The GRBN Building Public Trust Programme

Programme Overview 2015 09 01

The FUTURE the research industry needs to AVOID…

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The GRBN Building Public Trust Programme

A programme designed to seize the opportunity and help shape the future of the sector

Asiakastiedon hyödyntämisen muutosohjelman

vaikutus asiakkaisiin 3 x CHALLENGES

3 CHALLENGES THE PROGRAMME WILL ADDRESS

Building awareness… … of the value of research to society

… of how the research industry protects and appropriately uses personal data

Address people’s concerns… … listen to and understand people’s concerns around mistrusting

the research industry

… actively work to address those concerns

Earn people’s trust…

… by being transparent

… offering a fair value exchange

1.8.2015 GRBN Building Public Trust Programme © GRBN

Asiakastiedon hyödyntämisen muutosohjelman

vaikutus asiakkaisiin 3 x TARGETS

3 TARGETS THE PROGRAMME AIMS TO ACHIEVE

Increase the level of trust in the research industry

Help people identify trustworthy organisations

Increase participation rates and decrease attrition

1.8.2015 GRBN Building Public Trust Programme © GRBN

Asiakastiedon hyödyntämisen muutosohjelman

vaikutus asiakkaisiin 3 x STAGES

The targets will not be achieved overnight, but will require a long-term systematic programme to be implemented.

The programme has been split into three stages, based upon the level of investment needed to make a positive change, as well as on the speed with which that change can be achieved.

The first stage of the programme will focus on panellists, since we believe that with the active participation of leading panel companies in the programme, we can make a significant improvement to the level of trust relatively in a relatively short time.

Once we have achieved positive results with panellists, we will proceed to implement stages 2 and 3.

1.8.2015 GRBN Building Public Trust Programme © GRBN

The plan is to undertake the following steps, but ultimately the working group, with input from the advisory boards, will prepare the detailed plans:

1. A working group, a sponsor advisory board and a client advisory board will be set-up and activated. Plans and targets confirmed.

2. Research will be conducted to discover and define the drivers of trust amongst panellists**

3. A co-creation project will be undertaken with panellists to create communications content and messaging

4. A research participant advisory board will be set up and activated. Plans will be adjusted

5. A marketing & communications toolkit will be developed

6. Transparency and panellist-centric guidelines and toolkit will be developed

7. The tools will be roll-out and developed based on test results

1.8.2015 GRBN Building Public Trust Programme © GRBN

The FUTURE the research industry needs to EMBRACE…

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The GRBN Building Public Trust Programme A Time To Act…

…TOGETHER

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To find out more and to get

involved, please contact Andrew Cannon

andrew.cannon@grbn.org

+358.50.5226922

Across the globe there is GREAT CONCERN

with how personal data is collected and used

The GRBN’s mission is to promote and

advance the business of research by

developing and supporting strong

autonomous national research

associations.

38 national research associations representing over 3,500 research businesses on 5 continents, which generate US $25 billion in annual research revenues

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