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Delivering over
32 million men*across multiple mediums
Source: comScore July 2011, MRI Fall 2010, Publisher Statements
How We Stack Up
51,292,000
32,000,000
15,635,000
14,663,000
11,789,000
9,526,000
Source: comScore Media Metrix, July 2011, MRI Doublebase 2011
Geek Chic
“Being a geek means that you’re incredibly passionate,
learned, and obsessive about something – whether it’s
movies, football, or computers. Being a geek
means you’re being alive. It’s something to celebrate.
Geeks have come to rule the world, and I’m grateful for
that.”
Zachary Levi, Star of NBC’s Chuck
Geek Chicaudience behaviors
Digital Future’s editorial products offer advertisers
unique solutions to engage geek chic consumers across
multiple behavior profiles
Young and Influential
•88% Male
•We reach 18-34 year olds (Index: 210)
•3.8x more likely to have published a blog on a blogging or social network (Index: 379)
•2.0x more likely to provide advice on video games, computer hardware/software and electronics (Index: 204, 197, 194 respectively)
•1.7x more likely to give advice on a website, internet content and services (Index: 173)
•1.7x more likely to advise on music (Index: 172)Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
Source: Nielsen @Plan, Spring 2010
Immense Spending Power
•6X more likely to purchase Computer Software online in the last 6 months (Index: 604)
•3.1x more likely to purchase home theater system in the next 6 months (Index: 312)
•2.6x more likely to purchase a tablet in the next 6 months.
Source: @Plan, Release 4
Mobile and Connected
•2.3x more likely to listen to MP3 or stream music, and 2.2x more likely to watch a video on cell phone(Index: 225, 215 respectively)
•1.9x more likely to use GPS on their mobile phone (Index: 189)
•1.9x more likely to make an internet purchase on a cel phone in the last month (Index: 186)
•1.6x more likely to use the internet on their mobile phone (Index: 160)
•1.5x more likely to purchase a new smart phone in the next 6 months (Index: 151)
Action Packed
•Attended an Extreme Sports event in the last 6 months (Index: 310)
•Enjoy outdoor activities like Rock Climbing (Index: 384)
•Participate in Martial Arts (Index: 231)
•2x more likely to have shopped for a car online in the last month (Index: 197)
•Attended a car racing event in the last 6 months (Index: 145)
Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
A Few of Our Properties
Witty. Humorous. Next generation of global gaming, written for gamers by gamers.
Bleeding-edge news, previews, reviews, and
features
Highest quality, pin sharp video content coverage on
the Web
Cheats, tips, hints, & FAQ’s: the stuff that appeals
to the serious gamer
Delivering content to PC gamers directly on
STEAM
Truly interactive video format
Leverages decades of editorial authority
Distributed weekly on the 30 million subscriber Steam
service
Allows users a deeper engagement that places
them inside the game content
Interactive online show on the
PlayStation Network
Truly high-definition videos
Exclusive interviews with behind-the-scenes footage
2.0
A look at eSports annual Street
Fighter competition in Las Vegas
E-Sports
Mobile Apps
Future has established itself as one of the most successful
digital publishers on the iPad
Awards & Recognition include:
Mac|Life v.0 - Ad Age Media Vanguard Award for
Excellence Winner
Mac|Life v.0 - 2010 Apple Rewind List Winner
Mac|Life v.1 - #1 in paid apps news category for 3
weeks
Justin.tv is dedicated to connecting the world through live
video
Most reliable live video platform
Social media network with chat
Live, interactive game play
Easily create video content
Interact with your audience
Twitch.tv is the largest competitive
game play community in the
world
Built by gamers, for gamers
Watch & chat with the top players in the world
Listen to & interact with the best commentators on the
planet
Follow & learn from your favorite players
Case Studies and Creative Examples
ScionClient: Scion - Toyota Motor Corp.
Goal: To increase brand awareness and position Scion as the underground, edgy, customizable car for gamers
Solution: An integrated campaign utilizing print, online, disc and podcasts to drive traffic to a custom designed Scion branded video game where the winner with the highest score won a new Scion tC
Results: 366,169 pageviews- 16.5 times higher than the typical GamesRadar microsite
18,258 = Number of times the game was played 5,769 = Number of contestants
Total Impressions (Print + Online + Disc + Podcasts): 20,706,822 impressions
Case Study
HyundaiClient: Hyundai North America
Goal: Align the Hyundai Veloster with the 18-34 youth demographic through Future’s Gaming, Tech and Music audience
Solution: Produced a special event series called Remix: Lab, set to launch this Fall in NYC and LA
Results: TBD
Includes: Xbox 360 gaming tournaments, Celebrity Autograph and Q&A sessions, Music performances, podcasts, print and digital executions, and video coverage
Case Study
Client: Hyundai Event: Hyundai Re:Mix Lab
Integrated campaign that included:
- Full Page Advertisements - Site Takeovers and Microsite- Email Blast - Editorial Promotions - Event
Case Study
Client: Bethesda Game: The Elder Scrolls: Skyrim
Integrated campaign that included:
- Full Page Advertisements - Site Takeovers and Microsite - Editorial Promotions - Food Truck Events
The Numbers:
- 635,031 Digital Impressions - 16,000 Event Impressions - 2,903 Meals Served - 300+ Press Mentions
Case Study
Award Winning Creative Solutions
EventsStimulate video submissions and promote Fathead sports/entertainment initiatives at popular events - like Formula Drift, X Games, Global RallyCross, Extreme Autofest, SPOCOM, Golden Gods - through customized displays, drifting/driving demos, video sporting game contests and more.
Professional Video ProductionCreate award-winning video content integrated with our media properties to tie-in your campaign more successfully to reach our audience.
Live StreamingThrough JustinTV and TwitchTV, live stream Fathead events and games to an engaged audience.
Nominate the GamesRadar Fathead Avatars Customize/create Fathead Avatars with the editors of our popular gaming site GamesRadar to develop a synergy with the readers and showcase your product lineup in a non-intrusive way. Have readers vote on which ones should go into production in 2012.
Custom Solutions Examples
Custom Ideas
Custom Ideas
• Take a video image of your Avatar and upload it onto the microsite
• People vote for their favorites
• Contest promoted on Future Media social sites and web
• Rich media unit across all gaming sites shows Avatar coming to life off gaming screen onto wall as a Fathead
• Cross Links on social and web to upload yours, contest and Fathead site
• One that receives the most votes wins custom Fathead, gaming system and related games
• Future Media U.S. will promote contest and/or Fathead at Comic Con and E3
Create Your Fathead Avatar and Vote!
Rich Media Execution
Social Outreach
Fathead Microsite
Thank You