Upload
yann-gourvennec
View
1.074
Download
0
Embed Size (px)
DESCRIPTION
Présentation à l'ADETEM sur l'usage des médias sociaux par Orange Business Services, philosophie, méthode et résultats pratiques.
Citation preview
03 novembre 2009
1
unrestricted
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
Comment créer une communauté virtuelle favorable à sa marque et à son entreprise ?Yann Gourvennechead of Internet & digital media
http://orange-business.com
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 22
creative commons notice
> This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
> You are allowed to use one or all the
slides/images contained within this presentation provided you quote the author and the source of this information (http://orange-business.com) )
> You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange-business.com)
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 33
... worldwide solutions, local support ...... worldwide solutions, local support ...
international presence, local support
> 3,750 multinational customers
> the world’s largest seamless voice and data network, with local support in 166 countries and territories
> mobile phone networks in 17 countries
> 110 million Orange mobile customers including 8 million business customers
> 300,000 IP VPN access points around the world
> more than 850,000 Business Everywhere customers
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 44
a footprint supporting business around the world
local support in 166 countries and territories a seamless network covering 220 countries and
territories
local support in 166 countries and territories a seamless network covering 220 countries and
territories
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 55
my personal research online… since 1995
> http://visionarymarketing.com
> http://visionary.wordpress.com
a French Web 2.0 website
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 77
le marketing ?
03 novembre 2009
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
8
On Marketing AccountabilityA Reflection
FUTURELAB
Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non-commercial, attribution)
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 99
le manifeste
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 1010
si vous avez une bonne idée …
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 1111
meatball sundae?
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 1212
interactivity matrix
wikis+
interactivity
-- +
e-commerce
onlinediscussions
forums
blogs
Internetpresence
onlineproduct
catalogue
fully fledgede-commerce site
Information drivenInternet presence
mash ups aggregators
ideagoras
closed UGshared online space
closed UGextranets
- needs facilitation- contents to be generated prior to opening the wiki- user expertise required
build content collectivelly+ very interactive
open to all/ unstructured.Can be monitored.Best suited for consumer or support
Co. Marketing / expertfacilitation ++++job in itself
online discussions : co_market / design+ interactive/ - facilitation+++ - initial content required
easy to setup
no risk - a must in services
ultimate goal for website- require database and flow
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 1313
présence / implication
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 1414
faire ses gammes
http://geekandpoke.typepad.com/
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 1616
http://blogs.orange-business.com
www.tinyurl.com/orange0708