Giorgos Κolliopoulos - To Have What You Cannot Have - The Luxury Brands Conference, Electra Palace Athens, 19.12.2016

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  1. 1. The Luxury Brands Conference Electra Palace Athens, 19.12.2016 .
  2. 2.
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  4. 4. Snob
  5. 5. ;
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  7. 7.
  8. 8.
  9. 9. 4 Key Secrets
  10. 10.
  11. 11. . , .
  12. 12. : ; . ; .
  13. 13. . .
  14. 14. To Luxury Brand , 30 , . !
  15. 15. (Tuber Magnatum Pico) : 300.000/1.5 kg (2007)
  16. 16. Louis Vuitton Murakami bag ( Cherry Blossom) 250 . (2003)
  17. 17. The Luxury Brand exclusive brand ,
  18. 18. Luxury Brand
  19. 19. The Luxury Brand limited edition, (places-to-be) word-of-mouth celebrities word-of-mouth , , brand equity
  20. 20. . ; ; 30 , .. Madonna entry level luxury brand , ultra limited edition ;
  21. 21. Luxury Brand Below the line (PR, bloggers ..) Top level brand Celebrities Exclusive events
  22. 22. ; , .
  23. 23. , , - , .
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  25. 25.
  26. 26. . , , .
  27. 27. Luxury .
  28. 28. .