanc

ial

1.0%

1.6%

2.2%

42.4

0.14

%0.

03%

----

----

----

----

1.0%

60.1

%11

5.5

1.2%

1.4%

2.3%

80.8

0.14

%--

----

----

----

----

1.3%

59.4

%14

2.1

0.6%

0.8%

1.9%

33.1

0.05

%0.

04%

----

----

----

----

1.0%

68.1

%12

2.6

13.5

%14

.7%

----

14.0

2%--

----

----

----

----

----

--1.

0%1.

1%4.

6%27

.60.

28%

0.07

%--

----

----

----

----

----

----

----

--0.

08%

----

----

----

----

----

--0.

5%0.

7%2.

3%46

.30.

06%

0.06

%--

----

----

----

--0.

7%55

.9%

139.

81.

4%1.

9%12

.8%

15.1

0.22

%0.

08%

----

----

----

----

0.2%

52.1

%90

.3

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTr

avel

Hea

lth/B

eaut

yM

edic

alR

etai

l

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

Expa

ndab

le B

anne

r0.

06%

0.10

%0.

05%

Expa

ndab

le M

etric

sPu

sh D

own

Ban

ner

0.31

%

Polit

e B

anne

r0.

11%

0.07

%0.

09%

0.04

%R

ich

Med

ia

Com

mer

cial

Bre

ak

Ben

chm

arks

for J

apan

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.04

%0.

05%

0.03

%0.

05%

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

10.5

%15

.2%

5.7%

66.8

----

----

15.0

6.5%

34.1

%19

.1%

10.5

%15

.1%

22.3

300x

250

11.6

%16

.6%

11.6

%47

.2--

----

--17

.97.

4%40

.5%

23.2

%11

.6%

17.4

%53

.823

4x60

10.4

%15

.2%

5.5%

68.6

----

----

10.8

6.6%

26.5

%14

.3%

10.4

%15

.0%

20.2

0.6%

0.8%

5.0%

27.0

19.4

54.2

%79

.2%

62.4

%--

----

----

----

300x

250

0.6%

0.9%

5.1%

27.3

19.4

54.2

%79

.2%

62.4

%--

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)8.

9%14

.0%

7.0%

64.0

0.33

%0.

25%

19.3

54.2

%79

.4%

62.6

%18

.520

.0%

50.7

%35

.8%

12.5

%19

.6%

32.5

10.7

%15

.5%

6.1%

69.3

0.14

%--

----

----

----

----

10.7

%15

.3%

23.7

10.1

%13

.6%

5.8%

53.5

0.22

%--

----

----

----

----

10.1

%13

.4%

16.6

Fina

ncia

l10

.1%

13.6

%5.

5%66

.20.

14%

----

----

----

----

--10

.1%

13.5

%21

.19.

2%13

.2%

4.8%

44.8

0.14

%--

----

----

----

----

9.2%

13.0

%16

.410

.3%

15.4

%4.

6%42

.90.

16%

----

----

----

----

--10

.3%

15.2

%14

.510

.3%

14.6

%5.

2%65

.20.

17%

----

----

----

----

--10

.3%

14.4

%21

.69.

5%14

.3%

4.2%

58.9

0.15

%--

----

----

----

----

9.5%

14.1

%17

.79.

7%13

.3%

5.1%

74.1

0.13

%--

----

----

----

----

9.7%

13.2

%23

.4

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

Tech

/Inte

rnet

Trav

el

Hea

lth/B

eaut

yR

etai

l

Aut

oE

lect

roni

csE

nter

tain

men

t

Gam

ing

Bas

ic M

etric

s

Expa

ndab

le B

anne

r0.

19%

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

s

Polit

e B

anne

r0.

28%

0.29

%

0.42

%0.

18%

Stan

dard

Ban

ner

0.25

%0.

30%

0.19

%R

ich

Med

ia

Ben

chm

arks

for K

orea

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

38


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

12.1

%16

.6%

10.8

%77

.226

.441

.9%

68.5

%50

.6%

24.3

3.9%

38.5

%25

.7%

12.0

%18

.5%

66.8

300x

250

10.9

%15

.2%

11.2

%58

.7--

----

--31

.74.

1%37

.7%

24.6

%10

.7%

19.3

%78

.472

8x90

18.1

%23

.6%

16.5

%74

.6--

----

--17

.07.

1%38

.3%

26.8

%18

.1%

23.5

%76

.012

0x60

05.

9%8.

3%4.

9%43

.8--

----

--18

.34.

1%30

.5%

19.4

%5.

9%8.

2%52

.023

4x60

10.1

%14

.3%

7.0%

113.

6--

----

--20

.53.

1%35

.9%

23.9

%10

.0%

14.1

%33

.91.

1%1.

7%9.

9%6.

2--

----

----

----

----

----

1.0%

1.1%

12.1

%22

.3--

----

----

----

----

----

0.3%

0.4%

2.7%

25.3

18.6

62.8

%87

.2%

77.6

%19

.09.

3%81

.3%

68.5

%--

----

300x

250

0.3%

0.5%

2.8%

28.6

18.3

62.2

%86

.9%

77.2

%18

.28.

2%80

.2%

67.1

%--

----

728x

900.

3%0.

3%2.

5%19

.9--

----

----

----

----

----

160x

600

----

1.5%

38.7

----

----

----

----

----

--1.

4%2.

0%11

.9%

20.4

----

----

----

----

0.8%

33.2

%12

7.0

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)7.

3%9.

9%6.

4%90

.40.

29%

0.16

%24

.224

.1%

76.2

%61

.8%

27.9

11.2

%71

.0%

51.0

%10

.7%

15.4

%33

.711

.9%

16.2

%11

.6%

72.4

0.39

%0.

14%

13.7

66.3

%90

.5%

80.0

%18

.98.

3%63

.3%

52.2

%14

.4%

20.2

%69

.04.

9%7.

0%4.

6%93

.40.

14%

0.09

%--

----

----

----

--7.

6%10

.6%

59.6

----

----

--0.

02%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

11.0

%14

.9%

----

0.37

%0.

12%

27.4

41.4

%75

.7%

63.7

%16

.04.

2%47

.1%

31.5

%12

.9%

20.6

%93

.84.

2%5.

4%6.

6%50

.80.

19%

0.18

%29

.654

.8%

76.2

%60

.5%

----

----

4.3%

5.2%

66.1

10.1

%13

.4%

9.1%

87.2

0.17

%0.

15%

----

----

----

----

10.6

%13

.8%

74.9

9.2%

13.1

%8.

5%86

.50.

34%

0.14

%--

----

--20

.63.

9%35

.3%

22.5

%12

.3%

17.7

%49

.6Fi

nanc

ial

11.2

%14

.5%

10.9

%73

.90.

27%

0.09

%--

----

--21

.13.

5%19

.4%

11.7

%14

.2%

19.0

%67

.6--

----

----

0.12

%--

----

----

----

----

----

10.2

%14

.2%

9.1%

77.7

0.30

%0.

13%

----

----

21.8

1.6%

48.4

%35

.0%

10.3

%21

.9%

109.

0--

----

----

0.16

%--

----

----

----

----

----

----

----

--0.

21%

----

----

----

----

----

--15

.4%

20.4

%13

.4%

72.7

0.34

%0.

12%

----

----

----

----

15.5

%20

.3%

66.4

2.4%

3.4%

3.4%

71.6

0.17

%0.

29%

----

----

62.8

4.6%

30.9

%19

.5%

13.2

%18

.5%

59.8

10.3

%14

.3%

7.3%

59.9

0.20

%--

----

----

----

----

10.3

%14

.0%

54.6

14.3

%21

.3%

13.4

%70

.70.

26%

0.11

%--

----

----

----

--14

.8%

19.8

%73

.28.

0%11

.2%

7.3%

79.4

0.31

%--

----

----

20.9

3.6%

53.5

%42

.6%

10.7

%18

.6%

99.9

9.4%

12.9

%9.

7%64

.20.

37%

0.10

%--

----

--14

.91.

6%40

.9%

28.5

%12

.1%

19.4

%52

.7

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

72%

Polit

e B

anne

r0.

22%

0.19

%0.

26%

0.11

%

1.08

%Fl

oatin

g A

d w

ith R

emin

der

0.94

%

Expa

ndab

le B

anne

r0.

32%

0.35

%0.

37%

0.10

%0.

29%

0.10

%R

ich

Med

ia

Ben

chm

arks

for M

alay

sia

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.12

%0.

12%

0.12

%0.

06%

Formats

Floa

ting

Ad

39


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

----

13.7

%80

.436

.782

.7%

87.1

%74

.6%

26.2

6.5%

43.3

%26

.7%

15.4

%27

.6%

39.4

300x

250

12.8

%22

.5%

11.0

%45

.3--

----

--30

.07.

0%44

.7%

27.2

%11

.9%

19.0

%46

.372

8x90

----

14.3

%47

.746

.889

.5%

85.6

%60

.0%

41.2

4.0%

50.6

%30

.0%

13.4

%34

.8%

51.4

120x

600

13.1

%19

.4%

12.7

%56

.7--

----

----

----

--13

.1%

18.8

%59

.123

4x60

----

17.8

%12

4.8

----

----

13.9

8.3%

38.1

%24

.0%

----

--2.

4%3.

4%--

--17

.849

.2%

64.4

%50

.7%

----

----

----

--5.

9%8.

7%5.

1%35

.835

.357

.6%

79.0

%68

.0%

28.2

5.5%

69.3

%49

.8%

----

--30

0x25

03.

8%5.

7%3.

7%34

.328

.757

.4%

78.3

%67

.2%

28.7

5.5%

67.2

%48

.8%

----

--72

8x90

12.7

%18

.6%

9.2%

37.4

46.3

77.7

%87

.5%

78.4

%--

----

----

----

160x

600

0.3%

0.3%

2.1%

26.0

----

----

----

----

----

--4.

7%6.

1%10

.3%

43.0

17.5

53.5

%63

.2%

49.0

%--

----

--4.

1%42

.6%

144.

572

8x90

6.3%

7.7%

10.7

%56

.20.

35%

17.5

53.5

%63

.2%

49.0

%--

----

--5.

2%49

.3%

146.

3

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)15

.3%

29.7

%13

.5%

81.1

0.59

%0.

22%

----

----

----

----

18.4

%34

.3%

40.4

10.4

%20

.0%

11.0

%58

.30.

56%

0.18

%12

6.6

61.4

%83

.5%

22.9

%85

.76.

1%67

.1%

20.9

%14

.3%

29.3

%69

.3--

--22

.8%

45.7

0.59

%0.

15%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

12.2

%21

.7%

----

0.51

%0.

21%

20.8

45.9

%81

.4%

71.1

%15

.93.

7%44

.3%

30.1

%16

.3%

28.0

%40

.59.

4%14

.6%

8.4%

80.5

0.25

%0.

12%

----

----

----

----

9.4%

13.7

%44

.811

.5%

19.2

%11

.6%

67.8

0.55

%0.

15%

----

----

11.7

4.6%

34.0

%22

.6%

13.1

%22

.7%

57.7

11.0

%22

.7%

12.1

%63

.30.

79%

0.23

%19

.677

.6%

80.8

%71

.4%

24.8

10.4

%55

.8%

35.9

%15

.1%

31.6

%60

.0Fi

nanc

ial

12.9

%24

.0%

11.3

%58

.30.

60%

0.12

%45

.330

.7%

69.7

%49

.7%

22.3

4.9%

42.1

%30

.6%

13.8

%24

.4%

43.6

----

14.4

%71

.30.

39%

0.20

%23

.154

.8%

71.1

%58

.4%

12.7

4.0%

50.2

%31

.7%

----

--13

.4%

16.8

%10

.6%

83.9

0.34

%0.

12%

----

----

----

----

13.8

%17

.0%

48.5

12.0

%24

.4%

12.3

%64

.50.

43%

0.13

%49

.945

.9%

66.2

%52

.1%

27.2

7.2%

41.7

%28

.0%

14.9

%31

.8%

63.9

10.7

%12

.8%

10.0

%80

.00.

25%

----

----

----

----

----

----

0.2%

0.2%

6.6%

6.5

0.18

%--

----

----

----

----

----

--17

.2%

27.9

%14

.0%

97.9

0.39

%0.

16%

----

----

----

----

----

--16

.0%

26.2

%14

.0%

58.3

1.17

%0.

19%

----

----

----

----

16.2

%30

.6%

41.7

9.1%

13.0

%9.

7%82

.30.

36%

----

----

--8.

62.

5%42

.5%

25.1

%14

.9%

21.0

%42

.1--

--12

.2%

55.4

0.57

%0.

18%

----

----

11.7

4.0%

29.4

%17

.6%

15.6

%39

.0%

35.9

15.5

%27

.8%

12.1

%58

.90.

60%

--27

.082

.1%

98.6

%97

.4%

22.3

7.5%

36.1

%26

.1%

17.3

%29

.0%

35.0

7.3%

16.3

%9.

2%54

.70.

42%

0.09

%--

----

--18

.12.

