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It’s all about METADATA

Corry Siegers@corrysiegers

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Company Videohier nieuwe filmpje toevoegen

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Media consumption forecast

Sources: ZenithOptimedia, IHS Technology

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Global IP Traffic Has increased 5x in

past five years. Will increase 3x over next

three years Video traffic

Traffic of wireless devices will exceed traffic (66%) from wired devices by

2019.

Devices

Globally, consumer internet video traffic

will be 80 percent of all consumer Internet traffic

in 2019,up from 64 %in 2014.

Mobile video

Globally, mobile data traffic will increase

10-fold between 2014 and 2019.

Mobile traffic

Nearly 75%of the world’s mobile data traffic will

be video by 2019.

Global network Forecast 2014 - 2019

Source: Cisco VNI Forecast report 2015

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‘To expose more relevant content to the

viewer’

Key challenge

6Know the journey of the consumer

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• Relevant content• Accesible• Discoverable

Key challenge – Customer Journey

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Information

Based27%

Auto Pilot61%

Research: ‘How the consumer decides?’

Viewing moments AV contentSource Bindinc ‘Research ‘How the viewer decides’ aug 2015

9Content Strategy - New World

Distribution strategy

Relevant content

Marketing strategy

Metadata strategy

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02

Recommendation

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Personalisation

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Search

Tools for reaching the consumer in a digital world

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Curation

Metadata

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…….. in the end:The consumer

decides