Hae, hyödynnä, johda - somea, ulkoista tietoa ja ketteryyttä - Qlikview Business Discovery Tour 2013 vesa saarinen

We accept the challenge! www.andritz.com

Vesa Saarinen

Hae, hyödynnä, johda – somea, ulkoista tietoa ja ketteryyttä

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The ANDRITZ GROUP

QlikView Business Discovery– Business Intelligence / V. Saarinen

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The ANDRITZ GROUP


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The ANDRITZ GROUP


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BI – meaningful information quickly to large userbase

Source: Janaki Akelle, Partner, Business Technology Office, McKinsey & Company, Gartner BI Summit 2008

20 %

55 %

Example GE

1984 thinkers

2007 thinkers

80 %

1984 doers

45 %

2007 doers

BI creates business value from knowledge

% of knowledge workers

From isolated silos

to integrated and

accessible services

“brain at the top” vs. “brain in the ecosystem”

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BI landscape

SAP BI

SAP

CRM

Capital orders

Won and lost

News News robot

Qlikview

Ow

ners

Mil

ls

Cap

ac

itie

s

RSS feed

FICO data

Serviceorders

Capital orders

Projects

RSS feed

Pöyry

millno Market DB

RISI

Analytical

Cornerstone

Sharepoint


ERP / BW alone is

limited / insufficient way to

look at Business Intelligence

http://www.voith.com/index.html

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Unstructured / structured data?

A recent Coveo survey of 100 customer service executives

showed that 85 percent believe their management of unstructured

content will determine how effectively and efficiently they’ll be able

to serve customers in the future.


ZDNet

April 9, 2012

Gartner predicts that

enterprise data will grow

by 800 percent in five

years, with 80 percent of it

unstructured. A big part of

this trend includes data

from groups, communities

and social networks

outside the business.

Collective knowledge

is often the most

important asset of an

organization, which is

why it can be referred

to it as Knowledge

Capital. (Diane Berry,

Coveo)

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Andritz Intelligenceplaza


Main portal for news delivery within P&P is Andritz Intelligenceplaza

News material is stored on external server, owned by Global

Intelligence Alliance

News feeding and maintenance: one person per business area

Currently abt. 550 users (450 in P&P)

Started 2008 in P&P, expanded to all Andritz business areas

2012

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Andritz Intelligenceplaza – information flow

Copy/paste

5-15 / day 600 -1400 / day

> 1

60,0

00 s

ou

rces

Press releases

Presentations

Copy/paste from source

RSS feeds

Websites

News alert list

daily

x

x

xxxxx

xxxxx

xxxxx

xxxxx

RSS feed

Copy/paste

20-30 / day

10-15 / day

This can be “fully” automated

with categorization


http://www.voith.com/index.html

Not only internal databases: Pöyry SmartTerminal

10 QlikView Business Discovery– Business Intelligence / V. Saarinen

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Qlikview analysis tool

Qlikview K Capital Market

Database

Pöyry database

extracts

Excel files

RISI Cornerstone

Database extracts


Claims reporting

(SAP)

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Qlikview – connected to Millmark database (and Pöyry)


Analysis by:

- Year

- Division

- Equipment

- Type of project

- Supplier

- Customer group / mill

- Country

- Customer product, fiber

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Qlikview – connected to RISI Cornerstone


RISI Analytical Cornerstone shows

paper/pulp mill cost structures over time,

data exported to Excel -> Qlikview

Last quarter mill details (RISI)

Excel

Last quarter summary (RISI)

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Qlikview – location based news


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Social media


Goal: Define possible business cases for “new media”

Results:

No bigger need with Andritz’ customers

Currently there is not much social media activity among our customers or

competitors

But: there is a potential to use social technology internally

Guidelines for social media usage & behavioral rules & responsibilities need

to be defined

Study 2011:

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“External world”

Customers

Competitors

Andritz internal

Wikis

Blogs

Team rooms

Communities

IM+

Intr

an

et

Twitter feeds

Slideshare

New Media Tool Usage – Customer focus


http://twitter.com/HarvardBiz

http://twitter.com/HarvardBiz

http://www.linkedin.com/groups?gid=3044917

http://www.linkedin.com/groups?gid=3044917

http://www.facebook.com/HBR

http://www.facebook.com/HBR

http://www.slideshare.net/

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Social media

Customers Domtar

UPM North America

UPM_Papers

Fortress Paper

Customers / Key persons Aida Greenbury (APP)

Isabelle Faivre (Cascades)

Esa Vakkilainen (LUT)

….

Competitors MetsoPulpPaper

Kadant Inc.

Kemira

Professional

Organizations

European Paper (CEPI)

RISI

TAPPI

News Service Lesprom

Papernet.se

Tissue World

Paper-world.com

EUWID Pulp and Paper

Wood Biomass Report

Paper Online


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Social media


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Social media analysis - Qlikview


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Social media


HBR Blog 23.9.2013 (Scott Benirato): ”Twitter is becoming much more like

old media than continuing to blaze a new media trail” – people’s motivation has

been self-promotional, a way to attract followers to be able to earn higher status

on the platform. When status is earned, they stop working as hard to earn more

followers.

You don’t even have to post, just come and

be here on our platform. It’s about following

and even goes so far as to suggest “you

don’t have to tweet to get value from

Twitter”

2011 2013