7%63

.1%

48.2

%10

.3%

22.8

%53

.5

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

34%

Polit

e B

anne

r0.

15%

0.14

%0.

18%

0.24

%

2.26

%

Expa

ndab

le B

anne

r0.

61%

0.68

%0.

44%

0.29

%0.

86%

0.16

%R

ich

Med

ia

Ben

chm

arks

for M

exic

o –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.14

%0.

15%

0.13

%0.

11%

Formats

Floa

ting

Ad

40


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

9.6%

12.8

%13

.2%

52.5

36.8

78.0

%73

.1%

51.4

%24

.113

.6%

52.6

%32

.2%

10.1

%46

.0%

23.4

300x

250

3.8%

5.3%

7.7%

37.8

----

----

----

----

3.5%

31.7

%61

.872

8x90

3.8%

5.2%

24.1

%41

.84.

468

.7%

40.1

%27

.7%

4.7

19.4

%33

.4%

22.7

%7.

9%41

.7%

66.2

234x

60--

--11

.0%

69.9

----

----

18.1

7.6%

34.1

%21

.4%

16.4

%31

.2%

20.8

1.8%

2.0%

2.6%

8.2

----

----

----

----

----

--5.

6%13

.3%

10.2

%30

.4--

----

--13

.812

.4%

25.1

%17

.1%

----

--0.

3%0.

8%2.

4%25

.741

.869

.7%

69.7

%54

.0%

----

----

----

--30

0x25

00.

1%0.

2%2.

5%27

.230

.368

.1%

68.9

%52

.6%

----

----

----

--72

8x90

0.4%

1.4%

2.1%

25.3

41.7

73.8

%59

.9%

40.3

%--

----

----

----

160x

600

0.6%

1.9%

1.4%

28.4

----

----

----

----

----

--7.

4%13

.1%

10.8

%24

.313

.752

.7%

56.4

%43

.8%

----

----

6.8%

62.4

%15

.172

8x90

----

----

--13

.752

.7%

56.4

%43

.8%

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)4.

8%6.

1%5.

3%49

.80.

29%

0.15

%13

.961

.4%

50.9

%36

.9%

10.2

3.4%

37.3

%23

.4%

13.0

%47

.8%

22.1

1.0%

1.6%

3.6%

25.1

0.24

%0.

13%

115.

571

.9%

73.3

%20

.1%

----

----

4.9%

35.1

%28

.99.

0%13

.0%

12.9

%62

.00.

71%

0.11

%--

----

----

----

----

----

----

----

--0.

12%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

3.9%

6.0%

----

0.16

%0.

09%

----

----

----

----

7.0%

27.7

%84

.00.

1%0.

2%2.

4%20

.20.

18%

0.11

%22

.984

.1%

59.0

%41

.8%

----

----

----

--1.

8%3.

1%4.

5%27

.90.

24%

0.15

%15

.669

.1%

81.1

%69

.8%

----

----

9.4%

12.8

%36

.63.

0%5.

0%5.

6%39

.30.

31%

0.11

%31

.378

.0%

73.5

%60

.4%

----

----

8.2%

33.1

%48

.0Fi

nanc

ial

1.8%

2.9%

4.7%

39.0

0.22

%0.

27%

25.6

72.8

%61

.5%

43.2

%--

----

--13

.0%

60.6

%27

.44.

0%6.

5%4.

8%56

.30.

20%

0.32

%--

----

--27

.87.

7%53

.6%

40.7

%7.

2%11

.3%

35.2

----

----

--0.

06%

----

----

----

----

----

--3.

6%4.

3%6.

3%31

.40.

21%

0.16

%47

.164

.2%

68.5

%50

.8%

----

----

8.0%

43.8

%12

8.4

----

----

--0.

06%

----

----

----

----

----

----

----

----

0.05

%--

----

----

----

----

----

9.5%

13.2

%11

.4%

43.5

1.24

%0.

12%

----

----

20.9

11.9

%24

.6%

16.3

%14

.0%

44.4

%24

.34.

1%7.

7%6.

9%35

.60.

40%

----

----

--13

.08.

9%21

.2%

11.4

%12

.8%

45.2

%14

.710

.1%

29.3

%15

.5%

19.0

1.17

%0.

40%

----

----

7.9

12.6

%26

.9%

17.4

%--

----

6.0%

6.8%

5.2%

51.2

0.23

%0.

12%

----

----

----

----

----

--4.

3%5.

3%11

.3%

57.4

0.75

%--

----

----

----

----

6.2%

77.3

%16

.60.

6%0.

7%8.

5%37

.30.

64%

0.11

%--

----

----

----

----

----

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

oB

2BC

aree

rs

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

etai

lS

ervi

ces

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

29%

Polit

e B

anne

r0.

11%

0.11

%0.

09%

0.10

%

0.60

%Fl

oatin

g A

d w

ith R

emin

der

2.00

%

Expa

ndab

le B

anne

r0.

71%

0.40

%1.

21%

0.55

%

0.10

%R

ich

Med

ia

Ben

chm

arks

for N

ethe

rland

s –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.15

%0.

13%

0.07

%0.

13%

Formats

Floa

ting

Ad

41


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

5.1%

6.8%

7.5%

44.0

18.2

76.7

%70

.8%

59.2

%11

.72.

1%56

.5%

45.5

%5.

1%19

.3%

68.0

300x

250

3.5%

4.4%

7.2%

32.9

----

----

11.6

1.6%

50.7

%37

.8%

3.4%

20.4

%64

.072

8x90

4.8%

5.6%

5.9%

46.2

----

----

----

----

5.0%

6.7%

51.2

234x

6013

.0%

19.1

%7.

8%92

.5--

----

--11

.65.

8%67

.8%

59.5

%12

.7%

19.6

%66

.41.

9%15

.8%

24.5

%5.

0--

----

----

----

----

----

0.4%

0.8%

3.1%

24.8

25.4

63.4

%67

.6%

51.6

%--

----

----

----

300x

250

0.6%

1.2%

3.2%

25.1

25.7

62.6

%65

.9%

50.2

%--

----

----

----

728x

900.

2%0.

2%1.

8%31

.3--

----

----

----

----

----

160x

600

----

0.9%

21.5

----

----

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)0.

2%0.

3%5.

6%14

.70.

08%

0.06

%23

.974

.4%

67.5

%52

.0%

----

----

----

--2.

7%3.

6%7.

2%32

.90.

11%

0.04

%20

.756

.7%

65.1

%48

.2%

17.9

2.4%

42.1

%29

.1%

6.0%

16.6

%29

.98.

1%12

.2%

8.8%

36.6

0.43

%0.

06%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

2.5%

3.4%

----

0.16

%0.

05%

19.2

51.5

%67

.7%

49.0

%--

----

--4.

6%12

.6%

68.3

----

----

--0.

07%

----

----

----

----

----

----

----

----

0.10

%--

----

----

----

----

----

3.6%

5.6%

5.7%

39.0

0.18

%0.

16%

23.5

77.2

%66

.4%

52.7

%25

.010

.6%

77.1

%64

.7%

4.9%

24.2

%85

.8Fi

nanc

ial

1.8%

2.2%

4.4%

31.7

0.11

%0.

05%

----

----

----

----

4.4%

15.6

%22

.60.

5%0.

6%3.

4%25

.70.

07%

0.09

%9.

667

.1%

77.9

%63

.8%

74.3

8.2%

65.9

%55

.8%

1.3%

32.7

%10

7.8

0.7%

0.8%

6.7%

26.2

0.36

%0.

07%

----

----

----

----

0.4%

31.1

%56

.32.

6%3.

4%5.

0%40

.80.

19%

0.02

%20

.657

.6%

70.3

%54

.7%

16.8

12.5

%74

.0%

56.9

%6.

0%22

.7%

78.5

----

----

--0.

08%

----

----

----

----

----

--1.

0%1.

7%4.

5%33

.20.

25%

--36

.967

.4%

59.7

%40

.7%

----

----

----

--11

.4%

15.6

%6.

3%10

1.6

0.32

%0.

11%

----

----

----

----

11.4

%16

.4%

53.8

0.1%

0.2%

3.5%

25.4

0.18

%0.

09%

----

----

----

----

----

--1.

2%3.

0%6.

7%20

.90.

22%

--31

.769

.9%

77.5

%63

.6%

71.5

1.0%

64.1

%33

.5%

----

--5.

9%5.

9%2.

6%29

.20.

16%

0.08

%--

----

----

----

----

----

----

2.9%

29.5

0.07

%0.

06%

----

----

----

----

----

--5.

0%7.

2%7.

1%35

.80.

42%

--25

.254

.6%

67.2

%48

.6%

----

----

5.9%

9.3%

41.8

1.5%

1.9%

5.9%

30.1

0.28

%0.

02%

----

----

----

----

2.7%

22.1

%15

.3

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

oB

2B

Gov

ernm

ent/U

tiliti

es

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

12%

0.13

%0.

10%

0.03

%

Expa

ndab

le B

anne

r0.

25%

0.20

%0.

18%

0.32

%

Ric

h M

edia

Ben

chm

arks

for N

ew Z

eala

nd –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.05

%0.

09%

0.06

%0.

04%

Formats

Floa

ting

Ad

0.92

%

42


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

7.8%

11.6

%5.

5%72

.240

0.8

66.5

%86

.7%

63.6

%23

.73.

0%40

.9%

31.3

%7.

8%15

.6%

60.1

300x

250

4.0%

4.8%

4.2%

47.9

----

----

43.3

1.4%

29.2

%18

.8%

4.0%

12.8

%18

5.5

728x

903.

7%4.

4%5.

8%51

.3--

----

----

----

--4.

8%5.

1%43

.223

4x60

12.0

%19

.4%

6.4%

86.3

----

----

17.4

4.4%

44.4

%35

.3%

12.0

%19

.0%

27.6

8.2%

23.3

%7.

1%31

.818

2.8

69.6

%52

.6%

39.8

%--

----

--6.

6%8.

2%8.

30.

3%0.

5%5.

1%37

.525

.545

.9%

73.3

%59

.0%

15.3

11.1

%86

.0%

76.3

%--

----

300x

250

----

1.3%

34.7

----

----

----

----

----

--72

8x90

0.1%

0.2%

2.7%

39.2

----

----

----

----

----

--11

.4%

12.8

%11

.7%

57.4

----

----

----

----

11.4

%22

.4%

70.6

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)10

.4%

29.4

%6.

8%67

.60.

37%

0.15

%--

----

----

----

--10

.9%

18.4

%15

.88.

1%10

.3%

6.5%

38.9

0.19

%0.

08%

----

----

----

----

8.1%

9.8%

32.6

Con

sum

er P

acka

ged

Goo

ds7.

3%10

.7%

----

0.22

%--

----

----

37.4

0.9%

29.6

%15

.3%

7.5%

11.6

%53

.55.

2%5.

9%4.

8%57

.00.

14%

----

----

----

----

--5.

2%6.

0%47

.44.

5%7.

3%6.

3%51

.80.

29%

0.21

%35

.049

.0%

71.5

%56

.3%

18.4

5.8%

69.1

%59

.4%

8.2%

13.7

%58

.3Fi

nanc

ial

9.4%

17.5

%6.

1%60

.30.

29%

--15

0.1

70.8

%34

.6%

25.8

%--

----

--9.

4%11

.9%

10.5

8.5%

15.5

%7.

2%76

.10.

55%

--11

6.7

59.2

%71

.5%

42.2

%30

.73.

9%22

.0%

11.6

%8.

7%27

.3%

140.

19.

7%15

.8%

6.8%

86.6

0.16

%--

----

----

----

----

10.2

%16

.3%

34.1

10.6

%14

.0%

6.9%

57.0

0.30

%--

----

----

----

----

10.6

%13

.7%

25.2

7.4%

9.7%

5.7%

61.5

0.26

%--

----

----

----

----

7.7%

12.6

%17

0.6

5.7%

8.5%

6.1%

76.4

0.41

%--

----

----

----

----

----

--

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Tele

com

Trav

el

Hea

lth/B

eaut

yS

ervi

ces

Aut

o

Ele

ctro

nics

Ent

erta

inm

ent

Gam

ing

Polit

e B

anne

r

Expa

ndab

le B

anne

r

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

20%

0.17

%0.

06%

0.13

%

Expa

ndab

le S

trip

0.23

%

0.31

%0.

24%

0.21

%0.

42%

Stan

dard

Ban

ner

0.12

%0.

13%

0.15

%R

ich

Med

ia

Ben

chm

arks

for N

orw

ay –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

12.8

%20

.4%

18.3

%91

.9--

----

----

----

--12

.2%

26.9

%10

8.3

300x

250

6.5%

7.7%

8.8%

154.

1--

----

----

----

--6.

5%6.

4%16

7.8

728x

9016

.9%

28.7

%20

.1%

100.

8--

----

----

----

--16

.7%

23.6

%10

1.5

1.5%

3.7%

----

----

----

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)--

----

----

0.11

%--

----

----

----

----

----

Fina

ncia

l--

----

----

0.18

%--

----

----

----

----

----

----

----

--0.

