Business Guide

• Statistics

– People

– Activity

– Global Reach

– Platform

– Resource and budget

• Marketing opportunities

– Groups

– Pages

– Ads

– Places

• Case study

AGENDA

STATISTICS

People

• More than 1.3 billion monthly active users worldwide

• 48% of active users return daily

• 42% male – 58% female UK

• Average user has 130 friends

• People spend over 20 billion minutes

per day on Facebook

Activity

• There are over 54 million pages that people can interact with

• Average user is connected to 80

community pages, groups and event

• Average user uploads 217 photos

• On average 4.75 billion items are

shared on Facebook daily

Global Reach

• More than 70 translations available on the site

• About 75% of Facebook users are outside the United States

• Over 300,000 users helped translate the site through the translations application

Platform

• More than one million developers and entrepreneurs from more than 180 countries

• Every month, more than 70% of Facebook users engage with Platform applications

• 7 million applications and websites currently integrated with Facebook

• More than 150 million people engage with Facebook on external websites every month

• Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook

Mobile

• There are more than 680 million active users currently accessing Facebook through their mobile devices.

• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

MARKETING OPPORTUNITIES

Facebook Group

•  Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. 

Facebook Page

• Like a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.

Difference?

• Facebook Group: offers more control as you can opt to keep it private and members can then only join by invitation

• Facebook page: visible to non-members and it can also be found in search engine results

Facebook Ads

Why use Facebook Ads?

• Ready made database of more than 500 million active users

Select your audience by :

Facebook Ads - Stats

“Find customers before they search”

•68 % increase in ad recall

•2x increase in message awareness

•4x increase in purchase intent

Facebook Ads - Types

Types• CPC: advisable if you want people to click through to your website• CPM: if focus is on people seeing your ad but not taking a specific action after seeing it

Costs• Min CPC: $0.01• Min CPM: $0.02• Min daily budget for CPC and CPM is $1.00. Also, your budget must be at least 2x the

CPC or CPM you have specified

Facebook Ads - Types

Premium Ads (CPM based): featured on Facebook homepage•Events (viral)•Like•Video commenting•Poll•Sampling (product research)•Sponsored stories•Page post or promoted pose

Market Place Ads (CPC or CPM based)•Standard•Like•Event

Facebook Ads Analytics

Facebook Ad Reports

•Provides insights into the likes and interests of users who click on your ads providing detailed information about your target audience

•Offers five types of customisation so you get the most out of the reports according to your

objectives & interests

Facebook Places

Facebook Places: feature that allows you to see where your friends are and share your location in the real world.

Facebook Places

Place Page

A Place page shows you a map of where the Place is located, a list of friends who are currently checked in at the Place (if any), as well as a Friend Activity stream of other friends who have visited the Place in the past. 

Why use Facebook Places for your business?

The Places product creates more ways for you to promote and grow your business on Facebook. By giving your potential customers the ability to check in at your business, you give them the power to tell their friends about your business.

It provides a presence for your business’s physical store locations encouraging your customers to share that they’ve visited your business by “checking in” to your Place.

Case study

Facebook as an authentic part of everyone’s lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Adverts provided CM Photographic with the ability to target its exact demographic — 24-30-year-old women whose relationship status on Facebook indicated that they were engaged.

Targeting Original advert placed

Case Study

Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the adverts, 60% became qualified leads and actively expressed interest in more information.

“I have found [Facebook Adverts] SO effective. My business wouldn’t be anywhere close to where it is today if it wasn't for Facebook and the adverts campaign.”

— Chris Meyer, President

Source: http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pf&extra_1=0

THANK YOU

Online Marketing Specialists –Grow* Online Marketing

http://www.growonlinemarketing.co.uk