70 + BRANDS 29 “Top Brands”

32 BRANDS 20 BRANDS

Over 20 Suggested Brands Over 20 Suggested Retailers Endless pages of search results

WE HAVE A UNIQUE PRODUCT MESSAGE. THAT SHOULD BE ENOUGH TO GET ATTENTION RIGHT?

LAUNCH  

MEDIA  EASILY  BORED  CONCERNED  ONLY  WITH  HYPING  WHATS  HOT  &  NEW  

PR  BUZZ  HAS  SHORT  LIFE  SPAN  

DRAW

SKETCH

CREATE WRITE

PRECISION

STYLE

INDIVIDUALITY

PROFESSIONALS

CREATIVES

ACCURACY

PRECISE

FREEDOM

CREATE

CREATE

PROFESSIONALS

PRECISE

PRECISION

CREATIVES

SKETCH CONVENIENT

STYLE

FREEDOM

ARTISTS

MILLENNIALS

STYLE

PEN-LIKE

NATURAL

WEBSITE REDESIGN AND NEW BRANDING ARE NECESSARY DO NOT ANSWER CRITICAL LONG TERM ISSUES AND PURELY COSMETIC.

MAJOR ADVERTISING SPENDING NOT POSSIBLE

IF A UNIQUE PRODUCT AND PR AREN’T

ENOUGH. WHAT NOW?

WHERE IS THE WHITE SPACE IN OUR MARKET

THAT GOSMART CAN OWN?

STRONG BRAND

-

INNOVATIVE PRODUCTS -

COMPELLING BRAND.

BRAND STORY. -  ADD HUMAN ELEMENT TO OUR BRAND. -  ESTABLISH OUR CREDIBILITY. -  OUR VISION.

BRAND IMAGE. PRODUCTS WITH GREAT STORIES. WHAT WE STAND FOR.

A BIG BRAND IDEA THAT DRIVES

EVERYTHING WE DO.

BRAND IDEA UNIQUE STORY

EXPAND OUR AUDIENCE

PROMOTE ALL OF OUR PRODUCTS

ALLOWS US TO GROW BEYOND CURRENT OFFERINGS

GUIDES DEVELOPMENT OF UNIQUE BRANDING

INFORMS OUR BRAND PERSONALITY

LEADS TO INTERESTING CONTENT, PARTNERSHIPS,

AND ADVERTISING GIVES CONSUMERS A REASON TO BELIVE

INTRINSIC TO OUR BRAND. ESTABLISH EMOTIONAL CONNECTION. EXPAND BEYOND STYLUS MESSAGE.

SMART UNIQUE STORY

EXPAND OUR AUDIENCE

PROMOTE ALL OF OUR PRODUCTS

ALLOWS US TO GROW BEYOND CURRENT OFFERINGS

GUIDES DEVELOPMENT OF UNIQUE BRANDING

INFORMS OUR BRAND PERSONALITY

LEADS TO INTERESTING CONTENT, PARTNERSHIPS,

AND ADVERTISING GIVES CONSUMERS A REASON TO BELIVE

HOW WILL WE ACTIVATE AROUND SMART?

LAUNCHING A NEW WEB PRESENCE IS STILL PRIMARY FOCUS. THINK BEYOND SIMPLY REDESIGNING, BETTER COLORS, BETTER PRODUCT PRESENTATION. USE “SMART” AS PERMISSION TO EXPAND OUR AUDIENCE BEYOND, VIA MARKETING ACTIVITIES, THOSE SPECIFICALLY LOOKING FOR A STYLUS.

PRODUCT BRAND

WHAT DO YOU SELL? CAN I BUY? WHO ARE YOU?

PRODUCT BRAND CONTENT

WHAT DO YOU SELL? CAN I BUY? WHO ARE YOU?

ENGAGED USERS

REASON TO RETURN

REACH OUT

WHAT DOES A SITE UTILIZING PRODUCT, CONTENT, AND

BRAND MESSAGE LOOK LIKE?

SOCIAL MEDIA

PRODUCT RELATED CONTENT

LIFESTYLE CONTENT

HOW WILL WE BRING OUR “SMART” MESSAGE TO LIFE ONLINE?