23%

----

----

----

----

----

--16

.2%

27.3

%23

.8%

92.1

1.01

%--

----

----

----

----

18.9

%28

.4%

124.

5--

----

----

0.15

%--

----

----

----

----

----

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

Spo

rtsTe

ch/In

tern

etTr

avel

Ent

erta

inm

ent

Expa

ndab

le B

anne

r

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

37%

1.14

%0.

38%

0.96

%

Stan

dard

Ban

ner

0.17

%0.

15%

0.18

%R

ich

Med

ia

Ben

chm

arks

for P

akis

tan

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

43


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

11.4

%18

.4%

10.8

%66

.9--

----

--25

.56.

3%31

.8%

20.8

%10

.9%

17.0

%46

.030

0x25

015

.2%

23.1

%15

.9%

47.5

----

----

23.9

7.1%

29.0

%18

.9%

15.2

%22

.6%

52.5

728x

909.

3%11

.7%

14.4

%70

.4--

----

----

----

--8.

8%18

.1%

87.4

234x

609.

8%18

.2%

6.0%

85.9

----

----

----

----

9.1%

13.3

%28

.70.

3%0.

5%2.

0%28

.395

.664

.4%

62.9

%31

.0%

----

----

----

--30

0x25

01.

0%1.

3%3.

8%28

.395

.664

.4%

62.9

%31

.0%

----

----

----

--72

8x90

0.2%

0.2%

1.8%

26.1

----

----

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

9%3.

0%6.

2%35

.00.

11%

----

----

----

----

--2.

9%14

.6%

34.4

2.0%

2.4%

4.2%

23.7

0.35

%0.

31%

95.6

64.4

%62

.9%

31.0

%--

----

----

----

0.2%

0.3%

4.0%

19.7

0.10

%--

----

----

----

----

0.2%

0.2%

87.2

----

----

--0.

02%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

15.5

%22

.5%

----

0.52

%0.

09%

----

----

----

----

15.4

%22

.6%

60.2

Fina

ncia

l19

.3%

26.6

%18

.1%

39.7

0.69

%0.

06%

----

----

----

----

19.2

%25

.2%

40.7

10.5

%15

.8%

9.2%

70.9

0.27

%0.

24%

----

----

17.8

5.0%

28.6

%18

.9%

10.9

%16

.1%

59.5

----

----

--0.

09%

----

----

----

----

----

--7.

3%8.

5%17

.7%

68.6

0.30

%--

----

----

----

----

7.2%

22.0

%10

4.3

----

----

--0.

21%

----

----

----

----

----

--8.

6%17

.3%

6.9%

72.9

0.41

%--

----

----

----

----

9.4%

13.5

%40

.60.

3%0.

3%1.

2%33

.10.

05%

0.08

%--

----

----

----

--6.

0%19

.3%

62.9

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yM

edic

alS

ervi

ces

Aut

oB

2BC

aree

rs

Expa

ndab

le B

anne

r

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

14%

0.22

%0.

15%

0.37

%0.

51%

0.21

%0.

32%

Stan

dard

Ban

ner

0.12

%0.

25%

0.09

%0.

29%

0.04

%R

ich

Med

ia

Ben

chm

arks

for P

hilip

pine

s –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

9.6%

17.0

%15

.1%

61.7

20.2

55.2

%70

.2%

47.0

%40

.21.

7%47

.8%

34.9

%9.

6%22

.0%

79.8

300x

250

2.9%

5.0%

7.5%

40.8

----

----

24.7

0.9%

44.0

%33

.6%

2.7%

28.2

%11

5.3

1.3%

1.0%

----

----

----

12.4

5.3%

67.1

%57

.2%

----

--2.

7%4.

7%8.

2%29

.527

.454

.0%

64.1

%43

.2%

26.0

15.7

%70

.9%

54.7

%--

----

300x

250

0.4%

0.9%

5.0%

24.7

14.8

48.0

%71

.4%

58.4

%--

----

----

----

15.1

%19

.8%

18.4

%43

.6--

----

----

----

--17

.4%

43.6

%67

.3

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)6.

1%8.

5%9.

1%46

.60.

21%

0.19

%--

----

--29

.41.

9%22

.0%

13.9

%13

.7%

28.7

%64

.94.

4%5.

6%9.

5%46

.50.

23%

0.13

%15

.455

.9%

76.3

%63

.0%

20.0

11.3

%67

.7%

52.3

%8.

1%28

.2%

106.

5C

onsu

mer

Pac

kage

d G

oods

8.5%

15.7

%--

--0.

07%

0.11

%--

----

--60

.25.

9%71

.6%

50.5

%13

.0%

15.3

%78

.13.

0%5.

0%10

.9%

40.4

0.19

%0.

12%

----

----

----

----

10.6

%49

.0%

107.

11.

2%2.

3%8.

4%26

.70.

22%

0.15

%--

----

--18

.52.

1%49

.8%

35.4

%9.

4%41

.5%

110.

1Fi

nanc

ial

6.3%

10.6

%15

.0%

44.9

0.32

%0.

15%

19.4

56.1

%58

.6%

41.4

%--

----

--9.

4%37

.3%

61.3

3.8%

4.5%

16.7

%15

.10.

23%

0.25

%21

.652

.0%

44.3

%32

.1%

----

----

----

--2.

4%4.

2%7.

3%25

.20.

14%

----

----

----

----

--2.

6%4.

4%72

.2--

----

----

0.15

%--

----

----

----

----

----

1.4%

5.9%

10.5

%30

.80.

12%

----

----

----

----

--6.

0%9.

7%64

.57.

9%19

.1%

13.8

%32

.10.

56%

----

----

----

----

--12

.3%

48.9

%78

.72.

0%3.

6%9.

9%37

.00.

09%

----

----

----

----

--2.

2%15

.7%

101.

9

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

o

Ele

ctro

nics

Ent

erta

inm

ent

Gam

ing

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Hea

lth/B

eaut

yR

esta

uran

tR

etai

l

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

sPu

sh D

own

Ban

ner

0.21

%

Expa

ndab

le B

anne

r0.

15%

0.20

%

Polit

e B

anne

r

Bas

ic M

etric

s

0.11

%0.

06%

Ric

h M

edia

Ben

chm

arks

for P

olan

d –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Formats

Stan

dard

Ban

ner

0.15

%0.

08%

Floa

ting

Ad

0.67

%

44


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

----

12.8

%98

.715

6.7

71.6

%80

.2%

57.9

%43

.78.

6%48

.6%

35.4

%17

.1%

33.0

%29

.530

0x25

06.

5%9.

9%10

.9%

46.1

----

----

66.6

6.8%

62.3

%46

.4%

6.2%

26.0

%72

.723

4x60

----

13.8

%11

5.4

----

----

40.0

8.8%

46.5

%33

.6%

----

--3.

0%3.

0%--

--12

.483

.9%

63.7

%49

.0%

----

----

----

--0.

4%0.

7%3.

2%51

.913

5.2

65.2

%64

.7%

51.8

%--

----

----

----

300x

250

0.3%

0.7%

3.1%

53.1

134.

765

.7%

64.7

%51

.8%

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)15

.0%

25.0

%11

.3%

94.6

0.49

%0.

15%

42.4

72.6

%68

.5%

60.2

%44

.74.

9%31

.0%

17.5

%16

.5%

38.8

%10

1.8

7.3%

11.8

%7.

9%79

.00.

43%

0.16

%16

5.2

71.6

%73

.2%

57.6

%14

2.7

10.8

%69

.0%

54.2

%14

.2%

29.7

%68

.4C

onsu

mer

Pac

kage

d G

oods

9.5%

16.2

%--

--0.

45%

0.04

%18

8.1

61.7

%68

.7%

56.8

%--

----

--18

.3%

33.9

%23

.25.

7%6.

7%15

.2%

16.8

0.54

%0.

14%

----

----

----

----

----

--16

.6%

27.6

%13

.0%

82.9

0.56

%0.

07%

----

----

----

----

17.4

%32

.0%

17.6

11.1

%24

.8%

8.9%

93.7

0.32

%0.

14%

55.1

65.1

%62

.1%

50.7

%34

.115

.1%

62.2

%50

.7%

----

--Fi

nanc

ial

9.2%

14.8

%11

.0%

72.9

0.66

%0.

04%

135.

164

.0%

71.1

%60

.1%

----

----

13.8

%36

.7%

45.9

11.6

%21

.4%

11.2

%76

.20.

89%

0.16

%83

.866

.3%

74.9

%54

.1%

115.

414

.1%

53.6

%15

.9%

----

--4.

7%8.

1%7.

1%61

.00.

43%

0.12

%17

1.6

71.3

%57

.6%

43.4

%--

----

--12

.1%

28.1

%33

.68.

7%14

.9%

10.3

%63

.20.

54%

0.16

%12

4.5

63.0

%62

.2%

50.1

%71

.710

.7%

46.5

%31

.7%

16.8

%31

.1%

28.5

3.9%

6.5%

6.8%

68.1

0.44

%--

----

----

----

----

8.2%

11.0

%56

.4--

----

----

0.14

%--

----

----

----

----

----

13.8

%22

.6%

10.0

%11

0.7

0.39

%0.

19%

129.

276

.0%

67.4

%59

.5%

----

----

17.9

%28

.8%

21.4

15.9

%28

.3%

11.6

%12

4.1

0.38

%0.

19%

----

----

61.9

17.4

%65

.3%

51.2

%16

.3%

31.6

%64

.012

.7%

21.1

%10

.3%

79.0

0.37

%--

161.

069

.9%

71.4

%60

.4%

----

----

----

--12

.9%

26.1

%10

.4%

86.3

0.55

%0.

11%

172.

175

.0%

61.0

%45

.7%

----

----

13.8

%23

.2%

33.4

11.5

%18

.9%

12.1

%79

.00.

49%

--13

6.2

58.5

%56

.1%

42.1

%--

----

--19

.4%

32.2

%31

.2--

--14

.1%

119.

90.

47%

0.16

%--

----

----

----

----

----

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

o

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

14%

0.13

%

Floa

ting

Ad

2.88

%

Expa

ndab

le B

anne

r0.

51%

0.69

%0.

45%

Stan

dard

Ban

ner

0.09

%0.

09%

0.07

%R

ich

Med

ia

Ben

chm

arks

for P

ortu

gal –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

45


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

9.7%

16.0

%12

.3%

88.9

----

----

31.2

9.1%

58.0

%36

.7%

9.7%

32.7

%10

7.6

300x

250

8.6%

15.2

%10

.4%

94.9

----

----

15.5

7.2%

70.7

%52

.1%

8.6%

42.1

%11

2.0

728x

9011

.5%

18.0

%14

.3%

82.6

----

----

34.4

10.6

%44

.1%

18.7

%11

.5%

27.0

%76

.13.

1%3.

6%--

----

----

----

----

----

----

5.3%

5.3%

7.4%

37.8

----

----

----

----

----

--30

0x25

01.

4%1.

6%3.

2%16

.1--

----

----

----

----

----

728x

900.

2%0.

2%2.

7%20

.5--

----

----

----

----

----

160x

600

0.1%

0.1%

2.1%

19.6

----

----

----

----

----

--16

.9%

17.3

%22

.2%

83.3

----

----

6.9

13.4

%86

.7%

73.9

%16

.9%

27.8

%10

5.3

728x

90--

----

----

----

----

6.9

13.4

%86

.7%

73.9

%--

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)9.

9%15

.0%

13.5

%85

.50.

28%

0.08

%--

----

--6.

77.

9%75

.3%

58.2

%10

.2%

45.5

%11

2.9

Con

sum

er P

acka

ged

Goo

ds6.

9%10

.6%

----

1.06

%0.

31%

----

----

----

----

8.8%

12.7

%88

.6--

----

--0.

54%

----

----

----

----

--9.

9%64

.5%

149.

33.

2%6.

9%6.

6%11

5.7

0.06

%--

----

----

----

----

2.9%

30.9

%16

9.2

1.3%

4.0%

3.5%

24.8

0.20

%0.

08%

----

----

----

----

----

--Fi

nanc

ial

4.7%

6.3%

8.0%

35.2

0.45

%--

----

----

----

----

13.5

%17

.6%

38.1

6.1%

6.1%

10.4

%41

.60.

11%

0.10

%--

----

----

----

----

----

----

14.4

%50

.50.

00%

----

----

----

----

--13

.9%

88.8

%79

.211

.6%

15.6

%17

.7%

66.1

0.31

%--

----

----

----

----

11.6

%13

.3%

45.8

4.0%

10.8

%5.

9%64

.00.

22%

----

----

----

----

--4.

7%55

.2%

122.

50.

1%0.

2%2.

7%19

.60.

15%

----

----

----

----

----

----

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

o

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Verticals

Tele

com

Hea

lth/B

eaut

yR

etai

lS

ervi

ces

Gam

ing

Expa

ndab

le M

etric

s

Push

Dow

n B

anne

r0.

12%

Bas

ic M

etric

s

0.24

%0.

19%

0.13

%

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le B

anne

r0.

24%

0.23

%0.

27%

Polit

e B

anne

r0.

