Fortress Insurance Presentation

A Social Media Strategy Primer

@TomMartin

Copyright © 2010 Converse Digital, LLC

Dental professionals are online

Dental professionals are online

Your Social Media Goals


Lead GenerationRelationship EnhancementSearch Engine Optimization




those are social media Platforms


not social media


what is social media?


breadcrumb marketingCopyright © 2010 Converse Digital, LLC

breadcrumb marketingCopyright © 2010 Converse Digital, LLC

Content - cura:on vs crea:on


http://www.thedailyinfluence.com/









most contentCopyright © 2010 Converse Digital, LLC


Unique Content Stands Out


Content - pla;orms


blogging

hosted content

primary content types


documents powerpoint pictures video audio




















lose the form


lose the form

building a content strategy



content seeding/optimization


image repurposed from: contentmarketinginstitute.com

http://www.contentmarketinginstitute.com








content seeding/optimization |your most important reader

content seeding/optimization |your most important reader


Source: Google Keyword Tool











content seeding/optimization |tools







content seeding|niche groups












content seeding| sig files












content seeding| blog commenting


it’s not Platforms

Copyright © 2010 Converse Digital, LLCit’s content

Your Social Media Goals


Lead GenerationRelationship EnhancementSearch Engine Optimization

504-383-4410 | [email protected] | @TomMartin

mailto:[email protected]

mailto:[email protected]

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Fortress Insurance Presentation