BRAND STORY CRAFT OUR UNIQUE DNA INTO A COMPELLING BRAND STORY AND MAKE IT AN INTERGRAL PART OF ANY CONSUMERS EXPERIENCE WITH THE BRAND. MAKE THE BRAND FEEL PERSONAL. EXPLAIN THAT SMART IS WHO WE ARE.

PRODUCT STORY INCORPORATE THE “SMART” MESSAGING INTO THE PRODUCT PAGES ON JUSTGOSMART.COM SHOWCASE THE “SMART” IN EACH PRODUCT. IT’S INSPIRATION, DESIGN, FUNCTION, MATERIALS, ETC.

CONTENT REINFORCE POSITIONING, THOUGHT LEADERSHIP. MAKES THE WEBSITE FEEL ALIVE…ADDS NEWNESS EVEN IF NO NEW PRODUCTS. APPEAR BIGGER THAN WE ARE. FOCUSING ON “SMART” OPENS UP MORE POSSIBILITIES FOR CONTENT.

TYPES OF CONTENT BLOG POSTS CREATED BY GOSMART AND REBLOGGED CONTENT. PROVIDE USEFUL INFORMATION BASED ON OUR BRAND POSITION...SMART LIVE FEED OF SMART INFO / DATA. EXAMPLE: “TODAY IN SMART” OR “THE WEEK IN SMART” GUEST POSTS FROM OUR NETWORK OF “SMART” FRIENDS. INTERVIEWS WITH SMART/INTERESTING PEOPLE W/SOCIAL MEDIA FOLLOWING. ANY CONTENT FROM JAE, INTERVIEWS / ETC.

TECHNOLOGY APPS GREEN LIVING ACTUALLY BEING SMARTER ( LUMINOSITY.COM ) ARTS HEALTH BUSINESS PLAY KIDS

The technology brand that makes the chips inside most of our phones realized it had a problem when surveys indicated even early adopters had no idea what Qualcomm did. So the company launched Spark, a technology "conversation starter" blog with contributors like Gizmodo/Engadget/GDGT founder Peter Rojas, X PRIZE coordinator Peter Diamandis, and Harvard professors. - AdAge “7 Branded Content Campaigns That Got It Right In 2012”

TYPES OF CONTENT USER CREATED CONTENT. SHOWCASE ARTWORK CREATED WITH STYLUS. AREA ON SITE TO DISPLAY CURRENT USER REVIEWS, MENTIONS ON SOCIAL MEDIA.

TYPES OF CONTENT SPONSORED CONTENT. FIND MEDIA OUTLET PARTNERS IN ONE OR A FEW OF THESE CATEGORIES: TECHNOLOGY, APPS, GREEN LIVING, ACTUALLY BEING SMARTER ( LUMINOSITY.COM ), ARTS, HEALTH, BUSINESS, PLAY, PARENTING, WORK. SPONSOR CONTENT ON THEIR SITE. RELATED TO SMART. REACH AN AUDIENCE WE NEVER WOULD HAVE BEFORE.

PARTNERSHIPS ENGAGE CONSUMERS VIA CONTESTS. LAUNCH A MINI SOCIALLY MINDED VC TO FUND SMART IDEAS. PARTNER WITH MEDIA OUTLETS LIKE GOOD MAGAZINE OR HOST ON KICKSTARTER.

PARTNERSHIPS

MARKETING ACTIVITIES : NON-PROFIT PARTNERSHIP

MARKETING 3.0 WILL BE WON BY PURPOSE-DRIVEN, SOCIAL BRANDS. - FORBES MAGAZINE, JULY 16, 2013

PARTNER THAT FITS OUR VALUES / MISION. EDUCATION, ART, ETC.

COMPETITOR BRANDING

CREATIVE DIRECTION FUN, COLORFUL, INVITING

PRODUCT PHOTOGRAPHY

RECAP

1.  DEFINE BRAND STORY, PURPOSE, MISSION.

2.  ESTABLISH BRAND IDENTITY.

3.  REINFORCE VIA CONTENT & WEB PRESENCE.

4.  USE “SMART” BRAND IDEA TO GROW REACH.