09%

Ric

h M

edia

Ben

chm

arks

for R

oman

ia –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.11

%0.

15%

0.08

%0.

09%

Formats

Floa

ting

Ad

2.24

%

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--

7.2%

9.1%

7.0%

61.1

----

----

----

----

7.2%

40.3

%69

.4

----

4.4%

25.4

----

----

----

----

----

--

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)

----

----

--0.

07%

----

----

----

----

----

--

Con

sum

er P

acka

ged

Goo

ds7.

2%9.

8%--

--0.

17%

----

----

----

----

--8.

9%11

.9%

51.5

----

5.0%

26.0

0.08

%0.

13%

----

----

----

----

----

--

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

Tech

/Inte

rnet

Aut

o

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

s

Stan

dard

Ban

ner

0.08

%

Ric

h M

edia

Use

r Ini

tiate

d Vi

deo

Met

rics

Expa

ndab

le M

etric

sPo

lite

Ban

ner

0.10

%

Expa

ndab

le B

anne

r0.

30%B

ench

mar

ks fo

r Rus

sia

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

46


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

11.9

%17

.4%

10.6

%69

.617

.757

.8%

60.8

%46

.3%

21.5

5.7%

47.9

%33

.3%

11.8

%20

.9%

68.4

300x

250

11.2

%16

.4%

11.1

%63

.5--

----

--20

.35.

5%49

.2%

33.8

%11

.0%

22.5

%65

.572

8x90

14.7

%20

.4%

13.5

%62

.9--

----

--26

.47.

6%49

.4%

35.1

%14

.7%

19.7

%62

.112

0x60

05.

0%11

.3%

4.8%

51.4

----

----

19.4

0.5%

55.6

%32

.5%

5.0%

39.3

%14

9.5

234x

6013

.3%

20.2

%8.

1%10

3.6

----

----

16.2

4.5%

29.3

%17

.3%

13.3

%19

.4%

26.6

1.2%

2.0%

6.1%

64.0

21.4

52.8

%73

.8%

59.2

%--

----

----

----

300x

250

0.7%

0.9%

6.4%

79.9

20.0

52.6

%73

.9%

60.0

%--

----

----

----

728x

900.

2%0.

2%2.

6%24

.2--

----

----

----

----

----

160x

600

----

1.5%

26.6

----

----

----

----

----

--7.

5%8.

3%12

.4%

59.6

35.4

42.7

%57

.4%

45.8

%74

.74.

6%54

.4%

17.9

%7.

4%35

.6%

79.7

728x

907.

2%9.

1%13

.8%

55.9

0.17

%35

.442

.7%

57.4

%45

.8%

74.7

4.6%

54.4

%17

.9%

7.1%

49.4

%75

.0

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)10

.1%

13.1

%9.

6%60

.50.

37%

0.24

%23

.945

.4%

69.6

%55

.7%

37.8

5.5%

37.7

%25

.0%

12.3

%17

.9%

60.0

10.5

%14

.8%

10.5

%57

.80.

34%

0.17

%18

.466

.5%

45.0

%31

.7%

15.0

5.8%

39.8

%28

.1%

11.8

%18

.5%

55.2

11.9

%18

.5%

9.6%

71.3

0.18

%0.

20%

23.9

56.9

%79

.5%

61.8

%16

.813

.2%

71.2

%55

.8%

14.6

%23

.0%

67.3

13.9

%20

.7%

9.1%

95.0

0.25

%0.

23%

----

----

----

----

13.8

%20

.4%

60.8

Con

sum

er P

acka

ged

Goo

ds11

.3%

15.4

%--

--0.

28%

0.08

%--

----

--35

.29.

7%49

.3%

25.3

%12

.3%

27.7

%92

.37.

2%14

.9%

7.1%

67.0

0.18

%0.

29%

9.7

48.6

%77

.4%

65.6

%18

.80.

7%45

.5%

30.0

%8.

6%15

.1%

65.5

12.5

%18

.7%

12.0

%71

.80.

51%

0.21

%11

.843

.7%

57.9

%43

.7%

18.2

12.0

%46

.5%

33.4

%12

.4%

21.8

%80

.47.

0%10

.0%

9.8%

56.7

0.72

%0.

09%

21.9

58.4

%59

.1%

44.6

%20

.97.

6%48

.7%

33.2

%7.

4%28

.0%

61.2

Fina

ncia

l9.

1%12

.3%

9.7%

61.6

0.35

%0.

05%

----

----

----

----

9.6%

19.5

%49

.512

.6%

18.1

%9.

2%58

.60.

19%

0.12

%--

----

----

----

----

----

8.9%

11.4

%9.

0%75

.10.

21%

0.09

%--

----

--12

.74.

7%37

.6%

23.9

%12

.5%

19.8

%44

.011

.1%

15.3

%10

.2%

68.0

0.30

%0.

10%

18.4

53.5

%71

.4%

57.0

%14

.216

.5%

60.9

%47

.2%

12.6

%20

.8%

42.5

----

----

--0.

09%

----

----

----

----

----

--8.

7%12

.1%

9.6%

72.3

0.40

%0.

11%

----

----

28.8

4.0%

37.6

%22

.7%

8.9%

39.2

%14

0.0

5.6%

7.1%

8.9%

39.5

0.17

%0.

15%

----

----

64.3

3.2%

50.3

%25

.2%

5.6%

32.8

%21

.510

.5%

14.3

%11

.3%

46.1

1.23

%--

----

----

----

----

11.2

%16

.7%

50.3

16.9

%23

.5%

11.9

%72

.20.

27%

0.04

%--

----

----

----

--16

.8%

23.2

%64

.48.

7%12

.3%

8.0%

57.5

0.31

%0.

06%

----

----

----

----

9.6%

16.3

%62

.814

.2%

20.3

%11

.2%

70.9

0.28

%--

----

----

16.9

7.2%

32.9

%21

.4%

14.2

%23

.0%

48.7

13.1

%17

.5%

11.2

%82

.30.

33%

0.11

%--

----

--90

.12.

8%58

.7%

26.0

%13

.8%

18.7

%83

.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

20%

Polit

e B

anne

r0.

28%

0.23

%0.

21%

0.07

%

0.33

%

Stan

dard

Ban

ner

0.11

%0.

13%

0.09

%0.

07%

0.09

%R

ich

Med

ia

Expa

ndab

le B

anne

r0.

37%

0.39

%0.

35%

0.24

%

Ben

chm

arks

for S

inga

pore

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

47


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

9.0%

13.6

%9.

9%73

.440

.652

.9%

49.9

%38

.8%

38.4

3.2%

45.3

%32

.5%

8.9%

20.2

%13

8.8

300x

250

7.0%

10.1

%9.

0%66

.0--

----

--39

.42.

8%44

.8%

33.4

%6.

7%18

.3%

110.

972

8x90

11.8

%17

.2%

10.5

%75

.051

.747

.7%

74.2

%59

.6%

21.4

1.6%

59.9

%43

.8%

11.7

%26

.4%

121.

412

0x60

04.

2%6.

1%3.

4%39

.4--

----

----

----

--4.

2%6.

6%30

.323

4x60

14.4

%27

.8%

11.3

%11

7.4

----

----

----

----

14.4

%26

.7%

24.2

3.0%

2.1%

23.6

%4.

3--

----

----

----

----

----

0.8%

2.0%

3.3%

43.3

126.

253

.8%

83.4

%68

.0%

----

----

----

--30

0x25

00.

3%0.

6%3.

2%52

.414

2.6

54.7

%85

.4%

70.6

%--

----

----

----

728x

900.

4%0.

6%2.

1%25

.9--

----

----

----

----

----

160x

600

6.4%

19.8

%3.

9%49

.5--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)4.

4%5.

1%7.

1%62

.30.

31%

0.23

%94

.656

.2%

90.7

%79

.4%

96.9

6.7%

91.7

%77

.9%

12.9

%15

.8%

50.7

5.1%

7.4%

7.5%

60.1

0.28

%0.

20%

32.0

39.0

%72

.9%

53.4

%22

.11.

7%41

.7%

28.2

%6.

4%16

.3%

130.

916

.1%

18.2

%17

.5%

99.4

0.35

%0.

15%

----

----

----

----

17.3

%19

.2%

57.3

8.0%

9.0%

8.6%

55.3

0.21

%0.

17%

----

----

88.9

3.1%

72.7

%60

.7%

8.0%

8.7%

59.8

Con

sum

er P

acka

ged

Goo

ds5.

5%7.

3%--

--0.

64%

0.20

%--

----

----

----

--9.

0%19

.8%

65.8

5.2%

6.0%

6.2%

85.5

0.24

%0.

19%

----

----

----

----

12.3

%13

.4%

107.

512

.4%

23.0

%5.

9%61

.60.

11%

0.17

%--

----

----

----

----

----

13.1

%15

.3%

9.2%

69.5

0.33

%0.

26%

----

----

31.7

4.8%

60.4

%42

.6%

14.6

%21

.4%

141.

4Fi

nanc

ial

2.7%

3.8%

5.3%

57.5

0.17

%0.

32%

143.

558

.9%

86.7

%72

.4%

----

----

8.0%

17.9

%12

1.0

4.7%

8.6%

6.2%

58.8

0.19

%0.

10%

----

----

----

----

4.7%

18.4

%66

.50.

8%0.

8%4.

2%25

.00.

14%

0.20

%--

----

----

----

----

----

1.5%

2.1%

2.9%

36.9

0.20

%0.

20%

77.4

41.2

%70

.0%

51.7

%14

.62.

1%33

.9%

21.6

%4.

8%6.

4%50

.4--

----

----

0.21

%--

----

----

----

----

----

----

----

--0.

08%

----

----

----

----

----

----

--10

.0%

74.5

0.52

%0.

32%

67.3

44.5

%62

.7%

41.2

%--

----

--11

.7%

12.8

%87

.33.

0%18

.1%

5.0%

25.2

0.44

%0.

37%

----

----

----

----

4.3%

6.3%

96.4

6.2%

12.1

%7.

7%75

.70.

24%

----

----

----

----

--7.

5%26

.1%

125.

9--

--18

.0%

100.

11.

02%

0.16

%--

----

----

----

--18

.3%

32.6

%55

.58.

4%12

.4%

14.0

%51

.30.

40%

0.16

%--

----

--31

.40.

1%89

.9%

72.8

%8.

1%47

.8%

57.7

8.6%

12.7

%10

.5%

85.7

0.64

%--

----

----

99.2

0.9%

52.3

%38

.4%

9.3%

18.4

%11

8.4

8.9%

10.4

%10

.3%

84.3

0.17

%0.

13%

----

----

----

----

9.2%

10.5

%93

.0

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Gov

ernm

ent/U

tiliti

es

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Expa

ndab

le M

etric

sB

asic

Met

rics

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Car

eers

Polit

e B

anne

r0.

18%

0.13

%0.

20%

0.27

%

2.09

%

Expa

ndab

le B

anne

r0.

36%

0.35

%0.

22%

0.13

%0.

84%

0.24

%R

ich

Med

ia

Ben

chm

arks

for S

outh

Afr

ica

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.23

%0.

18%

0.19

%0.

20%

Formats

Floa

ting

Ad

48


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

2.5%

2.7%

----

----

----

----

----

----

--9.

4%14

.9%

10.9

%62

.384

.476

.4%

77.9

%61

.8%

64.0

6.0%

51.9

%34

.1%

8.8%

36.7

%11

9.4

300x

250

7.2%

11.3

%9.

8%53

.8--

----

--67

.05.

2%54

.3%

32.3

%6.

5%45

.9%

145.

472

8x90

13.1

%17

.5%

14.6

%59

.474

.567

.0%

81.6

%71

.6%

82.2

8.9%

57.6

%45

.7%

12.9

%26

.6%

57.0

120x

600

5.3%

11.0

%6.

3%44

.1--

----

----

----

--5.

2%5.

8%31

.723

4x60

----

18.3

%11

3.5

----

----

33.5

8.8%

33.0

%21

.9%

----

--4.

7%6.

0%6.

4%26

.7--

----

----

----

--4.

7%5.

5%7.

13.

7%4.

1%--

----

----

----

----

----

----

0.5%

1.1%

2.9%

40.5

103.

359

.5%

70.0

%57

.1%

----

----

----

--30

0x25

00.

5%1.

1%2.

8%39

.999

.958

.7%

68.5

%55

.2%

----

----

----

--72

8x90

0.8%

0.9%

2.5%

41.2

59.4

69.3

%80

.7%

67.1

%16

.92.

5%62

.9%

48.9

%--

----

160x

600

0.2%

0.2%

2.0%

21.1

----

----

----

----

----

--1.

2%2.

0%6.

3%42

.1--

----

--31

.60.

9%45

.9%

32.3

%1.

3%39

.0%

33.3

728x

901.

0%1.

9%7.

4%42

.50.

37%

----

----

31.6

0.9%

45.9

%32

.3%

0.6%

38.7

%46

.9

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)2.

7%5.

4%5.

3%39

.90.

