New keynotes, workshops and masterclasses

from GeniusWorks

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Events … See things different, think different things

What’s new?

What works?

What’s next?

“9.58 Peak Performance” … learning rom Usain Bolt’s speed to

Nike SPARQ, Virgin Galactic’s vision and Red Bull’s adrenalin

“Gamechanger Lab” … shaping markets and new business models,

building brand platforms not campaigns, networks not channels.

“Apple Magic” … how would Apple reinvent your market, your

business, and how can you learn from the magic of Steve Jobs?

Recent clients Event solutions

Keynote speech Inspiring, insightful, interactive

customised to your theme

1 day Seminar Stretching and practical events

designed for your business

2 day Masterclass Highly interactive workshops with

workbooks and toolkits

Leaders XT 3-5 day program to build teams,

solve problems, develop strategies

Creative retreats 5 day “incubator” program to

develop new innovations faster

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Example: Gamechanger Lab … bolder brands, better marketing

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Example: Apple Magic … What would Steve Jobs do in your business?

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How can you apply the business secrets of Apple, and

leadership genius of Jobs to your own business and

career? How can you enchant people with your vision?

Spend every day as if it’s your last? Build teams of

disciples and tribes of advocates? Bring humanity,

simplicity and design to your products? And deliver

insanely great experiences?

Based on detailed insights into Apple and its co-founder, we

put an “i” into your world. With new frameworks and tools he

will help you translate the magic of Apple and Jobs into your

business. Consider what it could mean for sectors as diverse as

banking, retail and travel … and in your own market … for

products and services, marketing and sales, people and culture

… and for you.

This is no ordinary event (exclusive through SFB in 2012-13).

It will have passion and emotion, inspiring stories and practical

techniques, and a novel process for applying the magic of

Apple to your business (Part 1), and the genius of Jobs to you

(Part 2). It will require your participation. To think differently, to

be pirates in search of the best ideas, and to have” the courage

to not spend your time living somebody else’s life”.

How would Apple innovate and transform your

market? How would Steve Jobs lead your business?

Recent events, biggest issues, popular topics, broader concepts

Worldchanging

Alibaba to Zynga, power shifts

and white spaces.

9.58 Peak Performance

How leaders can achieve more

personal and business impact

Marketing 3.0

Creating values and value in the

connected economy

New Market Leaders

How to shape your

market in your own vision

Delivering ICE

How to design and integrate

great customer experiences

Rethink. Refocus. Restart.

Seizing the opportunities

of crisis and change

The Future of Business

Building a more inspired

and intelligent business

Pilot Fish Lab

Clever strategies to grow

faster and cheaper

Heads Up Leaders

The 5Cs of leadership

in 21st century business

The Future of Pharma

Rethinking healthcare

and business models

From Good to Growth

Sustainable innovation

that is good and profitable

Ideas Fusion

Connecting the unconnected

to create the remarkable

Winning in a Downturn

50 marketing actions for

succeeding in tough times

Real People, Real Brands

Building authentic and

affordable brands

Brandscapes 2020

Brands that make life better and

the world a better place

Customer Agenda 2012

What matters most to your

customers now and next?

Pattern Recognition

How to spot the trends

that will shape your market

Social Business

From collaboration to co-

creation, the 7 ways to socialise

Frugal Innovation

Innovating from the “bottom

up” fast and cheap

So-Lo-Mo Consumers

The new generation of social,

local and mobile consumers

Future Bank

Financial services will evolve

into customer-centred networks

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Bolder

brands

Smarter

innovation

Better

marketing

Creative

solutions

Winning

strategies

CEO

mentoring

Expert

workshops

Cambridge

academy

Conference

keynotes

One-day

seminars

Leadership

retreats

Optimising

performance

Energising

events

Inspiring

ideas

Accelerating

growth

Developing

people

Insights … New themes and ideas to inspire leaders

What’s new?

What works?

What’s next?

“Creative Genius” explores how to innovate from the future back,

inspired by da Vinci – plus rockstars, designers and futurists.

“Brand Building by Pixar” applies the creative process of movies

to build more human, engaging and inspiring brands.

“The Gamechangers” … the next generation of brands and

businesses, seizing opportunities, breaking rules, shaping futures.

Recent books Insight themes

Winning strategies Focusing on the best opportunities

for sustained profitable growth

Bolder brands Brands that have inspiring purpose.

are more relevant and inspiring

Smarter innovation Innovation that makes life better,

business models to experience

Better marketing Marketing that engages, pull not

push, integrated with more impact

Inspired leaders Leaders as catalysts, coaches,

connectors and communicators

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A-Z of emerging ideas and next practices for innovative business

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Power shifts, mindset flips, changing the rules of business

Example: “The Gamechangers … the next generation of business”

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The next book from Peter Fisk, due to be published Spring 2013.

The new breed of market leaders think and act differently. They fuse digital

and physical, global and local, ideas and networks. They win by being smart,

fast and connected – rather than through scale and efficiency. They embrace

all the new business tools - from empathetic design to disruptive technologies,

social media to sustainable innovation – bringing them together for more

impact.

These are the building blocks for you to come a gamechanger too.

• Human … customer-driven, human-centred emotionally-engaging business

• Creative … design and innovation, to think bolder and simpler, different and better

• Networked … built around networks and partnerships of supply and demand

• Social … social media and online communities, but local and tribal too

• Participative … crowdsourcing, co-creating, collaborating with customers

• Responsible … doing better by doing good, socially and environmentally

Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changing

business world, learning from a new generation of business, digital and physical, large and small …

inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling author

and inspirational speaker, and consultant to leading companies around the world .

Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business with

offices in London and Budapest, Dubai and Istanbul, that works with senior management to “see

things differently” – to develop and implement more inspired strategies for brands, innovation and

marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated

innovation process based on deep customer insights and creative thinking, and BrandOptima is a

platform to develop better brands and brand portfolios.

His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets

scientists, in "the essential guide to innovation for visionaries, border crossers and game changers".

From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire your

ideas, and make them happen. Marketing Genius explores the left and right-brain approaches to

competitive success (translated into 35 languages), Customer Genius describes how to build a

customer-centric business, Business Genius is about inspired leadership and strategy, whilst People

Planet Profit explains how to grow, and do good.

Peter grew up in the remote farming community of Northumberland, in the North East of England,

and after exploring the world of nuclear physics, joined British Airways at a time when it was

embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand

management.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He

works across sectors, encouraging business leaders to take a customer perspective, and learning

from different types of experiences. His clients include American Express and Aeroflot, Coca Cola

and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft, O2 and Orange,

Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and

Vodafone.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest

marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, was

MD of Brand Finance and partner of The Foundation, before founding his own business. He was

recently described by Business Strategy Review as “one of the best new business thinkers” and is in

demand around the world as an expert advisor and energising speaker.

.

+genius peterfisk@peterfisk.com

@geniusworks

www.theGeniusWorks.com