From brotherelephantstomayday

豐富你的現場體驗

From Brother

Elephants to Mayday

Small Talk About Operation of

Ticketing System

KT Chiu

[email protected]


It began here…2003/2/7


After One Week

Stadium Map

Views from Seats

2003/2/13


Problems to Solve

• Planning of database and programming

structure

– Only 2,000 seats could be sold

• Payment

– No credit card

– Register account data after wired transfer

• Logistics

– Pick up at the box office

– System sent email with pickup code

– Pack all the tickets and wait in the box office

2003/2/20


Development of Ver. 1

• Databases

– Membership

– Stadium, areas and seats

– Reconciliation

• Programming

– Registrations

– Ticketing

– Entry of account info

– Printing tickets

13 Days!


Achievement in 2003

• 36 games, on site

• 2 stadiums

• Ticket Sales: NTD 5,000,000+

• Total Income: NTD 100,000

?


Achievement in 2004

• Testing but not lasting

– Print-yourself tickets

• Sales growth

– 3,000 tickets per game

– 26 games

– Ticket Sales: 8,000,000+

– Total Income: 150,000+

• CPBL declines after 2005


Breakthrough in 2006

• 6 teams with 3 ticketing systems

– Brother Elephants(Allgenki)

– Uni-Lions(Art-ticket)

– Sinon Bulls(Art-ticket)

– Chinatrust Whales(ERA-ticket)

– Macoto Cobras(ERA-ticket)

– La New Bears(Art-ticket)

• 2006 Inter-Continental Cup @ Taichung

– Ticket Sales: ~NTD 15,000,000

– Only web sales

• LAN environment, real time sales

Integration

Proposal


Turning to “ibon” in 2007

• 300+ outlets for ERA and Art-ticket

• First CVS kiosk: Life-ET, with problems

• 4,800 7-Eleven stores with kiosk: “ibon”

• No cloud tech, hard to sell online

• Database: from MySQL to Oracle

• Kiosk!

– Most powerful terminal equipment at that time

– LAN environment, easier to adjust


Leverage – What We Did

Without Resources

Only regular shows

in Taiwan

International baseball

games

The largest retailer

Media + channelTicket System


Sports Year in 2009

• World Games in

Kaohsiung

– 11 days

– 23 venues

– 101

games

• NBA Games in Taipei

– Immediately soldout

– ibon and website

– Taipei

Arena


Sports / Film Festivals in

2010

• MLB Taiwan Games

• Taipei

Golden

Horse

Fantasic

Film

Festival

• Kaohsiung

Film

Festival

• Taipei

Golden

Horse

Film

Festival


Turning Point in 2011

• Film Festival Packages – Technology

• Taiwan High Speed Rail – Value-added

• World Games – Comprehensive Solution

• NBA / MLB – Deal with Massive Users

• Continue to decrease database loading

• Last Step: Challenge of Real Concert

– Jacky Cheung ½ Century Tour, Taipei Arena

– Girls Generation Tour, Taipei Arena


2012 – Mayday!!!

• 2011/9 Initial contact

• 2012/4 Meeting and discussing

• 2012/6 Super Slipper Party! On sale!

• 2012/9 Mayday! Noah‘s Ark Concert,

150,000 tickets sold out in 5,400 sec.


Our Achievements


Paradigm Shifts in Taiwan

1996ERA-ticket, beginning of ticketing systems

2008Distribution of 4,800 “ibon”s, the new terminal

2011First real “Sold-out in seconds” concert by our system

2014Where will we go after mobile phones are everywhere?


Shows in 2013


Ticket Sales Growth

-

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

2007 2008 2009 2010 2011 2012 2013


Ticket Amounts Growth

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

2007 2008 2009 2010 2011 2012 2013


Speed of Ticket Sales

• 2012 Mayday

– 3,000 tkts/min

– 150,000 tkts/90min

• 2013 S.N.S.D

– 4,000 tkts/min

– Over 10,000 tkts

for first 3 min

– 20,000 tkts/25min


Experiences in Ten Years

• Tech is required, but only tech fails.

• There is no BEST solution, only BETTER ones.

• Try your best to squeeze the last dop of performance

from current environment.

• Beautiful logic and structure is better then beautiful

codes.

• Sometimes you need to fix your enginee when you drive

fast.

• It's better if the decision makers know more in IT.

• Tech is used to support business, but they are

complement each other.

• Timing fleets, prepare yourself well.

豐富你的現場體驗Hopes to Create

Better Live Experiences

With YOU

Business

From brotherelephantstomayday