24%

0.11

%62

.267

.7%

76.5

%64

.1%

41.4

4.1%

63.2

%44

.9%

4.8%

13.0

%39

.54.

7%7.

4%6.

7%47

.50.

24%

0.10

%12

0.4

67.3

%75

.5%

65.9

%51

.516

.6%

59.7

%27

.6%

8.3%

24.6

%98

.211

.9%

18.1

%10

.4%

81.2

0.29

%0.

07%

234.

561

.8%

78.3

%66

.5%

----

----

12.9

%19

.4%

43.0

7.4%

13.6

%8.

8%62

.60.

15%

0.06

%13

5.0

61.1

%73

.9%

66.4

%--

----

--10

.3%

13.6

%50

.2C

onsu

mer

Pac

kage

d G

oods

4.9%

8.5%

----

0.30

%0.

09%

98.5

56.4

%59

.4%

46.4

%39

.010

.9%

47.1

%34

.1%

10.9

%35

.5%

140.

86.

8%11

.4%

7.8%

53.4

0.31

%0.

11%

212.

467

.2%

83.7

%19

.2%

99.5

15.9

%66

.1%

34.7

%7.

1%36

.9%

149.

05.

2%8.

5%6.

9%57

.90.

24%

0.14

%28

1.2

64.1

%76

.1%

65.5

%16

.02.

6%36

.9%

12.2

%8.

6%32

.0%

92.5

4.0%

7.5%

6.2%

59.0

0.25

%0.

11%

34.1

77.6

%81

.9%

72.6

%37

.419

.7%

74.8

%63

.0%

8.6%

24.0

%97

.5Fi

nanc

ial

4.9%

7.2%

6.9%

54.5

0.22

%0.

13%

169.

656

.7%

70.9

%59

.6%

134.

68.

6%68

.8%

55.3

%8.

1%35

.0%

122.

26.

6%11

.5%

9.0%

60.2

0.49

%0.

17%

102.

749

.0%

77.0

%64

.5%

----

----

10.9

%45

.7%

139.

55.

6%10

.6%

6.0%

72.5

0.24

%0.

07%

137.

860

.0%

73.8

%58

.8%

131.

113

.3%

55.8

%41

.8%

9.4%

26.6

%83

.87.

1%12

.9%

9.5%

57.0

0.52

%0.

06%

103.

059

.3%

63.5

%49

.8%

49.2

6.7%

47.9

%36

.3%

7.8%

64.5

%14

4.9

0.4%

0.5%

4.3%

60.8

0.14

%0.

10%

----

----

----

----

----

--9.

9%14

.1%

9.7%

19.4

0.45

%0.

02%

----

----

----

----

----

--12

.5%

19.5

%11

.4%

68.5

0.46

%0.

13%

----

----

56.3

6.7%

39.3

%23

.9%

13.1

%16

.6%

51.2

8.7%

14.7

%9.

6%48

.10.

42%

0.10

%25

6.6

42.7

%86

.4%

78.7

%81

.85.

8%50

.4%

35.6

%11

.6%

28.2

%10

1.6

4.2%

7.1%

5.8%

61.5

0.21

%--

155.

060

.3%

69.0

%55

.4%

----

----

9.6%

44.4

%10

8.7

1.8%

2.9%

3.2%

35.1

0.20

%0.

11%

97.1

59.4

%50

.8%

40.2

%--

----

--3.

1%4.

4%40

.26.

5%11

.5%

7.8%

95.1

1.62

%0.

04%

----

----

----

----

----

--6.

8%9.

8%9.

0%62

.50.

39%

--12

4.2

69.2

%65

.7%

45.1

%12

3.3

10.7

%63

.3%

16.6

%7.

3%56

.4%

170.

26.

7%10

.7%

8.6%

60.9

0.20

%0.

07%

139.

251

.5%

58.1

%46

.6%

138.

615

.3%

57.0

%46

.6%

8.2%

22.2

%65

.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Gov

ernm

ent/U

tiliti

es

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Expa

ndab

le M

etric

sB

asic

Met

rics

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Car

eers

Push

Dow

n B

anne

r0.

33%

Polit

e B

anne

r0.

12%

0.12

%0.

10%

0.17

%

Expa

ndab

le S

trip

0.16

%Fl

oatin

g A

d3.

46%

--Ex

pand

able

Ban

ner

0.45

%0.

49%

0.36

%0.

06%

0.52

%

0.13

%R

ich

Med

ia

Com

mer

cial

Bre

ak

Ben

chm

arks

for S

pain

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.10

%0.

10%

0.09

%0.

08%

Formats

49


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

10.7

%15

.6%

9.4%

55.4

67.1

65.2

%55

.8%

45.6

%26

.33.

5%40

.9%

28.7

%10

.7%

23.9

%87

.830

0x25

05.

5%7.

3%7.

5%41

.8--

----

--24

.22.

0%38

.3%

25.7

%5.

2%30

.7%

148.

472

8x90

13.7

%18

.5%

12.1

%45

.010

9.1

81.7

%43

.4%

30.8

%18

.34.

0%53

.1%

39.9

%13

.2%

17.7

%50

.612

0x60

010

.1%

13.2

%9.

8%44

.2--

----

----

----

--10

.1%

13.0

%46

.623

4x60

14.6

%24

.5%

8.6%

76.1

----

----

34.7

4.1%

29.6

%18

.4%

14.5

%25

.7%

42.4

4.0%

4.8%

4.8%

61.7

----

----

6.0

3.5%

88.7

%78

.2%

4.0%

4.5%

71.5

2.9%

3.8%

22.2

%4.

3--

----

----

----

----

----

0.3%

0.8%

4.3%

29.9

----

----

16.4

0.7%

72.1

%59

.2%

----

--30

0x25

00.

2%0.

3%2.

5%26

.9--

----

--13

.90.

3%73

.6%

60.1

%--

----

728x

900.

2%0.

3%2.

2%60

.0--

----

----

----

----

----

160x

600

0.1%

0.2%

2.0%

27.6

----

----

----

----

----

--10

.2%

11.0

%9.

1%64

.4--

----

----

----

--10

.1%

16.8

%10

4.6

728x

9011

.9%

13.6

%9.

8%46

.40.

08%

----

----

----

----

11.9

%23

.6%

101.

8

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)6.

2%9.

0%8.

3%41

.20.

38%

0.23

%11

.312

.5%

53.7

%40

.3%

15.1

1.8%

54.7

%40

.4%

11.1

%23

.8%

83.3

7.7%

10.5

%6.

2%56

.40.

53%

0.13

%--

----

----

----

--11

.2%

15.0

%23

.710

.4%

21.9

%5.

0%76

.40.

39%

----

----

----

----

--10

.4%

20.1

%10

.7C

onsu

mer

Pac

kage

d G

oods

9.1%

12.8

%--

--0.

26%

----

----

----

----

--9.

1%14

.5%

53.7

10.3

%13

.1%

7.5%

58.5

0.20

%--

----

----

19.0

7.0%

70.3

%55

.5%

11.6

%14

.5%

36.4

11.1

%18

.2%

7.8%

62.3

0.29

%0.

09%

69.7

83.1

%56

.0%

45.9

%41

.33.

1%40

.4%

27.7

%10

.3%

21.0

%70

.89.

2%11

.1%

6.4%

57.7

0.18

%0.

06%

----

----

----

----

9.3%

27.4

%22

3.8

12.9

%18

.5%

9.1%

53.8

0.34

%--

----

----

----

----

----

--13

.9%

24.2

%6.

5%86

.61.

05%

----

----

----

----

--13

.9%

21.7

%14

.65.

4%9.

5%4.

3%50

.30.

24%

0.07

%--

----

--16

.54.

3%63

.8%

51.0

%--

----

9.7%

14.8

%9.

4%61

.21.

33%

----

----

--13

.52.

5%19

.7%

10.6

%9.

2%26

.6%

131.

96.

1%7.

8%6.

6%72

.80.

35%

----

----

----

----

--6.

0%24

.3%

198.

7

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Spo

rtsTe

leco

mTr

avel

Hea

lth/B

eaut

yR

esta

uran

t

Aut

oB

2B

Ele

ctro

nics

Ent

erta

inm

ent

Gam

ing

Polit

e B

anne

r

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

16%

0.24

%0.

13%

0.15

%0.

16%

Expa

ndab

le S

trip

0.06

%Fl

oatin

g A

d2.

67%

0.79

%

Stan

dard

Ban

ner

0.18

%0.

22%

0.17

%0.

20%

0.19

%R

ich

Med

ia

Expa

ndab

le B

anne

r0.

44%

0.35

%0.

20%

0.09

%Ben

chm

arks

for S

wed

en –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

50


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

4.5%

6.7%

6.6%

47.4

60.7

71.5

%69

.9%

54.3

%32

.19.

3%59

.2%

39.4

%5.

7%46

.3%

88.2

300x

250

3.4%

4.8%

8.2%

41.4

----

----

----

----

3.0%

69.1

%11

1.5

728x

902.

4%3.

4%5.

0%38

.052

.675

.7%

75.4

%61

.6%

13.4

8.0%

62.3

%56

.6%

3.8%

31.5

%96

.823

4x60

11.7

%20

.0%

6.8%

71.5

----

----

27.2

9.6%

63.2

%54

.0%

12.2

%19

.6%

15.3

3.5%

3.6%

----

11.2

81.6

%65

.5%

46.6

%--

----

----

----

0.8%

3.4%

3.0%

31.2

54.0

61.1

%64

.5%

49.7

%--

----

----

----

300x

250

1.1%

4.5%

3.2%

32.9

48.0

62.5

%63

.3%

48.7

%--

----

----

----

728x

90--

--1.

8%30

.910

2.9

55.3

%56

.9%

41.5

%--

----

----

----

160x

600

0.3%

1.8%

1.6%

26.3

65.1

62.3

%73

.9%

58.5

%--

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)4.

4%5.

3%7.

8%59

.50.

20%

0.15

%24

.062

.3%

67.9

%56

.2%

25.5

11.8

%33

.5%

25.5

%13

.5%

31.2

%43

.22.

3%3.

5%6.

8%37

.10.

54%

0.09

%28

.757

.0%

71.4

%54

.7%

17.2

4.1%

66.2

%38

.2%

4.6%

79.7

%88

.4--

--1.

9%21

.20.

10%

0.18

%10

.860

.6%

88.8

%78

.0%

----

----

----

--2.

8%4.

3%5.

9%31

.30.

62%

0.10

%--

----

----

----

----

----

Con

sum

er P

acka

ged

Goo

ds3.

7%5.

6%--

--0.

65%

0.08

%59

.460

.4%

64.8

%45

.7%

----

----

5.5%

54.5

%86

.20.

9%3.

1%4.

4%49

.30.

26%

0.09

%--

----

----

----

----

----

2.9%

5.7%

4.7%

52.4

0.29

%0.

05%

----

----

----

----

----

--5.

8%9.

1%7.

0%39

.70.

33%

0.11

%22

.762

.6%

66.5

%52

.6%

----

----

14.3

%42

.5%

123.

8Fi

nanc

ial

1.4%

4.5%

3.5%

33.8

0.20

%0.

13%

55.4

79.6

%66

.5%

54.1

%--

----

--4.

8%54

.8%

73.9

2.5%

4.5%

1.7%

46.2

0.26

%0.

13%

----

----

----

----

----

--3.

6%8.

4%5.

1%36

.60.

27%

0.10

%81

.657

.7%

58.1

%43

.4%

----

----

6.5%

59.1

%59

.13.

4%5.

7%4.

2%47

.40.

21%

0.10

%15

.954

.2%

54.4

%40

.5%

13.7

10.7

%59

.8%

44.7

%12

.0%

24.4

%91

.11.

2%4.

2%4.

0%28

.40.

19%

0.13

%29

.159

.2%

65.9

%46

.9%

46.7

4.7%

68.2

%50

.5%

2.4%

37.6

%15

5.4

0.2%

0.3%

3.6%

34.5

0.14

%--

----

----

----

----

----

--2.

1%2.

8%4.

5%47

.50.

47%

0.04

%17

.174

.9%

75.1

%59

.9%

29.1

9.5%

31.1

%23

.4%

2.4%

30.0

%12

0.0

0.9%

1.1%

3.5%

44.5

0.21

%--

81.0

58.1

%75

.4%

57.1

%--

----

--4.

5%10

.1%

19.3

0.2%

0.4%

3.8%

55.5

0.23

%0.

14%

----

----

----

----

----

--

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Ent

erta

inm

ent

Gov

ernm

ent/U

tiliti

es

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Use

r Ini

tiate

d Vi

deo

Met

rics

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

cs

Expa

ndab

le M

etric

s

Polit

e B

anne

r0.

12%

0.12

%0.

07%

0.09

%B

asic

Met

rics

Aut

o In

itiat

ed V

ideo

Met

rics

3.48

%

Expa

ndab

le B

anne

r0.

51%

0.79

%0.

35%

0.50

%

0.10

%R

ich

Med

ia

Ben

chm

arks

for S

witz

erla

nd –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.12

%0.

11%

0.09

%0.

