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Are you using video strategically to acquire, engage and convert your website visitors? • Understand how to properly host videos, integrate calls to action and deploy actionable viewer tracking. Learn how to put a dollar value on video's impact in converting viewers to customers. • Leverage your Video assets for maximum SEO value. A properly tagged and indexed video has a 50x greater chance of ranking on the first page of search results than a textual page (Forrester Research). Hint: Transcripts! • Match the message to the medium. Engage with early stage prospects on your homepage. Reduce customer service demand with video FAQ. Seed YouTube with customer testimonials. Whether leveraging your webinar recordings and CEO presentations or developing new video content, this presentation will set you up for success. Mike Turner, Webmarketing123’s Director of Business Development, and Dane Frederiksen, Principal at Digital Accomplice will share key insights and success stories for successful video development in this high-impact, complimentary webinar.
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@webmarketing123 #123webinar
Got Video? B2B Marketers’ New Secret Weapon for Lead Gen & SEO
Alex DunksSenior SEO AnalystWebmarketing123
Dane FrederiksenPrincipal
Digital Accomplice
@webmarketing123 #123webinar
Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results.
Digital Marketing Agency specializing inSEO / PPC / Social Media / Website Design
2012 WE’RE ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES
@webmarketing123 #123webinar
Are the slides available?
Tweet today’s event using #123webinar
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Some Practical Matters
Yes! Just email [email protected]
Request a Complimentary SEO Assessment Today.
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The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
The Power of Visual Storytelling
@webmarketing123 #123webinar
What Can Video Do?
• Grab people's attention
• Bring your ideas to life
• Tell your story in less time
• Make your website stickier
• Create a buzz and be found
• Update your brand for the 21st century
The Power of Visual Storytelling
@webmarketing123 #123webinar
Drive Revenue
• Content Marketing
• Demand Generation
• Sales Enablement
Strengthen Your Organization
• Training
• Internal Communications
• Investor Relations
The Power of Visual Storytelling
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
50% of internet traffic is video (Cisco)
24 million U.S. smartphone users are regularly watching online videos on their phones
2.5 days of video uploaded every minute
4 billion daily views on YouTube
The Business Case for Video
@webmarketing123 #123webinar
The Business Case for Video
400% higher engagement than static content (flimp)
2-3 times higher email click-thru rates (forrester)
64% increase in prospect’s propensity to buy after watching video (internet retailer)
9% increase of time spent on website(internet retailer)
Online Video Effectiveness Shines
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Video has become a critical information source for senior executives75%* of Executives are viewing work-related videos on business-related websites weekly (Interactive Media Strategies study, 2011)*quadrupled since similar study in 2007
Work-related video is driving executives to take action.65% of viewers will visit vendor’s website. 53% conducted an online search.
The Business Case for Video
@webmarketing123 #123webinar
The Business Case for Video
Have you used Video for Marketing?81% yes, 13% considering, 7% no (Web Video Marketing Council Q4 2011)
Half of B2B marketers are increasing use of online video, ⅓ “aggressively” increasing, and only 15% have no plans.
(B2B Magazine Survey, 2011)
B2B Marketers employing Video: rising from 42% in 2010 to 52% in 2011, and a 36% increase in confidence.(B2B Magazine Survey, 2011)
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Video is a Social play:We read alone but watch in groups
54% of senior executivesshare work-related videos at least
weekly
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Cost Savings:
How many Customer Service Calls could be avoided if you had Video FAQ?
The Business Case for Video
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Revenue Impact:
What if you could measure the impact of video on closed deals?
The Business Case for Video
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
The SEO Value of Video
An indexed video stands a 50X chance of ranking on first results page than any textual page.
And a 41% higher click-through rate than a plain text ad.
(Forrester Research)
(ReelSEO)
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The SEO Value of Video
Titles
URL
Tags
Captions or Full Transcriptions
SEO
Titles Tags
URLsCaptions or Transcriptions
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MobilityCentral | simple, powerful mobility management
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The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
1. Develop a Clear Goal
5 Principles of Successful Video
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2. Match the Message to the Medium
5 Principles of Successful Video
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3. Flexible Distribution
4 Principles of Successful Video
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4. Embed Your Video in a Branded Environment
4 Principles of Successful Video
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MobilityCentral | simple, powerful mobility management
4 Principles of Successful Video
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The SEO Value of Video
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5. Establish Your Metrics
4 Principles of Successful Video
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6. Supercharge Your Email with Video
4 Principles of Successful Video
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
Cultivate Your Storytellers
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Repurpose Existing Content
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Start at the Top... and the Bottom
Company Profile
Simple How-to
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WE ARE EXPERTS AT BUILDING TOP LINE REVENUE GROWTH FOR GLOBAL ENTERPRISES WITH TARGETED, COST-EFFECTIVE DIGITAL MARKETING
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Thank you! We invite you to:
Get a Video Consultation• Discuss how video can further your business
objectives• Develop a Game Plan to start developing and
deploying content that yields measurable results.
Get an SEO Consultation.Learn how Search Engine Optimization can:
• Improve organic search rankings• Attract more quality prospects• Convert more leads
Request an SEO Consultation: [email protected]
Request a Video Consultation: [email protected]