06%

Formats

Floa

ting

Ad

51


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

160x

600

----

----

----

----

----

----

----

--

----

9.3%

49.8

49.9

70.3

%70

.4%

58.1

%42

.312

.6%

50.5

%39

.0%

8.7%

32.3

%27

.330

0x25

03.

8%6.

9%8.

6%31

.7--

----

--25

.115

.0%

51.7

%35

.4%

1.4%

33.5

%34

.772

8x90

1.7%

3.4%

7.3%

40.6

----

----

----

----

0.8%

44.3

%12

3.2

234x

60--

--10

.0%

44.6

----

----

45.4

12.3

%52

.4%

41.4

%12

.4%

27.8

%22

.41.

9%3.

2%2.

0%34

.830

.360

.0%

61.8

%44

.5%

----

----

----

--30

0x25

03.

9%6.

4%4.

1%37

.129

.657

.3%

62.9

%45

.4%

----

----

----

--72

8x90

----

2.6%

23.4

----

----

----

----

----

--0.

5%0.

8%6.

2%11

.0--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)--

--10

.6%

56.0

0.55

%0.

06%

39.1

81.0

%76

.0%

64.2

%--

----

--9.

8%30

.2%

61.2

----

9.2%

46.5

0.40

%--

55.9

72.0

%71

.7%

54.7

%38

.719

.4%

49.5

%40

.8%

8.5%

35.5

%70

.4--

----

----

0.03

%--

----

----

----

----

----

Con

sum

er P

acka

ged

Goo

ds--

----

--0.

36%

0.03

%51

.769

.2%

68.2

%58

.2%

35.2

10.5

%38

.3%

29.2

%7.

1%31

.0%

78.2

----

7.7%

50.8

0.37

%--

----

----

33.4

9.3%

35.8

%17

.6%

7.3%

34.5

%83

.5--

--9.

2%48

.30.

41%

--38

.354

.2%

66.0

%52

.6%

42.7

15.2

%59

.5%

46.5

%11

.8%

31.3

%31

.9Fi

nanc

ial

----

9.1%

42.4

0.61

%0.

05%

----

----

----

----

7.7%

31.7

%76

.8--

--9.

5%55

.40.

53%

--38

.463

.7%

56.1

%45

.8%

----

----

9.3%

38.8

%74

.37.

2%27

.6%

6.8%

51.9

0.34

%0.

03%

44.4

67.0

%65

.9%

51.6

%48

.412

.9%

55.8

%43

.8%

7.6%

30.5

%79

.0--

--9.

6%36

.40.

91%

----

----

--47

.36.

9%24

.3%

18.3

%12

.6%

28.4

%13

.0--

--10

.3%

52.2

0.54

%0.

33%

37.0

58.2

%62

.6%

50.6

%--

----

--8.

5%38

.6%

65.4

----

9.6%

43.8

0.64

%--

----

----

----

----

----

----

--7.

3%19

.70.

39%

0.04

%--

----

----

----

----

----

----

11.1

%39

.10.

48%

----

----

----

----

--7.

8%45

.9%

60.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

oB

2B

Ele

ctro

nics

Ent

erta

inm

ent

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Hea

lth/B

eaut

yR

esta

uran

tR

etai

lS

ervi

ces

Gam

ing

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Push

Dow

n B

anne

r0.

16%

0.12

%0.

11%

Expa

ndab

le B

anne

r0.

48%

0.35

%0.

50%

0.53

%

Ric

h M

edia

Ben

chm

arks

for T

aiw

an –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.04

%0.

05%

0.03

%0.

07%

Formats

Polit

e B

anne

r0.

10%

52


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

14.8

%23

.6%

13.0

%71

.713

.756

.2%

74.5

%66

.6%

30.5

4.7%

38.8

%25

.7%

14.8

%28

.8%

72.6

300x

250

10.4

%18

.0%

11.0

%66

.4--

----

--30

.52.

1%38

.4%

23.9

%10

.3%

29.4

%57

.172

8x90

----

21.0

%81

.3--

----

--35

.07.

8%46

.3%

32.6

%--

----

120x

600

3.8%

4.8%

2.4%

89.6

----

----

----

----

3.8%

4.7%

69.7

234x

60--

--12

.2%

62.4

----

----

18.4

6.3%

21.0

%11

.4%

18.4

%33

.0%

15.6

2.6%

3.3%

----

----

----

----

----

----

--13

.6%

28.0

%13

.1%

79.8

----

----

17.4

8.1%

15.1

%10

.4%

----

--0.

3%0.

6%3.

8%29

.874

.657

.3%

75.5

%63

.6%

----

----

----

--30

0x25

00.

3%0.

6%3.

6%32

.072

.457

.4%

73.7

%61

.9%

----

----

----

--72

8x90

----

2.7%

24.0

----

----

----

----

----

--16

0x60

00.

4%0.

5%2.

4%27

.3--

----

----

----

----

----

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)5.

1%6.

5%4.

0%32

.30.

37%

0.07

%--

----

----

----

----

----

7.5%

10.6

%8.

8%57

.40.

33%

0.08

%62

.754

.5%

69.6

%59

.2%

132.

012

.0%

70.1

%52

.6%

14.4

%28

.4%

52.4

----

----

--0.

15%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

5.9%

9.0%

----

0.27

%0.

15%

29.1

71.2

%64

.0%

51.6

%22

.48.

4%27

.9%

15.8

%14

.9%

26.7

%67

.79.

2%13

.1%

8.9%

47.4

0.30

%0.

05%

33.0

47.2

%83

.8%

68.8

%15

.23.

5%32

.6%

19.4

%13

.3%

23.7

%82

.25.

5%9.

3%8.

1%41

.40.

46%

0.14

%--

----

--44

.51.

1%51

.0%

33.7

%13

.5%

22.1

%42

.31.

1%2.

2%4.

3%31

.20.

27%

--49

.956

.6%

74.7

%62

.5%

----

----

----

--Fi

nanc

ial

8.7%

19.9

%8.

1%66

.80.

31%

0.10

%--

----

----

----

--11

.5%

17.7

%66

.46.

6%10

.7%

7.8%

64.0

0.34

%0.

10%

70.9

59.3

%76

.5%

65.0

%29

.76.

8%31

.7%

22.4

%14

.9%

27.8

%65

.7--

----

----

0.22

%--

----

----

----

----

----

3.2%

4.9%

4.6%

56.5

0.17

%--

----

----

----

----

17.7

%29

.9%

56.3

2.4%

4.1%

2.6%

58.1

0.13

%0.

13%

----

----

----

----

12.3

%20

.2%

34.2

8.5%

19.0

%8.

6%61

.10.

36%

----

----

----

----

--12

.8%

33.3

%42

.55.

8%15

.7%

8.1%

54.4

0.31

%0.

06%

----

----

----

----

14.8

%76

.4%

38.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Aut

oB

2B

Cor

pora

teE

lect

roni

cs

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yR

etai

lS

ervi

ces

Ent

erta

inm

ent

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Polit

e B

anne

r0.

21%

0.11

%0.

09%

0.45

%

2.50

%Fl

oatin

g A

d w

ith R

emin

der

1.08

%

Expa

ndab

le B

anne

r0.

38%

0.35

%0.

48%

0.14

%0.

42%

0.09

%R

ich

Med

ia

Ben

chm

arks

for T

haila

nd –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.10

%0.

11%

0.06

%0.

06%

Formats

Floa

ting

Ad

53


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

3.9%

5.1%

6.5%

48.1

44.9

37.0

%57

.8%

36.4

%35

.32.

0%37

.4%

25.2

%3.

5%12

.9%

37.2

300x

250

2.3%

2.8%

5.8%

33.8

----

----

18.3

1.2%

45.6

%33

.3%

1.6%

14.4

%39

.472

8x90

9.1%

11.0

%8.

4%49

.7--

----

--48

.87.

7%34

.2%

23.1

%9.

9%12

.3%

50.4

234x

606.

1%9.

3%5.

6%11

8.9

----

----

18.6

0.9%

35.0

%21

.5%

6.0%

8.0%

39.0

0.8%

0.8%

16.2

%3.

6--

----

----

----

----

----

1.8%

4.0%

3.0%

12.3

----

----

----

----

----

--0.

3%0.

5%2.

4%26

.168

.364

.8%

58.4

%44

.0%

----

----

----

--30

0x25

00.

2%0.

5%2.

5%26

.468

.964

.2%

58.0

%43

.7%

----

----

----

--72

8x90

----

2.1%

23.1

----

----

----

----

----

--7.

4%8.

2%9.

3%44

.7--

----

----

----

--7.

3%22

.9%

63.2

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)6.

2%9.

9%6.

5%63

.00.

54%

0.19

%--

----

--25

.63.

3%30

.6%

19.3

%6.

4%11

.9%

40.3

3.2%

4.4%

5.1%

43.3

0.24

%0.

10%

131.

371

.5%

81.3

%74

.7%

24.5

1.0%

56.2

%42

.8%

3.8%

10.8

%46

.5--

----

----

0.02

%--

----

----

----

----

----

----

----

--0.

07%

----

----

----

----

----

--C

onsu

mer

Pac

kage

d G

oods

3.2%

3.9%

----

0.33

%0.

13%

----

----

----

----

3.6%

18.3

%29

.22.

0%2.

3%6.

2%14

.50.

91%

0.04

%--

----

----

----

--1.

5%23

.8%

20.9

0.5%

0.5%

4.8%

15.2

0.35

%0.

08%

----

----

----

----

----

--0.

4%0.

6%1.

9%27

.60.

16%

0.11

%40

.862

.5%

51.3

%32

.8%

----

----

1.8%

15.2

%41

.9Fi

nanc

ial

2.0%

2.5%

4.0%

33.1

0.16

%0.

06%

----

----

----

----

2.2%

13.7

%67

.3--

----

----

0.01

%--

----

----

----

----

----

3.5%

3.8%

6.5%

56.2

0.91

%0.

11%

----

----

----

----

3.4%

15.5

%41

.00.

3%0.

4%3.

0%23

.00.

05%

0.07

%88

.466

.4%

57.9

%45

.1%

----

----

----

----

----

----

0.07

%--

----

----

----

----

----

10.4

%12

.5%

9.4%

49.2

0.47

%0.

06%

----

----

50.6

8.5%

38.5

%26

.4%

10.4

%11

.0%

45.8

3.7%

5.7%

7.5%

60.2

0.58

%0.

05%

----

----

----

----

4.1%

17.2

%44

.51.

7%2.

1%4.

5%38

.40.

21%

----

----

--17

.60.

2%44

.3%

27.6

%3.

1%10

.6%

42.9

----

----

--0.

07%

----

----

----

----

----

--

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Ent

erta

inm

ent

Gov

ernm

ent/U

tiliti

es

Med

iaM

ind

Res

earc

h, Q

4 20

10 -

Q3

2011

Use

r Ini

tiate

d Vi

deo

Met

rics

Verticals

App

arel

Tech

/Inte

rnet

Tele

com

Trav

el

Hea

lth/B

eaut

yN

ews/

Med

iaR

esta

uran

tR

etai

l

Aut

oB

2BC

aree

rs

Cor

pora

teE

lect

roni

cs

Expa

ndab

le M

etric

sPu

sh D

own

Ban

ner

0.18

%

Polit

e B

anne

r0.

06%

0.06

%0.

05%

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

s

0.79

%Fl

oatin

g A

d w

ith R

emin

der

0.47

%

Expa

ndab

le B

anne

r0.

48%

0.59

%0.

22%

0.19

%

0.09

%R

ich

Med

ia

Ben

chm

arks

for T

urke

y –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.08

%0.

09%

0.07

%0.

07%

Formats

Floa

ting

Ad

54


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

7.4%

11.8

%7.

4%69

.337

.085

.2%

81.5

%71

.6%

24.1

7.3%

64.5

%52

.0%

7.0%

23.7

%18

2.2

300x

250

5.5%

8.3%

6.8%

62.1

----

----

19.6

10.0

%71

.8%

58.0

%5.

0%28

.8%

178.

272

8x90

9.8%

14.6

%9.

6%59

.529

.671

.8%

77.5

%65

.3%

51.5

6.5%

53.3

%40

.0%

9.5%

18.8

%10

0.2

120x

600

9.0%

16.2

%8.

3%67

.211

1.4

55.5

%71

.9%

44.6

%24

.52.

7%49

.9%

34.0

%8.

9%17

.4%

125.

123

4x60

10.3

%18

.4%

7.2%

95.0

----

----

15.8

5.1%

58.2

%50

.6%

10.3

%17

.4%

22.8

6.9%

10.0

%7.

9%53

.3--

----

----

----

--6.

9%9.

6%41

.32.

4%3.

2%16

.8%

4.9

11.2

69.7

%45

.7%

32.6

%11

.66.

4%53

.7%

24.5

%--

----

----

2.5%

6.4

----

----

----

----

----

--1.

0%1.

6%3.

0%36

.023

.657

.9%

74.1

%59

.5%

----

----

----

--30

0x25

01.

1%1.

9%3.

1%35

.723

.757

.6%

74.0

%60

.4%

----

----

----

--72

8x90

0.9%

1.4%

2.6%

38.3

23.2

72.5

%78

.8%

62.7

%--

----

----

----

160x

600

0.5%

0.8%

1.5%

29.0

24.3

70.7

%74

.7%

58.6

%--

----

----

----

3.5%

6.9%

11.0

%29

.713

.728

.5%

72.8

%50

.7%

16.5

5.3%

68.5

%50

.3%

2.5%

23.2

%24

.572

8x90

9.1%

25.4

%13

.4%

46.4

0.58

%13

.728

.5%

72.8

%50

.7%

16.5

5.3%

68.5

%50

.3%

8.4%

28.0

%29

.7

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

2%2.

1%3.

8%41

.00.

12%

0.07

%35

.655

.0%

76.5

%63

.7%

45.5

4.8%

44.8

%30

.4%

5.4%

14.2

%50

.73.

3%5.

7%4.

7%42

.20.

12%

0.08

%25

.452

.4%

68.6

%54

.0%

20.2

4.1%

65.6

%47

.5%

6.3%

29.3

%14

4.0

0.5%

0.7%

4.6%

27.2

0.13

%0.

08%

33.5

53.3

%63

.6%

51.2

%--

----

--1.

2%15

.7%

43.5

8.9%

12.0

%7.

6%86

.90.

41%

0.08

%59

.651

.2%

60.0

%43

.8%

62.9

4.7%

36.6

%25

.3%

9.8%

13.1

%55

.2C

onsu

mer

Pac

kage

d G

oods

2.3%

3.2%

----

0.12

%0.

07%

20.8

54.9

%67

.7%

53.5

%21

.53.

9%72

.9%

56.4

%4.

1%14

.3%

60.7

1.7%

3.0%

2.8%

35.8

0.09

%0.

06%

27.5

55.0

%60

.5%

43.6

%90

.20.

9%66

.9%

49.1

%1.

5%2.

3%98

.94.

5%8.

3%5.

6%53

.10.

20%

0.09

%71

.074

.5%

75.2

%50

.9%

56.6

5.9%

50.2

%36

.2%

7.0%

22.7

%80

.64.

1%7.

0%6.

0%59

.60.

27%

0.10

%21

.174

.3%

80.5

%70

.1%

18.6

15.0

%73

.8%

62.0

%7.

9%33

.9%

186.

0Fi

nanc

ial

2.6%

3.5%

3.8%

50.4

0.12

%0.

05%

34.3

54.5

%77

.4%

63.5

%30

.02.

1%51

.0%

39.5

%7.

0%26

.1%

156.

83.

1%4.

1%4.

2%46

.20.

19%

0.11

%21

.251

.7%

71.6

%56

.4%

----

----

4.0%

10.5

%38

.34.

1%6.

5%4.

8%59

.00.

17%

0.08

%65

.148

.9%

64.1

%47

.4%

----

----

7.6%

15.1

%40

.24.

3%6.

7%5.

2%52

.40.

13%

0.08

%56

.162

.2%

75.7

%61

.7%

28.4

4.9%

52.0

%36

.2%

6.9%

15.6

%81

.50.

3%0.

6%2.

6%55

.60.

14%

0.05

%--

----

----

----

----

----

1.2%

1.7%

5.7%

18.1

0.27

%0.

08%

28.0

63.8

%64

.2%

48.8

%--

----

--2.

1%18

.2%

103.

91.

5%2.

4%2.

7%41

.10.

09%

0.09

%--

----

----

----

--2.

0%15

.3%

40.0

3.6%

12.5

%4.

6%88

.90.

12%

0.06

%12

5.4

56.0

%61

.2%

48.4

%--

----

--7.

8%11

.9%

19.4

3.3%

4.9%

3.5%

54.7

0.17

%--

29.6

63.3

%75

.1%

57.0

%14

.32.

9%23

.8%

16.7

%8.

6%14

.8%

69.4

7.5%

10.4

%5.

5%15

4.2

0.06

%0.

06%

----

----

----

----

7.7%

10.6

%75

.64.

0%5.

0%5.

2%71

.50.

17%

0.13

%18

1.3

76.7

%72

.6%

57.4

%59

.65.

2%64

.5%

53.0

%5.

7%21

.2%

194.

94.

4%8.

5%4.

4%54

.60.

15%

--13

.258

.3%

72.3

%58

.5%

16.8

4.9%

46.5

%35

.6%

13.0

%18

.5%

45.5

2.5%

5.0%

3.5%

46.5

0.06

%0.

07%

----

----

13.7

2.8%

18.6

%11

.0%

9.0%

17.7

%47

.5

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Formats Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Gov

ernm

ent/U

tiliti

es

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

s

Car

eers

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Expa

ndab

le M

etric

s

Push

Dow

n B

anne

r0.

32%

Polit

e B

anne

r0.

12%

0.12

%0.

11%

0.07

%

Expa

ndab

le S

trip

0.13

%Fl

oatin

g A

d1.

50%

Floa

ting

Ad

with

Rem

inde

r0.

46%

0.35

%

Stan

dard

Ban

ner

0.08

%0.

09%

0.08

%0.

06%

0.06

%R

ich

Med

ia

Expa

ndab

le B

anne

r0.

26%

0.22

%0.

25%

0.16

%

Ben

chm

arks

for U

K –

Q4

2010

- Q

3 20

11Pe

rfor

man

ce M

etric

s (B

y Fo

rmat

, Siz

e an

d Ve

rtic

al)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

55


Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

Avg

. Vid

eo

Dur

atio

n (S

econ

ds)

Star

ted

Rat

e 50

% P

laye

d R

ate

Fully

Pla

yed

Rat

eA

vg. V

ideo

D

urat

ion

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

A

ny P

anel

Ex

pans

ion

Rat

eTo

tal E

xpan

sion

R

ate

Avg

. Exp

ansi

on

Dur

atio

n (S

econ

ds)

----

----

----

----

----

----

----

--30

0x25

0--

----

----

----

----

----

----

----

728x

90--

----

----

----

----

----

----

----

120x

600

----

----

----

----

----

----

----

--16

0x60

0--

----

----

----

----

----

----

----

2.7%

2.8%

----

----

----

----

----

----

--4.

7%7.

0%5.

9%50

.918

.962

.2%

73.3

%57

.3%

19.0

5.4%

62.2

%46

.9%

4.5%

10.5

%96

.930

0x25

04.

1%6.

1%5.

5%44

.1--

----

--15

.65.

6%64

.2%

50.4

%3.

7%8.

6%81

.572

8x90

5.5%

7.9%

6.7%

53.0

22.2

63.0

%72

.3%

56.6

%25

.75.

3%61

.3%

45.4

%5.

4%14

.3%

99.6

120x

600

4.3%

5.6%

4.8%

51.5

----

----

----

----

4.3%

5.4%

60.1

234x

6013

.9%

25.5

%9.

2%12

6.0

----

----

10.9

3.9%

34.7

%23

.7%

13.8

%24

.8%

28.6

0.5%

1.2%

4.1%

58.9

----

----

----

----

0.4%

0.8%

45.0

3.7%

4.6%

----

----

----

7.0

18.8

%78

.5%

57.9

%--

----

0.5%

0.8%

2.8%

33.9

32.7

58.3

%71

.1%

55.7

%--

----

----

----

300x

250

0.4%

0.7%

2.8%

34.4

30.1

57.1

%70

.1%

55.6

%--

----

----

----

728x

900.

5%0.

8%2.

4%36

.240

.358

.9%

70.8

%54

.3%

----

----

----

--16

0x60

00.

3%0.

4%1.

6%24

.730

.564

.1%

75.1

%56

.7%

----

----

----

--1.

8%2.

3%7.

5%27

.113

.026

.9%

58.2

%41

.1%

11.3

11.4

%50

.7%

34.4

%1.

4%23

.9%

63.5

728x

901.

8%4.

1%5.

2%35

.10.

27%

13.0

26.9

%58

.2%

41.1

%11

.311

.4%

50.7

%34

.4%

1.7%

15.0

%68

.9

Imp.

with

In

tera

ctio

ns R

ate

IRD

wel

l Rat

eU

ser A

vera

ge D

wel

l Tim

e (S

econ

ds)

CTR

(Ric

h M

edia

)C

TR (S

tand

ard

Med

ia)

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Avg

. Vid

eo

Dur

atio

n

(Sec

onds

)St

arte

d R

ate

50%

Pla

yed

Rat

eFu

lly P

laye

d R

ate

Impr

essi

ons

with

an

y Pa

nel

Expa

nsio

n R

ate

Tota

l Exp

ansi

on

Rat

eA

vg. E

xpan

sion

D

urat

ion

(Sec

onds

)1.

5%2.

1%3.

5%40

.70.

12%

0.09

%21

.344

.2%

68.2

%53

.2%

19.3

9.5%

57.0

%39

.9%

3.9%

15.9

%68

.12.

3%2.

9%4.

1%46

.90.

08%

0.05

%16

.464

.9%

77.9

%62

.6%

----

----

4.5%

6.6%

55.8

1.0%

1.2%

3.4%

34.9

0.11

%0.

07%

16.4

61.8

%70

.8%

57.8

%15

.914

.9%

76.4

%61

.2%

1.2%

4.2%

48.5

1.2%

1.8%

3.5%

25.6

0.17

%0.

08%

24.8

57.8

%78

.5%

61.7

%--

----

--0.

5%4.

9%52

.4C

onsu

mer

Pac

kage

d G

oods

2.5%

3.3%

----

0.14

%0.

09%

16.5

63.9

%71

.8%

55.0

%--

----

--5.

1%13

.7%

89.5

7.0%

10.8

%7.

1%50

.80.

12%

0.07

%14

.663

.9%

70.6

%58

.1%

14.2

8.7%

71.5

%59

.3%

6.8%

11.3

%60

.61.

4%2.

4%3.

4%41

.60.

17%

0.07

%18

.058

.7%

73.9

%45

.1%

15.8

5.0%

74.1

%60

.0%

1.9%

5.7%

120.

92.

0%3.

1%4.

5%35

.00.

26%

0.12

%21

.458

.9%

73.1

%58

.1%

17.1

5.7%

67.2

%52

.9%

3.3%

10.7

%71

.7Fi

nanc

ial

1.3%

1.9%

3.7%

46.9

0.18

%0.

06%

29.2

54.7

%77

.2%

63.9

%16

.811

.6%

65.8

%51

.1%

3.1%

5.5%

65.5

2.3%

4.3%

4.0%

54.7

0.23

%0.

08%

76.6

55.4

%65

.0%

50.5

%--

----

--6.

9%42

.1%

127.

11.

2%1.

7%2.

8%30

.10.

08%

0.06

%29

.854

.8%

68.2

%53

.4%

14.5

6.8%

66.5

%53

.7%

3.2%

9.5%

108.

86.

9%13

.0%

8.5%

50.1

0.17

%0.

10%

18.2

59.4

%70

.6%

55.7

%16

.610

.6%

45.5

%31

.2%

8.8%

14.9

%48

.80.

7%0.

8%3.

0%26

.60.

06%

0.11

%--

----

--9.

70.

5%22

.0%

12.7

%0.

6%0.

7%29

.91.

0%1.

1%6.

2%11

.70.

61%

0.20

%45

.049

.1%

27.9

%10

.1%

----

----

1.8%

7.1%

22.8

2.3%

3.0%

4.0%

33.9

0.14

%0.

07%

17.1

53.2

%77

.5%

61.0

%11

.112

.8%

81.3

%64

.2%

3.2%

10.5

%43

.23.

2%4.

2%5.

1%38

.30.

16%

0.08

%17

.043

.6%

73.5

%58

.2%

39.2

2.2%

48.9

%34

.5%

4.4%

7.7%

67.0

3.1%

4.1%

5.2%

43.9

0.14

%--

20.1

63.0

%66

.6%

51.7

%19

.74.

6%57

.0%

42.1

%4.

9%11

.7%

67.3

6.4%

8.7%

8.3%

43.3

0.12

%0.

12%

----

----

21.4

4.8%

34.5

%24

.4%

6.9%

13.9

%36

.43.

3%5.

5%4.

3%55

.70.

13%

0.27

%22

.255

.3%

71.9

%57

.2%

27.8

4.2%

78.3

%56

.2%

4.0%

10.4

%71

.94.

0%6.

9%7.

2%41

.70.

28%

--23

.856

.3%

60.6

%47

.5%

30.7

5.2%

42.0

%29

.6%

6.7%

14.3

%91

.91.

8%2.

2%3.

1%44

.10.

13%

0.04

%19

.453

.7%

68.3

%42

.3%

20.3

12.3

%62

.6%

47.6

%5.

5%11

.3%

43.1

Dat

a So

urce

--D

enot

es in

appl

icab

le m

etric

or i

nsuf

ficia

nt d

ata.

M

edia

Min

d R

esea

rch,

Q4

2010

- Q

3 20

11

For m

ore

info

rmat

ion

abou

t Med

iaM

ind

Res

earc

h,

plea

se c

onta

ct y

our l

ocal

Med

iaM

ind

repr

esen

tativ

e or

em

ail u

s at

info

@m

edia

min

d.co

m

Verticals

App

arel

Spo

rtsTe

ch/In

tern

etTe

leco

mTr

avel

Hea

lth/B

eaut

yM

edic

alN

ews/

Med

iaR

esta

uran

tR

etai

lS

ervi

ces

Aut

oB

2B

Gov

ernm

ent/U

tiliti

es

Cor

pora

teE

lect

roni

csE

nter

tain

men

t

Gam

ing

Expa

ndab

le M

etric

sB

asic

Met

rics

Aut

o In

itiat

ed V

ideo

Met

rics

Use

r Ini

tiate

d Vi

deo

Met

rics

Car

eers

Push

Dow

n B

anne

r0.

15%

Polit

e B

anne

r0.

10%

0.09

%0.

08%

0.08

%

Expa

ndab

le S

trip

0.07

%Fl

oatin

g A

d3.

56%

--Ex

pand

able

Ban

ner

0.15

%0.

15%

0.14

%0.

09%

0.43

%

0.06

%R

ich

Med

ia

Com

mer

cial

Bre

ak

Ben

chm

arks

for U

nite

d St

ates

– Q

4 20

10 -

Q3

2011

Perf

orm

ance

Met

rics

(By

Form

at, S

ize

and

Vert

ical

)

Bas

ic M

etric

sA

uto

Initi

ated

Vid

eo M

etric

sU

ser I

nitia

ted

Vide

o M

etric

sEx

pand

able

Met

rics

Stan

dard

Ban

ner

0.08

%0.

08%

0.08

%0.

07%

Formats

56


Vertical Definition

ApparelManufactures and retailers specializing in apparel. Typically includes manufacturers and retailers whose main business is fashion, clothing, shoes and sports shoes, accessories and jewelry.

Auto

Products and Services related to the auto industry. Typically includes manufacturers of cars, trucks and motorcycles, car dealerships, traders and buying guides, car rental agencies, car repair shops, car part manufacturers, other auto service providers and gas stations. Does not include auto insurance (included in Financial).

B2BProducts and services marketed primarily to corporations. Typically, such products are not suited for individual consumers. For example, commodities or enterprise solutions.

Career Job postings and resume services.

Consumer Packaged GoodsProducts that are sold in retail stores such as supermarkets and convenience stores. Typically includes food, pet supplies, tobacco, alcoholic and non-alcoholic beverages. Does not include toiletries, personal care and cosmetics (included in Health/Beauty).

CorporateCorporate awareness and branding. Typically campaigns aimed at increasing the corporate brand awareness rather than the awareness of a specific product. Usually these campaigns mention the name of the company, while not mentioning any of its brands.

ElectronicsElectronic products such as TVs and home cinema systems, DVDs, stereos, MP3 players and cell phone devices. Does not include computers and peripherals (included in Tech/Internet).

EntertainmentProviders of entertainment services. Typically includes movies and movie studios, TV shows and channels, music albums and concerts, museums and amusement parks. Does not include books and magazines (included in News/Media).

FinancialServices and products related to the financial and insurance industries. Typically includes banks, mortgages, car loans, investment firms, consumer credit, credit cards and insurance companies.

GamingConsoles, PC games and their byproducts, retail and online gaming. Typically includes video and computer games, game consoles, casinos and lottery.

Government/UtilitiesGovernment agencies and utilities. Typically includes government offices, anti-smoking campaigns, election campaigns, electricity and water. Does not include Telecom (included in Telecom).

Health/BeautyProducts and services for personal care. Typically includes cosmetics, dietary supplements, toiletries, perfume, personal hygiene and hair care. Does not include prescription on over-the-counter medications (included in Medical).

MedicalPrescription and over-the-counter medication. Does not include physician services, clinics and hospitals (included in Services).

News/MediaCompanies providing news, print and radio broadcasting services. Typically includes radio stations, newspapers, magazines and books. Excludes TV channels and shows (included in Entertainment).

RestaurantProviders of dining services. Typically includes casual dining and fast food chains. Does not include food items (included in Consumer Packaged Goods).

Retail

Brick and mortar retailers and online retailers. Campaigns aimed at pulling people to the store rather than to promote a specific product or service. Typically includes department stores, home improvement stores, electronic stores, supermarkets, book stores and furniture stores. Does not include apparel retailers (included in Apparel).

ServicesProviders of miscellaneous services such as education, non-profit organizations and health-care services. Typically includes universities and colleges, associations, hospitals and clinics. Does not include medical insurance (included in Financial).

SportsSports related goods and services. Typically includes sporting equipment, leagues and competitions, games and events, and sport accessories. Excludes sports shoes and apparel (included in Apparel).

Tech/InternetComputer hardware, software and internet. Typically includes desktop and laptop computers, software, peripherals and Internet companies. Excludes Internet service providers (included in Telecom).

TelecomTelephony and data service providers. Typically includes land-line phone providers, cell phone providers, cable companies and internet service providers. Excludes cell phone device manufacturers (included in Electronics), and cell phone software providers (included in Tech/Internet).

TravelTravel and tourism related services. Typically includes hotels, airlines, transportation, travel agencies and tourism boards. Excludes car rental agencies (included in Auto).

Other Products and services that do not fall into any other category.

MediaMind Verticals Definitions

57


Met

ricW

hat d

oes i

t mea

sure

?Ho

w sh

ould

it b

e us

ed?

Impr

essi

ons w

ith A

ny

Inte

ract

ion

Rate

The

num

ber o

f im

pres

sions

with

at l

east

one

inte

ract

ion

out o

f the

tota

l num

ber o

f ser

ved

impr

essio

ns.

Impr

essio

ns w

ith m

ultip

le in

tera

ctio

ns a

re a

ccou

nted

for o

nly

once

. In

tera

ctio

ns a

re d

efin

ed a

s clic

ks,

open

ing

(exp

andi

ng) a

pan

el, F

lash

mov

ie re

play

, vid

eo m

ute,

vid

eo so

und

on, v

ideo

pau

se, f

ull s

cree

n vi

deo

mod

e st

art /

pau

se /

end

or o

ther

use

r-de

fined

Inte

ract

ions

.

To q

uant

ify h

ow m

any

of th

e se

rved

impr

essio

ns w

ere

inte

ract

ed w

ith.

Inte

ract

ion

Rate

(IR)

The

tota

l num

ber o

f int

erac

tions

out

of t

he to

tal n

umbe

r of s

erve

d im

pres

sions

. Im

pres

sions

with

mul

tiple

in

tera

ctio

ns a

re a

ccou

nted

for m

ultip

le ti

mes

. In

tera

ctio

ns a

re d

efin

ed a

s clic

ks, o

peni

ng (e

xpan

ding

) a p

anel

, Fl

ash

mov

ie re

play

, vid

eo m

ute,

vid

eo so

und

on, v

ideo

pau

se, f

ull s

cree

n vi

deo

mod

e st

art /

pau

se /

end

or

othe

r use

r-de

fined

Inte

ract

ions

.

To q

uant

ify th

e ex

tent

to w

hich

serv

ed im

pres

sions

wer

e in

tera

cted

with

.

Dwel

l Rat

e

The

num

ber o

f im

pres

sions

that

wer

e dw

elle

d up

on o

ut o

f all

impr

essio

ns.

Dwel

l is d

efin

ed a

s an

activ

e en

gage

men

t with

an

ad.

It in

clud

es p

ositi

onin

g th

e m

ouse

ove

r an

ad, u

ser-

initi

atio

n of

vid

eo, u

ser-

initi

atio

n of

an

expa

nsio

n, a

nd a

ny o

ther

use

r-in

itiat

ed C

usto

m In

tera

ctio

n. U

nint

entio

nal D

wel

l, la

stin

g le

ss th

an o

ne

seco

nd, i

s exc

lude

d.

This

prop

rieta

ry M

edia

Min

d m

etric

mea

sure

s wha

t por

tion

of

impr

essio

ns w

ere

inte

ntio

nally

eng

aged

with

. U

sed

to

quan

tify

the

shar

e of

impr

essio

ns th

at a

ttra

cted

use

rs to

ac

tivel

y en

gage

with

an

ad.

Use

r Ave

rage

Dw

ell T

ime

(Sec

onds

)

The

aver

age

dura

tion

of a

Dw

ell.

For

impr

essio

ns th

at w

ere

dwel

led

upon

, thi

s met

ric su

ms t

he d

urat

ion

of

the

follo

win

g us

er in

itiat

ed a

ctio

ns:

The

amou

nt o

f tim

e in

whi

ch a

mou

se w

as p

ositi

oned

ove

r an

ad, u

ser-

initi

ated

vid

eo d

urat

ion,

use

r-in

itiat

ed e

xpan

sion

dura

tion

and

the

dura

tion

of a

ny o

ther

use

r-in

itiat

ed C

usto

m

Inte

ract

ion.

Uni

nten

tiona

l Dw

ell,

last

ing

less

than

one

seco

nd, i

s exc

lude

d.

For i

mpr

essio

ns th

at w

ere

dwel

led

upon

, thi

s pro

prie

tary

M

edia

Min

d m

etric

mea

sure

s the

ave

rage

dur

atio

n of

act

ive

enga

gem

ent.

Use

d to

qua

ntify

how

eng

agin

g an

ad

is to

us

ers w

ho w

ere

initi

ally

att

ract

ed to

act

ivel

y en

gage

with

it.

Clic

k Th

roug

h Ra

te (C

TR)

The

num

ber o

f im

pres

sions

that

resu

lted

in c

licks

out

of s

erve

d im

pres

sions

. A

hist

oric

met

ric th

at is

use

d pr

imar

ily fo

r Sta

ndar

d Ba

nner

s.Fo

r Sta

ndar

d Ba

nner

s, se

rves

as t

he o

nly

mea

sure

of

the

ads'

effe

ctiv

enes

s.Av

g. V

ideo

Dur

atio

n (S

econ

ds)

The

aver

age

dura

tion,

in se

cond

s, o

f the

vid

eo a

sset

s tha

t pla

yed

in th

e ad

. Th

is m

etric

incl

udes

use

r-in

itiat

ed

and

auto

-initi

ated

vid

eos.

To q

uant

ify th

e du

ratio

n of

the

vide

o th

at p

laye

d in

an

ad.

Star

ted

Rate

Th

e nu

mbe

r of t

imes

the

vid

eo a

sset

s sta

rted

out

of s

erve

d im

pres

sions

with

vid

eo.

This

met

ric in

clud

es u

ser-

initi

ated

and

aut

o-in

itiat

ed v

ideo

s.To

qua

ntify

the

num

ber o

f tim

es v

ideo

s in

ads s

tart

ed

play

ing.

50%

Pla

yed

Rate

Of t

he v

ideo

ass

ets t

hat s

tart

ed p

layi

ng, h

ow m

any

of th

em p

laye

d up

to 5

0% o

f the

vid

eo's

dura

tion,

out

of

star

ted

vide

o im

pres

sions

.To

mea

sure

the

prop

ortio

n of

star

ted

vide

os in

whi

ch th

e vi

deo

play

ed a

t lea

st 5

0% o

f its

tota

l dur

atio

n.

Fully

Pla

yed

Rate

Of t

he v

ideo

ass

ets t

hat s

tart

ed p

layi

ng, t

he p

ortio

n of

vid

eos t

hat p

laye

d th

eir f

ull d

urat

ion.

To m

easu

re th

e pr

opor

tion

of st

arte

d vi

deos

in w

hich

the

vide

o pl

ayed

to it

s ful

l dur

atio

n.Im

pres

sion

s with

Any

Pa

nel E

xpan

sion

Rat

eTh

e nu

mbe

r of i

mpr

essio

ns w

ith a

t lea

st o

ne p

anel

exp

ansio

n ou

t of s

erve

d ex

pand

able

impr

essio

ns.

This

met

ric m

easu

res u

ser-

initi

ated

exp

ansio

ns.

To q

uant

ify h

ow m

any

of th

e ex

pand

able

serv

ed im

pres

sions

ha

d ex

pans

ions

.

Tota

l Exp

ansi

on R

ate

The

tota

l num

ber o

f pan

el e

xpan

sions

out

of s

erve

d im

pres

sions

. Th

is m

etric

mea

sure

s use

r-in

itiat

ed a

nd

auto

-initi

ated

exp

ansio

ns.

To q

uant

ify th

e ex

tent

to w

hich

exp

anda

ble

serv

ed

impr

essio

ns w

ere

expa

nded

. Av

g. E

xpan

sion

Dur

atio

n (S

econ

ds)

The

aver

age

time

a pa

nel w

as e

xpan

ded.

Thi

s met

ric m

easu

res a

uto-

initi

ated

and

use

r-in

itiat

ed e

xpan

dabl

e ba

nner

s.To

mea

sure

the

time

that

the

user

spen

t with

the

bann

er

expa

nded

on

the

scre

en.

Med

iaM

ind

Met

rics D

efin

ition

s

58


Business

Estudio de Mediamind Buenas prácticas para crear un anuncio online inteligente